{"id":48450,"date":"2023-07-18T09:47:20","date_gmt":"2023-07-18T16:47:20","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=48450"},"modified":"2025-07-15T14:58:19","modified_gmt":"2025-07-15T21:58:19","slug":"upcoming-content-marketing-trends-in-the-financial-industry","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/upcoming-content-marketing-trends-in-the-financial-industry\/","title":{"rendered":"Upcoming Content Marketing Trends in the Financial Industry"},"content":{"rendered":"<p id=\"isPasted\">Financial and fintech content marketing is unlike that of any other industry. Marketers need to both spark interest and explain complex, intricate solutions. This means financial content marketing has to be both promotional and educational.<\/p>\n<p>Marketers have been rising to this challenge using a mix of ingenuity and personalization. Along this vein, the future is looking good for financial content marketing.<\/p>\n<h2>The Top Trends in Financial Content Marketing<\/h2>\n<p>Here are some <a href=\"https:\/\/www.clearvoice.com\/resources\/leveraging-content-marketing-in-the-finance-sector-a-strategic-guide\/\">financial content marketing<\/a> trends coming down the pike to ensure you&#8217;re using the most cutting-edge strategies.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-48522 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_data-driven.png\" alt=\"Data-driven content\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_data-driven.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_data-driven-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_data-driven-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>1. Data-driven content<\/h3>\n<p id=\"isPasted\"><a href=\"https:\/\/www.clearvoice.com\/solutions\/seo-content-writing\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Data-driven content marketing<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0involves deciding which content to produce based on data about what customers want and their behaviors.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Specifically, a data-driven <a href=\"https:\/\/www.clearvoice.com\/resources\/mastering-content-marketing-strategies-for-success-in-the-financial-sector\/\">financial content strategy<\/a> takes into account:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The decisions made by your target audience<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your target market&#8217;s preferences<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Trends in your target market&#8217;s buying habits<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">You then use this data to generate relevant and valuable content for your audience<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, you can use customer browsing data from your website to gauge which kinds of articles they&#8217;re reading most frequently. Let&#8217;s say you notice most site visitors click on either blogs offering financial advice or brief articles about recent news events.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You could then craft a marketing campaign featuring those kinds of content to <a href=\"https:\/\/www.clearvoice.com\/resources\/benefits-of-content-marketing-for-fintech-adoption-and-customer-engagement\/\">drive customer engagement<\/a>, increase retention, and improve new client acquisition numbers.<\/span><\/p>\n<h3>2. Personalized and interactive content<\/h3>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Investment in content marketing is projected to hop from\u00a0<\/span><a href=\"https:\/\/www.statista.com\/topics\/1650\/content-marketing\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">$63 billion<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0in 2022 to $107 billion in 2026, a 69.8% increase over only four years.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48525 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_Stat-Investment.png\" alt=\"Stat: Investment in content\" width=\"820\" height=\"373\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_Stat-Investment.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_Stat-Investment-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_Stat-Investment-768x349.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">But to maximize your investment, you need to personalize your content. <a href=\"https:\/\/www.clearvoice.com\/resources\/content-personalization-strategies\/\">Personalized content<\/a> features material you create based on what customers have done in the past.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, suppose a customer has explored articles on your web app about purchasing municipal bonds. You could show them content regarding bonds and other relatively conservative investments, such as certificates of deposit.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Interactive content involves the customer interacting with your content. Sometimes, they may simultaneously allow you to collect data about their preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can give customers:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick quizzes featuring questions about their risk appetite.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Polls with questions about how they envision their retirement. For example, you could ask, \u201cAre you more interested in traveling after retirement or maintaining your current lifestyle?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solutions based on their answers. For instance, if you learn that a significant percentage wants to travel, you could create retirement plans with discretionary income allocated for vacations.<\/span><\/li>\n<\/ul>\n<p id=\"isPasted\">On the other hand, some interactive content is designed to boost engagement, even if it doesn&#8217;t provide much helpful data.<\/p>\n<p>For instance, you can provide customers with fun, addictive games that keep them on your site. While they&#8217;re there, you can leverage banners or messages that appear on their screens. These could feature products and advisory solutions catered to their needs.<\/p>\n<p>If you&#8217;re struggling at all with ideating financial content, check out our <a href=\"https:\/\/www.clearvoice.com\/resources\/5-financial-content-ideas-to-amplify-your-strategy\/\">top 5 financial content ideas<\/a> to amplify your strategy this year.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48524 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_Mobile-First.png\" alt=\"Mobile-first strategies\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_Mobile-First.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_Mobile-First-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_Mobile-First-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>3. Mobile-first strategies<\/h3>\n<p>Mobile-first strategies often deliver the most bang for their buck. These approaches focus on creating content that works well on mobile devices like phones and tablets. But mobile-first involves more than making sure content looks good on small screens.<\/p>\n<p>A\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/study-dont-sleep-on-mobile-ads-effectiveness-at-bedtime\/\" target=\"_blank\" rel=\"noopener\">mobile-optimized content marketing strategy<\/a>\u00a0may also feature:<\/p>\n<ul>\n<li>Pages that aren\u2019t too data-heavy, so they load quicker on mobile devices<\/li>\n<li>Short videos that appear in the first fold \u2014 or top of the screen \u2014 on a mobile device<\/li>\n<li>Infographics \u2014 instead of paragraphs \u2014 that explain complex financial concepts<\/li>\n<li>Push notifications that present links to content on subscribers\u2019 devices<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But there&#8217;s more. A mobile-first strategy also involves analyzing how users interact with your marketing material. <\/span><\/p>\n<p id=\"isPasted\">For example, you can track how much time mobile users spend on certain pages. You can then correlate this data with your number of conversions. In this way, you can identify content that wins with mobile users. Then you can replicate it for continued success. You can also use mobile analytics to weed out stagnant, ineffective content.<\/p>\n<p>Mobile-first strategies are especially effective for the financial industry.<\/p>\n<p>Customers frequently research solutions on their mobile devices. They may do so privately, on public transportation, or in preparation for an important meeting. Either way, providing them with relevant content puts your offering top of mind.<\/p>\n<h3>4. AI and blockchain<\/h3>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/from-ai-to-blockchain-exploring-the-technological-frontier-of-fintech-content-marketing\/\">Artificial intelligence (AI) and blockchain<\/a> can be important in your content strategy. It can automate some of the more laborious tasks associated with creating and distributing marketing collateral.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48521 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_AI-Infographic.png\" alt=\"AI Infographic\" width=\"820\" height=\"990\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_AI-Infographic.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_AI-Infographic-248x300.png 248w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/07\/Finance-Trends_AI-Infographic-768x927.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>For example, AI is effective for:<\/p>\n<ul>\n<li><strong>Figuring out how to personalize content.<\/strong>\u00a0Instead of combing through content consumption stats for hours on end, you can use AI to automatically surface which content has been performing best and which isn\u2019t getting the job done.<\/li>\n<li><strong>Analyzing conversations with users to produce content creation recommendations.<\/strong>\u00a0For instance, you can use AI to analyze the transcripts of customer support sessions or convos with financial analysts. AI can tell you which kinds of content you should produce to address the needs of similar customers.<\/li>\n<li><strong>Automated content distribution.<\/strong>\u00a0<span data-preserver-spaces=\"true\">What content should you feature in your next social media marketing campaign? AI can answer this question by telling you which groups of users are most likely to engage with specific subjects and types of content.<\/span><\/li>\n<li><strong>Search engine optimization.<\/strong>\u00a0<span data-preserver-spaces=\"true\">You can use AI to analyze the successful content that your competition is producing. The AI can tell you which keywords and phrases to feature in your articles, how often to break paragraphs and the optimal number of headings to use.<\/span><\/li>\n<\/ul>\n<h2>The Future of Financial Content Marketing<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">The future of content marketing aligns well with the financial industry, which thrives off:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Clear, straightforward messaging about why solutions are effective<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Direct messaging that targets small user niches<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Explanations of complex concepts in simple words<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">By using data-driven and personalized content, you can hyper-focus your content. You aim it at those who are most likely to convert to paying customers. With a mobile-first strategy, you ensure your content is effective on smaller devices. And with AI tools, you can fine-tune your content to resonate with your discerning customer base.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Over the next few years, finance content marketing will hinge on leveraging data.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your website, apps, and customer relationship management (CRM) systems generate a treasure trove of useful data. Using this information to target your content can bolster your relationships with customers.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Reach out to ClearVoice today to\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/finance\/\"><span data-preserver-spaces=\"true\">hire expert financial industry content producers<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Financial and fintech content marketing is unlike that of any other industry. Marketers need to both spark interest and explain complex, intricate solutions. This means financial content marketing has to be both promotional and educational. Marketers have been rising to this challenge using a mix of ingenuity and personalization. Along this vein, the future is [&hellip;]<\/p>\n","protected":false},"author":186,"featured_media":56519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[140,141,139,138],"ppma_author":[300],"class_list":["post-48450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b-content","tag-b2c-content","tag-content-creation","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Exploring Content Marketing Innovations in Finance | ClearVoice<\/title>\n<meta name=\"description\" content=\"Content marketing trends in the financial industry revolve around leveraging high-quality data. Discover how they can improve your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/upcoming-content-marketing-trends-in-the-financial-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upcoming Content Marketing Trends in the Financial Industry\" \/>\n<meta property=\"og:description\" content=\"Content marketing trends in the financial industry revolve around leveraging high-quality data. 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