{"id":45461,"date":"2021-02-11T06:37:22","date_gmt":"2021-02-11T13:37:22","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-an-animated-video\/"},"modified":"2025-04-08T11:55:10","modified_gmt":"2025-04-08T18:55:10","slug":"what-is-an-animated-video","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-an-animated-video\/","title":{"rendered":"Animated Video"},"content":{"rendered":"<blockquote><p><strong>We&#8217;re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we&#8217;re breaking down the most popular content types to their most basic fundamentals \u2014 simple definitions, clarity on formats, and plenty of examples \u2014 so you can start with a solid foundation.<\/strong><\/p><\/blockquote>\n<h2>What is an animated video?<\/h2>\n<p>Animated videos are videos created with original designs, drawings, illustrations or computer-generated effects that have been made to move in an eye-catching way using any number of artistic styles. Although they may integrate live action video, they don&#8217;t require any live action recording to convey an idea or story.<\/p>\n<h3>Different types of animated videos include:<\/h3>\n<ul>\n<li>Cartoons<\/li>\n<li>2D animation<\/li>\n<li>3D animation<\/li>\n<li>CGI<\/li>\n<li>Whiteboard animations<\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/animations\/\">Motion graphics<\/a><\/li>\n<li>Stop-motion animation (a la \u201cclaymation\u201d)<\/li>\n<li>Kinetic typography<\/li>\n<li>Flipbook or stick-figure animation<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/What-is-an-Animated-Video.png\" alt=\"\" width=\"820\" height=\"339\" \/><\/p>\n<h3>The long and short of it<\/h3>\n<p>When choosing a length for an animated video, first consider the purpose of the video (Is it more informational than promotional?) and the platform(s) you intend to promote the video on. For instance, animated videos under 30 seconds automatically loop on many social media platforms \u2014 over that length and they don&#8217;t. Or, if you&#8217;re buying ad spots on a broadcast, time requirements for spots are often down to the millisecond.<\/p>\n<p><b>A general guide to animated video length:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Short Form (15 seconds) \u2014\u00a0 \u00a0Good for looping ads<\/li>\n<li style=\"font-weight: 400;\">Standard Form (30 seconds) \u2014 Good for ads, looping or not<\/li>\n<li style=\"font-weight: 400;\">Long Form (60 seconds) \u2014 Good for explainer videos<\/li>\n<li style=\"font-weight: 400;\">Extra Long Form (90 seconds) \u2014 Good for in-depth explainer videos or brand stories<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-55581\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png\" alt=\"ClearVoice newsletter sign up.\" width=\"820\" height=\"223\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-300x82.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-768x209.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Why produce animated videos?<\/h2>\n<p>If you\u2019re in charge of planning a diverse mix of deliverables in a content plan, animation will always present an elegant and cost-effective alternative to live-action video production.<\/p>\n<p>Like motion graphics, animation is a compelling way to tell a story, letting you do things that could never be done in the real world \u2014 without breaking the bank. For instance, this creative celebration of <a href=\"https:\/\/vimeo.com\/61240065\">filmmaker Stanley Kubrick\u2019s filmography. <\/a><\/p>\n<h3>Popular use cases for animated videos\u2026<b><br \/>\n<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\">Explainer videos<\/li>\n<li style=\"font-weight: 400;\">Instructional videos<\/li>\n<li style=\"font-weight: 400;\">Short films<\/li>\n<li style=\"font-weight: 400;\">Branded videos<\/li>\n<li style=\"font-weight: 400;\">Corporate videos<\/li>\n<li style=\"font-weight: 400;\">Product demos<\/li>\n<\/ul>\n<h3>Businesses that could use motion graphics\u2026<\/h3>\n<p>Any business that has a small budget for video marketing will have more avenues to choose from in the realm of animated video options \u2014 versus anything on the live-action front.<\/p>\n<h2>Animated video examples &#8211; short form<\/h2>\n<p><a href=\"https:\/\/clearvoice.wistia.com\/medias\/b4bxd7b263\"><img decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Short-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/clearvoice.wistia.com\/medias\/76ban0kefv\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Short-2.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.pinterest.com\/pin\/232287293269922682\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Short-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h2>Animated video examples &#8211; standard form<\/h2>\n<p><a href=\"https:\/\/clearvoice.wistia.com\/medias\/9j06i4zfkq\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Standard-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/clearvoice.wistia.com\/medias\/jrcpwovdt6\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Standard-2.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.eatright.org\/homefoodsafety\/multimedia\/videos\/kitchen-safety-simple-steps-to-avoid-food-poisoning-motion-graphic-video\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Standard-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h2>Animated video examples &#8211; long form<\/h2>\n<p><a href=\"https:\/\/clearvoice.wistia.com\/medias\/zwzot0r5hp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Long-1.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/www.youtube.com\/watch?v=W38Xhg0afWs\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Long-2.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><a href=\"https:\/\/vimeo.com\/61240065\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Long-3.png\" alt=\"\" width=\"250\" height=\"275\" \/><\/a><\/p>\n<h2>Animated video examples &#8211; extra long form<\/h2>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=n21DJxkiG44&amp;feature=youtu.be\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Extra-Long-1.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><a href=\"https:\/\/www.youtube.com\/watch?v=EvKR1VaXIIA\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Extra-Long-2.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><a href=\"https:\/\/www.youtube.com\/watch?v=CIRMzJWwOAc\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Extra-Long-3.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><a href=\"https:\/\/vimeo.com\/106945924\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/AnimatedVideo-Extra-Long-4.png\" alt=\"\" width=\"184\" height=\"275\" \/><\/a><\/p>\n<h2>Understanding content quality in examples<\/h2>\n<p>Our team has rated content type examples in three <i>degrees of quality<\/i> (<b>Good, Better, Best<\/b>) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three <i>content levels<\/i> (<b>General, Qualified, Expert<\/b>) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Good-Better-Best-Blue.png\" alt=\"\" width=\"820\" height=\"353\" \/><\/p>\n<h2>More content types with examples:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-article\/\">What Is an Article?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-ebook\/\">What Is an eBook?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-white-paper\/\">What Is a White Paper?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-email-content\/\">What Is Email Content?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-customer-story\/\">What Is a Customer Story?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-product-description\/\">What Is a Product Description?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-infographic\/\">What Is an Infographic?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-presentation\/\">What Is a Presentation?<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-are-motion-graphics\/\">What Is a Motion Graphic?<\/a><\/li>\n<\/ul>\n<p>Animated videos can help you capture the attention of your target audience. Talk to a <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a> at ClearVoice about producing engaging copy for your next video today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to basics. Let&#8217;s break down the fundamentals of the animated video content type.<\/p>\n","protected":false},"author":123,"featured_media":47687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[140,141,139,148,143],"ppma_author":[204],"class_list":["post-45461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-b2b-content","tag-b2c-content","tag-content-creation","tag-content-distribution","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is an Animated Video? Definition, Uses &amp; Examples<\/title>\n<meta name=\"description\" content=\"What is an animated video? 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