{"id":50101,"date":"2023-09-25T15:13:42","date_gmt":"2023-09-25T22:13:42","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=50101"},"modified":"2025-07-14T10:44:50","modified_gmt":"2025-07-14T17:44:50","slug":"guide-to-ai-supported-content-creation","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/guide-to-ai-supported-content-creation\/","title":{"rendered":"The Marketer\u2019s Guide to AI-Supported Content Creation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Recently, one of our ClearVoice customers came to us and said:<\/span> <span style=\"font-weight: 400;\"><br \/>\n<\/span><i><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. Can you help us?&#8221;<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">That\u2019s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a decade of experience producing hundreds of thousands of pieces of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We could say &#8216;yes&#8217; as we had already laid out a method for providing expert, human editing to AI-generated content so it passes the &#8216;written by human&#8217; sniff test because our expert writers and editors refined it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this comprehensive guide, we&#8217;ll dive into how we approach AI-driven content, the benefits and risks, and how to leverage the available technologies effectively. We\u2019ll also explore how to best use AI to enhance specific content types and finish with a step-by-step guide for employing AI in your content strategy.<\/span><\/p>\n<h2>A Quick Primer on AI<\/h2>\n<p><span style=\"font-weight: 400;\">There are a lot of technologies that are housed under the general term <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-craft-an-effective-ai-positioning-statement\/\" target=\"_blank\" rel=\"noopener\">artificial intelligence<\/a> or AI. A deep understanding of each is not necessary for a marketing professional, but for those interested, we wanted to break it down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Broadly, artificial intelligence is a machine learning computer technology that performs tasks usually reserved for human intelligence, like problem-solving and natural language processing. There are four types of AI:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Reactive<\/strong> &#8211; Responds only to different stimuli. No memory or learning.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Limited Memory<\/strong> &#8211; Uses memory and data inputs to improve responses and outputs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Theory of Mind<\/strong> &#8211; Intelligent and empathetic; understands other intelligent systems.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Self-Aware<\/strong> &#8211; Self-aware and human-like.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-50137 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/AI-Basics.png\" alt=\"There are four types of AI\" width=\"820\" height=\"327\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/AI-Basics.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/AI-Basics-300x120.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/AI-Basics-768x306.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most of the current technology on the market and that you\u2019ll use as a marketer sits firmly in the \u2018Limited Memory\u2019 type of AI. It uses inputs and data to learn how to create better responses but doesn\u2019t use any sort of empathy or understanding to craft the output.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most common AI used in content creation is Language Learning Models (LLMs), which are essentially AI models that work with language. OpenAI&#8217;s ChatGPT and similar technologies are currently built on LLMs for the written outputs they produce. As generative AI, LLMs, and other AI models mature, there is always a new ramping period as the latest model comes up to speed with the learning inputs it receives.<\/span><\/p>\n<h2>Importance of AI in Content Marketing<\/h2>\n<p><span style=\"font-weight: 400;\">You can&#8217;t turn around in-store these days without someone talking about how AI is <\/span><i><span style=\"font-weight: 400;\">everywhere<\/span><\/i><span style=\"font-weight: 400;\">. The same holds true in content marketing circles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is one of the most significant developments in content marketing history, transforming how we approach content creation and distribution. Automating low-level tasks is just the beginning. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only can AI quickly recognize user patterns and behavior to inform your content strategy, but it can also personalize content to match those behaviors. And businesses are taking note of the power of these tools.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50136 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/AI-Use-Marketing-Statistics.png\" alt=\"With those kinds of numbers, it's clear the AI revolution has begun.\u00a0\" width=\"820\" height=\"498\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/AI-Use-Marketing-Statistics.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/AI-Use-Marketing-Statistics-300x182.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/AI-Use-Marketing-Statistics-768x466.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/c6abb8db-514c-4f5b-b5a1-fc710f1e464e.filesusr.com\/ugd\/e5361a_2f859f3457f24cff9b2f8a2bf54f82b7.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">91% of leading businesses have an ongoing investment<\/span><\/a><span style=\"font-weight: 400;\"> in AI. Additionally, <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-ai-report?__hstc=243653722.49a59259aafdc8ccef7a118e95eecafb.1677784925257.1692252556126.1692254969705.496&amp;__hssc=243653722.3.1692254969705&amp;__hsfp=2926660606\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> reports:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">95% of professionals say AI helps them spend less time on manual tasks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">82% of marketers say AI impacted how they plan to create content in 2023<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">69% say it\u2019s critical to their overall content marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">68% of business leaders say it\u2019s helping their company scale in a way that would be impossible without it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">65% of business leaders say AI\u2019s impact on productivity will rival the Industrial Revolution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average employee saves 2.5 hours a day using AI tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With those kinds of numbers, it&#8217;s clear the AI revolution has begun.\u00a0 As that revolution transforms your business operations, it&#8217;s essential to implement a human oversight strategy to harness AI&#8217;s full power. But first, let\u2019s get more specific and talk about how critical of a tool it can be for content creation.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50245 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Benefits-of-using-AI.png\" alt=\"The key to using AI in content creation is understanding where it excels and where it fails.\" width=\"820\" height=\"330\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Benefits-of-using-AI.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Benefits-of-using-AI-300x121.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Benefits-of-using-AI-768x309.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>5 Benefits of Using AI in Content Creation\u00a0 <span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The key to using AI in content creation is understanding where it excels and where it fails. For example, AI is fantastic for automating low-level tasks and data analysis. However, it lacks quality in actual content creation because it can&#8217;t replicate human creativity and emotion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI needs human oversight at all steps of the process. Most AI tools you&#8217;ll use in your content marketing efforts require high-quality prompts that help guide the AI model in your desired output. Then, you\u2019ll have to double-check everything it generates to ensure the content is unique, valuable to the reader, and accurate.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Let\u2019s dive into how AI can elevate your entire content apparatus.<\/span><\/p>\n<h3>1. Streamlined productivity<\/h3>\n<p><span style=\"font-weight: 400;\">Many content marketers aim to enhance productivity \u2014 from strategy to content writing to distribution. According to a <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/ai-in-content-marketing?__hstc=243653722.49a59259aafdc8ccef7a118e95eecafb.1677784925257.1692252556126.1692254969705.496&amp;__hssc=243653722.3.1692254969705&amp;__hsfp=2926660606\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot survey<\/span><\/a><span style=\"font-weight: 400;\">, most marketers currently use AI for ideation. Many AI tools can generate anything from suggested keywords to blog topics in seconds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.keywordinsights.ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Keyword Insights<\/span><\/a><span style=\"font-weight: 400;\"> quickly generates thousands of SEO keywords, even grouping them into topical clusters. Now, hours or days of research are done in minutes. Other tools like <\/span><a href=\"https:\/\/www.hubspot.com\/artificial-intelligence?__hstc=243653722.49a59259aafdc8ccef7a118e95eecafb.1677784925257.1692252556126.1692254969705.496&amp;__hssc=243653722.3.1692254969705&amp;__hsfp=2926660606\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot&#8217;s AI content assistant<\/span><\/a><span style=\"font-weight: 400;\"> instantly create large lists of blog topic ideas.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50133 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Keyword-Clustering_SS.png\" alt=\"Keyword Insights\" width=\"820\" height=\"455\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Keyword-Clustering_SS.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Keyword-Clustering_SS-300x166.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Keyword-Clustering_SS-768x426.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Image Source: Keyword Insights<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But AI\u2019s capabilities don\u2019t stop with ideation. Other ways the technology supports content creation include<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outlines and assignment briefs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO titles and meta descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image alt texts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Summaries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic first drafts<\/span><\/li>\n<\/ul>\n<h3>2. Advanced analytics and data-driven insights<\/h3>\n<p><span style=\"font-weight: 400;\">Marketers can use AI to track the performance of individual pieces of content across different platforms. Data visualization AI software, like <\/span><a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tableau<\/span><\/a><span style=\"font-weight: 400;\">, analyzes<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/what-are-marketing-kpis\/\"><span style=\"font-weight: 400;\"> performance indicators<\/span><\/a><span style=\"font-weight: 400;\"> such as reach, impressions, and conversion so you can refine and optimize your content in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Staying on top of your content inventory is critical to ensuring your content keeps working for you well past the publish date. With <\/span><a href=\"https:\/\/www.polymersearch.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Polymer<\/span><\/a><span style=\"font-weight: 400;\">, you can upload a spreadsheet of your content assets, and it can instantly transform it into a streamlined database, making managing your content a breeze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, one of AI\u2019s most remarkable capabilities is predictive analytics. With tools like <\/span><a href=\"https:\/\/www.qualtrics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Qualtrics<\/span><\/a><span style=\"font-weight: 400;\">, marketers can build accurate predictive models of user behavior to forecast future patterns and then understand content will most likely resonate with the audience.<\/span><\/p>\n<h3>3. Personalization and user engagement<\/h3>\n<p><span style=\"font-weight: 400;\">Pattern recognition in user behavior allows you to create hyper-personalized content strategies that maximize individual user engagement. But, it can take a crazy amount of time and energy to continuously research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, there are several AI tools you can leverage to improve your efficiency by automatically tracking things like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Browsing history<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase patterns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media interactions\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From that analysis, they create a comprehensive profile of what resonates with each user, helping you build buyer personas and create personalized content strategies. You can even use an AI tool like <\/span><a href=\"https:\/\/zapier.com\/blog\/chatgpt-market-research\/\"><span style=\"font-weight: 400;\">ChatGPT to<\/span> help<\/a><span style=\"font-weight: 400;\"> create buyer personas and make content edits based on them.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/signum.ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Signum.AI<\/span><\/a><span style=\"font-weight: 400;\"> is an AI-powered platform that audits prospects\u2019 behavior to help you create personalized outreach campaigns that drive revenue growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It monitors and tracks user behavior changes, from keyword mentions to job changes to page views. That monitoring pinpoints exact moments when your contacts may need something new,\u00a0 providing opportunities for up-sells. It also helps mitigate your churn rate by flagging crucial moments when your clients may consider leaving your business.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50135 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Use-Cases_SS.png\" alt=\"Signum.AI\" width=\"820\" height=\"455\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Use-Cases_SS.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Use-Cases_SS-300x166.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Use-Cases_SS-768x426.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><i><span style=\"font-weight: 400;\">Signum.AI<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Signum.AI also has content customization features built-in, where you can automatically generate and scale uniquely personalized content. That powerful combination lets you engage with users in real-time as they evolve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI&#8217;s ability to facilitate user engagement isn&#8217;t just limited to outreach. A tool like <a href=\"https:\/\/www.recombee.com\/\" target=\"_blank\" rel=\"noopener\">Recombee <\/a><\/span><span style=\"font-weight: 400;\">uses its AI-powered content recommendation engine to analyze user behavior and generate real-time personalized content recommendations. Those recommendations can lead to more time spent on your website, increased page views and click-through rates, and, ultimately, more conversions and revenue.<\/span><\/p>\n<h3>4. Improved content quality and consistency<\/h3>\n<p><span style=\"font-weight: 400;\">Memorable brands all have one thing in common: consistency. This extends beyond always ensuring you use the same color of red in your visual communications or having a great logo. Infusing your brand tone and style consistently throughout your content builds a foundation of trust and authority.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">AI can help here as well!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can train AI models to understand the tone and style of your brand voice and then use the tool to audit existing content to assess its quality, relevance, and alignment with your brand guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other tools help ensure brand consistency by generating multi-format content within the same workflow, all while maintaining your brand voice. For example, <\/span><a href=\"https:\/\/www.hubspot.com\/products\/content\/content-ai-agent\"><span style=\"font-weight: 400;\">Breeze Content Agent<\/span><\/a><span style=\"font-weight: 400;\"> helps you generate blog posts, landing pages, and even podcast scripts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI also has your back when it comes to enhancing readability, checking grammar, and proofreading. Tools like <\/span><a href=\"https:\/\/app.grammarly.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><span style=\"font-weight: 400;\"> can perform grammar checks, readability analysis, plagiarism review, and <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/seo-2022-the-most-important-strategies-and-tactics\/\"><span style=\"font-weight: 400;\">SEO optimization<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50138 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Grammarly-SS.png\" alt=\"Grammarly\" width=\"820\" height=\"455\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Grammarly-SS.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Grammarly-SS-300x166.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Grammarly-SS-768x426.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Image Source: Grammarly<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Others, like <\/span><a href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hemingway<\/span><\/a><span style=\"font-weight: 400;\">, analyze your content&#8217;s readability level and pinpoint specific areas in the copy that need improvement. Harnessing these capabilities enhances your content quality across the board while ensuring consistency.\u00a0<\/span><\/p>\n<h3>5. Cost-effectiveness<\/h3>\n<p><span style=\"font-weight: 400;\">With the proper process, you can save time and money with AI supporting your research, content ideation, and even content generation (at least the outlines and first drafts). <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/ai-in-content-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">75% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> say generative AI helps them create more content than they would without it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predictive analytics and insights also bolster your content strategy. As AI marketing tools analyze what&#8217;s working and what&#8217;s not more efficiently, you can ensure your resources are spent in the right place, leading to better ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI-driven tools and platforms also unlock scalability in ways never seen before in content marketing. With the right prompts, your ideation, briefing, and production are enhanced, even if it still requires a human touch for strategy and review. You can analyze larger amounts of marketing data without taking days to build your models. And, as syndication and content promotion platforms integrate more AI models, your brand visibility with content will also expand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50244 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Risks-of-using-AI.png\" alt=\"the risks and challenges of integrating generative AI tools in your content creation.\u00a0\" width=\"820\" height=\"330\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Risks-of-using-AI.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Risks-of-using-AI-300x121.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Risks-of-using-AI-768x309.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>6 Risks of Using AI in Content Creation<\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve mentioned some good; now let\u2019s look at some of the risks and challenges of integrating generative AI tools in your content creation.\u00a0<\/span><\/p>\n<h3>1. Low-quality content<\/h3>\n<p><span style=\"font-weight: 400;\">All AI models available to content marketers are still the Limited Memory type of AI. Remember, these models are trained to operate on patterns but not provide meaning or emotional understanding. Sometimes it\u2019s okay. Sometimes, it\u2019s way off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is also guilty of creating repetitive content that creates redundancy within the writing (sort of like this sentence). In April 2023, our ClearVoice content marketing team ran an AI content production experiment, and it generated repetitive content for numerous different prompts even though the prompts were varied.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, many content marketers find that AI returns low-quality writing with clunky sentences, strange word choices, and unclear meanings. A few tools we&#8217;ve used generated copy with wacky metaphors and sentence cadences. For an article on content creation, AI used an odd metaphor about a symphony orchestra. Another time, it tried (and failed) to equate blog writing to sailing a ship on the ocean.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50139 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/ChatGPT-SS.png\" alt=\"ChatGPT\" width=\"820\" height=\"432\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/ChatGPT-SS.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/ChatGPT-SS-300x158.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/ChatGPT-SS-768x405.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Image Source: ChatGPT<\/span><\/i><\/p>\n<h3>2. Inaccurate content<\/h3>\n<p><span style=\"font-weight: 400;\">Even if you feed AI robust data and prompts, AI models may still produce erroneous information. These are called &#8220;AI Hallucinations,&#8221; where AI confidently generates a response that isn&#8217;t true. Hallucinations can range from faulty data examples to fabricated stories, quotes, and case studies presented as fact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be like lawyer Steven Schwartz, who <\/span><a href=\"https:\/\/www.forbes.com\/sites\/mollybohannon\/2023\/06\/08\/lawyer-used-chatgpt-in-court-and-cited-fake-cases-a-judge-is-considering-sanctions\/\"><span style=\"font-weight: 400;\">presented f<\/span><span style=\"font-weight: 400;\">a<\/span><span style=\"font-weight: 400;\">ke cases as precedence after using ChatGPT<\/span><\/a><span style=\"font-weight: 400;\"> to conduct his research for his case Mata vs. Avianca Airlines. Perhaps sharing incorrect or even made-up information from an AI tool won\u2019t cause you to face court sanctions; depending on your industry, it can lead to other legal issues and, at the very least, damage your brand.<\/span><\/p>\n<h3>3. Prompt issues<\/h3>\n<p><span style=\"font-weight: 400;\">Prompts are challenging to master, and the biggest risk is ambiguity, as AI models struggle when prompts lack context and clarity. There are many prompting guides circulating on social media, and these provide a great foundation. However, your brand and content are unique, so human involvement when prompting is essential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, prompting <\/span><a href=\"https:\/\/bard.google.com\/\"><span style=\"font-weight: 400;\">Google&#8217;s Bard AI<\/span><\/a><span style=\"font-weight: 400;\"> writing model with &#8220;Write an outline for an article about content marketing in finance&#8221; returns a vague and abstract outline.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50140 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Bard-SS.png\" alt=\"Bard\" width=\"820\" height=\"614\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Bard-SS.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Bard-SS-300x225.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Bard-SS-768x575.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Image Source: Bard<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But, if you fine-tune the prompt to \u201cWrite a detailed outline for a 1,000-word article targeting mid-level financial marketing teams on how content marketing increases user engagement in finance,&#8221; Bard now has more specific parameters to guide it. Head over to <\/span><a href=\"https:\/\/bard.google.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bard<\/span><\/a><span style=\"font-weight: 400;\"> and see for yourself what it produces when you enter that prompt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The critical thing to remember is that prompts also depend on the data you&#8217;re training the AI model on. If the input data is biased, flawed, or inaccurate, the AI&#8217;s output will reflect that. Bad input means bad output, regardless of how well-crafted your prompt is. It&#8217;s essential to have a strong <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/building-your-ai-prompt-strategy\/\"><span style=\"font-weight: 400;\">AI prompting strategy<\/span><\/a><span style=\"font-weight: 400;\"> to ensure you&#8217;re getting the highest quality response out of your AI tool. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here is one of our favorite prompts for creating assignment briefs for the ClearVoice blog:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50141 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/ClearVoice_AI-Prompt-Example.png\" alt=\"one of our favorite prompts for creating assignment briefs for the ClearVoice blog\" width=\"820\" height=\"614\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/ClearVoice_AI-Prompt-Example.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/ClearVoice_AI-Prompt-Example-300x225.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/ClearVoice_AI-Prompt-Example-768x575.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>4. Copyright and plagiarism<\/h3>\n<p><iframe title=\"Navigating the Grey Zone: AI-Generated Content and Plagiarism Explained\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Ph8euMsgXRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">One of the most significant risks when looking at the <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/when-you-should-and-shouldnt-use-ai-for-content\/\"><span style=\"font-weight: 400;\">ethical concerns of AI in content creation<\/span><\/a><span style=\"font-weight: 400;\"> relates to copyright and plagiarism. AI generates copy using vast amounts of information based on learning inputs, which includes the works of others. AI doesn&#8217;t inherently recognize copyright boundaries or licensing requirements. There&#8217;s a sizable risk that its output inadvertently leads to plagiarism.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And because the laws and rules around AI-generated content are still in flux, there are no clear boundaries. However, a recent ruling from U.S. District Judge Beryl Howell stated that <\/span><a href=\"https:\/\/www.reuters.com\/legal\/ai-generated-art-cannot-receive-copyrights-us-court-says-2023-08-21\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI-generated art cannot receive copyrights<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To mitigate your risk, it&#8217;s critical to include a human writer and human editor in your content creation process while using AI-detection tools such as <\/span><a href=\"https:\/\/copyleaks.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CopyLeaks<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/originality.ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Originality.ai<\/span><\/a><span style=\"font-weight: 400;\">. Not doing so can lead to all types of headaches. It can also cause your audience to lose trust and faith in your brand. And once your brand&#8217;s integrity is lost, it&#8217;s hard to get back.\u00a0<\/span><\/p>\n<h3>5. Lack of the human element<\/h3>\n<p><span style=\"font-weight: 400;\">Having a human touch is essential to keep the connection with your customers alive and thriving. AI can&#8217;t draw from personal observations or deep insights that a subject matter expert in the field has. Even when technically correct, AI-generated content lacks the personal perspective you need to establish your brand as a thought leader in your field.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use AI to generate content, at the very least, you must have an editor to review it. They should check for accuracy, repetition, readability, formatting, and overall quality. Editors can also add voice, personality, storytelling, and emotional elements. Better yet, have a writer rework the AI-generated content into something more valuable to the reader than the LLM&#8217;s output.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50159 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Protip-AI-Guide.png\" alt=\"If you use AI to generate content, at the very least, you must have an editor to review it.\" width=\"820\" height=\"460\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Protip-AI-Guide.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Protip-AI-Guide-300x168.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Protip-AI-Guide-768x431.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line: if you remove the personal touch and ignore human oversight, you lose one of marketing&#8217;s most fundamental aspects: human connection.<\/span><\/p>\n<h3>6. Losing the Expertise in Google\u2019s E-E-A-T algorithm<\/h3>\n<p><span style=\"font-weight: 400;\">Regarding <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/content-marketing-debate-humans-vs-ai\/\"><span style=\"font-weight: 400;\">AI content vs. Human content<\/span><\/a><span style=\"font-weight: 400;\">, there is one overarching rule: creating <\/span><i><span style=\"font-weight: 400;\">valuable<\/span><\/i><span style=\"font-weight: 400;\"> content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Google doesn&#8217;t view your content as valuable to the user (this includes wanting writers to be industry experts with firsthand experience), your site may experience a drop in ranking and traffic. AI-generated content will generally not meet <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-googles-eeat\/\"><span style=\"font-weight: 400;\">Google&#8217;s E-E-A-T guidelines without mindful edits from folks with the right expertise.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Also, <\/span><a href=\"https:\/\/searchengineland.com\/demonstrate-e-e-a-t-ai-generated-content-394227\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">according to Google&#8217;s Duy Nguyen<\/span><\/a><span style=\"font-weight: 400;\">, their search engine uses algorithms to detect pages with AI-generated content. In its quality rating guidelines, Google states that any content auto-generated without adequate originality will be marked as the lowest quality rating. Trustworthiness is the most vital component of their E-E-A-T algorithm.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That doesn&#8217;t mean Google is against all AI-generated content. You must ensure it&#8217;s proofread and fact-checked by writers who bring human insights and valuable expertise. <\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/\"><span style=\"font-weight: 400;\">ClearVoice can help<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50144 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/How-to-use_AI.png\" alt=\"You must ensure it's proofread and fact-checked by writers who bring human insights and valuable expertise.\" width=\"820\" height=\"797\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/How-to-use_AI.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/How-to-use_AI-300x292.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/How-to-use_AI-768x746.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How to Use AI in Content Creation<\/h2>\n<p><span style=\"font-weight: 400;\">Implementing generative AI into your content creation strategy doesn\u2019t have to be daunting. Here\u2019s a step-by-step checklist to help you make the process smooth and efficient:<\/span><\/p>\n<h3>Define your objectives<\/h3>\n<p><span style=\"font-weight: 400;\">Start by identifying what you want to achieve. Do you want to create more efficiency? Improve your content\u2019s personalization? Scale production? Setting clear goals at the beginning lays the foundation for your AI-driven content production strategy.\u00a0<\/span><\/p>\n<h3>Choose the right tools<\/h3>\n<p><span style=\"font-weight: 400;\">Your goals will inform what tools you need. Look for tools that align with your needs and budget. It also doesn\u2019t hurt to talk to experts or other businesses successfully integrating AI into their content strategies. Their insights can help you make the most informed decision for your brand.<\/span><\/p>\n<h3>Train the AI model<\/h3>\n<p><span style=\"font-weight: 400;\">Now that you have the tools, it\u2019s time to train the AI models. For example, if you&#8217;re using an AI writing tool like ChatGPT or Bard, this is the data you need to feed it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your brand voice and style<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who you&#8217;re targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The parameters of what you want it to create<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examples of content you want it to emulate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then, you need to fine-tune its results through prompting.\u00a0<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2;\">\n<tbody>\n<tr>\n<td style=\"width: 90%; padding: 30px 30px 30px 30px; background-color: #fafafa; border-width: 6px 0px 0px 0px; border-style: solid; border-color: #60a0dc;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51827 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Morgan-Stanley-Header_Case-Study.png\" alt=\"\" width=\"365\" height=\"96\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Morgan-Stanley-Header_Case-Study.png 570w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Morgan-Stanley-Header_Case-Study-300x79.png 300w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/hbr.org\/2023\/07\/how-to-train-generative-ai-using-your-companys-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Morgan Stanley<\/span><\/a><span style=\"font-weight: 400;\"> wanted to educate other companies&#8217; financial advisors on crucial issues around advising clients, they knew they had to generate helpful, engaging content. To help facilitate the process, they implemented a prompt strategy to train ChatGPT using a curated set of documents with necessary investment knowledge so the AI could reproduce content of equal quality. <\/span><a href=\"https:\/\/hbr.org\/2023\/07\/how-to-train-generative-ai-using-your-companys-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read more here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Monitor the AI output<\/h3>\n<p><span style=\"font-weight: 400;\">AI training never stops. Build in time for regular audits and updates with new data into your content operations. This step will keep AI aligned with industry trends and your evolving needs. Also, continuously review your AI content for accuracy and consistency and revise it. Analyze your content\u2019s performance and user engagement metrics and use these insights to adapt and make ongoing adjustments to enhance its effectiveness.\u00a0<\/span><\/p>\n<h3>Integrate human oversight<\/h3>\n<p><span style=\"font-weight: 400;\">While you can make some refinements with AI-automated tools, you&#8217;ll also need human oversight. <\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/partner-program\/\"><span style=\"font-weight: 400;\">Hire writers and subject matter experts<\/span><\/a><span style=\"font-weight: 400;\"> to infuse AI-generated content with authentic human emotions, insights, and experiences. Use editors to double-check and refine the content and maintain the proper quality, accuracy, and style.<\/span><\/p>\n<h3>Ethical standards check<\/h3>\n<p><span style=\"font-weight: 400;\">Another essential step is ensuring your content meets legal and compliance requirements, especially in certain industries like finance and law. Develop <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/promoting-ethical-ai-and-responsible-machine-learning-through-content-marketing\/\"><span style=\"font-weight: 400;\">ethical-use guidelines for AI content<\/span><\/a><span style=\"font-weight: 400;\"> and distribute them company-wide. Guidance should include responsibly using AI, respecting user privacy, and maintaining transparency with your audience. Stay up-to-date on copyright law and content ownership developments, and make sure your content adheres to them.<\/span><\/p>\n<h3>Refine and adjust<\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve published your content, use AI analytics tools to pull performance and engagement metrics. These <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/writing-about-data\/\"><span style=\"font-weight: 400;\">data-driven content insights<\/span><\/a><span style=\"font-weight: 400;\">, like conversion tracking, behavior analysis, and detailed demographic data, will give you the necessary information to refine your strategy continuously.<\/span><\/p>\n<h2>Mistakes to Avoid When Using AI<\/h2>\n<p>As you follow the checklist above, it&#8217;s essential to also watch out for the most common pitfalls that marketers fall into with AI. Here are the <a href=\"https:\/\/www.clearvoice.com\/resources\/5-ai-mistakes-every-marketer-needs-to-avoid\/\">top five mistakes marketers need to avoid when using AI<\/a>.<\/p>\n<p><iframe title=\"5 AI Mistakes Every Marketer Needs to Avoid\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/EhdkSX_1u-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Using AI in Content Creation by Content Type<\/h2>\n<p><span style=\"font-weight: 400;\">One of the essential aspects of any strong AI content creation strategy is knowing <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/when-you-should-and-shouldnt-use-ai-for-content\/\"><span style=\"font-weight: 400;\">when to use AI for your content<\/span><\/a><span style=\"font-weight: 400;\"> and how. Let&#8217;s dive into how you can implement AI in creating of each type of content.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50148 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and_Blogs.png\" alt=\"One of the essential aspects of any strong AI content creation strategy is knowing when to use AI for your content and how.\" width=\"820\" height=\"330\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and_Blogs.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and_Blogs-300x121.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and_Blogs-768x309.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Articles and blogs<\/h3>\n<p><span style=\"font-weight: 400;\">The backbone of most content marketing strategies, this content provides a consistent and engaging way to connect with audiences, offer valuable insights, and position brands as thought leaders in their respective industries.\u00a0<\/span><\/p>\n<h4>Where to use AI tools<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ideating Topics: <\/b><span style=\"font-weight: 400;\">Streamline content ideation using the themes you\u2019ve identified within your content strategy and effective prompts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creating outlines and briefs: <\/b><span style=\"font-weight: 400;\">Save time using AI to assist in outlining the piece and helping flesh out broad information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Producing supplemental content:<\/b><span style=\"font-weight: 400;\"> Quickly create derivative content such as social posts, SEO titles and meta descriptions, and email copy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performing spelling and grammar checks:<\/b><span style=\"font-weight: 400;\"> Edit and refine your content using tools like Grammarly after passing the content through a human editor.<\/span><\/li>\n<\/ul>\n<h4>Where not to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Storytelling and emotion:<\/b><span style=\"font-weight: 400;\">\u00a0 <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/storytelling-in-content-marketing-how-to-tell-stories-that-sell\/\"><span style=\"font-weight: 400;\">Leverage storytelling<\/span><\/a><span style=\"font-weight: 400;\"> in your content to set your brand apart. AI cannot replace human creativity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thought-leadership content:<\/b><span style=\"font-weight: 400;\"> Thought leadership requires thought as well as in-depth perspective and experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sensitive or controversial topics: <\/b><span style=\"font-weight: 400;\">If your topic requires delicate handling, minimize your use of AI.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50146 size-large\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and-Blogs_Flow-chart-1024x659.png\" alt=\"The backbone of most content marketing strategies, this content provides a consistent and engaging way to connect with audiences, offer valuable insights, and position brands as thought leaders in their respective industries.\u00a0\" width=\"800\" height=\"515\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and-Blogs_Flow-chart-1024x659.png 1024w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and-Blogs_Flow-chart-300x193.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and-Blogs_Flow-chart-768x494.png 768w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and-Blogs_Flow-chart-1536x988.png 1536w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Articles-and-Blogs_Flow-chart.png 2011w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4>Helpful tools<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ChatGPT:<\/b> <a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ChatGPT <\/span><\/a><span style=\"font-weight: 400;\">can do it all &#8211; from ideation to outlining to derivative content. It can even generate basic first drafts and adjust to your style as you feed it data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Surfer:<\/b> <a href=\"https:\/\/surferseo.com\/ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Surfer AI <\/span><\/a><span style=\"font-weight: 400;\">has a wide range of features designed to help push your content up the search engine rankings.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Grammarly:<\/b><span style=\"font-weight: 400;\"> If you&#8217;re a digital writer, you probably already know about <\/span><a href=\"https:\/\/app.grammarly.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><span style=\"font-weight: 400;\">. If not, it\u2019s time to start using it, as it is one of the best tools for analyzing and improving your writing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hemingway<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hemingway<\/span><\/a><span style=\"font-weight: 400;\"> analyzes your writing for hard-to-read sentences, adverbs, and passive voice. It also awards you a readability score based on U.S. grade levels.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50149 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebooks-and-White-Papers.png\" alt=\"EBooks and white papers\" width=\"820\" height=\"330\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebooks-and-White-Papers.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebooks-and-White-Papers-300x121.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebooks-and-White-Papers-768x309.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>EBooks and white papers<\/h3>\n<p><span style=\"font-weight: 400;\">Perfect for expertly educating and engaging your audience. Beyond providing information, they establish a brand&#8217;s credibility and showcase deep domain expertise, reinforcing trust among readers.<\/span><\/p>\n<h4>Where to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ideation, Drafting, and Editing: <\/b><span style=\"font-weight: 400;\">Like blogs and articles, you can use AI tools for certain parts of the content writing process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design: <\/b><span style=\"font-weight: 400;\">Easily customize your brand guidelines with templates that create full designs in minutes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Research: <\/b><span style=\"font-weight: 400;\">Use AI tools to synthesize your data sets at breathtaking speed, saving time and effort.\u00a0<\/span><\/li>\n<\/ul>\n<h4>Where not to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Subject matter expertise:<\/b><span style=\"font-weight: 400;\"> AI can process information, but eBooks and White papers require another level of expertise that only someone with industry experience and insights can provide.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emotional storytelling: <\/b><span style=\"font-weight: 400;\">Human emotion and storytelling take content from ho-hum to page-turning, even if you&#8217;re covering a boring subject. This is why a human touch is critical to creating a great read.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Final editing: <\/b><span style=\"font-weight: 400;\">Human oversight is essential for the final editing process to ensure your content stays rich, nuanced, and free of inaccurate information.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50150 size-large\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebook-and-White-Paper_Flow-chart-1024x689.png\" alt=\"Human oversight is essential for the final editing process to ensure your content stays rich, nuanced, and free of inaccurate information.\u00a0\" width=\"800\" height=\"538\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebook-and-White-Paper_Flow-chart-1024x689.png 1024w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebook-and-White-Paper_Flow-chart-300x202.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebook-and-White-Paper_Flow-chart-768x517.png 768w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebook-and-White-Paper_Flow-chart-1536x1034.png 1536w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Ebook-and-White-Paper_Flow-chart-2048x1379.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4>Helpful tools<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Atticus: <\/b><a href=\"https:\/\/www.atticus.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Atticus<\/span><\/a><span style=\"font-weight: 400;\"> is a new all-in-one book-writing software that removes the difficulties of building eBooks and white papers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Designrr:<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/designrr.io\/\" target=\"_blank\" rel=\"noopener\"> Designrr\u2019s<\/a> software is excellent for repurposing content. It can create eBooks from your existing marketing content with ease.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50151 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics-AI.png\" alt=\"Infographics\" width=\"820\" height=\"330\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics-AI.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics-AI-300x121.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics-AI-768x309.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Infographics<\/h3>\n<p><span style=\"font-weight: 400;\">Present complex information in an easily digestible format to help your audience enhance their understanding and encourage wider content sharing.<\/span><\/p>\n<h4>Where to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data analysis: <\/b><span style=\"font-weight: 400;\">Create more precise and informative infographics with data processed and analyzed by AI tools.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design templates:<\/b><span style=\"font-weight: 400;\"> Simplify infographic creation with AI-generated imagery and standardized templates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visualizations:<\/b><span style=\"font-weight: 400;\"> Generate complex, engaging visuals more quickly than in traditional design production.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content optimization:<\/b><span style=\"font-weight: 400;\"> Gather user engagement and preference data to tailor your infographic designs to your specific audience.<\/span><\/li>\n<\/ul>\n<h4>Where not to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contextual understanding: <\/b><span style=\"font-weight: 400;\">Some infographics require a nuanced understanding of the subject matter. AI can\u2019t connect visuals into a compelling overall narrative that resonates with your audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highly customized designs: <\/b><span style=\"font-weight: 400;\">Human creativity is the better option if the infographic needs an artistic touch. Designers infuse personality into the visuals and create a connection beyond data representation.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50152 size-large\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics_Flow-chart-1024x568.png\" alt=\"Human creativity is the better option if the infographic needs an artistic touch. Designers infuse personality into the visuals and create a connection beyond data representation.\u00a0\" width=\"800\" height=\"444\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics_Flow-chart-1024x568.png 1024w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics_Flow-chart-300x167.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics_Flow-chart-768x426.png 768w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics_Flow-chart-1536x852.png 1536w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Infographics_Flow-chart-2048x1137.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4>Helpful tools<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Canva: <\/b><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> simplifies infographic creation with personalized design templates and AI-powered tools that take your design process to the next level.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visme: <\/b><a href=\"https:\/\/www.visme.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Visme<\/span><\/a><span style=\"font-weight: 400;\"> was developed specifically with marketers in mind. You can customize over 1,000 design templates with an easy drag-and-drop builder or take your designs further and create elaborate presentations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adobe Firefly: <\/b>D<span style=\"font-weight: 400;\">oes for images and videos what ChatGPT does for words. If you already use Adobe Creative Cloud, you can automatically integrate these tools into your existing package.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Midjourney: <\/b>T<span style=\"font-weight: 400;\">akes simple text-based prompts and converts them into high-quality images that can lay the foundation of your graphic design.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50153 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-Emails_AI.png\" alt=\"Newsletters, sales, and marketing emails\" width=\"820\" height=\"330\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-Emails_AI.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-Emails_AI-300x121.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-Emails_AI-768x309.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Newsletters, sales, and marketing emails<\/h3>\n<p><span style=\"font-weight: 400;\">Email is one of the best, consistent touchpoints with your audience, fostering loyalty and providing tailored value directly to their inboxes. And when done right in sales, email opens doors with prospective buyers in all new ways.<\/span><\/p>\n<h4>Where to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B testing: <\/b><span style=\"font-weight: 400;\">Enhance your A\/B testing while rapidly analyzing the results.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentation and targeting: <\/b><span style=\"font-weight: 400;\">Better segment your audience and send target emails that resonate, increasing engagement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content personalization:<\/b><span style=\"font-weight: 400;\"> Personalize emails based on user preferences, past purchases, and browsing behavior.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimizing send times:<\/b><span style=\"font-weight: 400;\"> Determine when recipients are most likely to open and engage with emails to help maximize open rates.\u00a0<\/span><\/li>\n<\/ul>\n<h4>Where not to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Finalizing copy: <\/b><span style=\"font-weight: 400;\">Email opens a direct connection to your target customers and subscribers. It\u2019s essential for human writers to <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/audience-targeting\/\"><span style=\"font-weight: 400;\">craft engaging copy<\/span><\/a><span style=\"font-weight: 400;\"> primed to convert. At the very least, utilize an editor to ensure your message is on point.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50154 size-large aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-and-email_Flow-chart-1024x635.png\" alt=\"\" width=\"800\" height=\"496\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-and-email_Flow-chart-1024x635.png 1024w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-and-email_Flow-chart-300x186.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-and-email_Flow-chart-768x477.png 768w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-and-email_Flow-chart-1536x953.png 1536w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Newsletters-and-email_Flow-chart.png 2011w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4>Helpful tools<\/h4>\n<ul>\n<li><b>Hubspot: <\/b><a href=\"https:\/\/www.hubspot.com\/?__hstc=243653722.49a59259aafdc8ccef7a118e95eecafb.1677784925257.1692252556126.1692254969705.496&amp;__hssc=243653722.3.1692254969705&amp;__hsfp=2926660606\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">&#8216;s all-in-one solution incorporates AI to level up your email and newsletter strategy with A\/B testing, segmentation, personalization, and more. Their AI Content Assistant helps with content ideation and production by generating copy and writing compelling CTAs.\u00a0<\/span><\/li>\n<li><b>Lavendar: <\/b><span style=\"font-weight: 400;\">Combines productivity tools, data analysis, and generative email writing to help you save time, increase replies, and write more effective emails.\u00a0<\/span><\/li>\n<li><b>Optimail: <\/b><span style=\"font-weight: 400;\">Boosts hyper-personalization in your email marketing strategy. It monitors individual subscriber behavior and automatically adjusts your campaign\u2019s content and timing to match.<\/span><\/li>\n<li><b>Drift email:<\/b><span style=\"font-weight: 400;\"> Identifies and separates human email replies from autoresponders, then automatically routes the human replies to the appropriate representatives.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50155 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-Media_AI.png\" alt=\"Social media\" width=\"820\" height=\"330\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-Media_AI.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-Media_AI-300x121.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-Media_AI-768x309.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Social media<\/h3>\n<p><span style=\"font-weight: 400;\">Foster a sense of community and stay top-of-mind for their followers through daily engagement via social networks.<\/span><\/p>\n<h4>Where to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content scheduling and posting: <\/b><span style=\"font-weight: 400;\">Analyze audience engagement and automate your post scheduling to save time in the long run<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audience analysis: <\/b><span style=\"font-weight: 400;\">Track what content resonates with different audience segments, how engagement varies by platform, and how those metrics change over time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbots for customer interaction: <\/b><span style=\"font-weight: 400;\">Give customers immediate attention 24\/7 to enhance customer engagement and satisfaction.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Predictive ad targeting: <\/b><span style=\"font-weight: 400;\">Take advantage of pattern recognition to help focus your ad efforts on users most likely to convert, maximizing ROI.\u00a0<\/span><\/li>\n<\/ul>\n<h4>Where not to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Managing sensitive issues: <\/b><span style=\"font-weight: 400;\">Social media is a hotspot for sensitive or controversial topics. Should any come up, you&#8217;ll need human empathy and understanding to help manage the content you create.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time engagement: <\/b><span style=\"font-weight: 400;\">AI chatbots are great at answering simple customer questions. However, engaging meaningfully with your customers about deeper issues requires human authenticity.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative content creation: <\/b><span style=\"font-weight: 400;\">AI can generate content based on data and patterns, but it doesn\u2019t have the sense of humor to create a meme. (yet.)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50156 size-large\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-media_Flow-chart-1024x689.png\" alt=\"AI can generate content based on data and patterns, but it doesn\u2019t have the sense of humor to create a meme.\" width=\"800\" height=\"538\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-media_Flow-chart-1024x689.png 1024w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-media_Flow-chart-300x202.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-media_Flow-chart-768x517.png 768w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-media_Flow-chart-1536x1034.png 1536w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Social-media_Flow-chart-2048x1379.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4>Helpful tools<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Buffer: <\/b><span style=\"font-weight: 400;\">Perfect for multi-channel campaigns. While its number one feature is scheduling automation, the AI assistant can also help you generate new ideas, repurpose existing posts, and re-contextualize copy into any style you like.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fliki: <\/b><span style=\"font-weight: 400;\">An AI-powered video creator that helps you scale up your social media content production. Its core feature is creating videos using text-to-speech controls. It has customizable templates and an extensive library of visual elements.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ContentStudio: <\/b><span style=\"font-weight: 400;\">Powerful all-in-one social media tool that enables easy automation and content creation. Instantly create captions and images for your posts. It also provides metrics on each <\/span><span style=\"font-weight: 400;\">post to inform your future content.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50241 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Videos-AI.png\" alt=\"Videos\" width=\"820\" height=\"330\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Videos-AI.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Videos-AI-300x121.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Videos-AI-768x309.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Videos<\/h3>\n<p><span style=\"font-weight: 400;\">Capture attention and drive higher engagement rates with visual storytelling that evokes emotion and drives engagement.<\/span><\/p>\n<h4>Where to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inspiration: <\/b><span style=\"font-weight: 400;\">Streamline your inspiration with tools that can design mood boards and help develop treatments for video projects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Editing support<\/b><span style=\"font-weight: 400;\">: Save hours of manual work with AI tools that can sift through terabytes of footage quickly and select the most relevant clips based on specific criteria.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video effects: <\/b><span style=\"font-weight: 400;\">Polish your content more quickly by automating effects, transitions, color correction, and noise reduction.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video script drafts<\/b><span style=\"font-weight: 400;\">: Create first drafts of video scripts in moments \u2014 just make sure you do your own pass on it to ensure quality and accuracy.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tailored content: <\/b><span style=\"font-weight: 400;\">Personalize video content based on a user\u2019s past viewing habits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Onscreen talent and voiceovers: <\/b><span style=\"font-weight: 400;\">Utilize AI to act as \u2018talent\u2019 when you\u2019re short on time or building a proof of concept. (Note: we always encourage using real humans when making final products whenever possible.)<\/span><\/li>\n<\/ul>\n<h4>Where not to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emotion-driven storytelling: <\/b><span style=\"font-weight: 400;\">Videos are one of the best ways to establish an emotional connection with your audience. But that emotion stems from your ability to tell a story that resonates, which comes from human experience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality assurance: <\/b><span style=\"font-weight: 400;\">AI can accomplish a lot in video creation and editing. However, a final review by a human editor is essential to catch any mistakes or inconsistencies.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50242 size-large\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Video_AI-Flow-Chart-1024x851.png\" alt=\"AI can accomplish a lot in video creation and editing. However, a final review by a human editor is essential to catch any mistakes or inconsistencies.\" width=\"800\" height=\"665\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Video_AI-Flow-Chart-1024x851.png 1024w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Video_AI-Flow-Chart-300x249.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Video_AI-Flow-Chart-768x639.png 768w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Video_AI-Flow-Chart-1536x1277.png 1536w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Video_AI-Flow-Chart.png 2011w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4>Helpful tools<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descript:<\/b><span style=\"font-weight: 400;\"> Upload the video you want to edit, and it generates a transcript of the footage. Then, choose the parts of the transcript you want to cut, and it\u2019ll edit it out automatically.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Peech: <\/b><span style=\"font-weight: 400;\">Scale your video production process through repurposing content. When you upload a video, it automatically generates dozens of polished, edited snippets you can redistribute on various platforms.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wondershare Filmora: <\/b><span style=\"font-weight: 400;\">Another traditional editing tool with AI features. Perfect for improving video quality without spending dozens of hours. AI tools can do anything from removing objects or backgrounds to fixing audio.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adobe Sensei:<\/b><span style=\"font-weight: 400;\"> Adobe\u2019s AI-powered video assistant that streamlines video production through things like text-based editing, scene edit detection, auto color, and auto reframing, just to name a few.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50157 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Web-copy-and-Landing-Pages-AI.png\" alt=\"Web copy and landing pages\" width=\"820\" height=\"330\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Web-copy-and-Landing-Pages-AI.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Web-copy-and-Landing-Pages-AI-300x121.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Web-copy-and-Landing-Pages-AI-768x309.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Web copy and landing pages<\/h3>\n<p><span style=\"font-weight: 400;\">Guide your website visitors toward conversion while reinforcing your brand&#8217;s message and value proposition.<\/span><\/p>\n<h4>Where to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Initial data: <\/b><span style=\"font-weight: 400;\">Analyze thousands of high-converting landing pages with AI tools and then identify the patterns of those work and borrow that for your strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO optimization: <\/b><span style=\"font-weight: 400;\">Analyze important SEO metrics like keywords and search trends to suggest content optimizations while using AI writing. Generative AI writing tools can also create relevant meta tags, titles, and high-quality backlinks.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content analysis: <\/b><span style=\"font-weight: 400;\">AI can track website and landing page click-through rates, user interactions, and bounce rates to help refine and enhance content. For example, a tool like <\/span><a href=\"https:\/\/www.hotjar.com\/\"><span style=\"font-weight: 400;\">Hotjar<\/span><\/a><span style=\"font-weight: 400;\"> can analyze your web or landing page using heatmaps.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B Testing: <\/b><span style=\"font-weight: 400;\">You can automate testing different headlines or call-to-action buttons, analyze their results, and adjust your pages.\u00a0<\/span><\/li>\n<\/ul>\n<h4>Where not to use AI<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The big picture: <\/b><span style=\"font-weight: 400;\">The most successful landing pages guide customers through the buyer\u2019s journey and inspire them to action. That requires creating an emotional narrative that guides them throughout their experience. Leave that to the human writers and strategists.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50158 size-large\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Webpage_AI-Flow-Charts-1024x631.png\" alt=\"The most successful landing pages guide customers through the buyer\u2019s journey and inspire them to action. That requires creating an emotional narrative that guides them throughout their experience. Leave that to the human writers and strategists.\u00a0\" width=\"800\" height=\"493\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Webpage_AI-Flow-Charts-1024x631.png 1024w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Webpage_AI-Flow-Charts-300x185.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Webpage_AI-Flow-Charts-768x473.png 768w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Webpage_AI-Flow-Charts-1536x946.png 1536w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/09\/Webpage_AI-Flow-Charts.png 2011w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4>Helpful tools<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landingi: <\/b><span style=\"font-weight: 400;\">Take advantage of 400+ landing page templates and a drag-and-drop page builder that also incorporates AI programs like Crazy Egg and ChatGPT.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instapage:<\/b><span style=\"font-weight: 400;\"> A landing page builder and optimizer all built into one that also incorporates analytics and A\/B testing and connections to other AI optimization tools.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hotjar:<\/b><span style=\"font-weight: 400;\"> Improve landing pages by understanding how people navigate them. With this heatmap and behavior analytics tool.<\/span><\/li>\n<\/ul>\n<h2>Take the Next Step in AI-driven Content Creation with ClearVoice<\/h2>\n<p><span style=\"font-weight: 400;\">The rise of AI-driven content creation has begun and the landscape is changing daily. Developing an adaptable, human-centric AI content production approach that evolves in parallel with the technology is paramount for keeping your content resonant, relevant, and effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a partner to help manage your AI-driven content production, including ensuring an expert, human touch to the final product, ClearVoice is here to help. We have the expertise, tools, and vision to guide your business in catapulting results content that provides value, showcases expertise, and ensures that it \u2018sounds human.\u2019\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\"><span style=\"font-weight: 400;\">Connect with ClearVoice to start the conversation on how to <\/span><\/a><span style=\"font-weight: 400;\">harness the power of AI and the finesse of expert writers and editors to bring your content marketing to the next level.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, one of our ClearVoice customers came to us and said: &#8220;We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. Can you help us?&#8221; That\u2019s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":56456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[124,165],"tags":[160,140,141,139,138,143],"ppma_author":[303],"class_list":["post-50101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebooks-guides","category-featured","tag-ai","tag-b2b-content","tag-b2c-content","tag-content-creation","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Content Creation: The Ultimate Guide for Marketers in 2025<\/title>\n<meta name=\"description\" content=\"Want to use AI in content creation (without sacrificing quality)? 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