{"id":51544,"date":"2024-01-09T20:18:32","date_gmt":"2024-01-10T03:18:32","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=51544"},"modified":"2025-10-05T17:42:30","modified_gmt":"2025-10-06T00:42:30","slug":"landing-page","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/landing-page\/","title":{"rendered":"Landing Page"},"content":{"rendered":"<h2>What is a landing page?<\/h2>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">A landing page is a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">standalone web page<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0highlighting a specific offer and serves the sole purpose of converting visitors into leads. It is typically the\u00a0<\/span><em><span data-preserver-spaces=\"true\">page<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0someone\u00a0<\/span><em><span data-preserver-spaces=\"true\">lands<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0on after clicking an ad for your product or service. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Many other types of sites are often mislabeled as landing pages (we\u2019ll get into what a landing page is NOT in a bit), but a tried-and-true landing page can measure its success by one metric only: how well it converts.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-51661\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_importance.png\" alt=\"A landing page is where your customer will choose to continue on their buyer's journey.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_importance.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_importance-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_importance-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Why are landing pages important?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Since most people will reach a landing page after clicking through a paid advertisement, it may be the very first time a potential customer interacts with your online space. You don&#8217;t get a second chance to make a first impression.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A landing page is where your customer will choose to continue on their buyer&#8217;s journey. If you don&#8217;t stick the landing, you&#8217;re leaving money on the table. (See what we did there?)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Considering you&#8217;re running paid advertisements in this online space, there&#8217;s even more at stake. If you don&#8217;t direct folks to a clear desired action, you could be sending potential customers to get lost down the rabbit hole of your home page, your blog, your social media, you name it! Get your customers where you want them \u2013 on your mailing list \u2013 by utilizing\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/landing-page-content\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">landing pages that convert<\/span><\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51657\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Components-Infographic.png\" alt=\"Understanding the Components of a Landing Page\" width=\"820\" height=\"611\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Components-Infographic.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Components-Infographic-300x224.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Components-Infographic-768x572.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Understanding the Components of a Landing Page<\/h2>\n<p>After you\u2019ve determined your main goal\/desired action for the landing page, you can start to <a href=\"https:\/\/www.clearvoice.com\/resources\/landing-page\/\">build it out<\/a>. There is some room for creativity here, but across the board, the most effective ones have these main components:<\/p>\n<ul>\n<li><strong>A strong offer.<\/strong>\u00a0Your potential lead wants to know what\u2019s in it for them if they give you their email address. Make it enticing.<\/li>\n<li><strong>Compelling content.<\/strong>\u00a0<span data-preserver-spaces=\"true\">Grab your reader&#8217;s attention with a dynamic, optimized headline! Lay out the benefits of the offer you&#8217;re making. Give a brief description, but don&#8217;t oversell.<\/span><\/li>\n<li><strong>Easy to follow design.<\/strong>\u00a0Keep it clean and simple so that the reader knows exactly what you want them to do.<\/li>\n<li><strong>Lots of visuals.<\/strong>\u00a0A picture is worth a thousand words. Free up space on the page by incorporating visual elements. And be sure to include multiple call-to-action buttons.<\/li>\n<li><strong>An optimized user experience.<\/strong>\u00a0Remember, this is your first impression. Make sure your site loads quickly and is easy to navigate. The user is there because they want to be, but that doesn\u2019t mean they\u2019ll stay.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51658\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Convert-Leads.png\" alt=\"How to Ensure You're Converting Leads with Your Landing Pages\" width=\"820\" height=\"302\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Convert-Leads.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Convert-Leads-300x110.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Convert-Leads-768x283.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How to Ensure You&#8217;re Converting Leads with Your Landing Pages<\/h2>\n<p>While there is certainly no guarantee that you\u2019ll get every person who visits your landing page to convert, there are\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-optimize-your-landing-pages-with-checklist\/\">some best practices<\/a> you can employ to make it as easy as possible for them to give you that YES! Here&#8217;s how to ensure your <a href=\"https:\/\/www.clearvoice.com\/resources\/consumption-rate-optimization-vs-cro\/\" target=\"_blank\" rel=\"noopener\">landing pages convert<\/a>:<\/p>\n<ul>\n<li>Your headline speaks compellingly to your audience<\/li>\n<li>Your images have an emotional component<\/li>\n<li>Your text is brief and scannable<\/li>\n<li>You focus on the customer, using \u201cyou\u201d language and stressing benefits rather than features<\/li>\n<li>Your offer is relevant to the keywords they used to find you<\/li>\n<li>Your offer is highly appealing to your target market<\/li>\n<li>Your call to action (CTA) is clear and easy to follow<\/li>\n<li>The essential elements are \u201cabove the fold\u201d and well-organized<\/li>\n<li>The form is easy to use and pared down to only the info you need<\/li>\n<li>The entire page is focused firmly on a single sales message<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51660\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Homepage.png\" alt=\"Your leads are landing on this page after clicking an ad; you don't want to distract them with all the other information on your home page.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Homepage.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Homepage-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_Homepage-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Can your home page be a landing page?<\/h2>\n<p id=\"isPasted\">This is not a great idea. Your leads are landing on this page after clicking an ad; you don&#8217;t want to distract them with all the other information on your home page. This is also true for your website, which will likely lose folks as they continue to navigate around.<\/p>\n<p>You may also hear terms like splash page or squeeze page. A splash page opens up in its own window from the main site, typically as a pop-up, to convey some more information before a user takes a desired action. As you may suspect, this can often cause friction and negatively impact the user experience.<\/p>\n<p>A squeeze page is even more concise than a landing page, usually just having a single form to put in someone&#8217;s name and email address.<\/p>\n<p>Each has its uses, and it&#8217;s important to understand the distinctions between them.<\/p>\n<h2>Get Started With Your Landing Pages<\/h2>\n<p>Whatever your content needs, ClearVoice has you covered. With our Talent Network of 200,000+ vetted freelancers in 200+ industries, we can pair you with copywriters who will make your landing page irresistible.<\/p>\n<p>With ClearVoice as your managed content solution, your content plan is customized to fill your content gaps. You\u2019ll never pay for content you don\u2019t want or won\u2019t use.<\/p>\n<p>So what are you waiting for?\u00a0<a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Talk to a content specialist today<\/a>!\u00a0(And yes, that IS a good-looking landing page!)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A landing page is a\u00a0standalone web page\u00a0highlighting a specific offer and serves the sole purpose of converting visitors into leads. It is typically the\u00a0page\u00a0someone\u00a0lands\u00a0on after clicking an ad for your product or service.<\/p>\n","protected":false},"author":203,"featured_media":51659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[140,141,138,144],"ppma_author":[286],"class_list":["post-51544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-b2b-content","tag-b2c-content","tag-content-marketing-strategy","tag-design-ui-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Landing Page: Everything You Need to Know | ClearVoice<\/title>\n<meta name=\"description\" content=\"Dive into the essentials of creating an effective landing page with our guide to help you optimize and drive successful marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Page\" \/>\n<meta property=\"og:description\" content=\"Dive into the essentials of creating an effective landing page with our guide to help you optimize and drive successful marketing campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T03:18:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-06T00:42:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erin Zapcic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Zapcic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/landing-page\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/landing-page\/\"},\"author\":{\"name\":\"Erin Zapcic\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/5ab03f85fa2596169a493a95733ef71c\"},\"headline\":\"Landing Page\",\"datePublished\":\"2024-01-10T03:18:32+00:00\",\"dateModified\":\"2025-10-06T00:42:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/landing-page\/\"},\"wordCount\":827,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/landing-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Landing-Page_hero_1360x646.png\",\"keywords\":[\"B2B Content Resources\",\"B2C Content Resources\",\"Content Marketing Strategy Resources\",\"Design &amp; 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