{"id":53632,"date":"2024-07-12T07:00:58","date_gmt":"2024-07-12T14:00:58","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=53632"},"modified":"2024-07-15T10:55:20","modified_gmt":"2024-07-15T17:55:20","slug":"content-mission-statement","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/content-mission-statement\/","title":{"rendered":"Content Mission Statement"},"content":{"rendered":"

What is a content mission statement?<\/h2>\n

A content mission statement is your content strategy \u201cnorth star.\u201d Your Big Why. It is a statement you craft with your sales and marketing teams to ensure that all of the content you create is in service of not only your company mission but also your sales and marketing objectives<\/a>. It will inform all of your content decisions and help you build your content strategy<\/a>.<\/p>\n

\"Without<\/p>\n

Why is having a content mission statement so important?<\/h2>\n

Without a content strategy, you\u2019ll only be publishing content for the sake of publishing content. That can lead to content that is, at best, inconsistent and not aligned with your brand and, at worst, runs the risk of alienating your target audience. But it\u2019s not enough to know what content you\u2019re creating, when, and how.<\/p>\n

You have to know\u00a0why.<\/p>\n

Of course, you\u2019re creating content because everyone\u2019s creating content, and you have to stay relevant. But is your content intended to inform? Educate? Entertain? And why is that your intent?<\/p>\n

Your content\u00a0\u2014<\/span>\u00a0and by extension, your content strategy\u00a0<\/a>\u2014\u00a0<\/span>will not be effective if you don\u2019t know what you hope to achieve with it. As an example, what are your sales goals for this quarter? How can your content support that? And how can your content provide value to your target audience in such a way that it also supports your company\u2019s mission and vision?<\/p>\n

\"How<\/p>\n

How do you craft your content mission statement?<\/h2>\n

Much like your\u00a0company\u2019s mission statement<\/a>, you\u2019ll start off by asking yourself some important questions.<\/p>\n