{"id":48698,"date":"2023-07-27T12:26:57","date_gmt":"2023-07-27T19:26:57","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=48698"},"modified":"2025-09-25T17:13:50","modified_gmt":"2025-09-26T00:13:50","slug":"brand-slogans-and-taglines","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/brand-slogans-and-taglines\/","title":{"rendered":"28 Companies With Even Catchier Slogans and Taglines"},"content":{"rendered":"

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media\u2026 the slogan is what you stand for, and the tagline is the stamp at the end. You don\u2019t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand\u2019s reason to be in just a few words.<\/strong><\/p><\/blockquote>\n

Slogans and taglines are fundamental identity content for brands. They’re the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger brand awareness<\/a> and persuasion.<\/p>\n

It can take months of research, ideation, and testing to decide on a slogan or tagline. Sometimes they\u2019re sparked by a moment of inspiration. Then, the world receives them. Hopefully, they elevate public awareness of a brand or product with just a few powerful words. Ideally, they become part of popular culture.<\/p>\n

In this article, we’re going to cover everything slogans and taglines. We’ll cover what they are, give examples, and provide tips on how to create them. Then we’ll break down our curated list of some of the best brand slogans and taglines we’ve seen.<\/p>\n

\"our<\/p>\n

Catchy brand slogans and taglines:<\/h3>\n
    \n
  1. Brawny<\/strong>\u00a0\u2014 \u201cThe Strength to Take on Tough Messes\u201d<\/li>\n
  2. Revlon<\/strong>\u00a0\u2014 \u201cLive Boldly\u201d<\/li>\n
  3. Maxwell House<\/strong>\u00a0\u2014 \u201cGood to the last drop.\u201d<\/li>\n
  4. Porsche<\/strong>\u00a0\u2014 \u201cThere is no substitute.\u201d<\/li>\n
  5. Dr. Pepper<\/strong>\u00a0\u2014 \u201cBe a Pepper\u201d<\/li>\n
  6. Ford Motor<\/strong>\u00a0\u2014 \u201cGo Further.\u201d<\/li>\n
  7. 3M<\/strong>\u00a0\u2014 \u201cScience. Applied to Life.\u201d<\/li>\n
  8. Jared the Galleria of Jewelry<\/strong>\u00a0\u2014 \u201cDare to Be Devoted.\u201d<\/li>\n
  9. Reebok<\/strong>\u00a0\u2014 \u201cBe More Human.\u201d<\/li>\n
  10. Gillette<\/strong>\u00a0\u2014 \u201cThe Best Men Can Be.\u201d<\/li>\n
  11. Peloton:\u00a0<\/strong>“Motivation That Moves You”<\/li>\n
  12. Skittles<\/strong>\u00a0\u2014 \u201cTaste the Rainbow\u201d<\/li>\n
  13. Purina<\/strong>\u00a0\u2014 \u201cYour Pet, Our Passion.\u201d<\/li>\n
  14. Casper<\/strong>\u00a0\u2014 \u201cThe Best Bed for Better Sleep\u201d<\/li>\n
  15. Harley Davidson<\/strong>\u00a0\u2014 \u201cAll for Freedom. Freedom for All.\u201d<\/li>\n
  16. Electronic Arts Inc.<\/strong>\u00a0\u2014 \u201cWe Exist to Inspire the World to Play.\u201d<\/li>\n
  17. Men\u2019s Wearhouse<\/strong>\u00a0\u2014 \u201cYou\u2019re going to like the way you look, I guarantee it.\u201d<\/li>\n
  18. Bristol-Myers Squibb<\/strong>\u00a0\u2014 \u201cTogether We Can Prevail.\u201d<\/li>\n
  19. Kellogg\u2019s Frosted Flakes<\/strong>\u00a0\u2014 \u201cThey\u2019re G-r-r-reat!\u201d<\/li>\n
  20. Netflix:\u00a0<\/strong>“See What’s Next.”<\/li>\n
  21. American Express Co.<\/strong>\u00a0\u2014 \u201cDon\u2019t Live Life Without It\u201d<\/li>\n
  22. Capital One Financial<\/strong>\u00a0\u2014 \u201cWhat\u2019s in your wallet?\u201d<\/li>\n
  23. Microsoft Corp.<\/strong>\u00a0\u2014 \u201cBe What\u2019s Next.\u201d<\/li>\n
  24. U.S. Navy<\/strong>\u00a0\u2014 \u201cForged by the Sea.\u201d<\/li>\n
  25. Washington Post<\/strong>\u00a0\u2014 \u201cDemocracy Dies in Darkness.\u201d<\/li>\n
  26. VISA<\/strong>\u00a0\u2014 \u201cEverywhere you want to be.\u201d<\/li>\n
  27. Marriott Bonvoy<\/strong>\u00a0\u2014 \u201cTravel Brilliantly\u200e”<\/li>\n
  28. ClearVoice<\/strong> \u2014 \u201cBetter Content. It’s What We Do.\u201d<\/li>\n<\/ol>\n

    \"slogan<\/p>\n

    What is a Slogan?<\/h2>\n

    The dictionary definition of a slogan is \u201ca memorable phrase\u201d \u2014 but brand marketers see it as a much more significant piece of content. A slogan encapsulates how your brand or product differs from the rest and expresses your purpose. It also tells your potential customers why they should choose you.<\/p>\n

    While\u00a0advertising\u00a0slogans\u00a0may\u00a0have\u00a0to convey a brand\u2018s essence,\u00a0marketers\u00a0can really aim big with their interpretation of it.\u00a0Since slogans have never really been constrained by the rules of truth, they are free to be creative and witty at the same time.<\/p>\n

    Slogan examples<\/h3>\n

    Take Miller Beer of the 1950s dubbing their product \u201cThe Champagne of Bottled Beer<\/a>.\u201d Whether it deserved the title or not is up to personal taste. But it caught consumers\u2019 fancy and became a concept that transcended the brand. They did the same thing with \u201cTastes Great, Less Filling” for Miller Lite. Does the beer really<\/em> taste that great? Again, that’s up to each consumer to decide. But it does have fewer calories \u2014 and that\u2019s what primarily concerned the target audience and made the slogan work so well.<\/p>\n

    For ClearVoice,<\/a> \u201cBetter Voices, Better Content\u201d has become an overarching slogan capturing the essence of quality content<\/a> \u2014 which can only be created by quality talent<\/em>. The slogan is used to great effect in multiple campaigns, including this recent one geared toward the \u201cbetter voices\u201d (i.e., freelance creative) side of the slogan (but, of course, with awesome motion graphics to support the \u201cbetter content\u201d side as well).<\/p>\n

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    \n
    The spot addresses the idea that, of course, freelance creative professionals seek better clients (i.e., \u201cbetter content\u201d opportunities) \u2014 because better clients are those who seek \u201cbetter voices\u201d to create better content in return. The slogan is a setup that is a win-win for both sides of the audience play here. Here\u2019s the full script:<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n

    There\u2019s no doubt the gig economy has opened up a new world of opportunities for creative professionals. But the reality is\u2026 As a freelancer, finding the right clients isn\u2019t always easy\u2026 Who\u2019s a professional? Or just a rando? Who will pay you fairly? Or just ghost you in the end? You don\u2019t have time for that. At ClearVoice, we know you want to find work that\u2019s worth your while.<\/em><\/p>\n

    That\u2019s why we connect freelancers with growing brands who need talent like you to power their content marketing and media channels. We want to help connect you with vetted clients who value improving the quality of the content we all consume every day. So claim your CV Portfolio right now at clearvoice.com to get started. ClearVoice. Better voices, better content.<\/em><\/p>\n<\/blockquote>\n

    \"The<\/p>\n

    What is a Tagline?<\/h2>\n

    In the Middle Ages, knights had mottos as part of their coat of arms. The imagery was their visual identity; the motto was their tagline. It let everyone else know what they stood for and gave people a way to feel about their house.<\/p>\n

    The tagline is the modern business version of the house motto. It is typically the last couple of words at the end of an ad spot \u2014 or the bottom of a logo. It\u2019s the phrase everyone remembers you by. It\u2019s a catchphrase, much like a slogan, meaningful to your brand, but it doesn\u2019t necessarily contain the same brand purpose or reason people should choose you.<\/p>\n

    \"ClearVoice<\/p>\n

    Tagline examples<\/h3>\n

    A tagline might contain promises, like Lush\u2019s \u201cFresh Handmade Cosmetics\u201d \u2014 or Volvo\u2019s \u201cFor Life.\u201d It might evoke values, it might be a \u201cbattle cry,” and it might just ask a question.<\/p>\n

    In the following campaign video from ClearVoice, the tagline is \u201cMessage on.\u201d If you heard the tagline on its own, you might think of texting, mobile service, or social media. But, like all content, context matters.<\/p>\n

    The spot zooms in from a very broad experience \u2014 that technology is making communication and connections possible anywhere at any time \u2014 and pulls us back down to the basic elements, the actual messages themselves. In other words, \u201cmessages\u201d are the content you create, no matter the medium, in order to connect with your audience<\/a>. ClearVoice helps you do that by enabling content creation at scale.<\/p>\n

    Read the full script below and notice how it all leads to the tagline \u2014 and contextualizes it. ClearVoice = Better Content, Faster = Your Message Is Always On.<\/p>\n

    \n

    In a twenty-four-seven world, connecting is everything. And for your business, that means your message has to be \u201calways on\u201d\u2026 Always welcoming, informing, and delighting\u2026 \u00a0So at ClearVoice, we make managing your message easy\u2026 With vetted freelancers who get you and learn your voice\u2026 With collaborative workflow to scale content for all of your brand\u2019s touch points\u2026 And with producers who can manage content and grow your vision. So never miss a chance to connect with customers. Create better content, faster. ClearVoice. Message on.<\/em><\/p>\n<\/blockquote>\n

    \"Tips<\/p>\n

    5 Tips on How to Write Catchy Slogans<\/h2>\n

    Now that you understand what brand slogans and taglines are, you can write them for your business. First, let’s look at how to write catchy slogans.<\/p>\n

    1. Think of your company\u2019s reason to exist<\/h3>\n

    What does your brand or product aim to do better than any of its competitors? What is the purpose it serves? Why was it created? A slogan should answer these questions without them needing to be asked.<\/p>\n

    2. Take the mission statement or brand manifesto and distill it down<\/h3>\n

    A lot of people think a\u00a0company mission statement<\/a>\u00a0or manifesto is the same as a slogan. In fact, the slogan is the shortest possible version of the mission\/manifesto. It might be the opening line, closing line, or a selection of the most powerful defining words. If you can\u2019t figure out a slogan, write a mission statement or manifesto, and then look for your slogan inside of it.<\/p>\n

    3. Be specific<\/h3>\n

    \u201cWe\u2019re going to make the world a better place,\u201d really doesn\u2019t work here, and never did. What is your brand or product changing? What area will it impact? Only ubiquitous service-provider companies like Microsoft can get away with a very broad slogan. Even giants like FedEx focus on one expertise (delivering packages). Your slogan can be very lofty in its aspirations to impact one aspect of human existence \u2014 but definitely know what that one aspect is.<\/p>\n

    4. Think past the first thing that grabs you<\/h3>\n

    Sometimes inspiration really does strike fast and first, but more likely the reason that the first thing you came up with keeps jumping out is because you personally gravitate to it. Group ideation, or at least feedback from a sizable group, is the best way to find out what grabs the most people. If you really want useful feedback, put your first and favorite choice somewhere in the middle of the list and see if people choose it unprompted.<\/p>\n

    5. Know that you can change it if it doesn\u2019t perform well<\/h3>\n

    Founders and business owners tend to get way too emotionally invested in coining the perfect slogan, as they think it\u2019s going to get them customers and recognition in just one sentence. They expect it to make or break their business. And they don\u2019t realize that if the chosen words don\u2019t work, new ones can be tested out. Most successful companies have launched and retired many slogans and taglines over the years.<\/p>\n

    \"tips<\/p>\n

    5 Tips on How to Write Catchy Taglines<\/h2>\n

    Brand slogans and taglines are a way to reaffirm what you do, how it sets you apart, and how to make your company memorable<\/a>. Use the tips below to write a catchy tagline for your business.<\/p>\n

    1. See how it fits into many campaigns and initiatives<\/h3>\n

    A tagline will appear in many different campaigns and many different pieces of material. It will be surrounded by other messaging that clarifies it for different purposes. It always needs to fit into the campaign of the moment and provide a consistent recognizable element. So, if you\u2019re trying to figure out whether a tagline is right, see how it stands alone, and then how it works within other messaging frameworks.<\/p>\n

    2. Make a promise<\/h3>\n

    Not a specific one \u2014 in fact, the broader and more aspirational, the better. What\u2019s the highest purpose your brand or company aims to achieve? For example, Revlon\u2019s Live Boldly tagline doesn\u2019t just promise that your makeup will be bold (though it also does that); it encourages a brave, unconstrained life \u2014 whatever that means to each individual consumer.<\/p>\n

    3. Make a suggestion<\/h3>\n

    Some of the best taglines aren\u2019t statements but rather suggestions framed in the form of questions. \u201cGot Milk?\u201d is a great example\u00a0of this. At face value, it asks what you\u2019ve got at home in the fridge, but in the context of an advertising campaign, it was used to suggest a myriad of scenarios for milk to make things taste better or to supply nourishment and fuel.<\/p>\n

    4. Go for immediate impact<\/h3>\n

    Would it be visible and recognizable on a sleeve in a crowd or on a bumper sticker? In a conversation where someone said it ironically? That\u2019s what you want to go for with a tagline, because those are ideally some of the places it would show up \u2014 and your ultimate goal in creating it would be that people hear it and immediately, subconsciously associate it with a brand.<\/p>\n

    5. Think of a great exit<\/h3>\n

    Characters in movies and TV often make great exits. They throw down some statement that has their fellow actors, studio audience, and viewers cracking up, and poof \u2014 they\u2019re gone. Humans in real life can rarely achieve that, but it\u2019s exactly what a tagline should do, as the last bit of an ad or the bottom of a logo. So, which of the catchy phrases you\u2019re mulling over would sound best if a TV character pronounced it before making a dramatic exit? That\u2019s probably the one you want to use.<\/p>\n

    \"f<\/p>\n

    Catchy Brand Slogans and Taglines We Love for Products:<\/h2>\n

    When it comes to brand slogans and taglines, the catchier, the better. Below, we break down some of our favorite brand slogans and taglines for well-known products and explain why they work so well.<\/p>\n

    1. \u201cThe Strength to Take on Tough Messes\u201d \u2014 Brawny<\/h3>\n

    Brawny\u00a0is a big, tough, and used-to-be masculine brand that successfully positioned itself as the trusted leader in the formerly female-targeted home cleaning product space. It did so by promising to be the strongest in its category \u2014 the least likely to fall apart. In recent years, the brand has\u00a0evolved what \u201cstrong\u201d means\u00a0to encompass more fluid gender roles, but its own promise of superior mess-fighting remains the same, and this tagline stays on the front of the packaging.<\/p>\n

    2. \u201cLive Boldly\u201d \u2014 Revlon<\/h3>\n

    This is actually the name of a 2018 campaign that\u00a0celebrated groundbreaking beauty role models. It launched with five faces, including body positivity advocate Ashley Graham and African-Arabic model Adwoa Aboah. In PR surrounding the campaign, the brand ambassadors put forth their own interpretation of the campaign slogan \u2014\u00a0Aboah said\u00a0it means \u201cunapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.\u201d<\/p>\n

    3. \u00a0\u201cGood to the last drop.\u201d \u2014 Maxwell House<\/h3>\n

    Not only did\u00a0this slogan\u00a0make marketing and advertising history \u2014 having been covered dozens of times since it was coined at the beginning of the 20th century \u2014 it even managed to get itself woven into \u201cGreat Presidents of America\u201d folkloric history. There\u2019s an unsubstantiated but persistent\u00a0origin story\u00a0that Teddy Roosevelt himself came up with the slogan after having a cup of coffee.<\/p>\n

    4. \u201cThere is no substitute.\u201d \u2014 Porsche<\/h3>\n

    For decades, Porsche has\u00a0intentionally targeted<\/a>\u00a0only the very specific consumer for whom price is no object, and who will not accept substitutions for their top choice in anything life has to offer. This car is as much about lifestyle and statement as performance \u2014 and it\u2019s undeniably true that while other cars may be more powerful, no car looks quite like a Porsche.<\/p>\n

    5. \u201cBe a Pepper\u201d \u2014 Dr. Pepper<\/h3>\n

    There was a time when Dr. Pepper, the soda, was a larger part of consumer grocery culture than chili pepper. This slogan really shows how strong the brand identity was at that time<\/a>, that people could see the suggestion \u201cBe a Pepper\u201d and link it back to what type of spicy\/sugary soda they bought, rather than their taste for spicy food. \u00a0The brand has changed its slogan a couple of times since then, but none as bold as this.<\/p>\n

    6. \u201cGo Further.\u201d \u2014 Ford Motor<\/h3>\n

    When this\u00a0tagline came out<\/a> in 2012, Ford executed an interesting PR strategy: to tell all the marketing and trade\u00a0media that this statement was as much aimed at employees as customers. The executives explained it was about company culture as much as the intended physical use of the car. Whether the many thousand Ford factory employees really took that to heart in their inventiveness and work ethic isn\u2019t as well documented, but it was very appealing to people who believe marketing should tie in with corporate culture and brand purpose.<\/p>\n

    7. \u201cScience. Applied to life.\u201d \u2014 3M<\/h3>\n

    We know that Romy and Michelle from the movie didn\u2019t invent Post-Its\u2026 But who did? 3M decided it was time to\u00a0claim due credit\u00a0for that, along with all sorts of other essential products, including Scotch tape, in 2015 with its first creative campaign in two decades. It launched it with an experiential installation at SXSW, a digital campaign, and this slogan underlying \u2014 illuminating that one giant global company applies science to create solutions for problems large and small, from medical procedures to note-scribbling.<\/p>\n

    8. \u201cDare to Be Devoted.\u201d \u2014 Jared the Galleria of Jewelry<\/h3>\n

    \u201cHe went to Jared\u201d was a tagline past its prime, even though everyone knew it due to ubiquitous television advertising. This\u00a0new one is interesting\u00a0because it\u2019s a direct challenge to the Tinder dating generation. In an era where people are committing less and valuing experience over things, it\u2019s actually controversial to suggest that traditional expressions of devotion are the strongest. But here\u2019s the thing Jared knows, probably through extensive market research: Quite a few people still believe jewelry expresses love and that it’s a symbolic (wearable) expression of affection.<\/p>\n

    9. \u00a0\u201cBe More Human.\u201d \u2014 Reebok<\/h3>\n

    When your largest competitor has D&I athlete marketing down to an art form, what do you do? You create a\u00a0different vision of inclusion\u00a0\u2014 one that doesn\u2019t just celebrate elite athletes, but people being strong in the world. Specifically,\u00a0this campaign is targeted to women, and the CEO has said as much in interviews, but with traditional advertising\u2019s history of centering on men, this is a welcome change of strategy.<\/p>\n

    10. \u201cThe Best Men Can Be.\u201d \u2014 Gillette<\/h3>\n

    Changing one word in a classic tagline can be a major statement, especially when you put out a values-driven ad spot to go along with it \u2014 and definitely when much of your advertising in prior decades had taken the opposite approach. Suggesting that men should strive to\u00a0be<\/em>\u00a0better rather than receive better kicked off a noisy social media-driven\u00a0culture battle, but it helped to modernize the brand.<\/p>\n

    11. “Motivation That Moves You” \u2014 Peloton<\/h3>\n

    Peloton’s tagline speaks to consumers who want to be healthier and more active. Their product is literally motivation that moves you, but it also speaks to the “moving” community of support users find through interacting with other users and Peleton’s instructors.<\/p>\n

    12. \u201cTaste the Rainbow\u201d \u2014 Skittles<\/h3>\n

    Simple, happy, evocative. When you look at\u00a0Skittles’ colorful little packages, you know the contents are not going to taste like fruit, but that’s not why one eats candy anyway. Eating the rainbow is a fun and lighthearted concept, and since the actual rainbow is an impossible bite, this is the next best substitute.<\/p>\n

    13. \u00a0\u201cYour Pet, Our Passion.\u201d \u2014 Purina<\/h3>\n

    Purina\u00a0knows its target consumer well. Pet owners really do expect anyone servicing or providing products to their pets to be as passionate about those pets as they are. And why not? If you don\u2019t love dogs and cats, pet owners don\u2019t want you deciding what they\u2019ll eat every day. Purina\u2019s current tagline promises that they get it, they see you, and they are dedicated to providing the best for pets.<\/p>\n

    14. \u201cThe Best Bed for Better Sleep\u201d \u2014 Casper<\/h3>\n

    The\u00a0mattress startup wars\u00a0are even more brutal and digital-age cutthroat than the mobile phone ones, and Casper dominates the field. But the name Casper doesn\u2019t immediately imply what the product is. So the slogan has to really spell out why this mattress is superior to all competitors \u2014 and it does, by harnessing the promise of something that most adults want more of every day.<\/p>\n

    15. \u00a0\u201cAll for Freedom. Freedom for All.\u201d \u2014 Harley Davidson<\/h3>\n

    Harley\u2019s\u00a0target customer values freedom not only in an ideological sense but in the logistic sense of being able to hop on their bike and go anywhere, faster, without all the traffic jams that encumber people in cars.<\/p>\n

    16. \u201cWe Exist to Inspire the World to Play.\u201d \u2014 Electronic Arts Inc.<\/h3>\n

    Along with a couple of other video game publishing giants,\u00a0EA\u00a0actually changed the definition of \u201cplay\u201d over the past couple of decades, turning it from what kids did outside in free time to a mega-mega billion-dollar industry and substitute for real-life action. This slogan puts the most positive face on gaming, as it should.<\/p>\n

    17. \u201cYou\u2019re going to like the way you look, I guarantee it.\u201d \u2014 Men\u2019s Wearhouse<\/h3>\n

    Appealing to self-esteem, promising convenience, and reliability, this slogan is effective because it promises a no-hassle solution to something men have to consider every day. Customers of\u00a0Men\u2019s Wearhouse\u00a0probably don\u2019t worry about their attire as much as others do, but they still have to think about it, and they like a guarantee that this part of life will be smoothly handled in just one store.<\/p>\n

    18. \u00a0\u201cTogether We Can Prevail.\u201d \u2014 Bristol-Myers Squibb<\/h3>\n

    This is a pharmaceutical company. Without its products, many more people would die young or be gravely ill or in pain. So, building a public-facing platform around the cures and support it provides makes a lot of sense.<\/p>\n

    19. \u00a0\u201cThey\u2019re G-r-r-reat!\u201d \u2014 Kellogg\u2019s Frosted Flakes<\/h3>\n

    This slogan wouldn\u2019t exist without cartoon pitch-man Tony the Tiger. His kid appeal has always been strong, and this is his line. It\u2019s something we\u2019ve all grown up hearing on TV and seeing in the grocery store. At this point, no one can imagine\u00a0the cereal\u00a0without Tony on the box and his growly catchphrase right there with him.<\/p>\n

    Catchy Brand Slogans and Taglines We Love for Services:<\/h2>\n

    You’ve probably heard or seen most of the brand slogans and taglines below \u2014 and for good reason. Take a look at our top picks and why we think they’re the catchiest examples for service-based businesses.<\/p>\n

    1. “See What’s Next” \u2014 Netflix<\/h3>\n

    “See What’s Next” carries a lot of meaning for\u00a0Netflix\u00a0as a company and for its consumers. Whether it’s innovative storytelling or simply the upcoming season of a fan’s favorite show, the phrase encapsulates anticipation, curiosity, and connection in just three words.<\/p>\n

    2. \u201cDon\u2019t Live Life Without It\u201d \u2014 American Express Co.<\/h3>\n

    The slogan “Don’t Live Life Without It” has become iconic. AMEX has a lot of respect as a brand, both for what it represents and for its legacy lifestyle and culture portfolio \u2014\u00a0offloaded in 2013 to Time\u00a0and then absorbed by Meredith. So, what customers really don\u2019t want to be without is that elevated AMEX lifestyle, which they get by putting that plastic to work.<\/p>\n

    3. \u201cWhat\u2019s in\u00a0your<\/em>\u00a0wallet?\u201d \u2014 Capital One Financial<\/h3>\n

    Cheeky yet pragmatic, nosy, and a little challenging, this is one of the\u00a0greatest taglines of all time. It is so on point for Capital One, which is not only daring with its creative campaigns but also is the credit card provider most likely to be in anyone\u2019s wallet, thanks to its wide range of products at different limits and interest rates.<\/p>\n

    4. \u201cBe What\u2019s Next.\u201d \u2014 Microsoft Corp.<\/h3>\n

    Microsoft\u00a0filed a trademark\u00a0for this saying in 2010, which was right during Apple\u2019s peak of personal computer and device innovation. There were many other \u201cnext big thing\u201d companies coming up then, and there are many now. But Microsoft has staying power, and is universally used \u2014 and it also has very smart branding, which is why the company trademarked a slogan that every tech innovator aspires to live by.<\/p>\n

    5. \u201cForged by the Sea.\u201d \u2014 U.S. Navy<\/h3>\n

    The\u00a0Navy\u2019s tagline\u00a0is potentially powerful, achieved by modifying an ages-old saying (forged by fire) and using the symbolic meaning of \u201cforged\u201d rather than the scientific one.\u00a0It only launched in late 2017, so we\u2019ll have to see if it sticks, but the implication of tested, proven strength comes through.<\/p>\n

    6. \u201cDemocracy Dies in Darkness.\u201d \u2014 Washington Post<\/h3>\n

    This might be the most impactful \u2014 and most polarizing \u2014 tagline of the decade. It\u2019s so dramatic and bleak that nobody would have known how to receive it a few years back. Now, everyone knows, and everyone has taken a position on whether they absolutely support this statement and publisher, or absolutely think it\u2019s fake news.<\/p>\n

    7. \u201cEverywhere You Want to Be.\u201d \u2014 VISA<\/h3>\n

    Props to VISA for figuring out FOMO and using it for marketing purposes as far back as the Eighties. The slogan, which\u00a0was previously\u00a0“It’s Everywhere you want to be,\u201d connotes the possibility of new experiences more than striving to keep up with the Joneses.<\/p>\n

    8. \u201cTravel Brilliantly\u200e\u201d \u2014 Marriott Bonvoy<\/h3>\n

    Launched before Marriott became Marriott Bonvoy, this slogan is broad and lets each traveler interpret it in their own way. Everyone would prefer brilliant travel, however, that might be achieved, whether it’s work, play, or a mix of both.<\/p>\n

    9. \u201cBetter Content. It’s What We Do.\u201d \u2014 ClearVoice<\/h3>\n

    When it comes to creating compelling content marketing<\/a>, your success ultimately depends on the creatives and voices who craft your brand\u2019s message and story. And\u00a0ClearVoice knows this and values this highly. This tagline aligns with our brand name and overall philosophy: \u201cWe believe a clear voice is the most powerful voice, no matter its volume or medium.\u201d On a deeper level, we’re saying we can help your brand cut through the clutter (the volume of noise in our media-flooded world) and achieve something greater. By mastering a clear voice, you will rise above and be heard.<\/p>\n

    Ready to Upgrade Your Slogans and Taglines?<\/h2>\n

    Brand slogans and taglines help define what you do and make your business memorable. If you need help creating yours, ClearVoice’s expert writers can craft customized options to help your business stand out and connect with your target audience. Talk to a content specialist today<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media\u2026 the slogan is what you stand for, and the tagline is the stamp at the end. You don\u2019t need both a slogan and a tagline, but whatever you use must stand out and summarize […]<\/p>\n","protected":false},"author":216,"featured_media":55717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[137],"ppma_author":[303],"class_list":["post-48698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding"],"acf":[],"yoast_head":"\nBrand Slogans and Taglines: 29 Memorable Brand Examples<\/title>\n<meta name=\"description\" content=\"Want to stand out with memorable brand slogans and taglines? 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