{"id":52999,"date":"2024-05-12T06:00:07","date_gmt":"2024-05-12T13:00:07","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=52999"},"modified":"2025-09-25T18:01:09","modified_gmt":"2025-09-26T01:01:09","slug":"personalized-content-strategies","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/personalized-content-strategies\/","title":{"rendered":"Personalized Content Strategies: Gaining the Competitive Edge"},"content":{"rendered":"<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Start streaming Netflix, and you\u2019ll see a list of recommended films and TV series based on the types of movies and shows you\u2019ve watched in the past. You\u2019ll even see an estimate of how closely these shows line up with the content you\u2019ve watched in the past (i.e., \u201c97 percent match\u201d).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What you\u2019re experiencing is a branding and marketing strategy called content personalization. It\u2019s being used everywhere, from streaming services to marketing emails, to improve the customer experience, drive conversions, and build brand loyalty.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By examining your customer\u2019s demographic, socioeconomic, and behavioral data, your marketing team can tailor content to speak to a customer\u2019s specific needs and desires. This, in turn, increases sales and gives you a significant advantage over competitors that rely only on generic messaging.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let\u2019s take a closer look at the different types of content personalization you can use. We\u2019ll then go into how you can develop a personalized content strategy, leverage data to build <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-dynamic-content\/\" target=\"_blank\" rel=\"noopener\">dynamic content<\/a>, and measure the effectiveness of your content for optimal results.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-53062\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_definition.png\" alt=\"Understanding Content Personalization\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_definition.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_definition-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_definition-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Understanding Content Personalization<\/h2>\n<p>With all the content your customers consume every day, the opportunities for\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/content-personalization\/\">creating personalized content<\/a>\u00a0are everywhere. Here are some examples:<\/p>\n<ul>\n<li><strong>Personalized emails<\/strong>\u00a0use automation to refer to customers by name, remind them of cart abandonment, and reference recent purchases to encourage further buying.<\/li>\n<li><strong>Personalized web pages <\/strong>can make purchasing recommendations based on a user\u2019s buying history and offer updates on reward points.<\/li>\n<li><strong>Interactive content\u00a0<\/strong><span id=\"isPasted\" data-preserver-spaces=\"true\">helps gather data on a customer\u2019s preferences. For instance, the e-commerce website\u00a0<\/span><span data-preserver-spaces=\"true\">Care\/of<\/span><span data-preserver-spaces=\"true\">\u00a0invites visitors to take a quiz that collects their name, contact information, and knowledge of vitamins and supplements. Based on this information, Care\/<\/span><span data-preserver-spaces=\"true\">of<\/span><span data-preserver-spaces=\"true\">\u00a0offers personalized recommendations. Even if visitors don\u2019t buy anything, they still provide Care\/of with useful information for their personalized content campaigns.\u00a0<\/span><\/li>\n<li><strong>GPS-based apps<\/strong>\u00a0can offer suggestions for shops, restaurants, gas stations, etc., based on the user\u2019s current location.<\/li>\n<\/ul>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">All this personalized content makes customers feel your brand understands them and creates multiple ways to interact with or buy from your company. This is important since, according to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/explodingtopics.com\/blog\/personalization-stats\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">recent statistics provided by Exploding Topics<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/p>\n<ul>\n<li>60 percent of consumers report becoming regular customers after having a personalized shopping experience<\/li>\n<li>89 percent of marketers that use personalized campaigns see a positive ROI<\/li>\n<li>74 percent of <span id=\"isPasted\" data-preserver-spaces=\"true\">e-commerce<\/span>\u00a0companies use a personalization program for their websites<\/li>\n<\/ul>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">Using personalized content improves your marketing strategy and helps you stay competitive by providing customers with a smoother buyer\u2019s journey. Let\u2019s examine how to use personalized content in your marketing.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-53066\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_ROI-Stat.png\" alt=\"89% of marketers that use personalized campaigns see a positive ROI\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_ROI-Stat.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_ROI-Stat-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_ROI-Stat-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Developing a Personalized Content Strategy<\/h2>\n<p>To create an effective\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/content-personalization-strategies\/\">personalized content strategy<\/a>, you need to identify your target audience(s) and understand their preferences. Start by collecting data on your current and prospective customers. This can be done by sending clients post-purchase surveys, asking visitors to fill out <a href=\"https:\/\/www.clearvoice.com\/resources\/how-much-information-should-your-lead-forms-collect\/\" target=\"_blank\" rel=\"noopener\">lead forms<\/a>, or using an analytics service like\u00a0Google Analytics 4\u00a0to find information about visitors to your website.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-53068\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Target-Audience.png\" alt=\"Target Audience Data to Identify for Content Personalization Strategy\" width=\"820\" height=\"506\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Target-Audience.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Target-Audience-300x185.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Target-Audience-768x474.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>Target audience data to identify includes:<\/p>\n<ul>\n<li>Age<\/li>\n<li>Location<\/li>\n<li>Education level<\/li>\n<li>Income level<\/li>\n<li>Gender<\/li>\n<li>Purchase history<\/li>\n<li>Browsing history<\/li>\n<li>Social media preferences<\/li>\n<\/ul>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Now, create buyer personas based on this data on your target audiences. This will help determine how to craft your content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For instance, if you discover many of your ideal customers are based in New York and frequent Instagram, you could create Instagram marketing posts that cater to New York interests and values\u00a0<\/span><span data-preserver-spaces=\"true\">as they relate<\/span><span data-preserver-spaces=\"true\">\u00a0to your products and services.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s also\u00a0<\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">\u00a0to map your personalized content to whatever stage of the marketing funnel your customer is in.<\/span><\/p>\n<p>Let\u2019s say your company offers a <a href=\"https:\/\/www.clearvoice.com\/resources\/the-double-edged-sword-benefits-and-drawbacks-of-content-marketing-in-personal-finance\/\">personal finance<\/a> investing app, and you&#8217;re targeting potential customers in the consideration stage of the buyer\u2019s journey. You might send personalized emails with content that compares the pros and cons of using an app versus hiring a financial advisor. This personalized approach shows how your app directly addresses their pain points, helping to persuade them to become a customer.<\/p>\n<p>And if you want to elevate your buyer persona game, check out our guide on <a href=\"https:\/\/www.clearvoice.com\/resources\/advanced-segmentation\/\">advanced segmentation<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53067\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_tactics.png\" alt=\"To create personalized content that resonates with your target audience, you need to offer content that not only considers what they\u2019re looking for but also what they\u2019re\u00a0not\u00a0looking for.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_tactics.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_tactics-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_tactics-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Implementing Content Personalization Tactics<\/h2>\n<p>To create personalized content that resonates with your target audience, you need to offer content that not only considers what they\u2019re looking for but also what they\u2019re\u00a0<em>not\u00a0<\/em>looking for. This is particularly relevant for companies that service large populations but still need to appeal to select segments.<\/p>\n<p>For instance, Nordstrom\u2019s website can access a user\u2019s location and show prices in local currencies, saving non-US customers the trouble of looking up exchange rates when shopping for clothes. By considering the currency their customers are familiar with, Nordstrom makes it easier for European visitors to shop online.<\/p>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Likewise, you can track a user\u2019s interaction history with your website to offer recommendations.\u00a0<\/span><a href=\"https:\/\/www.amazon.science\/the-history-of-amazons-recommendation-algorithm\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Amazon<\/span><span data-preserver-spaces=\"true\">\u00a0and many other companies<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0do this with their \u201cMore items to consider\u201d and \u201cCustomers who bought this item also bought\u201d sections, helping visitors narrow their product selections and even directing them to appealing items they hadn\u2019t considered.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Similar tactics can be used in your personalized emails. For example, email marketing software can remind customers about an abandoned cart to help complete a sale or offer accessory recommendations.\u00a0<\/span><span data-preserver-spaces=\"true\">Other personalized emails\u00a0<\/span><span data-preserver-spaces=\"true\">might<\/span><span data-preserver-spaces=\"true\">\u00a0offer birthday greetings or anniversary reminders, complete with a promo offer to encourage shopping.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53069\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Tech-Data.png\" alt=\"Customer analytics platforms provide you with\u00a0AI and machine learning tools\u00a0that automate the process of data collection and organization.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Tech-Data.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Tech-Data-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Tech-Data-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Leveraging Data and Technology<\/h2>\n<p>If collecting and analyzing customer data and browsing history sounds complicated, don\u2019t worry. Customer analytics platforms provide you with\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/personalization-content-marketing\/\">AI and machine learning tools<\/a>\u00a0that automate the process of data collection and organization.<\/p>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">Depending on\u00a0<\/span><span data-preserver-spaces=\"true\">the tools you use<\/span><span data-preserver-spaces=\"true\">, your analytics software can show what content your users interact with the most, where users drop off in their customer\u00a0<\/span><span data-preserver-spaces=\"true\">journey,<\/span><span data-preserver-spaces=\"true\">\u00a0and other customer behaviors. AI can also create data visualizations, making generating actionable insights from the information\u00a0<\/span><span data-preserver-spaces=\"true\">easier<\/span><span data-preserver-spaces=\"true\">\u00a0and sharing them with your marketing team.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53065\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_platforms.png\" alt=\"popular customer analytics platforms\" width=\"820\" height=\"493\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_platforms.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_platforms-300x180.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_platforms-768x462.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>Some popular customer analytics platforms include:<\/p>\n<ul>\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/?pli=1\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/\" target=\"_blank\" rel=\"noopener\">Userpilot<\/a><\/li>\n<li><a href=\"https:\/\/www.kissmetrics.io\/\" target=\"_blank\" rel=\"noopener\">Kissmetrics<\/a><\/li>\n<li><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a><\/li>\n<\/ul>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">AI and machine learning can also help create personalized content. For instance, AI-powered chatbots can now interact with users on your website, collect data on their needs, and offer\u00a0<\/span><span data-preserver-spaces=\"true\">personalized<\/span><span data-preserver-spaces=\"true\"> recommendations on how your products or services can benefit them. Leveraging <a href=\"https:\/\/www.clearvoice.com\/resources\/personalized-content-customer-insights\/\">customer insights for personalized content<\/a> is one of the most effective content personalization strategies you can use.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As AI tools become more sophisticated, the ability to craft hyper-personalized content for each customer becomes more possible. Where personalized content was once designed to appeal to key demographics, AI-powered algorithms can now analyze an individual\u2019s browsing and buying history and generate\u00a0<\/span><span data-preserver-spaces=\"true\">highly specific<\/span><span data-preserver-spaces=\"true\">\u00a0lists of the programs, products, and accessories that customers are most likely to consume, increasing the likelihood of future sales. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, HubSpot\u2019s dedicated <\/span><a href=\"https:\/\/www.hubspot.com\/products\/content\/personalization\"><span style=\"font-weight: 400;\">content personalization tool<\/span><\/a><span style=\"font-weight: 400;\"> leverages CRM data and purchase behavior to craft blogs, landing pages, and emails tailored to each particular prospect.<\/span><\/p>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">Modern marketing strategies may use AI to bring content personalization closer to real-time. For instance, an article in\u00a0<\/span><span data-preserver-spaces=\"true\">Forbes<\/span><span data-preserver-spaces=\"true\">\u00a0indicates that content providers may utilize facial recognition software to help read user emotions and make product or content recommendations based on how a customer feels at that moment. \u00a0<\/span><\/p>\n<p>While some consumers have expressed trepidation about AI\u2019s role in predicting customer behavior, as customers come to expect personalized experiences in their buyer\u2019s journey, business leaders have come to see this fast-paced approach to personalized content as inevitable.\u00a0<a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2022\/03\/11\/what-does-todays-consumer-want-personalized-seamless-omnichannel-experiences\/\" target=\"_blank\" rel=\"noopener\">According to Ted Levine<\/a>, Executive Vice President at IT service management company Capgemini Americas:<\/p>\n<p>\u201cBusiness and technology are now forever linked, and road maps need to reflect that shift and respond accordingly. In today\u2019s rapidly changing [consumer product], retail and hospitality landscape, companies need to react quickly to establish relevancy and inspire loyalty.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53070\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Ted-Lavine-Quote.png\" alt=\"Ted Levine, Executive Vice President at IT service management company Capgemini Americas\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Ted-Lavine-Quote.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Ted-Lavine-Quote-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_Ted-Lavine-Quote-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Measuring and Optimizing Personalized Content<\/h2>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">How do you know if your personalized content campaigns are working? Some of the most important key performance indicators (KPIs) you need to keep your eye on include the following:<\/span><\/p>\n<ul>\n<li><strong>Conversion rate:\u00a0<\/strong>How many of your visitors are taking a desired action after interacting with your content (like making a purchase, signing up for a webinar, or subscribing to your newsletter?)<\/li>\n<li><strong>Revenue per visitor (RPV):<\/strong>\u00a0How much revenue is each visitor to your website generating for your business? This figure indicates how effective your content\u2019s product recommendations and personalized offers really are.<\/li>\n<li><strong>Bounce rate:<\/strong>\u00a0<span id=\"isPasted\" data-preserver-spaces=\"true\">How many visitors leave your website after viewing one page and not taking any action? High bounce rates may indicate that your content is not engaging or relevant to your customers.<\/span><\/li>\n<li><strong>Time on site:<\/strong>\u00a0<span id=\"isPasted\" data-preserver-spaces=\"true\">How many minutes are your visitors spending on your site? Longer times indicate higher engagement, while short\u00a0<\/span><span data-preserver-spaces=\"true\">amounts of<\/span><span data-preserver-spaces=\"true\">\u00a0time could indicate a lack of interest.<\/span><\/li>\n<\/ul>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">To build more effective personalized content, use A\/B testing and experimentation. This is when you create two different versions of content (like a webpage, blog post, or email) and compare them against each other based on how users interact with them. Use the KPIs listed above to measure which content version produced the most optimal results, and use what you discovered to shape future content. \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53064\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_importance.png\" alt=\"Providing them with personalized content offers multiple opportunities to build trust with your brand, which leads to\u00a0greater\u00a0revenue and a clearer understanding of customers\u2019 needs.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_importance.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_importance-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Personal-Content-Strategy_importance-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Importance of Content Personalization<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Treating customers like people and not numbers has always been the best way to establish mutually beneficial relationships with your clients. Providing them with personalized content offers multiple opportunities to build trust with your brand, which leads to\u00a0<\/span><span data-preserver-spaces=\"true\">greater<\/span><span data-preserver-spaces=\"true\">\u00a0revenue and a clearer understanding of customers\u2019 needs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is aided by advances in customer analytics software, which allows for creating more accurate buyer personas. AI and machine learning tools can sift through vast amounts of customer data. Then, they can uncover patterns of behavior that suggest the type of personalized content consumers appreciate. As these increasingly convenient customer journeys become more common, consumers will expect such personalized interactions in their everyday lives.<\/span><\/p>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Such advances and content providers\u2019 willingness to use them in marketing indicate a growing intensity in creating more hyper-personalized shopper experiences. Brands that learn how to leverage data and technology and create better content personalization strategies will gain a competitive advantage (including <a href=\"https:\/\/www.clearvoice.com\/resources\/seo-content-personalization\/\">SEO content personalization<\/a>).\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you\u2019d like help creating dynamic content personalized for your target audience,\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/\"><span data-preserver-spaces=\"true\">partnering with a content marketing agency<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0like ClearVoice can help. Our content strategists and writers can produce the content you need that appeals to your ideal consumers.\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Connect with a content specialist<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and see how we can build more personal content for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Start streaming Netflix, and you\u2019ll see a list of recommended films and TV series based on the types of movies and shows you\u2019ve watched in the past. You\u2019ll even see an estimate of how closely these shows line up with the content you\u2019ve watched in the past (i.e., \u201c97 percent match\u201d). What you\u2019re experiencing is [&hellip;]<\/p>\n","protected":false},"author":192,"featured_media":53063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[140,138],"ppma_author":[212],"class_list":["post-52999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b-content","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Personalization: Building Strategies for a Competitive Edge<\/title>\n<meta name=\"description\" content=\"This guide dives into everything content personalization. It covers how to build a strategy, leverage data, and measure your effectiveness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/personalized-content-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalized Content Strategies: Gaining the Competitive Edge\" \/>\n<meta property=\"og:description\" content=\"This guide dives into everything content personalization. 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