{"id":51538,"date":"2024-04-05T13:01:54","date_gmt":"2024-04-05T20:01:54","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=51538"},"modified":"2024-04-05T13:01:54","modified_gmt":"2024-04-05T20:01:54","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"<h2>What is influencer marketing?<\/h2>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or service to creators with a significant and engaged social media following.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The type of content and campaign can vary just as widely as the size of the social media following you&#8217;re looking to leverage. Unlike hiring a spokesperson to speak to your audience (think: Flo from Progressive), influencer marketing relies on tapping into someone else&#8217;s existing audience and allowing them to use their brand voice to\u00a0<\/span><em><span data-preserver-spaces=\"true\">influence<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0their audience to hear your message.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-51562\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_definition.png\" alt=\"Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or service to creators with a significant and engaged social media following.\u00a0\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_definition.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_definition-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_definition-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Why is influencer marketing important?<\/h2>\n<p>As necessary as marketing is for any product or service to build awareness, people don\u2019t like to be\u00a0sold\u00a0to. People do, however, love to hear recommendations about products and services from people they trust, admire, and\/or aspire to live like. Imagine your best friend telling you about how great this new product is they just tried. Wouldn&#8217;t you be curious to try it, too?<\/p>\n<p>That&#8217;s influencer marketing.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51566\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_stat.png\" alt=\"Stat: Sixty-one percent of social media users\u00a0say they interact with an influencer at least once daily, with another 35 percent saying they interact multiple times daily\" width=\"820\" height=\"302\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_stat.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_stat-300x110.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_stat-768x283.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>Why else is\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-build-an-influencer-marketing-strategy\/\">influencer marketing important<\/a>?<\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Influencers are everywhere. No matter what platform your audience is using, established influencers are reaching your target audience with their content<\/span><\/li>\n<li>Influencers come with built-in trust and engagement.\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/influencer-marketing-statistics-2024\/\">Sixty-one percent of social media users<\/a>\u00a0<span data-preserver-spaces=\"true\">say they interact with an influencer at least once daily, with another 35 percent saying they interact multiple times daily<\/span><\/li>\n<li>Influencers are already reaching your target audience, so the leads they generate for you are of higher quality<\/li>\n<\/ul>\n<h2>What qualifies as an \u201cinfluencer\u201d?<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">In the early days of social media, influencers were identified solely by the size of their following. Today, however, influencers with huge followings are akin to celebrities (and many of them actually\u00a0<\/span><em><span data-preserver-spaces=\"true\">are<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0celebrities), which means that depending on your brand and your budget, they may be out of reach.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-51564\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Influencers-Types.png\" alt=\"the &quot; influencer &quot; category has since been broken down into tiers, making influencer marketing accessible to any content team, regardless of budget.\" width=\"701\" height=\"643\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Influencers-Types.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Influencers-Types-300x275.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Influencers-Types-768x704.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The good news is that the &#8221; influencer &#8221; category has since been broken down into tiers, making influencer marketing accessible to any content team, regardless of budget. The rule of thumb is:<\/span><\/p>\n<ul>\n<li><strong>Mega influencer:<\/strong>\u00a01M+ followers<\/li>\n<li><strong>Macro influencer:<\/strong>\u00a0100K &#8211; 1M followers<\/li>\n<li><strong>Micro influencer:<\/strong>\u00a010K &#8211; 100K followers<\/li>\n<li><strong>Nano influencer:<\/strong>\u00a010K or fewer followers<\/li>\n<\/ul>\n<h2>Isn\u2019t influencer marketing expensive?<\/h2>\n<p>Not necessarily! If you&#8217;re looking to tap into the audience of a certain family of K names, then yes, that will likely be a costly endeavor. However, the benefits of utilizing these lower-tier influencers include much more cost-effective campaigns and a highly targeted, engaged audience.<\/p>\n<p>Let\u2019s\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/influencer-marketing-statistics-2024\/\">look at some numbers<\/a>:<\/p>\n<ul>\n<li>Brands prefer to work with small (nano &#8211; 39 percent and micro &#8211; 30 percent) influencers instead of expensive macro-influencers (19 percent) and celebrities (12 percent)<\/li>\n<li>On Instagram, nano-influencers charge between $10-100 per post; micro-influencers charge between $100-500 per post; macro-influencers charge between $5,000-$10,000 per post<\/li>\n<li>On TikTok, nano-influencers charge between $5-$25 per post; micro-influencers charge between $25-$125; macro-influencers charge between $1,250-$2,500<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51567\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Strategy.png\" alt=\"influencer marketing is just one part of your overall content strategy.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Strategy.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Strategy-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Strategy-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How to Get Started with an Influencer Marketing Strategy<\/h2>\n<p>First and foremost, remember that influencer marketing is just one part of your overall content strategy. Just like everything else, it goes hand-in-hand with what\u2019s already working to reach your target audience with consistent brand messaging.<\/p>\n<p>With that in mind, you\u2019ll want to keep these best practices in mind when building out your influencer marketing strategy:<\/p>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Understand platform demographics.<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Instagram, Snapchat, YouTube, and TikTok have different user bases. Don&#8217;t chase the new and trending platform if it&#8217;s not the right fit for your brand. How old is your target demographic? Where are they likely to spend their time?<\/span><\/li>\n<li><strong>Identify your audience.<\/strong>\u00a0This is crucial to remember when engaging influencers, especially at the micro and nano levels, where you\u2019re concentrating on a much more targeted group. Working with the wrong influencer for your audience could mean stifling your sales goals and loss of public trust.<\/li>\n<li><strong>Be clear about your goals.<\/strong>\u00a0This will not only help you identify the right influencer but also ensure their services are aligned to match.<\/li>\n<li><strong>Ensure transparency.<\/strong>\u00a0Influencers understand that the key to their success (and, in turn, yours) is authenticity in their content. That\u2019s what resonates with their audience, and any content that doesn\u2019t ring true will turn off their audience. Work together with your influencers to create a campaign that\u2019s engaging and resonates with their audience.<\/li>\n<li><strong>Try micro or nano influencers.<\/strong>\u00a0<span data-preserver-spaces=\"true\">Their audiences may be smaller but are typically more passionate and engaged. These tiers of influencers are also more cost-effective! If you&#8217;re just getting started with influencer marketing, you can stretch your dollar further here.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51569\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Help.png\" alt=\"ClearVoice Can Help with Your Influencer Marketing\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Help.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Help-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/01\/Influencer-Marketing_Help-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>ClearVoice Can Help with Your Influencer Marketing<\/h2>\n<p><span id=\"isPasted\" data-preserver-spaces=\"true\">Whether it&#8217;s helping you identify the right niches for your brand message or constructing an influencer marketing campaign itself, we want to be your content partner.\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Talk to a content specialist today<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and be one step closer to reaching your target audience with influencer marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is influencer marketing? Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or service to creators with a significant and engaged social media following.\u00a0 The type of content and campaign can vary just as widely as the size of the social media following you&#8217;re looking to leverage. Unlike [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":51563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[140,141,138,152,150],"ppma_author":[286],"class_list":["post-51538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-b2b-content","tag-b2c-content","tag-content-marketing-strategy","tag-marketing-trends","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Influencer Marketing: A Quick Primer | ClearVoice<\/title>\n<meta name=\"description\" content=\"Explore the essentials of what is influencer marketing and how to effectively leverage it to boost your brand&#039;s visibility and engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing\" \/>\n<meta property=\"og:description\" content=\"Explore the essentials of what is influencer marketing and how to effectively leverage it to boost your brand&#039;s visibility and engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T20:01:54+00:00\" \/>\n<meta property=\"og:image\" 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