{"id":53007,"date":"2024-05-08T08:00:00","date_gmt":"2024-05-08T15:00:00","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=53007"},"modified":"2024-05-06T19:10:18","modified_gmt":"2024-05-07T02:10:18","slug":"generative-ai","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/generative-ai\/","title":{"rendered":"Generative AI"},"content":{"rendered":"<h2>What is generative AI?<\/h2>\n<p>\u201cGenerative AI\u201d is an all-encompassing term that describes the type of artificial intelligence (AI) technology that can create content based on information provided in a prompt. This content can include writing, imagery, and audio.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-53076\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Production.png\" alt=\"generative AI will drastically reduce the time it takes to create content.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Production.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Production-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Production-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Why is generative AI so important to your content production?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">If you haven&#8217;t heard about generative AI for content production by now, you haven&#8217;t been paying attention. Everyone is using it (including your competitors), so if you haven&#8217;t started exploring how generative AI can change the game for your content production, you may end up getting left behind.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When applied correctly, generative AI will drastically reduce the time it takes to create content. While we don&#8217;t recommend utilizing generative AI as a replacement for human content writers (more on that below), it is a handy tool for\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/harnessing-ai-for-content-ideation-and-briefing\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">other areas of your content strategy<\/span><\/a><span data-preserver-spaces=\"true\">. These can include:<\/span><\/p>\n<ul>\n<li>Creating content briefs<\/li>\n<li>Creating outlines<\/li>\n<li>Content optimization for SEO<\/li>\n<li>Content ideation<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-53073\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Content.png\" alt=\"generative AI can absolutely find its way into\u00a0many areas of your overall content marketing\u00a0strategy.\" width=\"820\" height=\"302\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Content.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Content-300x110.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Content-768x283.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How and when should you use generative AI in your content marketing?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">While we cannot overstate the importance of human oversight when it comes to utilizing generative AI, it can absolutely find its way into\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/guide-to-ai-supported-content-creation\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">many areas of your overall content marketing<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0strategy. Generative AI will increase productivity by churning out anything that you might consider a &#8220;first pass.&#8221; It still needs to be edited and fact-checked. But that initial draft will be in hand in seconds. (And, of course, any writer will tell you there&#8217;s nothing scarier than staring at a blank page. Blank pages, be gone!)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">AI can assist with your\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/content-personalization\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content personalization<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0efforts by generating buyer personas and ideating content for each one.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can leverage AI in your SEO strategy as well. AI can generate long-tail keywords, local SEO, and alternative keyword options through data analysis. AI can pull from its wealth of past data to make predictions about trends, which is invaluable for your content strategy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In terms of imagery, generative AI is great for creating storyboards, infographics, and video effects.\u00a0<\/span><\/p>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">It is a machine-learning tool, so the more you use it\u00a0\u2014\u00a0and the more you teach it\u00a0\u2014\u00a0the more effective it will become. You can train AI to understand your brand voice and tone and then use it in your content audits to ensure all of your published content is consistent.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s also important to understand when *not* to use generative AI in your content.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-53074\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Not-Use-AI-List.png\" alt=\"It's also important to understand when *not* to use generative AI in your content.\" width=\"820\" height=\"615\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Not-Use-AI-List.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Not-Use-AI-List-300x225.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_Not-Use-AI-List-768x576.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Generally speaking, AI&#8217;s &#8220;hot off the presses<\/span><span data-preserver-spaces=\"true\">&#8220;<\/span><span data-preserver-spaces=\"true\">\u00a0content is low-quality, with poor word choices and running the risk of being repetitive. It&#8217;s best to leave the work to the humans when it involves:<\/span><\/p>\n<ul>\n<li>Emotions and storytelling<\/li>\n<li>First-hand experience and perspective<\/li>\n<li>Subject matter expertise<\/li>\n<li>Sensitive or controversial topics<\/li>\n<li>Final editing<\/li>\n<li>Highly customized designs<\/li>\n<li>Real-time engagement<\/li>\n<li>A sense of humor (no, really)<\/li>\n<\/ul>\n<h2>Can you use generative AI to publish a ton of articles on your blog?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Just because you\u00a0<\/span><em><span data-preserver-spaces=\"true\">can<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0doesn&#8217;t mean you\u00a0<\/span><em><span data-preserver-spaces=\"true\">should<\/span><\/em><span data-preserver-spaces=\"true\">. Google&#8217;s algorithm is based on an <a href=\"https:\/\/www.searchenginejournal.com\/google-e-e-a-t-how-to-demonstrate-first-hand-experience\/474446\/\" target=\"_blank\" rel=\"noopener\">E-E-A-T model<\/a>, which stands for Experience, Expertise, Authority, and Trustworthiness. One thing generative AI-created content lacks is experience. The human element. Emotions, empathy, the real, lived journey that every human being can relate to.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Generative AI does not understand human emotion or nuance. As a result, the content it creates is not the same quality that will resonate with your dedicated audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At the end of the day, search engines are valuable to users because they provide them with\u00a0<\/span><span data-preserver-spaces=\"true\">useful<\/span><span data-preserver-spaces=\"true\">\u00a0answers to their questions. If AI-generated content is not delivering a valuable experience to your users, your ranking will reflect that.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Simply<\/span><span data-preserver-spaces=\"true\">\u00a0put, quality trumps quantity every time.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53072\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_ClearVoice.png\" alt=\"At ClearVoice, our team follows a comprehensive process designed to make the most of generative AI with a human touch.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_ClearVoice.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_ClearVoice-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Generative-AI_ClearVoice-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Overwhelmed? Don\u2019t be.<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">It&#8217;s a brave new world, and technology is advancing daily. It&#8217;s not your job to be an expert in generative AI and how it can transform your content \u2014 it&#8217;s ours!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At ClearVoice, our team follows a comprehensive process designed to make the most of generative AI with a human touch. With ClearVoice as your managed AI solution, you can be sure that your content is:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Unique, insightful, and brand-aligned<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Factually accurate, verified by experts<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Quality-assured by our human writers and editors<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Compliance-reviewed, based on your needs<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Scalable up or down as needed by your team<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Ready to get started with generative AI?\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Talk to a ClearVoice content strategist<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is generative AI? \u201cGenerative AI\u201d is an all-encompassing term that describes the type of artificial intelligence (AI) technology that can create content based on information provided in a prompt. This content can include writing, imagery, and audio. Why is generative AI so important to your content production? If you haven&#8217;t heard about generative AI [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":53077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[160,139],"ppma_author":[286],"class_list":["post-53007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-ai","tag-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generative AI: What You Need to Know | ClearVoice<\/title>\n<meta name=\"description\" content=\"This page is a primer on generative AI in marketing, why it&#039;s important to your content production, and how and when to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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