{"id":51403,"date":"2023-12-19T15:21:14","date_gmt":"2023-12-19T22:21:14","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=51403"},"modified":"2024-03-13T11:40:52","modified_gmt":"2024-03-13T18:40:52","slug":"content-strategy","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/content-strategy\/","title":{"rendered":"Content Strategy"},"content":{"rendered":"

What is a content strategy?<\/h2>\n

A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. It\u2019s not simply a calendar of what content you\u2019re creating; it\u2019s also about which content you\u2019ll create, how you\u2019ll create it, when you\u2019ll create it, and why you\u2019re creating it.<\/p>\n

(And no, \u201cgoing viral\u201d is not a content strategy.)<\/p>\n

What goals do you hope to achieve with your content? Who are you trying to reach with your content, and on which platforms? How much content will you create in-house, and how much will you outsource?<\/p>\n

These are all questions to consider when putting together your content strategy.<\/p>\n

\"Your<\/p>\n

Why is it important to have a content strategy?<\/h2>\n

Failing to plan is planning to fail. If you\u2019re creating content without a strategy in place, you\u2019ll be hard-pressed to justify your content marketing budget to the keepers of the purse strings. Yes, content marketing is a crucial component of your marketing strategy; however, unless you know WHY you\u2019re creating content and for whom (at the very least), you won\u2019t see any returns on your content investment.<\/p>\n

But if you don\u2019t currently have a content strategy in place, don\u2019t panic \u2013 you\u2019re not alone! Less than 60 percent of marketers who utilize content marketing claim to have a content strategy in place, and there\u2019s no time like the present to get started.<\/p>\n

Your content strategy<\/a>\u00a0will not only answer all the questions you have about your content creation, but it will also align your team, workflow, and systems for a streamlined output.<\/p>\n

How do you create a content strategy?<\/h2>\n

Content strategy is one of the things we do best, so we\u2019ve put together a\u00a0printable workbook<\/a>,\u00a0and you can also follow along with these steps:<\/p>\n

    \n
  1. Know your audience.<\/strong>\u00a0Who are you marketing to? And what drives them to take action?<\/li>\n
  2. Define your goals for your content.<\/strong>\u00a0What do you hope your content will accomplish? Brand awareness? Lead generation? These answers will inform what content you create.<\/li>\n
  3. Conduct research and plan.<\/strong>\u00a0Examine any existing content and conduct keyword research. Ideate content topics and prioritize them.<\/li>\n
  4. Create and optimize your content. <\/strong>Ensure each piece aligns with your goals and audience preferences while optimizing for search engines and user engagement.<\/li>\n
  5. Distribute and promote your content.<\/strong>\u00a0Hitting \u201cPublish\u201d isn\u2019t the last step. How will you reach your audience with your content?<\/li>\n
  6. Measure your results and adjust accordingly.<\/strong>\u00a0Use pre-determined metrics to evaluate how successful your content is and what needs improving.<\/li>\n<\/ol>\n

    \"Key<\/p>\n

    Key Components of an Effective Strategy<\/h2>\n

    Let\u2019s break it down by step! (And if you\u2019re really advanced, you\u2019ll apply all of these to a content strategy\u00a0aligned with the buyer\u2019s journey<\/a>.)<\/p>\n

    Audience analysis.\u00a0You should know your audience\u2019s<\/p>\n