{"id":56740,"date":"2025-08-27T07:02:53","date_gmt":"2025-08-27T14:02:53","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=56740"},"modified":"2025-09-12T16:21:52","modified_gmt":"2025-09-12T23:21:52","slug":"cv-mic-annette-matzen-seo-zenni","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/","title":{"rendered":"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical"},"content":{"rendered":"<p data-start=\"434\" data-end=\"750\">SEO often gets boxed into a technical corner \u2014 keywords, meta tags, search intent. But Annette Matzen sees it differently. With nearly two decades in the digital marketing space and a deep understanding of emotional conversion, she\u2019s built a career proving that the best SEO strategies don\u2019t just rank; they resonate.<\/p>\n<p data-start=\"752\" data-end=\"1038\">As Zenni Optical\u2019s first internal SEO hire, Annette has brought strategy, structure, and soul to a scrappy growth-focused team. We passed the mic to her to talk about audience behavior, brand storytelling, and why tapping into emotions is a smarter long game than chasing traffic alone.<\/p>\n<p><iframe title=\"Content-Driven SEO Strategy: CV MIC with Annette Matzen\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/rhOefDX8Eyk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 data-start=\"1040\" data-end=\"1085\">Bridging Content, Brand, and Technical SEO<\/h2>\n<p data-start=\"1087\" data-end=\"1309\">When you\u2019re the only SEO in-house, you wear a lot of hats. Annette collaborates with multiple teams across <a href=\"https:\/\/www.zennioptical.com\/\">Zenni<\/a> \u2014 from creative to analytics \u2014 to ensure that SEO isn\u2019t an afterthought, but baked into campaigns from the start.<\/p>\n<p data-start=\"1311\" data-end=\"1638\">That means translating technical insights into digestible takeaways for stakeholders, while also guiding writers and brand marketers toward content that serves both humans and search engines. It\u2019s a balance: getting granular with schema markup and crawl budgets while still advocating for stories that connect with real people.<\/p>\n<p data-start=\"1311\" data-end=\"1638\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-56901\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_emotional-marketing.jpg\" alt=\"emotional marketing is not fluff; it\u2019s a framework for deeper engagement, especially in industries where products can feel commoditized.\" width=\"820\" height=\"460\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_emotional-marketing.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_emotional-marketing-300x168.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_emotional-marketing-768x431.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2 data-start=\"1640\" data-end=\"1685\">Why Emotional Marketing Isn\u2019t Just for B2C<\/h2>\n<p data-start=\"1687\" data-end=\"1882\">Annette\u2019s passion lies in what happens <em data-start=\"1726\" data-end=\"1733\">after<\/em> someone finds your content. Does it speak to them? Does it build trust? Is it clear, compelling, and reflective of how they actually think and feel?<\/p>\n<p data-start=\"1884\" data-end=\"2206\">\u201cI\u2019m very interested in the psychology of decision-making,\u201d she shared. \u201cTalia Wolf\u2019s work really influenced how I approach conversion \u2014 by focusing on emotions over tactics.\u201d For Annette, <a href=\"https:\/\/www.clearvoice.com\/resources\/tips-to-creating-emotional-hooks-in-marketing\/\">emotional marketing<\/a> is not fluff; it\u2019s a framework for deeper engagement, especially in industries where products can feel commoditized.<\/p>\n<p data-start=\"2208\" data-end=\"2408\">At Zenni, that means moving beyond product specs to show how affordable eyewear can fuel confidence, creativity, and identity. And yes, that starts with a smart SERP strategy, but it doesn\u2019t end there.<\/p>\n<h2 data-start=\"2410\" data-end=\"2462\">Owning the Full Funnel (and Helping Teams See It)<\/h2>\n<p data-start=\"2464\" data-end=\"2676\">A big part of Annette\u2019s role involves education: helping teams <a href=\"https:\/\/www.clearvoice.com\/resources\/future-of-seo\/\">understand that SEO<\/a> isn\u2019t just about top-of-funnel discovery. It can influence landing pages, product pages, help centers, and everything in between.<\/p>\n<p data-start=\"2678\" data-end=\"2984\">She encourages marketers to think holistically. Ranking is just one piece of the puzzle \u2014 user experience, content clarity, and conversion paths matter just as much. Especially as search evolves with AI overviews and zero-click experiences, there\u2019s even greater pressure for every page to deliver value fast.<\/p>\n<p data-start=\"2678\" data-end=\"2984\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-56903\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_ROI.jpg\" alt=\"Her approach is methodical: evaluate what\u2019s already working, repurpose or optimize where possible, and launch new content based on evidence, not assumptions.\" width=\"820\" height=\"460\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_ROI.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_ROI-300x168.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_ROI-768x431.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2 data-start=\"2986\" data-end=\"3020\">Rethinking the ROI Conversation<\/h2>\n<p data-start=\"3022\" data-end=\"3290\">One challenge Annette sees often? Teams over-indexing on content quantity without tying it back to performance. (AKA: How do you <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-calculate-content-marketing-roi\/\">tie content to ROI<\/a>?) Her approach is methodical: evaluate what\u2019s already working, repurpose or optimize where possible, and launch new content based on evidence, not assumptions.<\/p>\n<p data-start=\"3292\" data-end=\"3544\">That lens has made her a trusted advisor, not just an executor. She\u2019s part strategist, part translator, and part coach. And in her eyes, the future of SEO is less about playing algorithm games and more about building meaningful, measurable connections.<\/p>\n<h2 data-start=\"3546\" data-end=\"3615\">Advice to Other SEO Leaders: Learn to Speak the Language of Others<\/h2>\n<p data-start=\"3617\" data-end=\"3803\">Annette\u2019s advice to other in-house SEO pros is simple: master the art of cross-functional collaboration. SEO can\u2019t live in a silo \u2014 it needs to flex across brand, dev, product, and beyond.<\/p>\n<p data-start=\"3805\" data-end=\"4071\">By staying curious, listening well, and meeting other teams where they are, you can unlock new opportunities to integrate SEO deeper into the business. And when you combine that with empathy and a clear POV, SEO becomes more than a tactic; it becomes a growth engine.<\/p>\n<p data-start=\"4078\" data-end=\"4345\">ClearVoice connects brands with expert SEO writers and strategists who understand the nuance of technical accuracy and emotional storytelling, just like Annette. Whether you&#8217;re scaling content or optimizing for conversions, we\u2019ll help you create content that performs. If you\u2019re ready to explore how ClearVoice can support your content production efforts, <a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">connect with a content specialist<\/a>\u00a0today.<\/p>\n<p data-start=\"4347\" data-end=\"4476\">Want more bold conversations with marketers like Annette?<\/p>\n<p>Check out other episodes of CV MIC:<\/p>\n<ul>\n<li data-start=\"4798\" data-end=\"4921\"><a class=\"cursor-pointer\" href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-lashay-lewis-bofu-ai\/\" target=\"_new\" rel=\"noopener\" data-start=\"4798\" data-end=\"4919\">Scaling Bottom-of-Funnel Content: Lashay Lewis, BOFU.ai<\/a><\/li>\n<li data-start=\"4798\" data-end=\"4921\"><a href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-melissa-zehner-organic-gtm\/\" target=\"_blank\" rel=\"noopener\">Developing the Personal in Personal Branding: Melissa Zehner, Organic GTM<\/a><\/li>\n<li data-start=\"112\" data-end=\"295\"><a class=\"cursor-pointer\" href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-jeff-malloy-enterprise-sales-presmart-solutions\/\" target=\"_new\" rel=\"noopener\" data-start=\"116\" data-end=\"293\">Delivering Direct Mail that Works: Jeff Malloy, Director of Enterprise Sales at PreSmart Solutions<\/a><\/li>\n<li data-start=\"4798\" data-end=\"4921\"><a href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-anthony-morell-merchant-risk-council\/\">Leading with Listening in a Regulated Industry: Anthony Morell, Merchant Risk Council<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SEO often gets boxed into a technical corner \u2014 keywords, meta tags, search intent. But Annette Matzen sees it differently. With nearly two decades in the digital marketing space and a deep understanding of emotional conversion, she\u2019s built a career proving that the best SEO strategies don\u2019t just rank; they resonate. As Zenni Optical\u2019s first [&hellip;]<\/p>\n","protected":false},"author":225,"featured_media":56902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[167,129],"tags":[139,138,149],"ppma_author":[199],"class_list":["post-56740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources-featured","category-video","tag-content-creation","tag-content-marketing-strategy","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical<\/title>\n<meta name=\"description\" content=\"CV MIC: Zenni Optical\u2019s Annette Matzen shares how empathy, SEO, and data come together to build more human-centered digital experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical\" \/>\n<meta property=\"og:description\" content=\"CV MIC: Zenni Optical\u2019s Annette Matzen shares how empathy, SEO, and data come together to build more human-centered digital experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T14:02:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-12T23:21:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taylor Moon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Moon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/\"},\"author\":{\"name\":\"Taylor Moon\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/e6ebfbe5749f6cf1de5d7d26918d67a1\"},\"headline\":\"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical\",\"datePublished\":\"2025-08-27T14:02:53+00:00\",\"dateModified\":\"2025-09-12T23:21:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg\",\"keywords\":[\"Content Creation Resources\",\"Content Marketing Strategy Resources\",\"SEO Resources\"],\"articleSection\":[\"Resources Featured\",\"Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/\",\"name\":\"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg\",\"datePublished\":\"2025-08-27T14:02:53+00:00\",\"dateModified\":\"2025-09-12T23:21:52+00:00\",\"description\":\"CV MIC: Zenni Optical\u2019s Annette Matzen shares how empathy, SEO, and data come together to build more human-centered digital experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#primaryimage\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg\",\"width\":1360,\"height\":646,\"caption\":\"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clearvoice.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Video\",\"item\":\"https:\/\/www.clearvoice.com\/resources\/category\/video\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clearvoice.com\/#website\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"name\":\"ClearVoice\",\"description\":\"Better content. It\u2019s what we do.\",\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clearvoice.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clearvoice.com\/#organization\",\"name\":\"ClearVoice\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"width\":149,\"height\":40,\"caption\":\"ClearVoice\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ClearVoiceContent\",\"https:\/\/x.com\/clearvoice\",\"https:\/\/www.linkedin.com\/company\/clearvoice\",\"https:\/\/www.instagram.com\/clearvoicecontent\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/e6ebfbe5749f6cf1de5d7d26918d67a1\",\"name\":\"Taylor Moon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/taylor_moon.jpgcd4b4ef9bce1939e4863592b46228fbc\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/taylor_moon.jpg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/taylor_moon.jpg\",\"caption\":\"Taylor Moon\"},\"description\":\"Taylor is our in-house Senior Manager of Content Marketing and Social Media. She previously worked as Sr. Manager, Editorial at ClearVoice.\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/author\/taylormoon\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical","description":"CV MIC: Zenni Optical\u2019s Annette Matzen shares how empathy, SEO, and data come together to build more human-centered digital experiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/","og_locale":"en_US","og_type":"article","og_title":"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical","og_description":"CV MIC: Zenni Optical\u2019s Annette Matzen shares how empathy, SEO, and data come together to build more human-centered digital experiences.","og_url":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/","og_site_name":"ClearVoice","article_publisher":"https:\/\/www.facebook.com\/ClearVoiceContent","article_published_time":"2025-08-27T14:02:53+00:00","article_modified_time":"2025-09-12T23:21:52+00:00","og_image":[{"width":1360,"height":646,"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg","type":"image\/jpeg"}],"author":"Taylor Moon","twitter_card":"summary_large_image","twitter_creator":"@clearvoice","twitter_site":"@clearvoice","twitter_misc":{"Written by":"Taylor Moon","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#article","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/"},"author":{"name":"Taylor Moon","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/e6ebfbe5749f6cf1de5d7d26918d67a1"},"headline":"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical","datePublished":"2025-08-27T14:02:53+00:00","dateModified":"2025-09-12T23:21:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/"},"wordCount":728,"publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg","keywords":["Content Creation Resources","Content Marketing Strategy Resources","SEO Resources"],"articleSection":["Resources Featured","Video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/","url":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/","name":"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#primaryimage"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg","datePublished":"2025-08-27T14:02:53+00:00","dateModified":"2025-09-12T23:21:52+00:00","description":"CV MIC: Zenni Optical\u2019s Annette Matzen shares how empathy, SEO, and data come together to build more human-centered digital experiences.","breadcrumb":{"@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#primaryimage","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC-Annette-Matzen_hero_1360x646.jpg","width":1360,"height":646,"caption":"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical"},{"@type":"BreadcrumbList","@id":"https:\/\/www.clearvoice.com\/resources\/cv-mic-annette-matzen-seo-zenni\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clearvoice.com\/"},{"@type":"ListItem","position":2,"name":"Video","item":"https:\/\/www.clearvoice.com\/resources\/category\/video\/"},{"@type":"ListItem","position":3,"name":"CV MIC: Annette Matzen, Senior SEO Manager at Zenni Optical"}]},{"@type":"WebSite","@id":"https:\/\/www.clearvoice.com\/#website","url":"https:\/\/www.clearvoice.com\/","name":"ClearVoice","description":"Better content. It\u2019s what we do.","publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clearvoice.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clearvoice.com\/#organization","name":"ClearVoice","url":"https:\/\/www.clearvoice.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","width":149,"height":40,"caption":"ClearVoice"},"image":{"@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ClearVoiceContent","https:\/\/x.com\/clearvoice","https:\/\/www.linkedin.com\/company\/clearvoice","https:\/\/www.instagram.com\/clearvoicecontent\/"]},{"@type":"Person","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/e6ebfbe5749f6cf1de5d7d26918d67a1","name":"Taylor Moon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/taylor_moon.jpgcd4b4ef9bce1939e4863592b46228fbc","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/taylor_moon.jpg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/taylor_moon.jpg","caption":"Taylor Moon"},"description":"Taylor is our in-house Senior Manager of Content Marketing and Social Media. She previously worked as Sr. Manager, Editorial at ClearVoice.","url":"https:\/\/www.clearvoice.com\/resources\/author\/taylormoon\/"}]}},"authors":[{"term_id":199,"user_id":225,"is_guest":0,"slug":"taylormoon","display_name":"Taylor Moon","avatar_url":{"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/taylor_moon.jpg","url2x":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/taylor_moon.jpg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/56740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/comments?post=56740"}],"version-history":[{"count":0,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/56740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media\/56902"}],"wp:attachment":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media?parent=56740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/categories?post=56740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/tags?post=56740"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/ppma_author?post=56740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}