{"id":53952,"date":"2024-09-18T06:00:36","date_gmt":"2024-09-18T13:00:36","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=53952"},"modified":"2025-04-30T13:08:49","modified_gmt":"2025-04-30T20:08:49","slug":"how-traditional-banks-can-compete-in-a-digital-first-era","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/how-traditional-banks-can-compete-in-a-digital-first-era\/","title":{"rendered":"How Traditional Banks Can Compete in a Digital-First Era"},"content":{"rendered":"<p><iframe title=\"3 Proven Content Strategies to Help Banks Thrive in the Digital Age\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3NffCz2A_YQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Traditional banks face more than just competition from new products in a digital-first world. Customers want a seamless experience integrating all of their banking services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But many banks are stuck with outdated systems that resemble relics of bygone years instead of providing customers with the technological prowess they&#8217;ve come to expect from other service providers, who *cough*, now provide financial services too. To stay relevant, traditional banks need to revamp their digital offerings, offer competitive products, and establish a strong presence online, where they once relied solely on physical branches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article looks at how banks can adapt by focusing on streamlined omnichannel experiences, updated content, and building thought leadership to stay ahead in this new era of banking.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-54063\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_embrace-mindset.png\" alt=\"Traditional banks that want to see an upward trajectory on their bottom line will need to embrace a digitization strategy sooner rather than later.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_embrace-mindset.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_embrace-mindset-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_embrace-mindset-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Need for Traditional Banks to Embrace a Digital-First Mindset<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Traditional banks that want to see an upward trajectory on their bottom line will need to embrace a digitization strategy sooner rather than later. However, this doesn&#8217;t come easy. Digitization for banks has been challenging, thanks to regulatory, economic, and operational pressure in the short term. But the rewards are great, as chatbots are believed to have <\/span><a href=\"https:\/\/www.ey.com\/en_gl\/insights\/financial-services\/emeia\/how-covid-19-has-sped-up-digitization-for-the-banking-sector\"><span style=\"font-weight: 400;\">saved banks over $7.3 billion<\/span><\/a><span style=\"font-weight: 400;\"> in operational costs by 2023.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Understanding the Digital-First Shift in Banking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A customer-centric approach drives revenue, and customers want that seamless integration in a digital-first world. For consumers, this means:\u00a0<\/span><\/p>\n<ul>\n<li><b>Customer Service: <\/b><span style=\"font-weight: 400;\">Improved customer services thanks to additional communication platforms, including secured chats and automated responses.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Product Accessibility: <\/b><span style=\"font-weight: 400;\">Online and mobile access to products and services previously only available at brick-and-mortar financial institutions.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Improved Security: <\/b><span style=\"font-weight: 400;\">Safe and secured banking channels using data security measures, encryptions, and state-of-the-art security protocols.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Availability: <\/b><span style=\"font-weight: 400;\">Online and mobile banking are available at any time.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Accessibility: <\/b><span style=\"font-weight: 400;\">Customers who can\u2019t physically visit a branch now have access to banking channels.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Speed: <\/b><span style=\"font-weight: 400;\">Digitization improves the speed of transactions and ensures real-time updates.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">The Consequences of Ignoring Digital Transformation<\/span><\/h3>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2023\/exploring-digital-financial-ecosystem-opportunities\"><span style=\"font-weight: 400;\">According to the Boston Consulting Group\u2019s Henderson Institute<\/span><\/a><span style=\"font-weight: 400;\">, traditional banks that don\u2019t embrace this change will be consumed by it. They found that less than a third of the world\u2019s largest banks have adopted a meaningful digitized ecosystem.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-54065\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_modernize.png\" alt=\"For traditional banks to offer a modernized message to their customers, they have to employ a content strategy that speaks to the modern customer to get the most out of their content marketing strategy.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_modernize.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_modernize-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_modernize-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Modernizing Content to Compete in a Digital-First Market<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For traditional banks to offer a modernized message to their customers, they have to <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/advanced-segmentation\/\"><span style=\"font-weight: 400;\">employ a content strategy<\/span><\/a><span style=\"font-weight: 400;\"> that speaks to the modern customer to get the most out of their <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/harnessing-the-power-of-content-marketing-for-credit-unions-and-community-banks\/\"><span style=\"font-weight: 400;\">content marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditional banking content included a lot of print material, such as flyers and brochures. These traditional methods need to be replaced with digitized content to reach a digital market. Some of the ways to reach the modern customer include:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Personalized Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are several levers traditional banks can use to market to their existing customer base based on customer segmentation. However, the real differentiator where digitized financial institutions might have the upper hand is the ability to provide dynamic content. For traditional banks to adopt this approach, they would need to use real-time customer behavioral changes to adapt their content approach.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.mastercardservices.com\/en\/advisors\/consumer-engagement-loyalty-consulting\/insights\/guide-personalization-financial#Benefits\"><span style=\"font-weight: 400;\">According to Mastercard<\/span><\/a><span style=\"font-weight: 400;\">, there are several benefits to adopting personalized content:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banks can increase their return on investment (ROI) and at the same time reduce their acquisition costs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers respond faster to activations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Early month on book (EMOB) means earlier and more spending\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers are more agreeable to cross-sell initiatives\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It encourages better spending\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers are more likely to adopt digital engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attrition rates can improve which means existing clients buy into the brand again<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer spending trends can increase the customer lifetime value (CLV)<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Digitized Content Management\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content Management Systems (CMS) enable banks to distribute content across multiple channels. Financial institutions have a regulatory responsibility to ensure the information is accurate and up-to-date.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At times, they would employ a headless CMS for certain content types that allow content teams to work on projects without employing the backend. This means that content distribution can happen faster and at scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using both these approaches to content management, banks can access agile content development as they\u2019re better able to adapt to <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/personalized-content-customer-insights\/\"><span style=\"font-weight: 400;\">market changes and consumer preferences<\/span><\/a><span style=\"font-weight: 400;\">. Apart from CMS, there are also <\/span><a href=\"https:\/\/business.adobe.com\/blog\/basics\/content-management\"><span style=\"font-weight: 400;\">other products to help with digital content management<\/span><\/a><span style=\"font-weight: 400;\"> such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enterprise Content Management Systems (ECM)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.clearvoice.com\/resources\/why-your-content-creation-process-needs-a-dam\/\" target=\"_blank\" rel=\"noopener\">Digital Asset Management<\/a> (DAM)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media content management\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile Content Management (MCM)<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-54067\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_SEO.png\" alt=\"SEO still plays a vital role in reaching a digital target market.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_SEO.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_SEO-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_SEO-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Modernized Content Marketing\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/seo-content-personalization\/\"><span style=\"font-weight: 400;\">SEO still plays a vital role<\/span><\/a><span style=\"font-weight: 400;\"> in reaching a digital target market. Traditional banks need to gear their content to meet the SEO rules to rank when customers search for certain terms. Analytics and ranking tools can provide insight into whether the SEO objectives have been met. It&#8217;s also worth noting that SEO is about more than just meta and titles, and banks can leverage engaging content that uses targeted keywords, websites optimized for speed and mobile use, and the site&#8217;s online reputation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social Media<\/span><\/h3>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/effective-content-marketing-channels-for-the-banking-industry\/\"><span style=\"font-weight: 400;\">Banks leveraging social media<\/span><\/a><span style=\"font-weight: 400;\"> to leverage their brand strategy can benefit from real-time customer interaction to further build trust. Social media platforms can be used for educational content, infographics, and targeted ad campaigns. Traditional banks that want to improve service delivery can also use social media to address queries and complaints.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video and Interactive Content\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Differentiating in content types can help banks reach previously unreached markets. Video marketing, for instance, is used by almost 91 percent of businesses, according to <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">Wyzowl research<\/span><\/a><span style=\"font-weight: 400;\">. These can include testimonials, educational content, and product explainers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interactive content is the antidote to site inactivity, and 93 percent of marketers agree that this tool is <\/span><a href=\"https:\/\/www.linearity.io\/blog\/interactive-content-statistics\/\"><span style=\"font-weight: 400;\">more effective at customer education<\/span><\/a><span style=\"font-weight: 400;\"> than 70 percent for static content.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54061\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_content-personalization.png\" alt=\"A digitization strategy allows banks access to data sources that enable insights into the entire customer banking experience.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_content-personalization.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_content-personalization-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_content-personalization-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Leveraging Data-Driven Insights for Content Personalization\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A digitization strategy allows banks access to data sources that enable insights into the entire customer banking experience. Banks can now use these tools to create a predictive model that allows them to better understand the customer&#8217;s decision-making process.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Data and Analytics\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Data and analytics allow marketers to delve deeper into the <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/making-sense-of-metrics-how-to-measure-content-marketing-success-in-finance\/\"><span style=\"font-weight: 400;\">market responses to a bank\u2019s digital content strategy<\/span><\/a><span style=\"font-weight: 400;\">. Analytics tools can determine preferences, trends, and possible fluctuations. This allows banks to adjust their content strategy and adapt to their customer\u2019s needs more closely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these tools include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Predictive Analytics: <\/b><span style=\"font-weight: 400;\">With these insights, banks can predict possible fraud, determine customer behavior, and assess creditworthiness. Companies that offer these include SAS, IBM, and Microsoft.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-Time Data Processing: <\/b><span style=\"font-weight: 400;\">This data is helpful for banks who want to respond to client interactions in real-time, which improves personalization. Companies that offer this include Cloudera, Confluent&#8217;s Apache Kafka and Google Cloud.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive Data Visualisation: <\/b><span style=\"font-weight: 400;\">This technology turns your datasets into easily digestible reports through tables, reports, and dashboards. These are offered by Qlik, Tableau, and Power BI.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Artificial Intelligence (AI) and Automation\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI in banking is essential in adapting to customer needs at scale. AI bridges the gap between customer care consultants and consumers to deliver seamless service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/ai-driven-content-audits\/\"><span style=\"font-weight: 400;\">combination of AI and automation<\/span><\/a><span style=\"font-weight: 400;\"> provides immediate responses to simple consumer requests. Automation also allows banks to track and implement changes to systems and products as needed, which frees up staff to perform other functions. The proper implementation of automation also ensures banks meet regulatory requirements by providing accurate and updated information in real time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the reasons banks shouldn&#8217;t hesitate to adopt AI and automation include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s efficient and cost-effective\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers improved customer service as it&#8217;s available around the clock\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI and automation are highly scalable<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Robo advisers, chatbots, and virtual financial assistants are just some of the ways banks can introduce AI to their business model.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54066\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_omnichannels.png\" alt=\"When customers engage with their banks, they expect a seamless experience whether they\u2019re in the branch, using an ATM, or accessing their bank account through a mobile app.\u00a0\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_omnichannels.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_omnichannels-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_omnichannels-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Engaging Customers Through Omnichannel Experiences<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When customers engage with their banks, they expect a seamless experience whether they\u2019re in the branch, using an ATM, or accessing their bank account through a mobile app.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Importance of Omnichannel in Modern Banking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consistency is key when it comes to omnichannel availability. For consumers, it\u2019s important to be able to access their banking, banking education, and additional banking information anywhere, at any time, and through multiple channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omnichannel allows a customer-centric approach that relies on big data to create a better customer experience. This means that customers can interact through various channels and expect a consistent experience whether they\u2019re using the bank\u2019s chatbot service or additional prompts on the ATM.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Strategies for Implementing an Omnichannel Approach\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Banks can implement this by updating infrastructure to cloud-based and on-premises platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An omnichannel experience should include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A personalized experience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Safety and security across all channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent experience across all channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convenience and flexibility<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A seamless omnichannel experience can help banks build their brand and create trust in the market. This leads to better customer adoption and loyalty.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54064\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_leaders.png\" alt=\"Traditional banks have to bridge the gap between their legacy and modern banking practices through digital positioning strategies.\u00a0\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_leaders.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_leaders-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_leaders-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Positioning Traditional Banks as Leaders in a Digital-First World\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Traditional banks have to bridge the gap between their legacy and modern banking practices through digital positioning strategies.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Balancing Legacy with Innovation\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While there is an urgency to adopt digitization, banks need to tread carefully to ensure they honor their legacy and can maintain their reputation. This can happen through:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adopting robust infrastructure:<\/b><span style=\"font-weight: 400;\"> Moving legacy information to a digitized platform is a precise exercise that requires careful planning and system support. Proper infrastructure and planning will ensure that the bank&#8217;s ecosystem can adapt to the increased demand in digitized channels.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stability and compliance:<\/b><span style=\"font-weight: 400;\"> Continuous testing needs to happen to ensure that the data remains intact and that banks still meet regulatory requirements.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Phased integration: <\/b><span style=\"font-weight: 400;\">To ensure the stability of the infrastructure, a phased integration allows slow and steady adoption, ensuring system stability and protection of vital data. Scaling at pace can cause instability and data loss, affecting customer trust.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A paced approach to legacy conversion ensures the bank has better control of the integration. Part of the conversion should be a communication strategy that lets customers and stakeholders know about the pending changes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Using Thought Leadership to Drive Digital Transformation\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the reasons banks use <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-write-a-brand-positioning-statement\/\"><span style=\"font-weight: 400;\">thought leadership to drive digital transformation<\/span><\/a><span style=\"font-weight: 400;\"> is to leverage themselves as experts during these changes. Customers feel more at ease with these changes when their bank is considered a thought leader in the area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example of this would be Jamie Dimon, CEO of JPMorgan Chase, who regularly <\/span><a href=\"https:\/\/www.jpmorganchase.com\/ir\/annual-report\/2023\/ar-ceo-letters\"><span style=\"font-weight: 400;\">shares his thoughts<\/span><\/a><span style=\"font-weight: 400;\"> on banking transformation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By failing to follow suit, traditional banks may <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/the-future-of-banks-a-20-trillion-dollar-breakup-opportunity\"><span style=\"font-weight: 400;\">experience a drop in ROE<\/span><\/a><span style=\"font-weight: 400;\"> to below 7.2 percent by 2030, which is a significant drop from 9.5 percent in 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from executive thought leadership, banks can also use the following to drive thought leadership:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">White papers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogs and articles\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborations and partnerships\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54062\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_digital-first-banking.png\" alt=\"Banks can use a digital marketing strategy to capture a digital-based consumer through various channels.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_digital-first-banking.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_digital-first-banking-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/09\/traditional-banks-digital-era_digital-first-banking-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Create a Digital-First Banking Experience\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Banks can use a digital marketing strategy to capture a digital-based consumer through various channels. By modernizing content, they have the opportunity to improve SEO and customer reach. Adopting digital strategies ensures a greater customer experience through seamless integration and access. Banks can also build trust by creating an engaging omnichannel experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At ClearVoice, we help you deliver your content strategy seamlessly with the integration of a specialized approach to your content needs with our <\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/\"><span style=\"font-weight: 400;\">targeted solutions<\/span><\/a><span style=\"font-weight: 400;\">. We adopt conversion tools, content audits, lead conversion strategies, and SEO implementation to help you leverage your content. <\/span><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\"><span style=\"font-weight: 400;\">Connect with a content specialist<\/span><\/a><span style=\"font-weight: 400;\"> for a personalized approach to your content needs.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional banks face more than just competition from new products in a digital-first world. Customers want a seamless experience integrating all of their banking services. But many banks are stuck with outdated systems that resemble relics of bygone years instead of providing customers with the technological prowess they&#8217;ve come to expect from other service providers, [&hellip;]<\/p>\n","protected":false},"author":236,"featured_media":55902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177,167],"tags":[151,141,139,138],"ppma_author":[312],"class_list":["post-53952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-resources-featured","tag-analytics","tag-b2c-content","tag-content-creation","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Traditional Banks Can Compete in a Digital-First Era - ClearVoice<\/title>\n<meta name=\"description\" content=\"Banks can use digital marketing to capture a consumer through various channels. 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