{"id":45470,"date":"2021-02-04T20:00:00","date_gmt":"2021-02-05T03:00:00","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/"},"modified":"2025-04-21T09:35:56","modified_gmt":"2025-04-21T16:35:56","slug":"what-is-an-article","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/","title":{"rendered":"Article"},"content":{"rendered":"<blockquote><p><strong>We&#8217;re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we&#8217;re breaking down the most popular content types to their most basic fundamentals \u2014 simple definitions, clarity on formats, and plenty of examples \u2014 so you can start with a solid foundation.<\/strong><\/p><\/blockquote>\n<h2>What is an article?<\/h2>\n<p>An article is a piece of writing that educates, informs and\/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience.<\/p>\n<h3>Articles also can be&#8230;<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/blogging-comprehensive-guide\/\">Blog posts<\/a><\/li>\n<li>Branded\/<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-native-advertising\/\" target=\"_blank\" rel=\"noopener\">native content<\/a><\/li>\n<li>Content ladders<\/li>\n<li>Essays<\/li>\n<li>Guides<\/li>\n<li>FAQs<\/li>\n<li>Features<\/li>\n<li>How-to\u2019s<\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-land-interviews-with-celebs-experts\/\">Interviews<\/a><\/li>\n<li>Listicles<\/li>\n<li>News items<\/li>\n<li>Pillars<\/li>\n<li>Press releases<\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/thought-leadership-content-establish-authority-in-your-industry\/\">Thought-leadership pieces<\/a><\/li>\n<li>Skyscrapers<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/What-is-an-article.png\" alt=\"\" width=\"820\" height=\"339\" \/><\/p>\n<h2>The long and short of it<\/h2>\n<p>Depending on the outlet and channel you\u2019re publishing in, <a href=\"https:\/\/www.clearvoice.com\/resources\/word-count-trends\/\">article lengths will vary<\/a>. However, as with any writing, you should never write one word more than is necessary to tell your story.<\/p>\n<p><b>A general guide to article length:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Short Form (500 words or less)<\/li>\n<li style=\"font-weight: 400;\">Standard (500-1,500 words)<\/li>\n<li style=\"font-weight: 400;\">Long Form (1,500-2,500 words)<\/li>\n<li style=\"font-weight: 400;\">Extra Long Form (2,500+ words)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-55581\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png\" alt=\"ClearVoice newsletter sign up.\" width=\"820\" height=\"223\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-300x82.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-768x209.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>What can articles do for a business?<\/h2>\n<p>Different from advertising, articles allow you to expand on a topic and\/or show expertise in your industry or niche, whether an editorial piece or a <a href=\"https:\/\/www.clearvoice.com\/resources\/successful-blog-post-templates\/\">how-to template<\/a>. They also afford you an opportunity to enlighten your audience on a deeper level.<\/p>\n<h3>Popular use-case examples for articles<\/h3>\n<p>Ads only get you so far. If you want to have a conversation with your audience, an article can inspire interactions with a reader, drive traffic to a page, and ultimately convert customers.<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Content for social media channels with viral potential (FB, Twitter, and LinkedIn)<\/li>\n<li style=\"font-weight: 400;\">Content for a company blog and to establish a content cadence<\/li>\n<li style=\"font-weight: 400;\">Thought-leadership pieces that establish instant credibility in a given area<\/li>\n<\/ul>\n<h3>Reasons to write articles<\/h3>\n<ul>\n<li style=\"font-weight: 400;\">To inspire inbound marketing and allow you to hit your KPIs<\/li>\n<li style=\"font-weight: 400;\">To expand brand awareness, build loyalty and advocacy<\/li>\n<li style=\"font-weight: 400;\">To boost SEO and \u201cpage ranking\u201d through the use of keywords and backlinks<\/li>\n<\/ul>\n<h3>Business types:<\/h3>\n<p>Whether you\u2019re a pest control company or hotel chain, there\u2019s always a story to tell. Literally any business, regardless of sector, can use articles to build a greater customer base.<\/p>\n<h2>Article examples &#8211; short form<\/h2>\n<p><a href=\"https:\/\/www.outrigger.com\/stories\/2020\/january\/history-of-surfing\"><img decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Short-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Short-2-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.thisoldhouse.com\/pest-control\/21272980\/how-to-tell-if-you-have-termite-damage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Short-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h2>Article examples &#8211; standard form<\/h2>\n<p><a href=\"https:\/\/www.npr.org\/sections\/health-shots\/2015\/02\/09\/373292216\/harnessing-the-immune-system-to-fight-cancer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Standard-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><a href=\"https:\/\/www.escrow.com\/what-is-escrow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Standard-2.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><a href=\"https:\/\/www.cigna.com\/individuals-families\/health-wellness\/effects-of-stress-and-their-impact-on-your-health\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Standard-3.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><a href=\"https:\/\/nationaleczema.org\/parenting-pandemic\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Standard_4-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><\/p>\n<h2>Article examples &#8211; long form<\/h2>\n<p><a href=\"https:\/\/visme.co\/blog\/ecommerce-trends\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Articles-Long-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.healthline.com\/health\/coronavirus-symptoms\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Articles-Long-2.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.sunrun.com\/go-solar-center\/solar-articles\/do-solar-panels-increase-home-value\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Articles-Long-5.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.clearvoice.com\/resources\/hollywood-teamlancing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Articles-Long-4.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h2>Article examples &#8211; extra long form<\/h2>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-teamlancing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-ExtraLong-1-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a> <a href=\"https:\/\/www.nytimes.com\/guides\/smarterliving\/how-to-stop-eating-sugar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-ExtraLong-2.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a> <a href=\"https:\/\/backlinko.com\/content-study\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-ExtraLong-3-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a> <a href=\"https:\/\/time.com\/5913620\/covid-third-wave\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-ExtraLong-4-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><\/p>\n<h2>Article examples &#8211; listicles<\/h2>\n<p><a href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-basics\/dry\/dermatologists-tips-relieve-dry-skin\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Listicle-1-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><a href=\"https:\/\/www.thisoldhouse.com\/shop\/21522790\/kitchen-gifts\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Listicle-2.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><a href=\"https:\/\/www.thecrazytourist.com\/14-amazing-waterfalls-in-iowa\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Listicle-3-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><a href=\"https:\/\/www.homelight.com\/blog\/buyer-closing-delays\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Listicle-4-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><\/p>\n<h2>Article examples &#8211; how-to&#8217;s<\/h2>\n<p><a href=\"https:\/\/www.thesprucecrafts.com\/basic-candle-making-instructions-516753\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Articles-HowTo-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a> <a href=\"https:\/\/www.skillsyouneed.com\/write\/to-do-list.html\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Articles-HowTo-2.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a> <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-write-great-boilerplate-copy\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Articles-HowTo-3.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a> <a href=\"https:\/\/www.pillsbury.com\/holidays-celebrations\/christmas\/how-to-make-christmas-cookies\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Articles-HowTo-4.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><\/p>\n<h2>Article examples &#8211; interviews<\/h2>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/podcasting-to-win-financing-partnership-with-wondery-founder-hernan-lopez\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Interviews-2.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a> <a href=\"https:\/\/www.clearvoice.com\/resources\/jay-baer-customer-loyalty-content-interview\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Interviews-3.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a> <a href=\"https:\/\/www.aarp.org\/politics-society\/government-elections\/info-11-2010\/george-bush-interview.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Article-Interviews-4.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><\/p>\n<h3><\/h3>\n<h2>Understanding content quality in examples<\/h2>\n<p>Our team has rated content type examples in three <i>degrees of quality<\/i> (<b>Good, Better, Best<\/b>) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three <i>content levels<\/i> (<b>General, Qualified, Expert<\/b>) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Good-Better-Best-Articles.png\" alt=\"\" width=\"820\" height=\"353\" \/><\/p>\n<h2>More content types with examples:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\">What Is an Article?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-ebook\/\">What Is an eBook?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-white-paper\/\">What Is a White Paper?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\">What Is a Customer Story?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\">What Is a Product Description?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-infographic\/\">What Is an Infographic?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-presentation\/\">What Is a Presentation?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-are-motion-graphics\/\">What Is a Motion Graphic?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-animated-video\/\">What Is an Animated Video?<\/a><\/li>\n<\/ul>\n<p>Need help writing engaging, SEO-friendly articles? Talk to a <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a> at ClearVoice today. Our talented team of writers can easily handle all your content needs, freeing up your team&#8217;s time to focus on other parts of your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to basics. Let&#8217;s break down the fundamentals of the article content type.<\/p>\n","protected":false},"author":123,"featured_media":47688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[137,138,143],"ppma_author":[204],"class_list":["post-45470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-branding","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is an Article? Definitions, Uses, and Examples<\/title>\n<meta name=\"description\" content=\"What is an article? We break down articles into their most basic fundamentals \u2014 definitions, structure, and examples \u2014 for content marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Article\" \/>\n<meta property=\"og:description\" content=\"What is an article? We break down articles into their most basic fundamentals \u2014 definitions, structure, and examples \u2014 for content marketers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-05T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T16:35:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gregg Rosenzweig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GreggRosenzweig\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregg Rosenzweig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\"},\"author\":{\"name\":\"Gregg Rosenzweig\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/30c7ba11f62ddb06e24195f07c6ebc48\"},\"headline\":\"Article\",\"datePublished\":\"2021-02-05T03:00:00+00:00\",\"dateModified\":\"2025-04-21T16:35:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\"},\"wordCount\":562,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png\",\"keywords\":[\"Branding Resources\",\"Content Marketing Strategy Resources\",\"Content Operations Resources\"],\"articleSection\":[\"Content Marketing Glossary\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\",\"name\":\"What Is an Article? Definitions, Uses, and Examples\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png\",\"datePublished\":\"2021-02-05T03:00:00+00:00\",\"dateModified\":\"2025-04-21T16:35:56+00:00\",\"description\":\"What is an article? We break down articles into their most basic fundamentals \u2014 definitions, structure, and examples \u2014 for content marketers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#primaryimage\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png\",\"width\":1360,\"height\":646,\"caption\":\"What Is an Article?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clearvoice.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing Glossary\",\"item\":\"https:\/\/www.clearvoice.com\/resources\/category\/content-marketing-glossary\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Article\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clearvoice.com\/#website\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"name\":\"ClearVoice\",\"description\":\"Better content. It\u2019s what we do.\",\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clearvoice.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clearvoice.com\/#organization\",\"name\":\"ClearVoice\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"width\":149,\"height\":40,\"caption\":\"ClearVoice\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ClearVoiceContent\",\"https:\/\/x.com\/clearvoice\",\"https:\/\/www.linkedin.com\/company\/clearvoice\",\"https:\/\/www.instagram.com\/clearvoicecontent\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/30c7ba11f62ddb06e24195f07c6ebc48\",\"name\":\"Gregg Rosenzweig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Gregg-Rosenzweig.pngda22e51d9bf8376852eecad0f6dfcbda\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Gregg-Rosenzweig.png\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Gregg-Rosenzweig.png\",\"caption\":\"Gregg Rosenzweig\"},\"description\":\"Over the past two decades, Gregg Rosenzweig has spent his career writing, producing and publishing engaging content for American mass consumption in the digital, TV and branded content spaces. From serving as a Creative Director on commercial spots to pitching\/winning\/executing branded content campaigns for Fortune 100 companies, Gregg's been fortunate to work for (and with) top advertising and digital media agencies... as well as some of the most highly respected publishers across the media landscape.\",\"sameAs\":[\"https:\/\/clearvoice.com\/cv\/GreggRosenzweig\",\"https:\/\/x.com\/GreggRosenzweig\"],\"url\":\"https:\/\/www.clearvoice.com\/resources\/author\/greggrosenzweig\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is an Article? Definitions, Uses, and Examples","description":"What is an article? We break down articles into their most basic fundamentals \u2014 definitions, structure, and examples \u2014 for content marketers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/","og_locale":"en_US","og_type":"article","og_title":"Article","og_description":"What is an article? We break down articles into their most basic fundamentals \u2014 definitions, structure, and examples \u2014 for content marketers.","og_url":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/","og_site_name":"ClearVoice","article_publisher":"https:\/\/www.facebook.com\/ClearVoiceContent","article_published_time":"2021-02-05T03:00:00+00:00","article_modified_time":"2025-04-21T16:35:56+00:00","og_image":[{"width":1360,"height":646,"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png","type":"image\/png"}],"author":"Gregg Rosenzweig","twitter_card":"summary_large_image","twitter_creator":"@GreggRosenzweig","twitter_site":"@clearvoice","twitter_misc":{"Written by":"Gregg Rosenzweig","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#article","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/"},"author":{"name":"Gregg Rosenzweig","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/30c7ba11f62ddb06e24195f07c6ebc48"},"headline":"Article","datePublished":"2021-02-05T03:00:00+00:00","dateModified":"2025-04-21T16:35:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/"},"wordCount":562,"commentCount":0,"publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png","keywords":["Branding Resources","Content Marketing Strategy Resources","Content Operations Resources"],"articleSection":["Content Marketing Glossary"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/","url":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/","name":"What Is an Article? Definitions, Uses, and Examples","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#primaryimage"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png","datePublished":"2021-02-05T03:00:00+00:00","dateModified":"2025-04-21T16:35:56+00:00","description":"What is an article? We break down articles into their most basic fundamentals \u2014 definitions, structure, and examples \u2014 for content marketers.","breadcrumb":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#primaryimage","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Article_Hero_1360x646.png","width":1360,"height":646,"caption":"What Is an Article?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clearvoice.com\/"},{"@type":"ListItem","position":2,"name":"Content Marketing Glossary","item":"https:\/\/www.clearvoice.com\/resources\/category\/content-marketing-glossary\/"},{"@type":"ListItem","position":3,"name":"Article"}]},{"@type":"WebSite","@id":"https:\/\/www.clearvoice.com\/#website","url":"https:\/\/www.clearvoice.com\/","name":"ClearVoice","description":"Better content. It\u2019s what we do.","publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clearvoice.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clearvoice.com\/#organization","name":"ClearVoice","url":"https:\/\/www.clearvoice.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","width":149,"height":40,"caption":"ClearVoice"},"image":{"@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ClearVoiceContent","https:\/\/x.com\/clearvoice","https:\/\/www.linkedin.com\/company\/clearvoice","https:\/\/www.instagram.com\/clearvoicecontent\/"]},{"@type":"Person","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/30c7ba11f62ddb06e24195f07c6ebc48","name":"Gregg Rosenzweig","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Gregg-Rosenzweig.pngda22e51d9bf8376852eecad0f6dfcbda","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Gregg-Rosenzweig.png","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Gregg-Rosenzweig.png","caption":"Gregg Rosenzweig"},"description":"Over the past two decades, Gregg Rosenzweig has spent his career writing, producing and publishing engaging content for American mass consumption in the digital, TV and branded content spaces. From serving as a Creative Director on commercial spots to pitching\/winning\/executing branded content campaigns for Fortune 100 companies, Gregg's been fortunate to work for (and with) top advertising and digital media agencies... as well as some of the most highly respected publishers across the media landscape.","sameAs":["https:\/\/clearvoice.com\/cv\/GreggRosenzweig","https:\/\/x.com\/GreggRosenzweig"],"url":"https:\/\/www.clearvoice.com\/resources\/author\/greggrosenzweig\/"}]}},"authors":[{"term_id":204,"user_id":123,"is_guest":0,"slug":"greggrosenzweig","display_name":"Gregg Rosenzweig","avatar_url":{"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Gregg-Rosenzweig.png","url2x":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Gregg-Rosenzweig.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/users\/123"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/comments?post=45470"}],"version-history":[{"count":0,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media\/47688"}],"wp:attachment":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media?parent=45470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/categories?post=45470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/tags?post=45470"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/ppma_author?post=45470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}