{"id":52555,"date":"2024-04-09T14:41:05","date_gmt":"2024-04-09T21:41:05","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=52555"},"modified":"2025-10-03T18:58:19","modified_gmt":"2025-10-04T01:58:19","slug":"content-refresh","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/content-refresh\/","title":{"rendered":"Content Refresh"},"content":{"rendered":"<h2 id=\"isPasted\"><span data-preserver-spaces=\"true\">What is a Content Refresh?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you&#8217;ve identified which content needs to be updated. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Rather than creating new content to fill content gaps or archiving old content that is no longer relevant or brand-appropriate, the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/old-content-pruning\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content refresh<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0consists of updating content that could still perform well with just a little love.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This could look like:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Adding new information<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Replacing outdated info with the latest updates<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Enriching it with new media content<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Optimizing it with more relevant keywords<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Updating links<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">For example, you might have expanded your service offering to include several value-added services. So, you&#8217;d want to update your service page to reflect that accurately. Or you might have a new case study supporting an existing blog post. In some cases, simply adding relevant keywords to the content or updating it with supporting imagery could do the trick. There are also <a href=\"https:\/\/www.clearvoice.com\/resources\/wordpress-plugins-revive-content\/\" target=\"_blank\" rel=\"noopener\">WordPress plugins<\/a>, like image and SEO optimizers, that help you speed up the content refresh process.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-52591\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Refresh_Importance.png\" alt=\"Refreshing content serves a number of purposes, but first and foremost, it reassures your audience that they are reading content that is relevant to their current needs.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Refresh_Importance.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Refresh_Importance-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Refresh_Importance-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Why Refreshing Content is Important<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Refreshing content serves a number of purposes, but first and foremost, it reassures your audience that they are reading content that is relevant to their current needs. While your content may be entertaining, in many cases your reader has stumbled upon your content in hopes of solving a problem. Keeping your content up with the times establishes you as an authority in your industry and a trusted source for your audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your content refresh can also:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Improve the user experience (UX)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Helps your SEO efforts<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Improves overall website quality<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">How Often You Should Refresh Content<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The short answer is, it depends. Here at ClearVoice, we recommend conducting a content audit\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/step-by-step-guide-to-content-audits\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">every six months<\/span><\/a><span data-preserver-spaces=\"true\">, but in reality, you should update your old content as often and as consistently as possible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The recommended frequency also depends on the scale of your website. If your website is massive (containing thousands of pages), you should consider regular pruning and refreshing every two or three months. Mid-scale websites can rely on a quarterly session, whereas smaller websites may only need content refreshes once every five or six months.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As for blog posts and other resource-type content, be sure to remove any page discussing topics that no longer garner interest. For example, a blog post about using the Vine app will no longer make sense since the app has long been obsolete. Alternatively, consider archiving pages about topics that you&#8217;ve written better content about.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pro Tip: Don&#8217;t forget to redirect visitors to a new page that contains relevant information. You don&#8217;t want to ruin the user experience by having visitors land on a non-existent page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52593\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Refresh_Audit-Principles.png\" alt=\"Your\u00a0content audit\u00a0will guide your decision-making here, but there are some governing principles you can employ\" width=\"820\" height=\"471\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Refresh_Audit-Principles.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Refresh_Audit-Principles-300x172.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Refresh_Audit-Principles-768x441.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Should You Refresh or Archive the Content?\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Your\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/content-audit-tips\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content audit<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0will guide your decision-making here, but there are some governing principles you can employ:<\/span><\/p>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Have a clear purpose for your content.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Ask the below questions about each piece of content you review. If you can&#8217;t provide clear answers, it might be better to archive the content than to try and revive it.<\/span>\n<ol>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">What is the intention behind this piece of content?<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">What is the value it adds to the digital space?<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Are you just adding to the noise?<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Are you sharing something with a specific goal in mind?<\/span><\/li>\n<\/ol>\n<\/li>\n<li><strong><span data-preserver-spaces=\"true\">Make data-driven decisions.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Before making substantial changes, dive deep into your content&#8217;s performance data. Look at the relevant KPIs to each piece of content to help understand which are driving engagement and conversions and which are lagging. Some top metrics to look at could be:<\/span>\n<ol>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Time on page<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Page views<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Click-through rate<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Conversion rate<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Bounce rate<\/span><\/li>\n<\/ol>\n<\/li>\n<li><strong><span data-preserver-spaces=\"true\">Make sure your content is about the customer.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">If your content is lacking engagement or completely falling flat, check to see if it&#8217;s about you or your customers. If it is about you, take the original primary purpose you came up with for your content and see how you can relate it more to your customers&#8217; wants and needs. The spotlight should be on them.<\/span><\/li>\n<\/ol>\n<h2>Get Started Refreshing Your Content Today<\/h2>\n<p><span data-preserver-spaces=\"true\">Having an objective (and expert) set of eyes on your content can take all the guesswork out of what can be a tedious and time-consuming process.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you need help refreshing one piece or one thousand (or creating new content), we&#8217;re here to help. At ClearVoice, we have a Talent Network of 4,000+ top-tier, experienced editors, writers, and SEO specialists who can take your content to the next level.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let us refresh your content so you can start ranking higher while you focus on what matters most: your brand and your customers.\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Talk to a content specialist today<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to get started!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you&#8217;ve identified which content needs to be updated. Rather than creating new content to fill content gaps or archiving old content that is no longer relevant [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":52590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[139,138,143],"ppma_author":[286],"class_list":["post-52555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-content-creation","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Refresh: What You Need to Know | ClearVoice<\/title>\n<meta name=\"description\" content=\"This glossary page covers what a content refresh is, why it&#039;s important, and when 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