{"id":53197,"date":"2024-05-31T08:00:22","date_gmt":"2024-05-31T15:00:22","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=53197"},"modified":"2025-01-06T12:25:46","modified_gmt":"2025-01-06T19:25:46","slug":"choosing-the-right-writer","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/choosing-the-right-writer\/","title":{"rendered":"Choosing the Right Writer: The ClearVoice Process"},"content":{"rendered":"<p>When you work with ClearVoice, you get access to thousands of proven freelancers specializing in over 200 business categories.<\/p>\n<p>Whether you need product descriptions that help convert or highly technical white papers to educate your customers, we can connect you with the right freelancers to produce quality content for your brand.<\/p>\n<h2>The ClearVoice Process<\/h2>\n<p><iframe title=\"Choosing the Right Writer | The ClearVoice Process\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_nj1_Qrg6r4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Let&#8217;s dive into how you can experience seamless content creation with ClearVoice&#8217;s expert freelancers.<\/p>\n<h3>Talent Matching<\/h3>\n<p>The ClearVoice process starts with talent matching as soon as a freelancer applies to join our network.<\/p>\n<p>Every writer who applies to our network fills out a portfolio where they submit their experience, credentials, and work portfolio. We call this their CV.<\/p>\n<p>Through our expert Talent Managers, we:<\/p>\n<ul>\n<li>Review their CV Portfolio &amp; content<\/li>\n<li>Confirm their rates per word and per piece<\/li>\n<li>Confirm their identity via Zoom<\/li>\n<li>Verify their published works<\/li>\n<li>Verify their industries of expertise<\/li>\n<\/ul>\n<h3>Building Your Content Team<\/h3>\n<p>When it\u2019s time to build your freelance team, our Talent Managers then match you with the best creators available for your content type and industry. It\u2019s that easy!<\/p>\n<p>We start by selecting writers with experience in your industry. Our industries include, but aren&#8217;t limited to:<\/p>\n<ul>\n<li>Advertising &amp; Marketing<\/li>\n<li>Healthcare<\/li>\n<li>Legal<\/li>\n<li>Business<\/li>\n<li>Lifestyle &amp; Customer<\/li>\n<li>Real Estate<\/li>\n<li>Education<\/li>\n<li>Software &amp; Technology<\/li>\n<li>Finance<\/li>\n<li>Travel &amp; Adventure<\/li>\n<\/ul>\n<p>And, when needed, we further narrow down by sub-category.<\/p>\n<p>For example, Software &amp; Technology could break into:<\/p>\n<ul>\n<li>Cybersecurity<\/li>\n<li>Cloud computing<\/li>\n<li>Software Engineering<\/li>\n<li>AI &amp; Machine Learning<\/li>\n<\/ul>\n<p>Next, we look at your content level to determine whether you need more of an industry generalist or a subject matter expert. Keep in mind all of our creators are pros at what they do, but different freelancers have different skill sets based on the needs of the content.<\/p>\n<h4>Example Content Types:<\/h4>\n<ul>\n<li><strong>Level 1:<\/strong> Basic blog posts designed to drive top-of-funnel SEO<\/li>\n<li><strong>Level 2:<\/strong> Simple how-to-content, product descriptions, and FAQ\u2019s<\/li>\n<li><strong>Level 3:<\/strong> Professional articles, eBooks, and Case Studies<\/li>\n<li><strong>Level 4:<\/strong> Technical eBooks, White papers<\/li>\n<li><strong>Level 5:<\/strong> Highly technical content of all types<\/li>\n<\/ul>\n<p>Finally, we take into account the <a href=\"https:\/\/www.clearvoice.com\/resources\/top-25-content-types-for-inbound-marketing\/\">type of content<\/a>. We know different content types require different approaches, from the amount of research to how technical the writing needs to be. This helps us select candidates who best suit your needs:<\/p>\n<ul>\n<li>Articles &amp; Blogs<\/li>\n<li>Infographics<\/li>\n<li>Video Scripts<\/li>\n<li>eBooks &amp; White Pages<\/li>\n<li>Product Descriptions<\/li>\n<li>Social Media Copy<\/li>\n<li>Email Copy<\/li>\n<li>Ad &amp; Promo Copy<\/li>\n<li>Case Studies<\/li>\n<li>Website &amp; Landing Pages<\/li>\n<li>Sales Collateral<\/li>\n<\/ul>\n<p>And will support the <a href=\"https:\/\/www.clearvoice.com\/resources\/defining-marketing-goals\/\">goals of your marketing strategy<\/a>, such as:<\/p>\n<ul>\n<li>Attraction Content\n<ul>\n<li>Research: Low<\/li>\n<li>Technical Need: Low<\/li>\n<li>Top of Funnel<\/li>\n<\/ul>\n<\/li>\n<li>Conversion Content\n<ul>\n<li>Research: Medium<\/li>\n<li>Technical Need: Some<\/li>\n<li>Middle of Funnel<\/li>\n<\/ul>\n<\/li>\n<li>Authoritative Content\n<ul>\n<li>Research: High<\/li>\n<li>Technical Need: High<\/li>\n<li>Middle and Bottom of Funnel<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>From there, we can filter by types of writers, years of experience, SEO knowledge, rate, brand fit, and availability. Ultimately, leading us to the perfect freelancer or freelancers ready to create content for your brand:<\/p>\n<ul>\n<li>Copywriter<\/li>\n<li>Copy Editor<\/li>\n<li>Ghost Writer<\/li>\n<li>SEO Specialist<\/li>\n<li>Technical Writer<\/li>\n<li>Blog Writer<\/li>\n<\/ul>\n<p>And if a writer on your team underperforms or leaves, we can replace them immediately, eliminating any hiccups in your content production flow.<\/p>\n<h2>A Partner For All Your Content Needs<\/h2>\n<p>Whether you want to enhance brand recognition, simplify complex product or service concepts, or establish your authority, our ClearVoice freelancers are ready to tackle all your content needs.<\/p>\n<p><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Talk to a content specialist<\/a> today to see how the ClearVoice Process can elevate your content creation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you work with ClearVoice, you get access to thousands of proven freelancers specializing in over 200 business categories. Whether you need product descriptions that help convert or highly technical white papers to educate your customers, we can connect you with the right freelancers to produce quality content for your brand. The ClearVoice Process Let&#8217;s [&hellip;]<\/p>\n","protected":false},"author":228,"featured_media":53240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[129],"tags":[139,147],"ppma_author":[213],"class_list":["post-53197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-content-creation","tag-content-outsourcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The ClearVoice Process: Choosing the Right Writer<\/title>\n<meta name=\"description\" content=\"Explore how the ClearVoice Process facilitates seamless content creation by matching you with the right writers for your content needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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