{"id":53633,"date":"2024-07-15T07:00:34","date_gmt":"2024-07-15T14:00:34","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=53633"},"modified":"2024-07-15T10:52:52","modified_gmt":"2024-07-15T17:52:52","slug":"copy-editing","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/copy-editing\/","title":{"rendered":"Copy Editing"},"content":{"rendered":"

What is copy editing?<\/span><\/strong><\/h2>\n

Not to be confused with\u00a0<\/span>proofreading<\/span><\/a>, copy editing is the process by which an editor<\/a> reviews a piece of content for grammar, punctuation, and spelling<\/span>, as well as<\/span><\/em>\u00a0brand voice, tone, and overall story flow. <\/span><\/p>\n

Depending on the publication, multiple style guides may also be in place \u2014 slightly differing in voice and tone from content platform to content platform \u2014 and a copy editor ensures that the style of the piece remains consistent with the established brand guidelines.<\/span><\/p>\n

\"copy<\/p>\n

Why is copy editing so important?<\/span><\/strong><\/h2>\n

First and foremost, copy editing is\u00a0<\/span>important<\/span>\u00a0because, well, the\u00a0<\/span>internet never forgets<\/span><\/a>. One little editing faux pas and you could be your target audience\u2019s favorite joke \u2014 and not in a good way \u2014 for months or years to come. While mistakes can and do happen, you can guard yourself from the ire of the internet by utilizing a copy editor for your content.<\/span><\/p>\n

Secondly, brand trust and loyalty are built with your audience over time. But they are both fragile, and it doesn\u2019t take much to erode them. Content that\u2019s littered with typos and\u00a0<\/span>bad<\/span>\u00a0grammar\/punctuation sends the message to your audience that you\u2019re not willing to take the time\u00a0<\/span>and\/or<\/span>\u00a0invest the money to make sure you\u2019re putting your best content foot forward. If that\u2019s how you approach the content you put out into the world, how is your audience supposed to believe you\u2019ve invested time, money, and care into your product or service?<\/span><\/p>\n

You can\u2019t build trust and loyalty in your brand without consistency. This comes through in your brand voice and tone, which a copy editor ensures stays consistent throughout all the content you publish.<\/span><\/p>\n

And thirdly, it\u2019s always\u00a0<\/span>important<\/span>\u00a0to have an objective set of eyes on anything you choose to put out into the world. (We\u2019ll get into that more below.) Just because you, the author, know what you intended when you wrote that piece of content doesn\u2019t mean the average reader will pick up what you were putting down.<\/span><\/p>\n

\"tips<\/p>\n

What are some tips for copy editing?<\/span><\/strong><\/h2>\n

You should already have established some\u00a0<\/span>editorial and brand guidelines\u00a0<\/span><\/a>for your content, so you\u2019ll want to be\u00a0<\/span>extremely<\/span>\u00a0familiar with those before editing anything. Beyond that, here are some helpful best practices when it comes to copy editing:\u00a0<\/span><\/p>\n

    \n
  1. Avoid the passive tense.<\/span><\/strong>\u00a0Active tense is\u00a0<\/span>exactly<\/span>\u00a0what it sounds like \u2014 it takes action! You\u2019ll sound confident, and your content will be much easier to read.<\/span><\/li>\n
  2. Edit backward.<\/span><\/strong>\u00a0Start with the last sentence and work backward line by line. This is a handy trick for forcing your brain to actually read what\u2019s in front of you rather than scanning (which is the brain\u2019s natural default setting). It makes you far less likely to miss errors.<\/span><\/li>\n
  3. Be concise.<\/span><\/strong>\u00a0Short, easy-to-read sentences are far more likely to engage readers and keep them on the page. (It also helps with SEO!)<\/span><\/li>\n
  4. Be consistent with stylization.<\/span><\/strong>\u00a0Once again, consistency is key\u2026 especially if you\u2019re working with a team of freelancers to generate your content. Your style guide is your friend here.<\/span><\/li>\n<\/ol>\n

    \"An<\/p>\n

    Why should you hire a copy editor?\u00a0<\/span>Can\u2019t you\u00a0<\/span>just<\/span>\u00a0edit it yourself?<\/span><\/strong><\/h2>\n

    In short, no. Or at least, we strongly advise against it. It is near-impossible to be objective about your\u00a0<\/span>own<\/span>\u00a0work, and even the most detail-oriented writer is\u00a0<\/span>certain<\/span>\u00a0to make mistakes from time to time.\u00a0<\/span><\/p>\n

    Hiring an editor \u2014 whether full-time or freelance \u2014 means you\u2019re investing in quality assurance. When your content is error-free and polished, it shows a commitment to providing high-quality content to your audience. That establishes your brand\u2019s credibility, helping you stand out.\u00a0<\/span><\/p>\n

    An editor for hire gives you an objective pair of eyes that ensures your content\u2019s message is landing correctly and accurately. They maintain consistency across all your content channels, aligning your messaging with your brand.\u00a0<\/span><\/p>\n

    Finally, hiring a freelance editor can be\u00a0<\/span>a smart<\/span>, cost-effective solution to help your business. They add that extra layer of professionalism that ensures revisions are done correctly the first time, ultimately saving you time and money. Who doesn\u2019t want to break free from the exhausting back-and-forth revision loop?<\/span><\/p>\n

    Get Started With a ClearVoice Copy Editor<\/h2>\n

    At ClearVoice, we know how important finding the right freelance editor is to your content\u2019s success. Our content writing solutions include the industry\u2019s best editors for hire to help produce top-tier content every time.<\/span><\/p>\n

    Our Talent Network of over 200,000 vetted freelancers in 200+ industries includes not just content creators but skilled copy editors as well. ClearVoice talent managers manually vet every editor for hire who enters our network, confirming their work, credentials, and viability.<\/p>\n

    By partnering with ClearVoice, you can fully focus on driving your brand\u2019s success.\u00a0<\/span>Ready to get started?\u00a0<\/span>Talk to a content specialist\u00a0<\/span><\/a>today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    What is copy editing? Not to be confused with\u00a0proofreading, copy editing is the process by which an editor reviews a piece of content for grammar, punctuation, and spelling, as well as\u00a0brand voice, tone, and overall story flow. Depending on the publication, multiple style guides may also be in place \u2014 slightly differing in voice and […]<\/p>\n","protected":false},"author":203,"featured_media":53649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[140,141,139,143],"ppma_author":[286],"class_list":["post-53633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-b2b-content","tag-b2c-content","tag-content-creation","tag-content-operations"],"acf":[],"yoast_head":"\nCopy Editing: What You Need to Know | ClearVoice<\/title>\n<meta name=\"description\" content=\"In this glossary primer, we break down everything copy editing, including why it's important and tips to improve your copy editing practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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