{"id":45465,"date":"2021-02-09T10:00:53","date_gmt":"2021-02-09T17:00:53","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/"},"modified":"2025-04-08T11:30:07","modified_gmt":"2025-04-08T18:30:07","slug":"what-is-a-product-description","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/","title":{"rendered":"Product Description"},"content":{"rendered":"<blockquote><p><strong>What is a product description? A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a product compelling to an ideal buyer.<\/strong><\/p><\/blockquote>\n<p>When you&#8217;re considering buying something online, what&#8217;s one of the first things you do? Scroll to the product description to find out more details, right?<\/p>\n<p>That&#8217;s why this intro to your product or service is such a crucial component of marketing \u2014 it&#8217;s a chance to solidify the sale, increase customer confidence in your business, and reduce customer service emails by providing the answers to common questions upfront.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/What-is-a-Product-Description-1.png\" alt=\"\" width=\"820\" height=\"339\" \/><\/p>\n<h2>What is a product description?<\/h2>\n<p>A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a product compelling to an ideal buyer.<\/p>\n<h3>Product descriptions commonly include&#8230;<\/h3>\n<ul>\n<li>Physical product details and features<\/li>\n<li>Styles<\/li>\n<li>Colors<\/li>\n<li>Weights<\/li>\n<li>Dimensions<\/li>\n<li>Images<\/li>\n<li>Technical specifications<\/li>\n<li>Product uses and benefits<\/li>\n<li>Types of materials used in construction<\/li>\n<li>Stories relating the product to the ideal buyer<\/li>\n<li>How something\u2019s produced (i.e., manufactured or handmade)<\/li>\n<li>Where something\u2019s made (or the sourcing in the production chain)<\/li>\n<li>Sustainability details<\/li>\n<li>Pricing details<\/li>\n<li>Delivery details<\/li>\n<\/ul>\n<h2>How long should a product description be?<\/h2>\n<p>Depending on the cost, complexity, or purchase frequency of a product, the length can vary. For example, purchasing a car requires far more information than buying a pair of jeans.<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Short form (50 words or less)<\/li>\n<li style=\"font-weight: 400;\">Standard (100\u00a0 words)<\/li>\n<li style=\"font-weight: 400;\">Long form (250+ words)<\/li>\n<\/ul>\n<h2>What can product descriptions do for a business?<\/h2>\n<p>Aside from educating and enticing potential customers, the best descriptions can help you differentiate your product and brand from your competitors by putting forward your most salient features and benefits.<\/p>\n<p>As mentioned many times: ads only get you so far. If you want to ultimately <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-content-marketing\/\">convert customers with content<\/a>, you have to give them the information they need to make a decision.<\/p>\n<h3>Benefits of product descriptions<\/h3>\n<p>Any business, regardless of industry, can use descriptions to sell their goods, whether they are intended for B2B, B2C, or D2C (direct to consumer) markets.<\/p>\n<p>Here&#8217;s a look at the benefits:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Increases SEO for your product pages<\/li>\n<li style=\"font-weight: 400;\">Helps consumers compare features and benefits<\/li>\n<li style=\"font-weight: 400;\">Builds trust in your products and brand<\/li>\n<li style=\"font-weight: 400;\">Improves conversion by moving customers further <a href=\"https:\/\/www.clearvoice.com\/resources\/content-types-for-buyers-journey\/\">down the purchase funnel<\/a><\/li>\n<\/ul>\n<h2>Product description examples &#8211; short form<\/h2>\n<p><a href=\"https:\/\/www.jeromes.com\/furniture\/office\/bookcases-file-cabinets\/cosgrove-open-bookcase-with-ladder-grey\"><img decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Short-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.target.com\/p\/executive-desk-with-canyon-base-unfinished-international-concepts\/-\/A-53736412\"><img decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Short-2.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.zales.com\/diamond-accent-motivational-theme-charms-pendant-sterling-silver\/p\/V-20348163\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Short-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h2>Product description examples &#8211; standard form<\/h2>\n<p><a href=\"https:\/\/www.sharperimage.com\/view\/product\/Foosball+Coffee+Table\/201992?rrec=true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Standard-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.lumens.com\/cityscape-led-linear-suspension-by-hubbardton-forge-HBFP91333.html\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Standard-2.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.bestbuy.com\/site\/canon-eos-rebel-t7-dslr-video-camera-with-18-55mm-lens-black\/6323758.p?skuId=6323758\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Standard-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h2>Product description examples &#8211; long form<\/h2>\n<p><a href=\"https:\/\/www.potterybarnkids.com\/products\/charlie-loft-system\/?pkey=ckids-bunk-beds-lofts\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Long-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.williams-sonoma.com\/products\/breville-barista-express-espresso-maker\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Long-2.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.walmart.com\/ip\/Ninja-Foodi-4-in-1-Indoor-Grill-with-4-Quart-Air-Fryer-Roast-Bake-AG300\/882305312?\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Long-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.balsamhill.com\/p\/bh-balsam-fir-artificial-christmas-tree#prodDescription\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Long-4.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.uncommongoods.com\/product\/gourmet-oil-dipping-spice-kit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ProductDescription-Long-5.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<p>Our team rated the examples above according to three degrees of quality (<b>Good, Better, Best<\/b>) to help you understand what makes a great product description and to better gauge the resources needed for your content plan.<\/p>\n<p>In general, the degrees of content quality correspond to our three content levels (<b>General, Qualified, Expert<\/b>) based on the criteria below so you understand how much time it&#8217;ll take to create similar content and\/or who you&#8217;d need to hire.<\/p>\n<p>Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Good-Better-Best-Articles.png\" alt=\"\" width=\"820\" height=\"353\" \/><\/p>\n<p>Want some help creating persuasive product descriptions? <a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Talk to a content specialist at ClearVoice<\/a> and find out how we can craft expert product descriptions that boost your SEO, increase trust, and get sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to basics. Let&#8217;s break down the fundamentals of the product description.<\/p>\n","protected":false},"author":123,"featured_media":47697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[140,141,138],"ppma_author":[204],"class_list":["post-45465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-b2b-content","tag-b2c-content","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is a Product Description? Definition, Uses, and Examples<\/title>\n<meta name=\"description\" content=\"What is a product description? Here&#039;s a quick guide that will tell you everything you need to know about this crucial component of online marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Description\" \/>\n<meta property=\"og:description\" content=\"What is a product description? Here&#039;s a quick guide that will tell you everything you need to know about this crucial component of online marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-09T17:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T18:30:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Product-Description_Hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gregg Rosenzweig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GreggRosenzweig\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregg Rosenzweig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\"},\"author\":{\"name\":\"Gregg Rosenzweig\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/30c7ba11f62ddb06e24195f07c6ebc48\"},\"headline\":\"Product Description\",\"datePublished\":\"2021-02-09T17:00:53+00:00\",\"dateModified\":\"2025-04-08T18:30:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Product-Description_Hero_1360x646.png\",\"keywords\":[\"B2B Content Resources\",\"B2C Content Resources\",\"Content Marketing Strategy Resources\"],\"articleSection\":[\"Content Marketing Glossary\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\",\"name\":\"What Is a Product Description? 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