{"id":52236,"date":"2024-03-13T11:07:19","date_gmt":"2024-03-13T18:07:19","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=52236"},"modified":"2025-04-08T09:02:14","modified_gmt":"2025-04-08T16:02:14","slug":"content-outsourcing","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/content-outsourcing\/","title":{"rendered":"Content Outsourcing"},"content":{"rendered":"<h2>What is Content Outsourcing?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Content outsourcing is the delegation of certain (or all) tasks about your content marketing strategy to\u00a0<\/span><em><span data-preserver-spaces=\"true\">outside resources<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0like a team of freelance workers\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">or a content agency<\/span><\/a><span data-preserver-spaces=\"true\">. While content outsourcing might sound like a &#8220;nice to have&#8221; or something for businesses with a large marketing budget, according to the Content Marketing Institute,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">half of the surveyed marketers outsource<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0at least some of their content.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-52280\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_stat.jpg\" alt=\"half of the surveyed marketers outsource\u00a0at least some of their content.\" width=\"628\" height=\"183\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_stat.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_stat-300x87.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_stat-768x224.jpg 768w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The demand for content has never been higher, and choosing to outsource some or all of your content production can ensure you&#8217;re delivering quality content on a consistent schedule without leaving any gaps.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52282\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Why.jpg\" alt=\"Outsourcing your content creation is one of the most effective ways to maximize the full potential of your budget.\" width=\"820\" height=\"289\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Why.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Why-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Why-768x271.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Why Should You Outsource Content?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Outsourcing your content creation is one of the most effective ways to maximize the full potential of your budget. Outsourcing content allows you to forego all the overhead costs of assembling an in-house team and jump straight to content creation.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But the real value lies in the cross-section of cost-effectiveness and high-level talent. Just look at\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/benefits-of-outsourcing-content-creation\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">these advantages of content outsourcing<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/p>\n<ul>\n<li>Saving money by outsourcing work to freelancers<\/li>\n<li>Building your team faster by skipping the hiring process<\/li>\n<li>Accessing top-tier talent by contracting experts in their field<\/li>\n<li>Shortened campaign timelines<\/li>\n<li>Increased adaptability<\/li>\n<li>Tapping into a global talent pool<\/li>\n<li>Easing your team\u2019s workload<\/li>\n<li>Diversifying your content strategy<\/li>\n<\/ul>\n<p>Simply put, you save time and money by expanding upon your current team&#8217;s capabilities (and limitations!). Working with experts is worth the investment, every time.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-52277\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Decide.jpg\" alt=\"Identifying which content to outsource is your first step in the process.\u00a0\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Decide.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Decide-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Decide-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How Do You Determine What to Outsource?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Not all content is created equal, and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/how-to-outsource\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">not every aspect of your content strategy<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0may benefit from outsourcing. Every content type serves a unique purpose. Identifying which content to outsource is your first step in the process.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Take a look at the current state of your content production. Let&#8217;s say your in-house team grapples with tight turnarounds and can&#8217;t afford to immerse themselves in extensive research. Outsourcing more complex, time-consuming content like eBooks and white papers can be strategic.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On the other hand, you might need a steady production of fresh blog posts and social media copy over a long period of time. Partnering with a content creation agency can infuse new energy and momentum into your strategy while ensuring all the content is consistent and high-quality.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Perform a comprehensive internal review, assessing the strengths and weaknesses of your in-house and its workflow. This will give you a starting point.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52281\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Types.jpg\" alt=\"the\u00a0six types of content\u00a0most frequently outsourced\" width=\"820\" height=\"479\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Types.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Types-300x175.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_Types-768x449.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">From there, you can determine your current content gaps and identify which types of content will be most beneficial for your business to outsource. For reference, here are the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/the-6-types-of-content-you-should-outsource\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">six types of content<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0most frequently outsourced:<\/span><\/p>\n<ol>\n<li>Blog posts<\/li>\n<li>Infographics<\/li>\n<li>Social media posts<\/li>\n<li>Product descriptions<\/li>\n<li>Email lead nurtures<\/li>\n<li>Video<\/li>\n<\/ol>\n<p>Once you\u2019ve identified which types of content you\u2019ll be outsourcing, you may also wish to consider whether you\u2019re outsourcing work or outsourcing roles entirely. (Is your head spinning a little bit? It\u2019s okay.\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">ClearVoice has you covered<\/a>.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52284\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_In-House.jpg\" alt=\"Managing projects in-house allows for more control over each aspect of the content creation process.\" width=\"820\" height=\"289\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_In-House.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_In-House-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_In-House-768x271.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Benefits of Outsourcing Content vs. In-House<\/h2>\n<p>While we\u2019re confident we\u2019ve done a pretty good job of outlining the benefits of outsourcing content, there is\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/in-house-vs-outsourcing-navigating-the-best-team-solutions-for-content-marketing\/\">something to be said<\/a>\u00a0for creating content in-house:<\/p>\n<ul>\n<li>In-house teams work closely within the company&#8217;s ecosystem, ensuring a strong alignment with the brand&#8217;s vision and culture. This collaboration fosters a unified approach to achieving overall goals.<\/li>\n<li>Managing projects in-house allows for more control over each aspect of the content creation process. While outsourcing can offer flexibility, keeping specific projects in-house provides direct oversight, ensuring projects align with company standards and objectives.<\/li>\n<li>With in-house teams, there&#8217;s an opportunity for more frequent quality checks, which help keep projects on track, within budget, and up to standard. The proximity allows for a more hands-on approach, monitoring and maintaining quality throughout the production process.<\/li>\n<\/ul>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">These benefits\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/the-real-costs-of-making-content-in-house\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">come with a cost<\/span><\/a><span data-preserver-spaces=\"true\">, however. Not just individual salaries, benefits packages, and potential overhead of workspace but the tools, systems, and technology required to implement content production and distribution.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Do the benefits of an in-house team outweigh the cost? Only you can answer that question for your business, but most marketers find they can &#8220;do more with less&#8221; by <a href=\"https:\/\/www.clearvoice.com\/resources\/in-house-vs-outsourcing\/\">outsourcing their content<\/a>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52276\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_ClearVoice.jpg\" alt=\"With a ClearVoice Content Plan, you'll know we're producing precisely what you need for your marketing efforts.\" width=\"820\" height=\"289\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_ClearVoice.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_ClearVoice-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/03\/Content-Outsourcing_ClearVoice-768x271.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How Does ClearVoice Help Me Outsource My Content?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Content creation services come in many shapes and sizes, just like your business needs are different from any other. That&#8217;s why ClearVoice creates a custom plan built around your needs and your resources. With a ClearVoice Content Plan, you&#8217;ll know we&#8217;re producing precisely what you need for your marketing efforts. Now, you can focus on what matters and not pay for any content you don&#8217;t need or won&#8217;t use.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With ClearVoice as your managed content solution, you&#8217;ll get the content you need, aligned with your strategy for YOUR industry.\u00a0<\/span><span data-preserver-spaces=\"true\">It starts with a simple conversation.\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Talk to a content strategist<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content outsourcing is the delegation of certain (or all) tasks about your content marketing strategy to\u00a0outside resources\u00a0like a team of freelance workers\u00a0or a content agency.<\/p>\n","protected":false},"author":203,"featured_media":52278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[138,143,147],"ppma_author":[286],"class_list":["post-52236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-content-marketing-strategy","tag-content-operations","tag-content-outsourcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Outsourcing: What You Need to Know | ClearVoice<\/title>\n<meta name=\"description\" content=\"Whether you&#039;re new to content outsourcing or looking to level up your strategy, this guide breaks down everything you need to know.\" \/>\n<meta name=\"robots\" content=\"index, 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