{"id":52479,"date":"2024-04-05T15:42:03","date_gmt":"2024-04-05T22:42:03","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=52479"},"modified":"2024-11-05T15:34:43","modified_gmt":"2024-11-05T22:34:43","slug":"content-audit","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/content-audit\/","title":{"rendered":"Content Audit"},"content":{"rendered":"<h2 id=\"isPasted\"><span data-preserver-spaces=\"true\">What Is a Content Audit?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">A content audit is a look at what content you currently have published, how it&#8217;s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. A content audit analyzes your content efforts so you can evaluate your strategy to understand what&#8217;s working and what&#8217;s not. This will help you make more informed content marketing decisions in the future and fix any issues impacting performance right now.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-52540\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Importance.jpg\" alt=\"A content audit will tell you exactly what needs fixing and what doesn't.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Importance.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Importance-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Importance-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Why Are Content Audits so Important?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You know how much time, effort, and resources it takes to create great content. However, not all content ages well or meets performance expectations. Maybe you&#8217;ve had a rebrand. Maybe you&#8217;ve some expired links that are affecting your <a href=\"https:\/\/www.clearvoice.com\/resources\/future-of-seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>. Maybe the topic is great, but the copy could use a little\u00a0<\/span><em><span data-preserver-spaces=\"true\">zhuszh<\/span><\/em><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A content audit will tell you exactly what needs fixing and what doesn&#8217;t. You will also be able to answer the following questions:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Which content is generating the most traffic?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Which content is the most popular and most read among my audience?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Which content do visitors spend the most time reading?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Which content is generating the most social engagement?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Having these answers is essential to making decisions impacting the future of your content. Or, put another way: you can&#8217;t get where you want to go if you don&#8217;t know where you are. Your content audit gives you your starting point.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52541\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Key-Elements.jpg\" alt=\"Key Elements of an Effective Content Audit\" width=\"820\" height=\"289\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Key-Elements.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Key-Elements-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Key-Elements-768x271.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Key Elements of an Effective Content Audit<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Before you begin the content audit itself, you&#8217;ll need to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/step-by-step-guide-to-content-audits\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">establish your goals for the project<\/span><\/a><span data-preserver-spaces=\"true\">. This way, you&#8217;ll know which data points you actually want to look at. Are you looking to improve your SEO rankings? Boost conversions? Increase audience engagement? Each of these goals will have different metrics associated with them.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, once you&#8217;ve established your goals, you&#8217;ll decide on which metrics you&#8217;ll be measuring. These might include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Average time on page<\/span><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/duplicate-content-how-to-fix-it\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Duplicate content<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Organic traffic<\/span><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-build-backlinks-with-the-skyscraper-content-technique\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Backlinks<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Keyword rankings<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bounce rate<\/span><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/google-rankings-dwell-time-page-views-and-engagement-rates\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Page views<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Average session duration<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Likes, shares, and mentions<\/span><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/why-links-matter\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Internal links<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Leads and conversions<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52543\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Steps.jpg\" alt=\"How to Conduct a Content Audit\" width=\"820\" height=\"763\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Steps.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Steps-300x279.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_Steps-768x715.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How to Conduct a Content Audit<\/h2>\n<p><span data-preserver-spaces=\"true\">Now it&#8217;s time to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/how-to-perform-a-content-audit\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">conduct your content audit<\/span><\/a><span data-preserver-spaces=\"true\">, which should consist of the following steps:<\/span><\/p>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Take inventory.<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0A content audit involves all your existing content. You can create this list in an Excel spreadsheet, a project or task management tool, a digital asset management system, or whatever works best for you and your team.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Look up metrics for all content.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Using tools like HubSpot or Google Analytics, you can look at your website&#8217;s analytics and see which content generates the most page views, which content your visitors spend the most time reading, and which content results in the most conversions. Enter this information into your spreadsheet.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Categorize your content.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Depending on how much content you have in your inventory, you can either categorize by content type or by content topic.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Audit your links.<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Broken links or outbound links to outdated or less-than-reputable content can hurt your SEO, ultimately hurting your content&#8217;s overall performance.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Create or update your customer profiles.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Once you understand what content is the most popular and what isn&#8217;t, you can determine who your customers are and what interests them. Update your customer personas accordingly.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Build a <a href=\"https:\/\/www.clearvoice.com\/resources\/structured-communication-for-content-teams\/\" target=\"_blank\" rel=\"noopener\">content schedule<\/a>.<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Schedule some time each month to review metrics for content published during the previous month and to also develop content for the upcoming month. Be sure to also consider upcoming events, seasons, and holidays.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Refresh and create new content.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">By this step, you&#8217;ve probably noticed a gap in your existing content and your ideal customer profile, so it&#8217;s time to either refresh and update old content and\/or create new content.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Document and update your new content marketing strategy.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">With everything you&#8217;ve learned throughout the process, you are now in a better and more confident position to revamp your <a href=\"https:\/\/www.clearvoice.com\/resources\/high-performing-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">content marketing strategy<\/a> for the future.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52542\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_ClearVoice.jpg\" alt=\"At ClearVoice, we offer content audit and gap analysis services that will examine your existing on-site content.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_ClearVoice.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_ClearVoice-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/04\/Content-Audit_ClearVoice-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Conduct Your Content Audit Today<\/h2>\n<p><span data-preserver-spaces=\"true\">At ClearVoice, we offer content audit and gap analysis services that will examine your existing on-site content. If you don&#8217;t have the proper resources or time to do a full content audit and need some expert help, then maybe this is what you need.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Or maybe you&#8217;ve already identified your gaps and need help with content refreshes and new content pieces. ClearVoice has you covered there, too.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With ClearVoice as your managed content solution, we create a custom content plan based on your needs and resources so you never pay for content you don&#8217;t need or won&#8217;t use.\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Talk to a content specialist today<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and start closing those content gaps!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is a Content Audit? A content audit is a look at what content you currently have published, how it&#8217;s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. A content audit analyzes your content efforts so you can evaluate your strategy to understand what&#8217;s working and what&#8217;s [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":52545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[138,143],"ppma_author":[286],"class_list":["post-52479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Audit: What You Need to Know | ClearVoice<\/title>\n<meta name=\"description\" content=\"This guide breaks down what a content audit is, why it&#039;s important in your content 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