{"id":51542,"date":"2024-01-09T16:39:41","date_gmt":"2024-01-09T23:39:41","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=51542"},"modified":"2024-03-08T13:45:45","modified_gmt":"2024-03-08T20:45:45","slug":"key-performance-indicator-kpi","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/key-performance-indicator-kpi\/","title":{"rendered":"Key Performance Indicator (KPI)"},"content":{"rendered":"<h2>What are key performance indicators (KPIs)?<\/h2>\n<p>KPIs are the measurements businesses use to determine how effective a specific initiative is and has been. While KPIs are applied to many different aspects of a business, for this conversation, we\u2019ll focus solely on marketing KPIs and how you can apply them to your marketing initiatives.<\/p>\n<p>It\u2019s important to note that while these may be difficult to track where marketing is concerned, KPIs are quantifiable values against which you\u2019ll measure your initiatives\u2019 performance.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-51652\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_importance.jpg\" alt=\"KPIs are important because it\u2019s impossible to determine your level of success if you don\u2019t have a standardized unit of measurement for it.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_importance.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_importance-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_importance-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Why are KPIs important?<\/h2>\n<p id=\"isPasted\">Imagine you\u2019ve spent a significant chunk of your content marketing budget creating and implementing a blog strategy. It\u2019s taken several months to get up and running, but now the content is live, and the higher-ups want to know how it\u2019s going. What will you tell them?<\/p>\n<p>Has there been an increase in site traffic? Better ranking on SERPs? Have you seen an uptick in revenue\/conversions?<\/p>\n<p>KPIs are important because it\u2019s impossible to determine your level of success if you don\u2019t have a standardized unit of measurement for it. The keepers of the purse strings may only care about money, but that may not have been the specific goal of your blog strategy.<\/p>\n<p>Having a set of clearly defined KPIs keeps everyone aligned with the goal and lets you know when changes must be made.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51654\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_Types.jpg\" alt=\"here are some KPIs\u00a0that you\u2019ll typically encounter with content marketing\" width=\"820\" height=\"702\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_Types.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_Types-300x257.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_Types-768x657.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>What KPIs are important for content marketing?<\/h2>\n<p>Keeping in mind that different initiatives will have different goals,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/content-marketing-kpis-content-strategy\/\">here are some KPIs<\/a>\u00a0that you\u2019ll typically encounter with content marketing:<\/p>\n<ul>\n<li><strong>Revenue.<\/strong>\u00a0No surprise here, but remember that when designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate.<\/li>\n<li><strong>Lead generation.<\/strong>\u00a0How many leads came in through your content campaign?<\/li>\n<li><strong>Customers taking desired action.<\/strong>\u00a0<span data-preserver-spaces=\"true\">Here, the desired action is not necessarily the purchase. Did they share a post? Call your sales team? Set up a demo?<\/span><\/li>\n<li><strong>Social media indicators.<\/strong>\u00a0These can vary but usually include mentions, comments, likes, shares, and subscriptions.<\/li>\n<li><strong>Website traffic.<\/strong>\u00a0Consider not just the numbers but where the traffic is coming from.<\/li>\n<li><strong>Engagement metrics.<\/strong>\u00a0How are users interacting with your content?<\/li>\n<li><strong>Conversion rate.<\/strong>\u00a0This can help determine the effectiveness of your content in driving leads or sales.<\/li>\n<li><strong>Brand awareness.<\/strong>\u00a0This can include social media reach, mentions, and SERP rankings.<\/li>\n<li><strong>Cost per acquisition.<\/strong>\u00a0How much does it cost to acquire a new customer via content? Include your content production, distribution, and promotion costs here.<\/li>\n<li><strong>Customer retention.<\/strong>\u00a0What\u2019s your churn rate? Customer lifetime value? Repeat purchase rate?<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51650\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_determine.jpg\" alt=\"Key performance indicators will differ from business to business\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_determine.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_determine-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_determine-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How do you determine KPIs?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Key performance indicators will differ from business to business, but to determine what\u2019s right for you, follow these steps:<\/span><\/p>\n<ol>\n<li><strong>Define your content marketing goals.<\/strong>\u00a0Let your needs drive the decision process, as opposed to the convenience of using an existing solution.<\/li>\n<li><strong>Identify the metrics that align with your goals.<\/strong>\u00a0For example, if your goal is brand awareness, how will you measure that?<\/li>\n<li><strong>Consider your target audience.\u00a0<\/strong>Do they read blogs or hang out on social media? Plan your metrics accordingly.<\/li>\n<li><strong>Align KPIs with budget and resources.<\/strong>\u00a0Advertising can be expensive! If you don\u2019t have the budget for it, consider more cost-effective KPIs.<\/li>\n<li><strong>Monitor and adjust your KPIs over time.<\/strong>\u00a0<span data-preserver-spaces=\"true\">Your needs and goals may change, so make sure you adjust the plan as needed.<\/span><\/li>\n<\/ol>\n<h2>How can you measure your KPIs?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Thankfully, there is a wealth of analytics tools currently at your disposal today. Of course, your needs will be determined by your business\u2019s individual goals and KPIs, but some great options are:<\/span><\/p>\n<ul>\n<li>Google Analytics<\/li>\n<li>Social media analytics tools<\/li>\n<li>Customer relationship management (CRM) software<\/li>\n<li>A\/B testing tools<\/li>\n<li>Marketing automation software<\/li>\n<li>Business intelligence tools<\/li>\n<\/ul>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">These will present the information, but ultimately, it\u2019s\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/what-are-marketing-kpis\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">up to you to determine<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0what\u2019s really valuable information. \u201cImpressions\u201d and \u201creach\u201d can give you an idea of how many people saw your content, but they can\u2019t draw a straight line to how much revenue was ultimately generated.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Content marketing is more difficult to quantify than other initiatives, but it can be done! When you have a clear set of goals and expectations, you can choose the metrics that matter the most and apply the tools to get the data you need.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51651\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_get-started.jpg\" alt=\"Before considering your KPIs, you want a solid content strategy in place.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_get-started.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_get-started-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/KPI_get-started-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Get Started Setting Your KPIs<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">You start at the very beginning, of course! Before considering your KPIs, you want a solid content strategy in place. Whether you\u2019ve got a plan you want to tweak or you\u2019re starting from scratch, ClearVoice can help! When you\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">speak with one of our content strategists<\/span><\/a><span data-preserver-spaces=\"true\">, they will:<\/span><\/p>\n<ul>\n<li>Showcase how we can help support your marketing goals<\/li>\n<li>Explore your current challenges with producing great content<\/li>\n<li>Discuss your current content strategy and operations<\/li>\n<li>Share an overview of ClearVoice and our solutions<\/li>\n<li>Answer your questions about our solutions<\/li>\n<li>Outline the next steps for building a Content Plan<\/li>\n<\/ul>\n<p>From there, you can decide how involved (or uninvolved!) you\u2019d like to be in the content production process. With ClearVoice as your managed content solution, we\u2019ll create KPIs with you so you can be sure you\u2019re reaching your content goals.<\/p>\n<p><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Talk to a content strategist today<\/a>! Your measurable content success awaits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KPIs are the measurements businesses use to determine how effective a specific initiative is and has been. <\/p>\n","protected":false},"author":203,"featured_media":51655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[151,138],"ppma_author":[286],"class_list":["post-51542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-analytics","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>KPIs: What You Need to Know | ClearVoice<\/title>\n<meta name=\"description\" content=\"Read our detailed guide on key performance indicators (KPIs). 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