{"id":56275,"date":"2025-07-23T07:01:21","date_gmt":"2025-07-23T14:01:21","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=56275"},"modified":"2025-07-23T15:57:40","modified_gmt":"2025-07-23T22:57:40","slug":"cv-mic-lisa-vanterpool-fiverr","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/cv-mic-lisa-vanterpool-fiverr\/","title":{"rendered":"CV MIC: Lisa Vanterpool, Director of Brand Content &#038; Content Design at Fiverr"},"content":{"rendered":"<div class=\"flex basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:24px] grow overflow-hidden\">\n<div class=\"relative h-full\">\n<div class=\"flex h-full flex-col overflow-y-auto [scrollbar-gutter:stable_both-edges] @[84rem]\/thread:pt-(--header-height)\">\n<div class=\"@thread-xl\/thread:pt-header-height mt-1.5 flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"44472f20-96fe-4c81-8a3d-a39d1a738620\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark\">\n<p data-start=\"343\" data-end=\"690\">In this episode of CV MIC (Marketers in Conversation), we hand the mic to Lisa Vanterpool, Director of Brand Content and Content Design at <a href=\"https:\/\/www.fiverr.com\/\">Fiverr<\/a>. With a career spanning continents and industries, from literary agencies in New York to ad agencies in Munich and tech teams in Berlin, Lisa brings a global perspective to content strategy and storytelling.<\/p>\n<p data-start=\"692\" data-end=\"1034\">Now at Fiverr, she leads a team that touches nearly every word the brand puts out \u2014 from UX copy to campaign messaging. In conversation with ClearVoice\u2019s Director of Marketing, Joanna Bowzer, Lisa shares what it takes to build content that connects, how her team collaborates across functions, and why personalization is more than a buzzword.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-7mvTLMYRRo?si=7js6eA9CbslVLUef\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-start=\"1041\" data-end=\"1075\">A Global Career Rooted in Words<\/h2>\n<p data-start=\"1077\" data-end=\"1438\">Lisa\u2019s path hasn\u2019t followed a straight line, but every stop along the way has added depth to her approach. After earning a master\u2019s degree in publishing in London, she returned stateside to help authors build personal brands and secure press. That early exposure to <a href=\"https:\/\/www.clearvoice.com\/resources\/branded-content\/\">branding<\/a>, storytelling, and hustle set the tone for her next chapters in advertising and tech.<\/p>\n<p data-start=\"1440\" data-end=\"1718\">From Berlin to New York, Lisa continued to sharpen her craft, working across creative teams and building experience in content strategy, copy direction, and product storytelling. That mix of agency, agility, and in-house impact laid the groundwork for her current role at Fiverr.<\/p>\n<h2 data-start=\"1725\" data-end=\"1756\">Personalization with Purpose<\/h2>\n<p data-start=\"1758\" data-end=\"1906\">One of the clearest shifts Lisa\u2019s seen in recent years? Brands are moving away from polished monologues and toward more conversational, human messaging. AKA: <a href=\"https:\/\/www.clearvoice.com\/resources\/content-personalization-strategies\/\">personalization<\/a>.<\/p>\n<p data-start=\"1908\" data-end=\"2171\">It\u2019s not about sounding small; it\u2019s about sounding real. That shift starts with listening: understanding how audiences engage, where they live online, and what they\u2019re truly looking for. For Lisa, it\u2019s not a luxury; it\u2019s the baseline for content that resonates.<\/p>\n<p data-start=\"1908\" data-end=\"2171\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-56338\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC_Lisa-Vanterpool_voice-audience.jpg\" alt=\"Fiverr\u2019s ecosystem includes both freelancers and buyers \u2014 two very different groups with shared goals.\" width=\"820\" height=\"460\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC_Lisa-Vanterpool_voice-audience.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC_Lisa-Vanterpool_voice-audience-300x168.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC_Lisa-Vanterpool_voice-audience-768x431.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2 data-start=\"2178\" data-end=\"2205\">Two Audiences, One Voice<\/h2>\n<p data-start=\"2207\" data-end=\"2426\">Fiverr\u2019s ecosystem includes both freelancers and buyers \u2014 two very different groups with shared goals. Lisa and her team stay grounded in that overlap, focusing on the desire both sides have to grow, scale, and succeed.<\/p>\n<p data-start=\"2428\" data-end=\"2747\">From organic social to enterprise-facing campaigns, her team tailors messaging based on the channel and audience, but always returns to a unified tone of voice that reflects the brand\u2019s personality. It\u2019s a balancing act that requires consistency, flexibility, and a deep understanding of the platform\u2019s full landscape.<\/p>\n<h2 data-start=\"2754\" data-end=\"2793\">Content + Product = Real Partnership<\/h2>\n<p data-start=\"2795\" data-end=\"3079\">As a content leader working across both brand and product design, Lisa knows the importance of upstream collaboration. Her team is involved from the start: attending kickoff meetings, reviewing product briefs, and helping shape user flows and UX copy before anything hits the screen.<\/p>\n<p data-start=\"3081\" data-end=\"3438\">That cross-functional collaboration is critical, especially when launching something new. And no launch has been bigger than Fiverr Go \u2014 the company\u2019s AI-powered personal assistant. Lisa joined just two months before it launched, helping write everything from landing pages to CEO speeches and contributing to a campaign that she calls one of Fiverr\u2019s best.<\/p>\n<p data-start=\"3081\" data-end=\"3438\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-56337\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC_Lisa-Vanterpool_refilling-tank.jpg\" alt=\"Outside of work, Lisa keeps her creative energy up by leaning into small, intentional rituals\" width=\"820\" height=\"460\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC_Lisa-Vanterpool_refilling-tank.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC_Lisa-Vanterpool_refilling-tank-300x168.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/07\/CV-MIC_Lisa-Vanterpool_refilling-tank-768x431.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2 data-start=\"3445\" data-end=\"3466\">Refilling the Tank<\/h2>\n<p data-start=\"3468\" data-end=\"3809\">Outside of work, Lisa keeps her creative energy up by leaning into small, intentional rituals: daily walks, uninterrupted time in nature, and five-minute writing sessions that often stretch into longer sprints. Whether it\u2019s drafting her own novel or reflecting during a park stroll, momentum matters, and so does making space for stillness.<\/p>\n<p data-start=\"3835\" data-end=\"3991\">Lisa left us with this: Everyone just wants to be understood \u2014 in work, in content, and in life. The best marketers? They\u2019re the ones who never stop trying.<\/p>\n<div class=\"elementor-element elementor-element-b7dad9a post-content elementor-widget elementor-widget-theme-post-content\" data-id=\"b7dad9a\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"flex basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:24px] grow overflow-hidden\">\n<div class=\"relative h-full\">\n<div class=\"flex h-full flex-col overflow-y-auto [scrollbar-gutter:stable_both-edges] @[84rem]\/thread:pt-(--header-height)\">\n<div class=\"@thread-xl\/thread:pt-header-height mt-1.5 flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5ef649b5-6577-4b98-8fe5-ab619af62079\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark\">\n<p data-start=\"4392\" data-end=\"4509\">And if you\u2019re ready to explore how ClearVoice can support your content production efforts,\u00a0<a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">connect with a content specialist<\/a> today.<\/p>\n<p data-start=\"4358\" data-end=\"4504\">Catch more CV MIC episodes:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-angie-hennen-leading-edge-credit-union\/\">Angie Hennen, CXO, Leading Edge Credit Union<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-stephanie-yoder-director-content-rebrandly\/\">Stephanie Yoder, Director of Content, Rebrandly<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-vincent-nezzer-avenue-z\/\">Vincent Nezzer, VP of Strategic Delivery, Avenue Z<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of CV MIC (Marketers in Conversation), we hand the mic to Lisa Vanterpool, Director of Brand Content and Content Design at Fiverr. With a career spanning continents and industries, from literary agencies in New York to ad agencies in Munich and tech teams in Berlin, Lisa brings a global perspective to content [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":56339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[165,129],"tags":[139,138,143,144],"ppma_author":[303],"class_list":["post-56275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-video","tag-content-creation","tag-content-marketing-strategy","tag-content-operations","tag-design-ui-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CV MIC: Lisa Vanterpool, Brand Content &amp; Content Design, Fiverr<\/title>\n<meta name=\"description\" content=\"Recent CV MIC: Lisa Vanterpool, Director of Brand Content at Fiverr, shares insights on content design and cross-functional collaborations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-lisa-vanterpool-fiverr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CV MIC: Lisa Vanterpool, Director of Brand Content &amp; 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