{"id":51644,"date":"2024-01-11T11:33:44","date_gmt":"2024-01-11T18:33:44","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=51644"},"modified":"2024-03-08T13:47:21","modified_gmt":"2024-03-08T20:47:21","slug":"shared-social-media","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/shared-social-media\/","title":{"rendered":"Shared\/Social Media"},"content":{"rendered":"

What is shared\/social media?<\/h2>\n

Shared\/social media is the term used to describe platforms on the internet that exist to connect and entertain users \u2013 typically for free \u2013 through the creation and sharing of content. Though the main goal of social media is to connect and entertain, each platform achieves that goal by favoring different types of content.<\/p>\n

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Why is shared\/social media important?<\/h2>\n

By the numbers<\/span><\/a>, of the 5.19 billion internet users worldwide, 4.88 billion are social media users. If you are not utilizing social media, you\u2019re missing nearly all of your customers and potential customers with your messaging.<\/span><\/p>\n

It is free to use and lets you connect with your audience for real-time feedback. Very few media outlets allow for customized, immediate interaction with your audience. Not every social media follower will turn into a customer (or even a lead), but the effect of social media on marketing is undeniable:\u00a0<\/span><\/p>\n

Your social media following can either make or break nearly any marketing initiative.\u00a0<\/span><\/p>\n

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What are the top social media platforms?<\/h2>\n

As of 2023, the top three social media platforms are Instagram, TikTok, and Facebook. However \u2013 and this is important \u2013 each platform features different types of content and has different audience demographics. Just because a platform is in the top three social networks does not necessarily mean that it\u2019s the\u00a0<\/span>right fit for your brand<\/span><\/a>!<\/span><\/p>\n

TikTok, for example, is a platform that almost exclusively hosts short-form, low-fi video content. Its audience skews younger, and its algorithm is unpredictable at best. Everything on TikTok wants to feel handmade, with a \u201cbehind-the-scenes\u201d look and feel. Overly-produced content will not do well on this platform.<\/span><\/p>\n

So, if you\u2019re a brand whose target audience is middle-aged women, your brand voice is formal in tone, and your content is slick and highly curated, maybe TikTok is not the best avenue for getting your message out into the world. You\u2019d have to adjust your style to perform well on the platform but risk alienating those folks once they get further down the buyers\u2019 journey.<\/span><\/p>\n

With any social media platform, authenticity is key. Staying true to your brand and messaging will always be a priority over chasing the latest trend. While every brand can (and should!) benefit from social media, consider your audience and message when deciding which platforms to create content for.<\/span><\/p>\n

How and when should you use shared\/social media?<\/h2>\n

As with all content marketing, you\u2019ll want to have a solid strategy in place. Social media is one component of your content plan, but it should not be the sole strategy. (Reminder: \u201cgoing viral\u201d is not a content strategy either.)<\/span><\/p>\n

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That being said,\u00a0<\/span>here are some best practices<\/span><\/a>\u00a0you can incorporate into your social media strategy:<\/span><\/p>\n