{"id":45462,"date":"2021-02-11T06:35:48","date_gmt":"2021-02-11T13:35:48","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-are-motion-graphics\/"},"modified":"2025-05-12T19:02:03","modified_gmt":"2025-05-13T02:02:03","slug":"what-are-motion-graphics","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-are-motion-graphics\/","title":{"rendered":"Motion Graphics"},"content":{"rendered":"<blockquote><p><strong>We&#8217;re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we&#8217;re breaking down the most popular content types to their most basic fundamentals \u2014 simple definitions, clarity on formats, and plenty of examples \u2014 so you can start with a solid foundation.<\/strong><\/p><\/blockquote>\n<h2>What are motion graphics?<\/h2>\n<p>Motion graphics are animations often used in ads, movie title sequences and other multimedia projects with movable text often used as graphical elements, adding depth to a story.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/What-is-a-Motion-Graphic.png\" alt=\"\" width=\"820\" height=\"339\" \/><\/p>\n<h3>The long and short of it<\/h3>\n<p>Motion graphics can range from simple GIFs to full-on title sequences in videos. Since they can be made in any number of programs for a variety of media, their formats and complexity can vary widely. For starters, though, you can think of complexity in terms of image layers, regardless of the final format.<\/p>\n<p><b>A general guide to motion graphics complexity:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Simple (1-3 layers\/slides)<\/li>\n<li style=\"font-weight: 400;\">Standard (4-6 layers\/slides)<\/li>\n<li style=\"font-weight: 400;\">Complex (7-10 layers\/slides)<\/li>\n<\/ul>\n<h2>Why should a business use motion graphics?<\/h2>\n<p>Much for the same reason that an audience would rather see a presentation move \u2014 versus one shot up by bullet points \u2014 motion graphic videos have skyrocketed in popularity as a powerful storytelling method in terms of inspiring, delighting and spurring customers to action.<\/p>\n<p>Given the newfound ease and lowered cost to creating motion graphics, combined with the ease of production using scripting and voice-over narration, it looks like motion graphics are here to stay as a way to tell stories (at a relatively cheap cost). Especially as an alternative to live action, which can be more costly.<\/p>\n<h3>Popular use cases<\/h3>\n<p>As an alternative to live action, which can get pricey depending on how you do it (even in a \u201cnormal\u201d production climate), motion graphics are now being used more than ever to produce:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Ads<\/li>\n<li style=\"font-weight: 400;\">Product marketing<\/li>\n<li style=\"font-weight: 400;\">How-to videos<\/li>\n<li style=\"font-weight: 400;\">Presentation<\/li>\n<li style=\"font-weight: 400;\">Promotional videos<\/li>\n<li style=\"font-weight: 400;\">Explainer videos<\/li>\n<\/ul>\n<p><b>Businesses that could use motion graphics\u2026<\/b><\/p>\n<p>Businesses looking to create cost-effective ads or digital media for their content pipelines and marketing channels will get more bang for their buck using motion graphics versus static slides.<\/p>\n<h2>Motion graphics examples &#8211; simple<\/h2>\n<p><a href=\"https:\/\/cdn.dribbble.com\/users\/330915\/screenshots\/2851108\/7_dactylo_dribbble.gif?vid=1\"><img decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/MotionGraphic-Simple-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/erinart.artstation.com\/projects\/nQyJnX\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/MotionGraphic-Simple-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h2>Motion graphics examples &#8211; standard<\/h2>\n<p><a href=\"https:\/\/blog.commlabindia.com\/elearning-design\/animated-gifs-corporate-training\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/MotionGraphic-Standard-2.jpg\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.behance.net\/gallery\/90241221\/Disney-Winnie-the-Pooh?tracking_source=project_owner_other_projects\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/MotionGraphic_Standard-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h2>Motion graphics examples &#8211; complex<\/h2>\n<p><a href=\"https:\/\/www.pinterest.com\/pin\/600034350348995771\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/MotionGraphic-Complex-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.pinterest.com\/pin\/182255116153479873\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/MotionGraphic-Complex-2.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.pinterest.com\/pin\/460000549439475193\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/MotionGraphic-Complex-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h3><\/h3>\n<h2>Understanding content quality in examples<\/h2>\n<p>Our team has rated content type examples in three <i>degrees of quality<\/i> (<b>Good, Better, Best<\/b>) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three <i>content levels<\/i> (<b>General, Qualified, Expert<\/b>) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Good-Better-Best-Magenta.png\" alt=\"\" width=\"820\" height=\"353\" \/><\/p>\n<h2>More content types with examples:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\">What Is an Article?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-ebook\/\">What Is an Ebook?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-white-paper\/\">What Is a White Paper?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-email-content\/\">What Is Email Content?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-customer-story\/\">What Is a Customer Story?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\">What Is a Product Description?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-infographic\/\">What Is an Infographic?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-presentation\/\">What Is a Presentation?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-animated-video\/\">What Is an Animated Video?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Back to basics. Let&#8217;s break down the fundamentals of the motion graphics content type.<\/p>\n","protected":false},"author":123,"featured_media":47695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177,185],"tags":[140,141,139,148,143],"ppma_author":[204],"class_list":["post-45462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing-glossary","tag-b2b-content","tag-b2c-content","tag-content-creation","tag-content-distribution","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Are Motion Graphics? 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