{"id":56197,"date":"2025-07-09T07:05:50","date_gmt":"2025-07-09T14:05:50","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=56197"},"modified":"2025-07-29T11:33:55","modified_gmt":"2025-07-29T18:33:55","slug":"cv-mic-stephanie-yoder-director-content-rebrandly","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/cv-mic-stephanie-yoder-director-content-rebrandly\/","title":{"rendered":"CV MIC: Stephanie Yoder, Director of Content at Rebrandly"},"content":{"rendered":"<p data-start=\"248\" data-end=\"568\">In this edition of <em>CV MIC (Marketers in Conversation)<\/em>, we chat with Stephanie Yoder, Director of Content at Rebrandly. From travel blogging across the globe to leading content strategy in-house, Stephanie\u2019s journey has been anything but conventional, and that\u2019s exactly what makes her perspective so valuable.<\/p>\n<h2 data-start=\"614\" data-end=\"653\">From Travel Writer to B2B Strategist<\/h2>\n<p data-start=\"655\" data-end=\"1015\">Before content calendars and SEO audits, Stephanie was writing about travel&#8230; literally. As a full-time travel blogger and digital nomad, she built a career crafting stories from the road. Over time, her writing evolved from blog posts and destination guides to branded content, agency work, and ultimately her current in-house role as a content leader at <a href=\"https:\/\/www.rebrandly.com\/\">Rebrandly<\/a>.<\/p>\n<p data-start=\"1017\" data-end=\"1178\">It\u2019s a reminder that good marketers come from everywhere, and that storytelling skills, when sharpened across real-world experiences, translate across industries.<\/p>\n<p><iframe title=\"ClearVoice MIC: Marketers in Conversation with Stephanie Yoder\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5Kw0ecy7Gjk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 data-start=\"1185\" data-end=\"1237\">What B2B Can Learn from B2C (and Travel Blogging)<\/h2>\n<p data-start=\"1239\" data-end=\"1465\">Stephanie\u2019s pivot from B2C to <a href=\"https:\/\/www.clearvoice.com\/resources\/mastering-b2b-content-marketing\/\">B2B content<\/a> may have required some acronym decoding (we\u2019ve all Googled \u201cSaaS\u201d before an interview), but the fundamentals stayed the same: understand your audience, be helpful, and never be boring.<\/p>\n<p data-start=\"1467\" data-end=\"1713\">One insight she shares is that too often, B2B content forgets it\u2019s still written for people. Her advice? Don\u2019t be afraid to ditch the jargon and infuse your content with a little weirdness and humanity, because robots don\u2019t build trust, people do.<\/p>\n<h2 data-start=\"1720\" data-end=\"1763\">On AI, SEO, and Keeping Your Brain Sharp<\/h2>\n<p data-start=\"1765\" data-end=\"2009\">Like many marketers today, Stephanie is leaning into AI tools like Claude to streamline parts of her workflow, but she\u2019s cautious about overreliance. As she puts it, the real value marketers bring isn\u2019t in speed or formatting \u2014 it\u2019s in <em data-start=\"1998\" data-end=\"2008\">thinking<\/em>.<\/p>\n<p data-start=\"2011\" data-end=\"2267\">She\u2019s also skeptical of silver-bullet strategies, particularly those that promise overnight SEO success. Whether it\u2019s a new AI tool or yet another Google algorithm update, her take is clear: sound strategy, quality content, and critical thinking still win.<\/p>\n<p data-start=\"2011\" data-end=\"2267\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-56228\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/06\/CV-MIC_Stephanie-Yoder_refresh-content.jpg\" alt=\"At Rebrandly, Stephanie is leading both a content refresh initiative and a foray into short-form video.\" width=\"820\" height=\"460\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/06\/CV-MIC_Stephanie-Yoder_refresh-content.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/06\/CV-MIC_Stephanie-Yoder_refresh-content-300x168.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/06\/CV-MIC_Stephanie-Yoder_refresh-content-768x431.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2 data-start=\"2274\" data-end=\"2323\">Refreshing the Old, Experimenting with the New<\/h2>\n<p data-start=\"2325\" data-end=\"2711\">At Rebrandly, Stephanie is leading both a content refresh initiative and a foray into short-form video. She\u2019s revitalizing a decade\u2019s worth of blog content (yes, there are gifs), cleaning up outdated posts, and improving overall SEO value. At the same time, she\u2019s launching a series of simple talking-head product videos to highlight Rebrandly\u2019s functionality, sans the enterprise fluff.<\/p>\n<p data-start=\"2713\" data-end=\"2849\">It\u2019s a balanced content strategy: polish what\u2019s working, experiment with what\u2019s next, and stay close to the brand\u2019s voice along the way.<\/p>\n<h2 data-start=\"2856\" data-end=\"2902\">Building Community as a Solo Content Leader<\/h2>\n<p data-start=\"2904\" data-end=\"3220\">One of the more relatable challenges Stephanie talks about? Going from agency life (where you\u2019re surrounded by other content nerds) to being the only content hire in-house. That isolation led her to create a Slack group specifically for content marketing leaders, a space to share ideas, ask questions, and talk shop.<\/p>\n<p data-start=\"3222\" data-end=\"3426\">Turns out, a lot of us were craving that kind of connection. The post announcing the group went viral on LinkedIn, and the <a href=\"https:\/\/www.clearvoice.com\/resources\/brand-community-content-marketing\/\">community continues to grow<\/a> with hand-picked members who face similar challenges.<\/p>\n<p data-start=\"3222\" data-end=\"3426\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-56227\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/06\/CV-MIC_Stephanie-Yoder_curiosity.jpg\" alt=\"Stephanie\u2019s story is one of adaptability, curiosity, and carving your own path \u2014 all traits that content leaders are being called to lean on more than ever.\" width=\"820\" height=\"460\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/06\/CV-MIC_Stephanie-Yoder_curiosity.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/06\/CV-MIC_Stephanie-Yoder_curiosity-300x168.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/06\/CV-MIC_Stephanie-Yoder_curiosity-768x431.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2 data-start=\"3433\" data-end=\"3488\">A Career Rooted in Curiosity<\/h2>\n<p data-start=\"3490\" data-end=\"3805\">Outside of work, Stephanie still channels her creativity into cooking (ask her about the annual Chinese New Year feast) and traveling with her family. She\u2019s a self-proclaimed fiction lover, a cross-stitcher, and yes, she\u2019s still a writer at heart, with a passion for balancing the strategic with the creative.<\/p>\n<p data-start=\"3999\" data-end=\"4356\">Stephanie\u2019s story is one of adaptability, curiosity, and carving your own path \u2014 all traits that content leaders are being called to lean on more than ever. If you enjoyed this conversation, there\u2019s more where that came from. CV MIC is our space to highlight marketers doing the work; strategists, writers, leaders, and all the perspectives in between.<\/p>\n<p data-start=\"4358\" data-end=\"4504\">Stay tuned for more interviews. And if you&#8217;re thinking about how to build or scale your content efforts, <a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">connect with a ClearVoice content specialist<\/a>.<\/p>\n<p data-start=\"4358\" data-end=\"4504\">Catch more CV MIC episodes:<\/p>\n<ul>\n<li data-start=\"4358\" data-end=\"4504\"><a href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-angie-hennen-leading-edge-credit-union\/\">Angie Hennen, CXO, Leading Edge Credit Union<\/a><\/li>\n<li data-start=\"4358\" data-end=\"4504\"><a href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-vincent-nezzer-avenue-z\/\">Vincent Nezzer, VP of Strategic Delivery, Avenue Z<\/a><\/li>\n<li data-start=\"4358\" data-end=\"4504\"><a href=\"https:\/\/www.clearvoice.com\/resources\/cv-mic-lisa-vanterpool-fiverr\/\">Lisa Vanterpool, Director of Brand Content &amp; Content Design, Fiverr<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this edition of CV MIC (Marketers in Conversation), we chat with Stephanie Yoder, Director of Content at Rebrandly. From travel blogging across the globe to leading content strategy in-house, Stephanie\u2019s journey has been anything but conventional, and that\u2019s exactly what makes her perspective so valuable. From Travel Writer to B2B Strategist Before content calendars [&hellip;]<\/p>\n","protected":false},"author":225,"featured_media":56229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[165,129],"tags":[140,139,138],"ppma_author":[199],"class_list":["post-56197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-video","tag-b2b-content","tag-content-creation","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CV MIC: Stephanie Yoder, Director of Content at Rebrandly | ClearVoice<\/title>\n<meta name=\"description\" content=\"Rebrandly&#039;s Stephanie Yoder shares her journey from travel blogger to content leader and how B2B doesn&#039;t mean boring. 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