![\"A](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/User-Feedback-Audit_Understanding.jpg\")
<\/p>\nUser feedback and content audits are a match made in heaven.<\/p>\n
Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results.<\/p>\n
Imagine this: You run a SaaS social media management company.\u00a0Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.\u00a0With this information, you can check your website content to see if you\u2019ve written anything about microsites and landing pages.<\/p>\n
If you haven\u2019t, then you need to cover them. If you currently cover the topics but your pages aren\u2019t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages.\u00a0That\u2019s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.<\/p>\n
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A better grasp of your user\u2019s sentiments puts you in a better place to make smarter, more relevant, and more strategic decisions.\u00a0That\u2019s why user feedback is crucial. Essentially, it is the voice of your users.<\/p>\n
The more you harness, analyze, and act upon user feedback, the clearer your guardrails for deciding how to run your\u00a0content audits<\/a>\u00a0and upgrades will become.\u00a0That bit is crucial since there\u2019s a myriad of directions you can take when updating your content.\u00a0For example, you can:<\/p>\n As you can imagine, deciding which direction to take can be confusing. Also, the directions above require lots of time and work.<\/p>\n That’s why you must equip yourself with crucial information about your audience before running your content audits<\/a>. That way, you’ll have a better chance of zeroing in on the right direction. (And avoid wasting your time and resources with the wrong initiatives.)<\/p>\n There are several types of user feedback:<\/p>\n Below are some benefits from incorporating user feedback into your content audits.<\/p>\n Now that you have an overview of the types of user feedback and how it aids in content audits, let\u2019s take a deep dive into how to integrate user feedback into your audits.<\/p>\n There are several ways to collect user feedback. You can use polls, surveys, email blasts, etc.<\/p>\n Choose a method that aligns well with your business dynamics. Consider your current assets, your method of engaging with your audience, and the platform your customers frequent, among other things.\u00a0Let\u2019s say you have a decent email list, and running a survey is the best method for collecting user feedback.<\/p>\n In this case, you can use\u00a0Google Forms<\/a>, which is free and intuitive. Because Google Form\u2019s results can be viewed in Google Sheets, analyzing, managing, and storing your data becomes much easier.<\/p>\n The best part is that Google Forms has many templates you can leverage, so you don’t need to build your surveys from scratch.<\/p>\n Simply choose a template that best aligns with your survey, and then make adjustments to the template.<\/p>\n Google Forms allows some customization.\u00a0You can change the form’s header and background to align with your brand image.\u00a0Once your form is ready, start sending your surveys.<\/p>\n Bonus tip:<\/strong>\u00a0To increase the number of survey participants, consider giving freebies and discounts, among other incentives that appeal to your users.<\/em><\/p>\n Look for shared characteristics or patterns from the results of step 1.\u00a0Pay extra attention to words or phrases that keep coming up since they are most likely important to the majority of your users.<\/p>\n Use the exact words your users entered in your Forms as much as possible. For example, if the survey revealed several users mentioning they\u2019re unfamiliar with \u201cAI-generated content\u201d and how it can impact their business, you ought to bake that insight into your content audit to address it in your content upgrades.<\/p>\n Since you uncovered in step 2 that your users are concerned about \u201cAI-generated content,\u201d use advanced Google search queries to see if you have ample content about the topic.<\/p>\n Site:domain.com \u201cAI-generated content.\u201d<\/p>\n Here\u2019s an example: site:clearvoice.com \u201cAI-generated content\u201d<\/p>\n In the search query above, Google will show the pages\/posts on Clearvoice.com that mention “AI-generated content.\u201d<\/p>\n As you can see from the example above, ClearVoice has several content pieces on AI-generated content.\u00a0In this case, ClearVoice\u00a0could<\/strong>\u00a0update its existing content without producing new posts about the topic.<\/p>\n Use the best practices below to significantly enhance the integration of user feedback into your content strategy.<\/p>\n In step 2, where you analyze the results of your data collection initiatives, there\u2019s a good chance you\u2019ll uncover several phrases or topics.<\/p>\n For example, if you uncovered \u201cAI-generated content\u201d and \u201ccontent distribution strategies,\u201d you\u2019d have to decide which of the two you should prioritize working on. After all, you\u2019ve got a limited workforce, time, and resources.<\/p>\n Running your keywords through keyword research tools<\/a> will give you a better grasp of the value you\u2019ll get from your phrases.<\/p>\n Of course, you\u2019ll want to prioritize more valuable phrases.<\/p>\n We ran both phrases in Ahrefs.com<\/a>.\u00a0Here\u2019s what the tool revealed:<\/p>\n The phrase \u201cAI-generated content\u201d has a significant search volume (600 vs. 50). The keyword phrase \u201cContent distribution strategies,\u201d however, has better traffic potential and lesser difficulty (AI-generated content 52 keyword difficulty vs. content distribution strategies 56 difficulty score).<\/p>\n These are some of the many insights you can obtain from keyword research tools. Based on the data you acquire, you can start deciding which topics or upgrades to prioritize.<\/p>\n Segmenting user feedback gives you a more accurate picture of how specific demographics respond to your content.<\/p>\n For example, if certain content pieces on your website target readers who are concerned about cost-effectiveness, the adjustments you make should align with that concern. On the other hand, other content pieces might be geared toward readers whose main issue is scaling their content operations<\/a>. In this case, it makes sense to add points or tips about scaling rather than cost-effectiveness.<\/p>\n By segmenting user feedback, you can create more customized, personalized messaging in your content upgrades.<\/p>\n Suppose the phrase \u201cAI-generated content\u201d keeps appearing in your user feedback.<\/p>\n You can then check your website content to see if you\u2019ve covered the topic.\u00a0You notice you have one page about the topic but are unsure if you\u2019ve added enough coverage.<\/p>\n The question is, how do you know what ideas or new sections to add to your existing content?\u00a0This is where benchmarking against your competitors comes in.<\/p>\n Using SEO tools like Ahrefs can give you more insights into your competitors\u2019 content. Go to\u00a0Keywords Explorer, type in your keyword phrases, and hit\u00a0Search.\u00a0If you scroll to the bottom, you\u2019ll see this:<\/p>\n There\u2019s a lot you can do with the top search results from your target keyword, the total word counts of each page, and the number of clicks each keyword garnered to improve your content. Notably, if you click the numbers under the Keywords column, Ahrefs will show you the keywords for which the URL ranks.<\/p>\n Here\u2019s an example:<\/p>\n Just by looking at the keywords, you can uncover topics or new sections to add to your existing content.<\/p>\n While you can run the whole process of leveraging user feedback to bolster your content audits, there are steps, details, and elements you can easily miss.\u00a0What\u2019s more, running the whole process is time-consuming and tedious.<\/p>\n That\u2019s where\u00a0ClearVoice<\/a>\u00a0steps in.\u00a0With the help of our seasoned content producers and marketers, harness user feedback and integrate it into your content audits.<\/p>\n\n
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Benefits of Incorporating User Feedback into Content Audits<\/h2>\n
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![\"How](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/User-Feedback-Audit_Integration.jpg\")
<\/p>\nHow to Integrate User Feedback into Your Content Audits<\/h2>\n
Step 1: Collecting user feedback<\/h3>\n
![\"Because](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/User-Feedback-Audit_ss1.jpg\")
<\/p>\n![\"Simply](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/User-Feedback-Audit_ss2.jpg\")
<\/p>\nStep 2: Analyzing user feedback<\/h3>\n
Step 3: Integrating user feedback into content audits<\/h3>\n
![\"In](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/User-Feedback-Audit_ss3.jpg\")
<\/p>\nBest Practices for Integrating User Feedback into a Content Strategy<\/h2>\n
1. Use keyword research tools to get more insights<\/h3>\n
![\"The](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/User-Feedback-Audit_ss5.jpg\")
<\/p>\n2. Segment feedback<\/h3>\n
![\"Benchmark](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/User-Feedback-Audit_Benchmark.jpg\")
<\/p>\n3. Benchmark against competitors<\/h3>\n
![\"Using](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/User-Feedback-Audit_ss6.jpg\")
<\/p>\n![\"Notably,](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/User-Feedback-Audit_ss7.jpg\")
<\/p>\nBoost Your Strategy with Seasoned Content Producers<\/h2>\n