{"id":51397,"date":"2023-12-18T17:15:24","date_gmt":"2023-12-19T00:15:24","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=51397"},"modified":"2025-02-14T10:23:04","modified_gmt":"2025-02-14T17:23:04","slug":"content-brief","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/content-brief\/","title":{"rendered":"Content Brief"},"content":{"rendered":"<h2>What is a content brief?<\/h2>\n<p>A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you\u2019d created it yourself in-house. Not only does it lay out the specific requirements for the content (content type, topic, word count, etc.). It also provides key information about your brand, like brand voice, target audience demographics, and your goals for the content itself.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-51340\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Importance.png\" alt=\"your content brief will be the lifeline that your distributed team can utilize to retain brand integrity\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Importance.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Importance-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Importance-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Why is a content brief important?<\/h2>\n<p>Producing high-quality content consistently and at scale means that, at some point or another, you\u2019ll be expanding your team. And especially if you\u2019re\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">outsourcing content to freelancers<\/a>\u00a0\u2013 an excellent option, in our opinion \u2013 your <a href=\"https:\/\/www.clearvoice.com\/resources\/content-vs-design-marketing-briefs\/\">content brief<\/a> will be the lifeline that your distributed team can utilize to retain brand integrity.<\/p>\n<p>Why else is a content brief important? A\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/decoding-the-brief\/\">well-crafted assignment brief<\/a>:<\/p>\n<ul>\n<li><strong>Ensures understanding.<\/strong> Your freelance team will feel less like contractors and more like active collaborators who participate in delivering your whole vision.<\/li>\n<li><strong>Streamlines the writing process.<\/strong>\u00a0Eliminate frustrating communication misfires between you and your freelance team when you communicate the expectations at the front end. You\u2019ll save time (and money) when you\u2019re not constantly going back and forth on revisions.<\/li>\n<li><strong>Nurtures a productive relationship.<\/strong>\u00a0The combination of these factors will ensure a strong, long-lasting work relationship with your freelancers, which in turn ensures that you can expect quality content delivered consistently.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51341\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Write.png\" alt=\"A good content brief lays out the guidelines for your freelancers in terms of the logistics of the content, but it also provides important insight and information to help them meet and exceed your expectations upon delivery.\" width=\"820\" height=\"302\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Write.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Write-300x110.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Write-768x283.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How do you write a content brief?<\/h2>\n<p>A good content brief lays out the guidelines for your freelancers in terms of the logistics of the content, but it also provides important insight and information to help them meet and exceed your expectations upon delivery.<\/p>\n<p>Your content brief must include details about your brand\u2019s voice and style, as well as the overall objectives for the content. You\u2019ll also need to provide information about your target audience \u2013 including demographic information \u2013 like their unique pain points, what resonates with them, and what their specific needs are. Then, of course, you\u2019ll include the content-specific instructions like your topic, any SEO keywords to include, and reference material.<\/p>\n<p>Throughout it, you want to stay detailed but concise and clear but comprehensive. Mastering the content brief can be an art in and of itself!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51338\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Components-List.png\" alt=\"Content Brief Breakdown\" width=\"820\" height=\"1181\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Components-List.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Components-List-208x300.png 208w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Components-List-711x1024.png 711w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Components-List-768x1106.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Content Brief Breakdown<\/h2>\n<p>Here at ClearVoice, we like to think we know a thing or two about creating effective content briefs (it is our business, after all). And over the years we\u2019ve identified some must-have components to your content brief. Lucky you, we\u2019ve\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/creative-brief-creation\/\">put them all right here<\/a>\u00a0for you:<\/p>\n<ol>\n<li>Objective or Overview \u2014 Premise for what the campaign needs to achieve<\/li>\n<li>What \u2014 Information about your product or service<\/li>\n<li>Why \u2014 Why your product or service is important<\/li>\n<li>Who \u2014 The audience you are targeting<\/li>\n<li>Key takeaways \u2014 Key points you want the audience to remember<\/li>\n<li>Metrics \u2014 The metric goals that determine success<\/li>\n<li>Brand Voice and Tone \u2014 The way you communicate your message<\/li>\n<li>Thought starters \u2014 Ideas to kick off brainstorming<\/li>\n<li>Budget \u2014 The scope of investment, whether time or money<\/li>\n<li>Timeline \u2014 The calendar of deliverables and action items<\/li>\n<\/ol>\n<h2>Content Brief Examples<\/h2>\n<p>Sure! Some examples of an objective or overview\u00a0might look like:<\/p>\n<ul>\n<li>\u201cDevelop an integrated, multi-platform campaign and unforgettable content experience\u201d<\/li>\n<li>\u201cCreate a \u2018must-see\u2019 level of anticipation across all consumer touch points\u201d<\/li>\n<\/ul>\n<p>This brilliant excerpt from a content brief for Avi\u00f3n Tequila illustrates exactly\u00a0why\u00a0their brand is different from the other tequila brands on the market:<\/p>\n<p>Meticulously Inefficient: The process of creating Avi\u00f3n is one of painstaking passion and dedication to tradition \u2013 which elevates Avi\u00f3n to an art. It is inefficient in every aspect of the process: Agave from only the highest elevation is used, the Agave is allowed 7-10 years for maturation before harvesting, it is hand-made and hand-processed rather than mass-produced or outsourced, and it is slow-roasted for 3 days allowing for ultra slow filtration and aging. An almost forgotten path of craftsmanship and love \u2013 that\u2019s the meticulous part. Where the art form of tequila takes precedence over time and money. When you are elevating Tequila to an art, efficiency becomes meaningless.<\/p>\n<p>One high-end luxury audio manufacturer used this in its brief to describe exactly\u00a0who\u00a0they\u2019re marketing to:<\/p>\n<p>I want to hear music as the artist intended, and I search for equipment that offers the absolute best listening and quality construction. I don\u2019t buy that often, so I want something that will last and provide me with a warm, intimate listening experience with my music; whether it\u2019s on vinyl, SACD, or wide-bandwidth, online listening.<\/p>\n<p>And if you\u2019re someone who likes working with a template, we\u2019ve got one put together for you\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/boosting-content-marketing-impact-without-increasing-staff\/\">over here<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51339\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Guesswork.png\" alt=\"Take the Guesswork Out of Creating Content Briefs\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Guesswork.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Guesswork-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/12\/Content-Brief_Guesswork-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Take the Guesswork Out of Creating Content Briefs<\/h2>\n<p>We\u2019re here for you. When you work with ClearVoice as your managed content solution, we establish your target audience, ideate content, and create stellar content briefs for you so all you have to do is sit back and wait for your high-quality, on-brand content to come in.\u00a0<a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Speak with a content strategist<\/a>\u00a0today and start scaling your content production!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you\u2019d created it yourself in-house. <\/p>\n","protected":false},"author":203,"featured_media":51343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[139,138,143],"ppma_author":[286],"class_list":["post-51397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-content-creation","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Brief: What You Need to Know | ClearVoice<\/title>\n<meta name=\"description\" content=\"Discover the essentials of a content brief and how it lays the foundation for successful, targeted, and cohesive content creation strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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