{"id":45405,"date":"2021-03-12T10:00:32","date_gmt":"2021-03-12T17:00:32","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-beacon-marketing\/"},"modified":"2024-11-15T20:05:50","modified_gmt":"2024-11-16T03:05:50","slug":"what-is-beacon-marketing","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-beacon-marketing\/","title":{"rendered":"Beacon Marketing"},"content":{"rendered":"

Beacons are placed within retail stores and other brick-and-mortar venues so that very specific offers and communications can be directed to consumers based on where they are physically standing or walking. They can also be used outside physical spaces to encourage people to come in and spend.\u00a0 \u00a0<\/strong><\/p>\n

Beacons have evolved along with smartphone technology.<\/h2>\n

Think of it as having a relevant conversation with each customer based on their behavior. For example, someone is in the snack food section. Sending a message about a 20 percent off deal on a new flavor of chips may spark their appetite and boost your sales<\/a>.<\/p>\n

Launched in 2013, beacons have been steadily evolving as Bluetooth technology became more advanced and more consumers use smartphones in their daily lives. More accurate than GPS, beacons enable real-time and more personalized “communication” with customers as they navigate spaces.<\/p>\n

The devices themselves are small and wireless and operate on what’s called BLE (or Bluetooth Low Energy) because they use less power than traditional Bluetooth technology.<\/p>\n

The\u00a0cost\u00a0of a beacon<\/a>\u00a0is roughly $25, but can be as low as $10 to 15 in volume. Programming, maintenance, and campaign development can increase that expense, but the investment can quickly be covered by increased sales.<\/p>\n

Beacons boost sales and engagement<\/h2>\n

Some ways brands have used beacons in their marketing are:<\/p>\n