{"id":45393,"date":"2021-03-19T10:00:11","date_gmt":"2021-03-19T17:00:11","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/"},"modified":"2023-06-07T10:30:04","modified_gmt":"2023-06-07T17:30:04","slug":"what-is-a-landing-page","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/","title":{"rendered":"What Is a Landing Page?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45393\" class=\"elementor elementor-45393\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ac7db2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ac7db2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7319dbb7\" data-id=\"7319dbb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\n\r\n\n\n\n\t\t<div class=\"elementor-element elementor-element-105054d2 elementor-widget elementor-widget-text-editor\" data-id=\"105054d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><strong>What is a landing page? A landing page is a standalone web page that brings attention to a clear-cut brand offering (product or service) or content offer (ebook, checklist, research, webinar, etc.) with the sole purpose of converting visitors into leads.\u00a0<\/strong><\/p><\/blockquote><h2>What is another name for a landing page?<\/h2><p>Other synonymous terms include lead page, lead magnet page, opt-in page, and conversion page.<\/p><h2>What is a landing page used for?<\/h2><p>Landing pages are all about making things happen. They don\u2019t exist for visitor leisure activities; they exist to support business goals by serving up messaging and offers that drive conversions.<\/p><p>In exchange for specific and valuable information, the visitor submits their contact information through a form, demonstrating their interest in the offered solution.<\/p><p>Uses include:<\/p><ul><li>Feature best-selling products and services<\/li><li>Boost low-performing products and services<\/li><li>Test reactions and behaviors to new features or offerings<\/li><li>Validate features and offerings with testimonials and success stories<\/li><li>Aid campaigns, ads, content assets (gated and non-gated), and offers<\/li><\/ul><h2>What a landing page is not<\/h2><p>Just because a page has a call to action on it does NOT mean it is a landing page. When visitors \u201cland\u201d on the page, that does not make it one either.<\/p><p>Let\u2019s look at a few \u201cthis versus that\u201d situations to clarify further.<\/p><h3>Landing page vs. website<\/h3><p>A website is a \u201cchoose your own adventure\u201d experience that includes multiple pages and <a href=\"https:\/\/www.clearvoice.com\/resources\/40-awesome-ctas-that-will-increase-conversions\/\">CTAs (calls-to-action)<\/a> covering the full breadth of the brand and product or service. The visitor can navigate around the website, read some blog content, and maybe&#8230; they will reach the conversion point.<\/p><p>A landing page is a single page with a main call to action that drives interest in specific offerings and offers. Also worth noting: It&#8217;s frequently not part of the main website navigation menu unless a brand is using a website page for dual purposes.<\/p><h3>Landing page vs. home page<\/h3><p>A home page is an overview of the website, where the visitor scans content sections and decides if they will stay or bounce. Home pages need to pack a lot of punch to keep someone from bouncing, which is why the elements are similar to those that are typically present on a landing page. Commonly, a hero, key information, and a strong CTA are placed \u201cabove the fold.\u201d<\/p><h3>Landing page vs. microsite<\/h3><p><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-microsite\/\" rel=\"noopener noreferrer\">A microsite<\/a>\u00a0is a mini website that is separate from the company\u2019s main website. Like landing pages, a microsite is meant to serve a specific need \u2014 a campaign or a product or service. Unlike landing pages, a microsite always lives away from the website and contains a different URL.<\/p><p>The microsite encourages visitors to move around and take action within the microsite, where the other encourages action right on that page through form submissions.<\/p><h3>Landing page vs. splash page<\/h3><p>These two are often confused. Both standalone pages, the splash page differentiates itself easily just by its name&#8230; splash. A splash page is a window that pops up on the website page, rather than being a web page itself.<\/p><p>This pop-up usually conveys information before a visitor has a chance to take an action of their choice, which can cause friction that negatively impacts the user experience. A landing page still offers exploratory space for the visitor and usually does not contain any pop-ups.<\/p><h3>Landing page vs. squeeze page<\/h3><p>These two get mixed up frequently as well, because their nature is very similar to standalone pages that drive conversions.<\/p><p>A squeeze page is more concise \u2014 less written content, little to no images, focused on one offering, cut and dry CTA form fields (name and email address). Landing pages will be longer and more in-depth with one or several offerings and with more form fields in addition to name and email address (a question with dropdown options or an open field may even appear on the form).<\/p><h2>Examples for inspiration<\/h2><h3>Data privacy guide by\u00a0<a href=\"https:\/\/skypointcloud.com\/ccpa-vs-cpra-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">SkyPoint Cloud<\/a><\/h3><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-29907\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/landing-page_ss1.png\" alt=\"\" width=\"820\" height=\"522\" \/><\/p><h3>New features webinar by\u00a0<a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/3013384\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce<\/a><\/h3><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29908\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/landing-page_ss2.png\" alt=\"\" width=\"820\" height=\"472\" \/><\/p><h3>Dual-purpose website landing\/pricing page by <a href=\"https:\/\/www.blueapron.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Blue Apron<\/a><\/h3><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29909\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/landing-page_ss3.png\" alt=\"\" width=\"820\" height=\"449\" \/><\/p><p>Get landing page and website copy that keeps web visitors interested in your brand and leads them to convert by talking to a <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a> at ClearVoice today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Landing pages are all about making things happen. They don\u2019t exist for visitor leisure activities; they exist to support business goals by serving up messaging and offers that drive conversions.<\/p>\n","protected":false},"author":116,"featured_media":47534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[140,141,137,138],"ppma_author":[254],"class_list":["post-45393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b-content","tag-b2c-content","tag-branding","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is a Landing Page? Definition, Uses, and Examples<\/title>\n<meta name=\"description\" content=\"A landing page exists to support goals by serving up messaging that drives conversions. Learn the definition of a landing page and see common uses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Landing Page?\" \/>\n<meta property=\"og:description\" content=\"A landing page exists to support goals by serving up messaging that drives conversions. Learn the definition of a landing page and see common uses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-19T17:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T17:30:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Britt Skrabanek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrittSkrabanek\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Britt Skrabanek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/\"},\"author\":{\"name\":\"Britt Skrabanek\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/61ee0525c306e9c9ab7046fa617a3182\"},\"headline\":\"What Is a Landing Page?\",\"datePublished\":\"2021-03-19T17:00:11+00:00\",\"dateModified\":\"2023-06-07T17:30:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/\"},\"wordCount\":699,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg\",\"keywords\":[\"B2B Content Resources\",\"B2C Content Resources\",\"Branding Resources\",\"Content Marketing Strategy Resources\"],\"articleSection\":[\"Content Marketing Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/\",\"name\":\"What Is a Landing Page? Definition, Uses, and Examples\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg\",\"datePublished\":\"2021-03-19T17:00:11+00:00\",\"dateModified\":\"2023-06-07T17:30:04+00:00\",\"description\":\"A landing page exists to support goals by serving up messaging that drives conversions. Learn the definition of a landing page and see common uses.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#primaryimage\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg\",\"width\":1360,\"height\":646,\"caption\":\"What Is a Landing Page?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clearvoice.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing Blog\",\"item\":\"https:\/\/www.clearvoice.com\/resources\/category\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Is a Landing Page?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clearvoice.com\/#website\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"name\":\"ClearVoice\",\"description\":\"Better content. It\u2019s what we do.\",\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clearvoice.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clearvoice.com\/#organization\",\"name\":\"ClearVoice\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"width\":149,\"height\":40,\"caption\":\"ClearVoice\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ClearVoiceContent\",\"https:\/\/x.com\/clearvoice\",\"https:\/\/www.linkedin.com\/company\/clearvoice\",\"https:\/\/www.instagram.com\/clearvoicecontent\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/61ee0525c306e9c9ab7046fa617a3182\",\"name\":\"Britt Skrabanek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e109b116fb408d66e17b430f8e44de24a39fd42425152803ba7dd7caaea7ef05?s=96&d=mm&r=ge8df45da61287f2df10a492f23e3c739\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e109b116fb408d66e17b430f8e44de24a39fd42425152803ba7dd7caaea7ef05?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e109b116fb408d66e17b430f8e44de24a39fd42425152803ba7dd7caaea7ef05?s=96&d=mm&r=g\",\"caption\":\"Britt Skrabanek\"},\"description\":\"As the Co-Founder of\u00a0Superneat Marketing, Content Strategist\u00a0Britt Skrabanek\u00a0helps businesses create spellbinding content \u2014 equally loved by humans and Google robots. Britt is also the author of four novels and she is the host of\u00a0Love Your Enthusiasm, a podcast\u00a0that inspires people to follow their greatest passion.\u00a0\",\"sameAs\":[\"https:\/\/clearvoice.com\/cv\/brittskrabanek\",\"https:\/\/www.instagram.com\/bskrabanek\/\",\"https:\/\/www.linkedin.com\/in\/brittskrabanek\",\"https:\/\/x.com\/BrittSkrabanek\"],\"url\":\"https:\/\/www.clearvoice.com\/resources\/author\/brittskrabanek\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is a Landing Page? Definition, Uses, and Examples","description":"A landing page exists to support goals by serving up messaging that drives conversions. Learn the definition of a landing page and see common uses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/","og_locale":"en_US","og_type":"article","og_title":"What Is a Landing Page?","og_description":"A landing page exists to support goals by serving up messaging that drives conversions. Learn the definition of a landing page and see common uses.","og_url":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/","og_site_name":"ClearVoice","article_publisher":"https:\/\/www.facebook.com\/ClearVoiceContent","article_published_time":"2021-03-19T17:00:11+00:00","article_modified_time":"2023-06-07T17:30:04+00:00","og_image":[{"width":1360,"height":646,"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg","type":"image\/jpeg"}],"author":"Britt Skrabanek","twitter_card":"summary_large_image","twitter_creator":"@BrittSkrabanek","twitter_site":"@clearvoice","twitter_misc":{"Written by":"Britt Skrabanek","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#article","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/"},"author":{"name":"Britt Skrabanek","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/61ee0525c306e9c9ab7046fa617a3182"},"headline":"What Is a Landing Page?","datePublished":"2021-03-19T17:00:11+00:00","dateModified":"2023-06-07T17:30:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/"},"wordCount":699,"commentCount":0,"publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg","keywords":["B2B Content Resources","B2C Content Resources","Branding Resources","Content Marketing Strategy Resources"],"articleSection":["Content Marketing Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/","url":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/","name":"What Is a Landing Page? Definition, Uses, and Examples","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#primaryimage"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg","datePublished":"2021-03-19T17:00:11+00:00","dateModified":"2023-06-07T17:30:04+00:00","description":"A landing page exists to support goals by serving up messaging that drives conversions. Learn the definition of a landing page and see common uses.","breadcrumb":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#primaryimage","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/03\/Landing-Page_Hero_1360x646.jpg","width":1360,"height":646,"caption":"What Is a Landing Page?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-landing-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clearvoice.com\/"},{"@type":"ListItem","position":2,"name":"Content Marketing Blog","item":"https:\/\/www.clearvoice.com\/resources\/category\/blog\/"},{"@type":"ListItem","position":3,"name":"What Is a Landing Page?"}]},{"@type":"WebSite","@id":"https:\/\/www.clearvoice.com\/#website","url":"https:\/\/www.clearvoice.com\/","name":"ClearVoice","description":"Better content. It\u2019s what we do.","publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clearvoice.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clearvoice.com\/#organization","name":"ClearVoice","url":"https:\/\/www.clearvoice.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","width":149,"height":40,"caption":"ClearVoice"},"image":{"@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ClearVoiceContent","https:\/\/x.com\/clearvoice","https:\/\/www.linkedin.com\/company\/clearvoice","https:\/\/www.instagram.com\/clearvoicecontent\/"]},{"@type":"Person","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/61ee0525c306e9c9ab7046fa617a3182","name":"Britt Skrabanek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e109b116fb408d66e17b430f8e44de24a39fd42425152803ba7dd7caaea7ef05?s=96&d=mm&r=ge8df45da61287f2df10a492f23e3c739","url":"https:\/\/secure.gravatar.com\/avatar\/e109b116fb408d66e17b430f8e44de24a39fd42425152803ba7dd7caaea7ef05?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e109b116fb408d66e17b430f8e44de24a39fd42425152803ba7dd7caaea7ef05?s=96&d=mm&r=g","caption":"Britt Skrabanek"},"description":"As the Co-Founder of\u00a0Superneat Marketing, Content Strategist\u00a0Britt Skrabanek\u00a0helps businesses create spellbinding content \u2014 equally loved by humans and Google robots. Britt is also the author of four novels and she is the host of\u00a0Love Your Enthusiasm, a podcast\u00a0that inspires people to follow their greatest passion.\u00a0","sameAs":["https:\/\/clearvoice.com\/cv\/brittskrabanek","https:\/\/www.instagram.com\/bskrabanek\/","https:\/\/www.linkedin.com\/in\/brittskrabanek","https:\/\/x.com\/BrittSkrabanek"],"url":"https:\/\/www.clearvoice.com\/resources\/author\/brittskrabanek\/"}]}},"authors":[{"term_id":254,"user_id":116,"is_guest":0,"slug":"brittskrabanek","display_name":"Britt Skrabanek","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/e109b116fb408d66e17b430f8e44de24a39fd42425152803ba7dd7caaea7ef05?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/users\/116"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/comments?post=45393"}],"version-history":[{"count":0,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media\/47534"}],"wp:attachment":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media?parent=45393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/categories?post=45393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/tags?post=45393"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/ppma_author?post=45393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}