{"id":45426,"date":"2021-02-28T10:00:09","date_gmt":"2021-02-28T17:00:09","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-an-enterprise-business\/"},"modified":"2025-04-15T09:44:20","modified_gmt":"2025-04-15T16:44:20","slug":"what-is-an-enterprise-business","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-an-enterprise-business\/","title":{"rendered":"Enterprise Business"},"content":{"rendered":"<blockquote><p><strong>What is an enterprise business? It&#8217;s for-profit in status and usually a start-up in nature, often a sole proprietorship headed by an entrepreneur. An enterprise business exhibits fast-paced growth and focused ingenuity.<\/strong><\/p><\/blockquote>\n<p>Business is business, right? Nah, in marketing, businesses are categorized by size, services, audiences, and many other factors. So when we refer to a company as enterprise, it&#8217;s new, scaling, and ambitious.<\/p>\n<p>An enterprise business focuses on learning. In marketing terms, they may be <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-ab-testing\/\">A\/B testing<\/a> various social media platforms, digital newsletter formats and\u00a0blog post designs.<\/p>\n<p>They&#8217;re refining their buyer personas quarterly and updating\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/content-types-for-buyers-journey\/\" rel=\"noopener noreferrer\">content funnel stages<\/a>\u00a0as analytics roll in. Staffing levels may boom exponentially as funding materializes or partnerships form with established tangential businesses. Enterprise businesses embrace full-on growth mode.<\/p>\n<h2>Where and why the distinction of &#8220;enterprise business&#8221; is used:<\/h2>\n<ul>\n<li>Company bios to show initiative and newness<\/li>\n<li>Press releases to trigger interest in the industry<\/li>\n<li>Seed funding applications and small business loan applications<\/li>\n<li>Partnership considerations to show determination and progressiveness<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-55581\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png\" alt=\"ClearVoice newsletter sign up.\" width=\"820\" height=\"223\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-300x82.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-768x209.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Examples of enterprise businesses<\/h2>\n<p><em>Forbes<\/em> identified 25 enterprise-level software start-ups to keep tabs on. Here are some names you might recognize as they build their status in the tech world.<\/p>\n<h3>1.\u00a0<a href=\"https:\/\/clickup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ClickUp<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Enterprise-Business_ss1.png\" alt=\"\" width=\"820\" height=\"459\" \/><\/p>\n<p>Looking for a new cloud-based project management platform? This enterprise business promises to save you one day a week with its organizational prowess. The company has raised $100M in their Series B round of funding, per the front page of their website in February 2021.<\/p>\n<h3>2.\u00a0<a href=\"https:\/\/www.discuss.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Discuss.io<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Enterprise-Business_ss2.png\" alt=\"\" width=\"820\" height=\"429\" \/><\/p>\n<p>If you&#8217;re discovering your audience, the on-demand market research provided by Discuss.io might be worth a browse. This enterprise business assists with gathering consumer insights, branding, and <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-market-segmentation\/\">segmenting<\/a> (and much more) to help marketers hone their strategies. They&#8217;re currently promoting a video component.<\/p>\n<h3>3.\u00a0<a href=\"https:\/\/www.observe.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">Observe.AI<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Enterprise-Business_ss3.png\" alt=\"\" width=\"820\" height=\"429\" \/><\/p>\n<p>As <a href=\"https:\/\/www.clearvoice.com\/resources\/tag\/ai\/\">artificial intelligence<\/a> seeps its way into marketing more and more each year, this enterprise business is taking the reins on AI-powered speech analytics and quality management. Their focus? Quality, compliance, and coaching at contact centers so humans can have better phone-based and virtual customer service experiences. Perfect \u2014\u00a0since we&#8217;re all shopping from home more these days!<\/p>\n<p>Scale your business faster with high-quality content from ClearVoice. From blog posts and ebooks to email sequences and website copy, talk to a <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a> about how we can help your business grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn what it means to be an enterprise business, and how the distinction can make a product or service stand out.<\/p>\n","protected":false},"author":122,"featured_media":47524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[140,141,142,139],"ppma_author":[206],"class_list":["post-45426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-b2b-content","tag-b2c-content","tag-blogging","tag-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is an Enterprise Business, and Does the Distinction Matter?<\/title>\n<meta name=\"description\" content=\"An enterprise business focuses on learning. 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