{"id":53604,"date":"2024-10-14T07:00:18","date_gmt":"2024-10-14T14:00:18","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=53604"},"modified":"2024-06-21T16:40:33","modified_gmt":"2024-06-21T23:40:33","slug":"caitlin-lamb-jefferson-behind-the-byline","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/caitlin-lamb-jefferson-behind-the-byline\/","title":{"rendered":"Caitlin Lamb Jefferson: Behind the Byline"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Welcome to our video series Behind the Byline, where we sit down with some of the amazing talent contributing to our ClearVoice team!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this episode of Behind the Byline, we talk with Caitlin Lamb Jefferson! Caitlin is an accomplished editor, writer, and content strategist.\u00a0<\/span><\/p>\n<p><iframe title=\"Interview w\/ Caitlin Lamb Jefferson I ClearVoice Behind the Byline\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/bmMsFXjtQTY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Caitlin Lamb Jefferson: Editor, Writer, Strategist<\/h2>\n<p><span style=\"font-weight: 400;\">In this episode, Caitlin shares her inspiring journey from journalism to content marketing. She reflects on her path from taking on small, one-off projects to building a robust portfolio of long-term clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, we dive into the tools and techniques that have fueled Caitlin\u2019s success. She emphasizes the importance of understanding what consumers search for on Google, whether targeting a business or an individual. Caitlin also emphasizes the significance of researching competitors to stay ahead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, Caitlin delves into the role of social media in staying up-to-date with evolving content marketing trends. She highlights the importance of understanding each business\u2019s unique style and tone, and she explains how to analyze a brand\u2019s look and voice across different distribution channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, we explore Caitlin\u2019s passion for travel and tourism, as well as her deep love for research.<\/span><\/p>\n<h2>Caitlin\u2019s ClearVoice Questionnaire<\/h2>\n<p><span style=\"font-weight: 400;\">Caitlin finishes by taking our ClearVoice Questionnaire! She talks about being great at planning trips, the power of walks as a morning ritual, and stepping up her running game.\u00a0<\/span><\/p>\n<p><iframe title=\"Caitlin Lamb Jefferson takes the ClearVoice Questionnaire!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UsN1PIftvPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Content Delivered Exactly When You Need It<\/h2>\n<p><span style=\"font-weight: 400;\">When you partner with us, we assemble a ClearVoice team dedicated to consistently delivering exceptional content for your brand, month after month. It\u2019s that simple.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You tell us what you need, and we make it happen through an expert content management team, our top-tier freelancer network, and a streamlined <\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content creation<\/a><span style=\"font-weight: 400;\"> workflow. <\/span><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Connect with a content strategist<\/a><span style=\"font-weight: 400;\"> to get started today!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t miss our other <\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLPImrr2ssP2f-fYd0ZQUoqF7XnQnPNCkR\">ClearVoice interviews<\/a><span style=\"font-weight: 400;\"> featuring our amazing team members and freelancers! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to our video series Behind the Byline, where we sit down with some of the amazing talent contributing to our ClearVoice team! In this episode of Behind the Byline, we talk with Caitlin Lamb Jefferson! Caitlin is an accomplished editor, writer, and content strategist.\u00a0 Caitlin Lamb Jefferson: Editor, Writer, Strategist In this episode, Caitlin [&hellip;]<\/p>\n","protected":false},"author":226,"featured_media":53608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[129],"tags":[143,147],"ppma_author":[211],"class_list":["post-53604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-content-operations","tag-content-outsourcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind the Byline Video Series: Caitlin Lamb Jefferson<\/title>\n<meta name=\"description\" content=\"In this episode of our Behind the Byline video series, we talk with accomplished editor, 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