{"id":45385,"date":"2021-03-23T10:00:56","date_gmt":"2021-03-23T17:00:56","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-funnel-velocity\/"},"modified":"2025-04-08T14:23:15","modified_gmt":"2025-04-08T21:23:15","slug":"what-is-funnel-velocity","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-funnel-velocity\/","title":{"rendered":"Funnel Velocity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45385\" class=\"elementor elementor-45385\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-616c81e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"616c81e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9831677\" data-id=\"9831677\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\n\r\n\n\n\n\t\t<div class=\"elementor-element elementor-element-22d7fead elementor-widget elementor-widget-text-editor\" data-id=\"22d7fead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><strong>What is funnel velocity? It&#8217;s the rate at which an individual moves through the marketing funnel, from awareness (top of funnel) to action (bottom of funnel). Understanding this concept helps solidify what content might be effective along the customer\u2019s journey, while pinpointing areas of improvement.<\/strong><\/p><\/blockquote><p>From a physics standpoint, one of the more common reasons for measuring velocity is to determine how quickly anything in motion arrives at a destination (point B) from the starting line (point A).<\/p><p>And from a marketing standpoint, applying velocity to the marketing or sales funnel\u00a0does the same thing. Funnel velocity is the rate of speed at which people move from point A (product or service awareness) to point B (product or service specific action).<\/p><p>Specifically, the analysis takes into account the time it takes to move prospects from:<\/p><ul><li>Cold leads (a large group of people); to<\/li><li><a href=\"https:\/\/www.clearvoice.com\/resources\/how-do-you-create-gated-content-that-generates-leads\/\" target=\"_blank\" rel=\"noopener\">Hot leads<\/a> (a closer-to-action group); to<\/li><li>Final action (clicking a link, downloading, or purchase)<\/li><\/ul><h2>Funnel velocity variables<\/h2><p>The basic funnel velocity formula is as follows:<\/p><blockquote><p><em>(Number of Opportunities) x (Average Deal Size\/Cost) x (Conversion Rate)<\/em> \u00f7 (Sales Cycle Length)<\/p><\/blockquote><p>In which the:<\/p><ul><li>Number of opportunities is defined as how many leads enter that funnel<\/li><li>Average deal size represents a specific metric, such as a dollar value or customer lifetime value figure<\/li><li>Conversion rate denotes how many leads turn into paying customers, over a certain period of time<\/li><li>Sales cycle length specifies how much time (days, weeks or months) it takes for prospects to move through the sales process.<\/li><\/ul><h2>Why funnel velocity is important<\/h2><p>Even if physics isn\u2019t your strong suit, understanding this concept is important for the following reasons:<\/p><ul><li>It can boost conversion rates, by pinpointing bottlenecks and challenges.<\/li><li>It can help you <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-create-a-content-plan\/\" target=\"_blank\" rel=\"noopener\">develop a content plan<\/a>\u00a0to move prospects more quickly through the <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-marketing-funnel\/\">marketing funnel<\/a>.<\/li><\/ul><p>Help your target market move seamlessly through the <a href=\"https:\/\/www.clearvoice.com\/resources\/marketing-funnel-vs-sales-funnel\/\" target=\"_blank\" rel=\"noopener\">marketing funnel<\/a> toward conversions with high-quality content from ClearVoice. Talk to a <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a>\u00a0today to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From boosting conversion rates to developing a content plan, understanding funnel velocity is important for all marketers.<\/p>\n","protected":false},"author":172,"featured_media":47527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[151,143,149],"ppma_author":[280],"class_list":["post-45385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-analytics","tag-content-operations","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Funnel Velocity, and How Do You Calculate It?<\/title>\n<meta name=\"description\" content=\"What is funnel velocity? 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