{"id":45352,"date":"2021-04-15T10:00:19","date_gmt":"2021-04-15T17:00:19","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-a-qr-code\/"},"modified":"2024-10-06T11:24:05","modified_gmt":"2024-10-06T18:24:05","slug":"what-is-a-qr-code","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-a-qr-code\/","title":{"rendered":"What Is a QR Code?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45352\" class=\"elementor elementor-45352\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38a7b7cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38a7b7cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ae31b8\" data-id=\"1ae31b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\n\r\n\n\n\n\t\t<div class=\"elementor-element elementor-element-20463e8 elementor-widget elementor-widget-text-editor\" data-id=\"20463e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><strong>What is a QR code? A quick response (QR) code is a square-shaped barcode that can be scanned by a smartphone to quickly take the user to a specific URL, whether that&#8217;s a blog, newsletter sign-up form or app download.<\/strong><\/p><\/blockquote><p>QR codes aren&#8217;t a modern creation. Far from it, in fact. They were invented in 1994 by a Japanese company called\u00a0Denso Wave\u00a0after it needed a more efficient way to track product manufacturing.<\/p><p>But these scannable barcodes became much more than just a tracker. By the 2010s, department stores\u00a0were using them\u00a0to direct people to mobile sites and more.<\/p><p>But there were a few issues. One: you needed a smartphone to scan a QR code. Two: smartphones required you to download a third-party app to scan. And three: physical spaces and websites often weren&#8217;t optimized for mobile users.<\/p><h2>QR codes and content marketing<\/h2><p>QR codes are an easy, cost-effective way to boost engagement via print marketing methods. They&#8217;ve been used everywhere, from museums that want to breathe life into still artworks and restaurants looking to provide contactless solutions for customers.<\/p><p>The key thing to remember is that they need a clear <a href=\"https:\/\/www.clearvoice.com\/resources\/40-awesome-ctas-that-will-increase-conversions\/\">call to action<\/a>. If a user knows what they&#8217;re going to get when they scan, they&#8217;re much more likely to bring out their phone. Plus, they won&#8217;t have to type in a lengthy URL to read your content or sign up for your webinar.<\/p><p>As well as being quick and accessible, QR codes are also simple to track. Whether you place yours in a magazine or on a window, you&#8217;ll be able to analyze scanning frequency, time, and location to see just how well they manage to <a href=\"https:\/\/www.clearvoice.com\/resources\/audience-targeting\/\">connect with your target audience<\/a>.<\/p><h2>Why use a QR code?<\/h2><ul><li style=\"list-style-type: none;\"><ul><li>To engage target audiences in any location<\/li><li>To give users a quick and easy way to access a specific piece of content<\/li><li>To provide an exclusive discount<\/li><li>As a mobile ticketing solution for both in-person and virtual events<\/li><li>To add further value to products and packaging<\/li><li>To ask customers to leave a review<\/li><li>To generate leads by asking users to give their contact details in exchange for free content or trials<\/li><\/ul><\/li><\/ul><p>Need high-quality content for a QR code campaign? Talk to a <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a> at ClearVoice about your needs today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A quick response (QR) code is a square-shaped barcode that can be scanned by a smartphone to quickly take the user to a specific URL, whether that&#8217;s a blog, newsletter sign-up form, or app download.<\/p>\n","protected":false},"author":175,"featured_media":47614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[137,148,138,147],"ppma_author":[290],"class_list":["post-45352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-content-distribution","tag-content-marketing-strategy","tag-content-outsourcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use a QR Code for Marketing Your Business<\/title>\n<meta name=\"description\" content=\"A quick response (QR) code is a square-shaped barcode that can be scanned by a smartphone to quickly take the user to a specific URL.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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