{"id":51616,"date":"2024-01-08T19:33:06","date_gmt":"2024-01-09T02:33:06","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=51616"},"modified":"2024-01-08T19:33:36","modified_gmt":"2024-01-09T02:33:36","slug":"marketing-goal-refinement","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/","title":{"rendered":"Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement"},"content":{"rendered":"<p>When asked, &#8220;How are your New Year&#8217;s resolutions coming?&#8221; the cynic in us would say, &#8220;Give it a month or two, then watch them fizzle into oblivion.&#8221;<\/p>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals \u2014\u00a0<\/span><em><span data-preserver-spaces=\"true\">and\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">following through \u2014 is a primary ingredient for success.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But with the marketing landscape becoming more competitive and dynamic, equally as important as setting goals and sticking to them is the ability to pivot as the need arises.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this blog post, we&#8217;ll cover:<\/span><\/p>\n<ul>\n<li>The importance of regularly refining marketing goals<\/li>\n<li>How to assess performance against goals<\/li>\n<li>Some techniques for refining marketing goals<\/li>\n<li>Best practices for continuous goal improvement<\/li>\n<li>How to integrate feedback loops into your marketing strategy<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-51634\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Statistic.png\" alt=\"In fact,\u00a0approximately 50 percent of marketers\u00a0saw their marketing goals change in 2023.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Statistic.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Statistic-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Statistic-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>The Importance of Regular Goal Evaluation<\/h2>\n<p>Times change. Technologies come and go. Markets ebb and flow. User behaviors evolve \u2014 and so do marketing goals. In fact,\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?__hstc=243653722.49a59259aafdc8ccef7a118e95eecafb.1677784925257.1704734349301.1704736820702.992&amp;__hssc=243653722.7.1704736820702&amp;__hsfp=2365361157\" target=\"_blank\" rel=\"noopener\">approximately 50 percent of marketers<\/a>\u00a0saw their marketing goals change in 2023.<\/p>\n<p>But why should you regularly revisit your marketing goals? The reasons are many:<\/p>\n<ul>\n<li><strong>Flexibility:<\/strong>\u00a0Adapt swiftly to changing market conditions. Adjust strategies in response to emerging trends and shifts in consumer behavior.<\/li>\n<li><strong>Better resource allocation:<\/strong>\u00a0Maximize the impact of your marketing efforts. Reallocate budgets, time, and personnel to campaigns or initiatives that prove the most effective.<\/li>\n<li><strong>Performance optimization:<\/strong>\u00a0Understand what works best. Then, optimize your\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\">content marketing<\/a>\u00a0and other strategies to improve overall results.<\/li>\n<li><strong>Improved decision-making:<\/strong>\u00a0Make data-driven adjustments promptly. Ensure campaigns align with organizational objectives.<\/li>\n<li><strong>Enhanced accountability:<\/strong>\u00a0Cultivate a results-oriented environment. Motivate teams to meet and exceed targets by keeping them apprised of individual and team progress.<\/li>\n<li><strong>Increased innovation:<\/strong>\u00a0Encourage teams to experiment and push the boundaries of conventional strategies to find new and effective solutions.<\/li>\n<li><strong>Better customer experience:<\/strong>\u00a0Stay in tune with evolving consumer needs and preferences. Refine marketing campaigns to better resonate with target audiences.<\/li>\n<li><strong>Competitive advantage:<\/strong>\u00a0Stay ahead of competitors, particularly in rapidly changing industries, such as finance, healthcare, retail, automotive, and telecom.<\/li>\n<\/ul>\n<h2>Assessing Marketing Goal Performance<\/h2>\n<p>To adapt your marketing goals \u2014 whether to focus more on campaigns that are working or maintain your edge in an increasingly competitive business landscape \u2014 the first step is to know how you\u2019re performing against current goals.<\/p>\n<p>Are you hitting targets? Are you falling behind? What are your strengths and weaknesses? How are customers responding to your marketing messaging? So many questions, and it\u2019s crucial that you have the right data to inform your decisions.<\/p>\n<p>That\u2019s where key performance indicators (KPIs) and analytics tools come in.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51631\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_KPI.png\" alt=\"Marketing KPIs, in a nutshell, are metrics organizations put in place to track progress toward specific goals.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_KPI.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_KPI-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_KPI-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Identify KPIs<\/h3>\n<p><a id=\"isPasted\" class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/what-are-marketing-kpis\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Marketing KPIs<\/span><\/a><span data-preserver-spaces=\"true\">, in a nutshell, are metrics organizations put in place to track progress toward specific goals. They provide a snapshot of your initiatives&#8217; performance so you can make data-driven decisions and refine your strategies accordingly.<\/span><\/p>\n<p>Some of the most commonly used marketing KPIs include:<\/p>\n<ul>\n<li><strong>Conversion rate:<\/strong>\u00a0The percentage of website visitors completing a desired action, such as filling out a form, signing up for a free trial, or making a purchase<\/li>\n<li><strong>Cost per lead (CPL):<\/strong>\u00a0The cost of acquiring a new marketing lead<\/li>\n<li><strong>Website traffic:<\/strong>\u00a0The number of visitors a website generates over a specific period<\/li>\n<li><strong>Social likes, shares, and comments:<\/strong>\u00a0Audience interaction on social media posts, indicating the level of engagement<\/li>\n<li><strong>Social media impressions:<\/strong>\u00a0The number of times a social media post appears on a user\u2019s device, which represents the post\u2019s potential reach<\/li>\n<li><strong>Email open rate:<\/strong>\u00a0The percentage of recipients opening an email<\/li>\n<li><strong>Content pageviews:<\/strong>\u00a0The number of views a piece of content generates<\/li>\n<li><strong>Marketing qualified leads (MQLs):<\/strong>\u00a0Leads that are more likely to become customers based on their engagement with marketing activities<\/li>\n<li><strong>Customer lifetime value (CLV):<\/strong>\u00a0The total revenue expected from a customer throughout their entire relationship with a business<\/li>\n<\/ul>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">Remember that the KPIs you choose must align with overall objectives to ensure you&#8217;re tracking and measuring what truly matters. For example, if your goal is to increase revenue, your KPIs may include metrics related to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-customer-acquisition-cost\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">customer acquisition<\/span><\/a><span data-preserver-spaces=\"true\">, sales performance, and lifetime value.\u00a0<\/span><\/p>\n<h3>Use analytics and reporting tools<\/h3>\n<p>To more accurately evaluate marketing performance via KPIs, you\u2019ll need analytics and reporting tools. These provide the data necessary to help you identify the next steps. Some examples:<\/p>\n<ul>\n<li><strong>Google Analytics:<\/strong>\u00a0Tracks website traffic and user behavior. Use it to measure KPIs such as website visits, pageviews,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-bounce-rate\/\" target=\"_blank\" rel=\"noopener\">bounce rates<\/a>, and conversion rates<\/li>\n<li><strong>HubSpot Analytics:<\/strong>\u00a0Provides analytics for inbound marketing, sales, and customer service. Use it to pinpoint top-performing assets, check website performance, and access disparate reports in one central dashboard<\/li>\n<li><strong>Facebook Insights:<\/strong>\u00a0Monitors post performance on Facebook business pages and tracks user behavior. Use it to measure KPIs such as engagement and post reach, as well as understand audience demographics and preferences to tailor future content and advertising campaigns<\/li>\n<li><strong>Google Ads reports:<\/strong>\u00a0Analyzes the performance of Google Ads (formerly AdWords) campaigns. Use it to measure paid advertising KPIs, such as\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-click-through-rate\/\" target=\"_blank\" rel=\"noopener\">click-through rate (CTR)<\/a>\u00a0and cost per click (CPC)<\/li>\n<li><strong>Mailchimp Analytics:<\/strong>\u00a0Provides insights into the performance of email campaigns. Use it to evaluate email marketing KPIs such as\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/5-proven-ways-to-improve-your-email-open-rates\/\" target=\"_blank\" rel=\"noopener\">open rate<\/a>, subscriber growth rate, and unsubscribe rate. Then, perform\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-ab-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a>\u00a0on content to improve results<\/li>\n<li><strong>Salesforce reports:<\/strong>\u00a0A customer relationship management (CRM) platform with powerful reporting capabilities. Use it to track KPIs related to sales funnel progression and customer retention<\/li>\n<li><strong>SEMrush:<\/strong>\u00a0A\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">search engine optimization (SEO)<\/a>\u00a0tool that provides features such as keyword research, competitor analysis, and\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/navigating-content-optimization\/\" target=\"_blank\" rel=\"noopener\">content optimization<\/a>. Use it to evaluate organic search performance and identify opportunities to improve search engine ranking<\/li>\n<\/ul>\n<h2>Techniques for Refining Marketing Goals<\/h2>\n<p>Adjusting marketing goals is a highly involved process that combines several key factors, including strategic analysis, data-driven insights, and feedback mechanisms. Two of the most common techniques marketing teams employ to refine their goals include:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51628\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Data-Driven.png\" alt=\"Leverage the data you have at your fingertips about marketing performance to inform your goal adjustment decisions\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Data-Driven.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Data-Driven-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Data-Driven-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Data-driven goal adjustment<\/h3>\n<p>Leverage the data you have at your fingertips about marketing performance to inform your goal adjustment decisions \u2014 for example, where to allocate more resources or which campaigns to optimize.<\/p>\n<p>Additionally, use predictive analytics to forecast future trends and identify potential challenge areas. Adjust marketing goals based on these predictions to stay ahead of the curve.<\/p>\n<h3>Responding to market changes and feedback<\/h3>\n<p>Paying close attention to market changes and customer feedback allows you to adjust your goals to take advantage of opportunities, address challenges, highlight strengths, and enhance overall customer satisfaction. This means:<\/p>\n<ul>\n<li><strong>Staying on top of emerging trends that may impact your industry:<\/strong>\u00a0<span data-preserver-spaces=\"true\">If a particular technology gains massive adoption, such as\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/marketers-guide-to-generative-ai-and-content-creation\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">generative AI<\/span><\/a><span data-preserver-spaces=\"true\">, evaluate its relevance to your strategies<\/span><\/li>\n<li><strong>Keeping a close eye on your competitors\u2019 initiatives:<\/strong>\u00a0Check how they\u2019re responding to market changes and their successes and failures. This allows you insights into what\u2019s working and what\u2019s not<\/li>\n<li><strong>Performing customer sentiment analysis:<\/strong>\u00a0Monitor customer feedback on social media. Survey your customers and analyze their direct interactions with your company. This can help you understand how they perceive your brand and offerings<\/li>\n<\/ul>\n<h2>Best Practices for Continuous Goal Improvement<\/h2>\n<p>Goal setting is a dynamic, ongoing process rather than a static, one-time activity. It takes collective effort not only to establish ambitious but realistic goals but also to sustain continuous goal improvement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51627\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Agility.png\" alt=\"Embrace agile marketing\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Agility.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Agility-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Agility-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Fostering a culture of agility and adaptability<\/h3>\n<p>Some best practices to consider:<\/p>\n<ul>\n<li><strong>Embrace agile marketing:<\/strong>\u00a0This marketing approach emphasizes iterative processes, collaboration, and quick strategy adjustments based on real-time feedback and data<\/li>\n<li><strong>Prioritize learning and development:<\/strong>\u00a0Invest in employee skill enhancement. Equip employees with the skills they need to navigate emerging trends and technologies<\/li>\n<li><strong>Establish cross-functional collaboration:<\/strong>\u00a0Break down departmental silos to bring diverse perspectives and insights into your goal refinement discussions. Encourage collaboration between different teams, including marketing, sales, and product development<\/li>\n<\/ul>\n<h3>Engaging teams in the refinement process<\/h3>\n<p>To encourage teams to participate:<\/p>\n<ul>\n<li><strong>Promote transparent communication:<\/strong>\u00a0Share insights gleaned from data analysis, market research, and customer feedback. Acknowledge the challenges to be hurdled, and ask team members to share their input<\/li>\n<li><strong>Conduct regular strategy reviews:<\/strong>\u00a0Schedule regular strategy sessions to assess marketing goals and initiatives, identify areas for improvement, and adjust goals as necessary<\/li>\n<li><strong>Encourage experimentation:<\/strong>\u00a0Implement pilot programs, A\/B testing, and content format experiments to gain valuable real-world insights that can be pivotal in the goal refinement process<\/li>\n<li><strong>Recognize and celebrate progress:<\/strong>\u00a0Acknowledge both individual and team achievements. Show teams the impact of their contributions, and they\u2019ll be more likely to participate<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51629\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Feedback-Loop.png\" alt=\"Feedback loops are a core component of marketing goal setting and refinement.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Feedback-Loop.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Feedback-Loop-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_Feedback-Loop-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Integrating Feedback Loops Into Your Marketing Strategy<\/h2>\n<p>Feedback loops are a core component of marketing goal setting and refinement. Among other things, they:<\/p>\n<ul>\n<li>Provide a deeper understanding of customer needs, expectations, and preferences<\/li>\n<li>Allow teams to assess marketing effectiveness<\/li>\n<li>Enable continuous improvement through iterative adjustments<\/li>\n<li>Help identify opportunities and threats, so your team can capitalize on trends and mitigate risks before they become full-blown problems<\/li>\n<li>Manage brand perception and reputation<\/li>\n<li>Provide the data needed to make decisions based on hard evidence instead of assumptions<\/li>\n<\/ul>\n<p>Examples of feedback mechanisms you can use:<\/p>\n<h3>Customer feedback and market research<\/h3>\n<p>These can include:<\/p>\n<ul>\n<li><strong>Customer surveys:<\/strong>\u00a0Obtain customer feedback regarding products, services, and overall brand experiences<\/li>\n<li><strong>Social media listening:<\/strong>\u00a0Analyze conversations about your brand. Use tools to monitor customer sentiment, preferences, and concerns<\/li>\n<li><strong>Online reviews and ratings:<\/strong>\u00a0Customer ratings and reviews\u00a0provide a window into your customers\u2019 concerns, which can help you create better marketing messaging and product positioning strategies<\/li>\n<li><strong>User behavior analysis:<\/strong>\u00a0Track how users behave on your various digital platforms, such as your website or app, so you can better optimize user experiences<\/li>\n<li><strong>Market research and trend analysis:<\/strong>\u00a0Identify trends, behavioral shifts, and competitor strategies to remain on the cutting edge<\/li>\n<\/ul>\n<h3>Internal feedback mechanisms<\/h3>\n<p>Interdepartmental collaboration, post-campaign reviews, and regular brainstorming sessions \u2014 these are necessary tools to leverage if you want a goal refinement strategy that:<\/p>\n<ul>\n<li>Ensures a complete understanding of the customer journey<\/li>\n<li>Pinpoints which initiatives work and which need revisiting<\/li>\n<li>Cultivates a culture of continuous improvement<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51632\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_optimal.png\" alt=\"Today's business landscape is ever-evolving, and continuously refining your marketing goals is necessary to squeeze the most value out of your campaigns.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_optimal.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_optimal-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_optimal-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Continuous Marketing Goal Refinement for Optimal Performance<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Today&#8217;s business landscape is ever-evolving, and continuously refining your marketing goals is necessary to squeeze the most value out of your campaigns. By leveraging data-driven insights, integrating real-world feedback, and encouraging active participation in the goal refinement process, you&#8217;re in a much better position to seize opportunities as they emerge and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/solutions\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">deliver consistent value<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to the audiences you serve.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Need help crafting a content strategy that considers changing user expectations and market dynamics?\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Speak with an expert content strategist<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When asked, &#8220;How are your New Year&#8217;s resolutions coming?&#8221; the cynic in us would say, &#8220;Give it a month or two, then watch them fizzle into oblivion.&#8221; While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals \u2014\u00a0and\u00a0following through \u2014 is [&hellip;]<\/p>\n","protected":false},"author":205,"featured_media":51630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[138,143],"ppma_author":[261],"class_list":["post-51616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Goals: The Ongoing Process of Adapting and Refining<\/title>\n<meta name=\"description\" content=\"Times change, and so do marketing goals. 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Read our guide on how to assess your goals over time and adapt them accordingly to drive success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-09T02:33:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T02:33:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maricel Rivera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maricel Rivera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/\"},\"author\":{\"name\":\"Maricel Rivera\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/7c0d5e2bd3dd6a6815d4deff87369acd\"},\"headline\":\"Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement\",\"datePublished\":\"2024-01-09T02:33:06+00:00\",\"dateModified\":\"2024-01-09T02:33:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/\"},\"wordCount\":1723,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_hero_1360x646.png\",\"keywords\":[\"Content Marketing Strategy Resources\",\"Content Operations Resources\"],\"articleSection\":[\"Content Marketing Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/\",\"name\":\"Marketing Goals: The Ongoing Process of Adapting and Refining\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/marketing-goal-refinement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Marketing-Goals-Refinement_hero_1360x646.png\",\"datePublished\":\"2024-01-09T02:33:06+00:00\",\"dateModified\":\"2024-01-09T02:33:36+00:00\",\"description\":\"Times change, and so do marketing goals. 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