{"id":45445,"date":"2021-02-16T10:00:15","date_gmt":"2021-02-16T17:00:15","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/"},"modified":"2025-04-15T13:00:03","modified_gmt":"2025-04-15T20:00:03","slug":"what-is-a-hero-image","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/","title":{"rendered":"Hero Image"},"content":{"rendered":"<h2>What is a hero image?<\/h2>\n<p>A hero image is a large,\u00a0visually striking\u00a0graphic placed at the top of a website (the hero spot) or other designed page. In web design, the hero image is typically an oversized banner that extends across the screen. Its purpose is to catch people&#8217;s attention\u00a0and convey the central message or theme of the content.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-49005 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/Hero-Image-Characteristics.png\" alt=\"\" width=\"820\" height=\"373\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/Hero-Image-Characteristics.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/Hero-Image-Characteristics-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/Hero-Image-Characteristics-768x349.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>Characteristics of a hero image include:<\/p>\n<ul>\n<li><strong>Size<\/strong>: It covers a significant portion of the screen or page<\/li>\n<li><strong>High resolution<\/strong>:\u00a0To ensure the image looks appealing and professional<\/li>\n<li><strong>Relevance<\/strong>:\u00a0The image is connected to the content or topic<\/li>\n<li><strong>Emotional appeal<\/strong>:\u00a0They evoke emotions that resonate<\/li>\n<li><strong>Consistent<\/strong>:\u00a0They align with the brand&#8217;s visual identity and style<\/li>\n<\/ul>\n<p>Hero images play a crucial role in <a href=\"https:\/\/www.clearvoice.com\/resources\/content-marketing-strategy-essentials-checklist\/\" target=\"_blank\" rel=\"noopener\">content marketing<\/a> by capturing the audience&#8217;s attention and piquing their interest. That leads to increased engagement and improved conversion rates. They are instrumental in promoting products, services, events, or any other content that requires a strong visual impact to make a lasting impression.<\/p>\n<h2>Why are hero images so important?<\/h2>\n<p>The internet is saturated with an overwhelming amount of visual stimuli. The most <a href=\"https:\/\/www.clearvoice.com\/resources\/navigating-content-creation\/\" target=\"_blank\" rel=\"noopener\">valuable content<\/a> in the world won&#8217;t mean anything if no one reads it. And the visual expression of your content is as important as the content itself in making that happen.<\/p>\n<p>A hero image is usually the first thing visitors see when they land on your website or landing page. Its large size and visually captivating nature immediately draw their attention, making a strong first impression. The hero image is often a visitor&#8217;s first experience of who you are as a brand before they engage with any of your products or services.<\/p>\n<p>Hero images are also capable of <a href=\"https:\/\/www.clearvoice.com\/resources\/storytelling-in-content\/\" target=\"_blank\" rel=\"noopener\">evoking strong emotions in your audience<\/a>. Emotionally compelling images deepen a connection to your brand, making users more likely to engage with your content.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-49004 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/What-Kind-of-Company.png\" alt=\"\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/What-Kind-of-Company.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/What-Kind-of-Company-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/What-Kind-of-Company-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>What type of company, product, or story can the hero image introduce?<\/h2>\n<p>Almost all of them, although not every designer feels they&#8217;re appropriate. But it&#8217;s much harder to find a site that doesn&#8217;t use hero images due to how effectively they create a connection.<\/p>\n<p>Hero images introduce:<\/p>\n<ul>\n<li>Online publications of all types, from news to entertainment to sports<\/li>\n<li>Product websites \u2014 from surfwear to <a href=\"https:\/\/www.clearvoice.com\/resources\/tech-and-software-content-ideas\/\" target=\"_blank\" rel=\"noopener\">software<\/a><\/li>\n<li>New movies, shows, or album promotion<\/li>\n<li>Hospitality\/hotel sites<\/li>\n<li>Event websites<\/li>\n<li>Lifestyle blogs<\/li>\n<li>Creative agencies and consultants<\/li>\n<\/ul>\n<h2>Are hero spots only on a web homepage?<\/h2>\n<p>No. Although it usually refers to the homepage banner, the term actually predates the internet. Print designers used it to describe the dominant, tone-setting graphic in a print ad or the first page of a feature.<\/p>\n<p>When the term &#8220;hero image&#8221; is used elsewhere besides home pages, it takes on a slightly different meaning. For example, when many brands and influencers use photo carousels on Instagram, the &#8220;hero shot&#8221; is the leading image that shows the product front and center.<\/p>\n<h2>Do hero spots have to be photographs?<\/h2>\n<p>Definitely not! The hero image can also be a non-photographic graphic or a mix of photos with other elements. As a rule, the more complex the product or service, the more carefully hero image elements should be considered.<\/p>\n<p>For a\u00a0luxurious boutique hotel in the Caribbean, the hero image can be a property photograph. No words are needed. The photo alone can trigger a whole cascade of emotions:<\/p>\n<ul>\n<li>Appreciation of beauty<\/li>\n<li>A memory of a happy time<\/li>\n<li>The feeling of sunshine<\/li>\n<li>The impulse to escape<\/li>\n<\/ul>\n<p>For a creative service provider looking to bring in clients, the hero shot would convey the firm&#8217;s philosophy, storytelling approach, or\u00a0creative POV.<\/p>\n<p>For a\u00a0software company that provides enterprise <a href=\"https:\/\/www.clearvoice.com\/resources\/b2b-content-marketing-challenges\/\" target=\"_blank\" rel=\"noopener\">B2B solutions<\/a>, the hero image introducing a new product may be comprised of a simple graphic (representing a smartphone screen) with animated sample screens and text popups to illustrate how the product works \u2014 plus the product name, tag line, and value proposition.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-49003 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/Hero-Slider.png\" alt=\"\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/Hero-Slider.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/Hero-Slider-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/08\/Hero-Slider-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>The hero slider<\/h2>\n<p>For the many of you who feel like\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/storytelling-myths-in-marketing\/\">your company or product story<\/a>\u00a0can&#8217;t be told in a single image, the hero slider is your best friend. Essentially, you get a certain number of hero images to rotate into that hero spot, transitioning every few seconds.<\/p>\n<p>But, the topic of the slider is polarizing among marketers and design professionals. Many think a hero slider (rotating carousel) doesn&#8217;t grab focus as effectively as a single hero shot. There are studies to support both sides of the argument, and ultimately, you will have to determine what works best for your company through\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/a-b-testing-for-content-definition-benefits-and-steps-to-create-a-test\/\">A\/B testing<\/a>\u00a0and tracking conversion.<\/p>\n<p>If you want to get high-quality content to complement your hero images, talk to a\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a>\u00a0at ClearVoice today. From engaging home page copy to informative blog posts, our\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">managed content creation team<\/a>\u00a0has you covered.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop people in their searches and scrolls, trigger emotions and introduce your brand story with the hero image, i.e. the oversized graphic at the front and center on your homepage. Learn more.<\/p>\n","protected":false},"author":228,"featured_media":47693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[141,137,139,138],"ppma_author":[213],"class_list":["post-45445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-b2c-content","tag-branding","tag-content-creation","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hero Images: How They Encapsulate Your Brand | ClearVoice<\/title>\n<meta name=\"description\" content=\"Discover the impact of hero images in content marketing. Learn how captivating visuals drive engagement and elevate your content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hero Image\" \/>\n<meta property=\"og:description\" content=\"Discover the impact of hero images in content marketing. Learn how captivating visuals drive engagement and elevate your content strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-16T17:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-15T20:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Berube\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Berube\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/\"},\"author\":{\"name\":\"Peter Berube\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/b43289c3c38e984a2dd75e96e4dc3d92\"},\"headline\":\"Hero Image\",\"datePublished\":\"2021-02-16T17:00:15+00:00\",\"dateModified\":\"2025-04-15T20:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/\"},\"wordCount\":799,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png\",\"keywords\":[\"B2C Content Resources\",\"Branding Resources\",\"Content Creation Resources\",\"Content Marketing Strategy Resources\"],\"articleSection\":[\"Content Marketing Glossary\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/\",\"name\":\"Hero Images: How They Encapsulate Your Brand | ClearVoice\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png\",\"datePublished\":\"2021-02-16T17:00:15+00:00\",\"dateModified\":\"2025-04-15T20:00:03+00:00\",\"description\":\"Discover the impact of hero images in content marketing. Learn how captivating visuals drive engagement and elevate your content strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#primaryimage\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png\",\"width\":1360,\"height\":646,\"caption\":\"What Is a Hero Image (or Hero Spot)?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clearvoice.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing Glossary\",\"item\":\"https:\/\/www.clearvoice.com\/resources\/category\/content-marketing-glossary\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hero Image\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clearvoice.com\/#website\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"name\":\"ClearVoice\",\"description\":\"Better content. It\u2019s what we do.\",\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clearvoice.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clearvoice.com\/#organization\",\"name\":\"ClearVoice\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"width\":149,\"height\":40,\"caption\":\"ClearVoice\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ClearVoiceContent\",\"https:\/\/x.com\/clearvoice\",\"https:\/\/www.linkedin.com\/company\/clearvoice\",\"https:\/\/www.instagram.com\/clearvoicecontent\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/b43289c3c38e984a2dd75e96e4dc3d92\",\"name\":\"Peter Berube\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.pngd654e0f9e2ed27f51d32a460bbd2067c\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png\",\"caption\":\"Peter Berube\"},\"url\":\"https:\/\/www.clearvoice.com\/resources\/author\/peterberube\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hero Images: How They Encapsulate Your Brand | ClearVoice","description":"Discover the impact of hero images in content marketing. Learn how captivating visuals drive engagement and elevate your content strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/","og_locale":"en_US","og_type":"article","og_title":"Hero Image","og_description":"Discover the impact of hero images in content marketing. Learn how captivating visuals drive engagement and elevate your content strategy.","og_url":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/","og_site_name":"ClearVoice","article_publisher":"https:\/\/www.facebook.com\/ClearVoiceContent","article_published_time":"2021-02-16T17:00:15+00:00","article_modified_time":"2025-04-15T20:00:03+00:00","og_image":[{"width":1360,"height":646,"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png","type":"image\/png"}],"author":"Peter Berube","twitter_card":"summary_large_image","twitter_creator":"@clearvoice","twitter_site":"@clearvoice","twitter_misc":{"Written by":"Peter Berube","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#article","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/"},"author":{"name":"Peter Berube","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/b43289c3c38e984a2dd75e96e4dc3d92"},"headline":"Hero Image","datePublished":"2021-02-16T17:00:15+00:00","dateModified":"2025-04-15T20:00:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/"},"wordCount":799,"commentCount":0,"publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png","keywords":["B2C Content Resources","Branding Resources","Content Creation Resources","Content Marketing Strategy Resources"],"articleSection":["Content Marketing Glossary"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/","url":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/","name":"Hero Images: How They Encapsulate Your Brand | ClearVoice","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#primaryimage"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png","datePublished":"2021-02-16T17:00:15+00:00","dateModified":"2025-04-15T20:00:03+00:00","description":"Discover the impact of hero images in content marketing. Learn how captivating visuals drive engagement and elevate your content strategy.","breadcrumb":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#primaryimage","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/02\/Hero-Image_Hero_1360x646.png","width":1360,"height":646,"caption":"What Is a Hero Image (or Hero Spot)?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-hero-image\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clearvoice.com\/"},{"@type":"ListItem","position":2,"name":"Content Marketing Glossary","item":"https:\/\/www.clearvoice.com\/resources\/category\/content-marketing-glossary\/"},{"@type":"ListItem","position":3,"name":"Hero Image"}]},{"@type":"WebSite","@id":"https:\/\/www.clearvoice.com\/#website","url":"https:\/\/www.clearvoice.com\/","name":"ClearVoice","description":"Better content. It\u2019s what we do.","publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clearvoice.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clearvoice.com\/#organization","name":"ClearVoice","url":"https:\/\/www.clearvoice.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","width":149,"height":40,"caption":"ClearVoice"},"image":{"@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ClearVoiceContent","https:\/\/x.com\/clearvoice","https:\/\/www.linkedin.com\/company\/clearvoice","https:\/\/www.instagram.com\/clearvoicecontent\/"]},{"@type":"Person","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/b43289c3c38e984a2dd75e96e4dc3d92","name":"Peter Berube","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.pngd654e0f9e2ed27f51d32a460bbd2067c","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png","caption":"Peter Berube"},"url":"https:\/\/www.clearvoice.com\/resources\/author\/peterberube\/"}]}},"authors":[{"term_id":213,"user_id":228,"is_guest":0,"slug":"peterberube","display_name":"Peter Berube","avatar_url":{"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png","url2x":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/users\/228"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/comments?post=45445"}],"version-history":[{"count":0,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media\/47693"}],"wp:attachment":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media?parent=45445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/categories?post=45445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/tags?post=45445"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/ppma_author?post=45445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}