{"id":45351,"date":"2021-04-16T10:00:00","date_gmt":"2021-04-16T17:00:00","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/"},"modified":"2023-06-07T16:53:02","modified_gmt":"2023-06-07T23:53:02","slug":"what-is-responsive-design","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/","title":{"rendered":"What Is Responsive Design?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45351\" class=\"elementor elementor-45351\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b4848e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b4848e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc78f6\" data-id=\"cc78f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\n\r\n\n\n\n\t\t<div class=\"elementor-element elementor-element-3617eea2 elementor-widget elementor-widget-text-editor\" data-id=\"3617eea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><strong>What is responsive design? A website that automatically adapts to the device it&#8217;s being viewed on \u2014 whether it&#8217;s a computer, tablet, or smartphone \u2014 for a greater user experience.<\/strong><\/p><\/blockquote>\n<p>Whether it&#8217;s searching Google in the bathroom or scrolling through social media sites before bed, many people access content through their phones. But not all content is mobile-friendly, turning a user off within a matter of seconds.<\/p>\n<p>Responsive design is the answer to high bounce rates and dissatisfied mobile visitors. Before, many companies would spend serious time and money creating separate websites for each device (or just hope that a potential customer wouldn&#8217;t mind viewing a desktop layout on a phone).<\/p>\n<p>Some companies still do. But many are starting to opt for a more efficient website design that automatically changes menus, fonts, and images to suit the various screen sizes of mobiles, tablets, and devices that are yet to be invented.<\/p>\n<h2>A mobile-first approach is crucial<\/h2>\n<p>Smartphone users don&#8217;t want to have to zoom in or scroll way, way down to read blogs or click on links. So when it comes to content, a mobile-first approach is now key. Streamline your content so that it&#8217;s snackable with the most important information available at the top. Then, when it comes to desktops and laptops, you can add more detail where needed.<\/p>\n<p>A responsive design is also vital for&nbsp;SEO. Back in 2015, Google began&nbsp;<a href=\"https:\/\/developers.google.com\/search\/blog\/2015\/04\/rolling-out-mobile-friendly-update\" target=\"_blank\" rel=\"noopener\">boosting the ranking of phone-friendly pages<\/a>&nbsp;in its mobile search results.<\/p>\n<p>In a nutshell, if you avoid optimizing your site and content for every kind of user, you could lose out on the <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-brand-awareness\/\">brand awareness<\/a> and conversions that you&#8217;ve been working so hard to build.<\/p>\n<h2>The advantages of responsive design<\/h2>\n<ul>\n<li>To improve search engine ranking<\/li>\n<li>To <a href=\"https:\/\/www.clearvoice.com\/resources\/good-bounce-rates-myth-vs-fact\/\">reduce user bounce rate<\/a><\/li>\n<li>To increase your return on investment (ROI) by making it easy for all device users to share and buy<\/li>\n<li>To widen your audience<\/li>\n<li>To save time and costs both now and in the future<\/li>\n<li>To create a positive brand recognition<\/li>\n<\/ul>\n<h2>3 responsive website examples<\/h2>\n<h3>1. Dropbox<\/h3>\n<figure id=\"attachment_29731\" aria-describedby=\"caption-attachment-29731\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-29731\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Responsive-Design_ss1.png\" alt=\"\" width=\"820\" height=\"540\"><figcaption id=\"caption-attachment-29731\" class=\"wp-caption-text\"><em>Source: https:\/\/www.invisionapp.com\/inside-design\/examples-responsive-web-design\/<\/em><\/figcaption><\/figure>\n<p>Fonts, images, and colors change when you switch from the desktop site to the mobile version. The company has also included a clear sign-up button on the mobile site instead of taking up room with the full form.<\/p>\n<h3>2. Wired<\/h3>\n<figure id=\"attachment_29732\" aria-describedby=\"caption-attachment-29732\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-29732\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Responsive-Design_ss2.png\" alt=\"\" width=\"820\" height=\"535\"><figcaption id=\"caption-attachment-29732\" class=\"wp-caption-text\"><em>Source: https:\/\/www.justinmind.com\/blog\/examples-responsive-website-design\/<\/em><\/figcaption><\/figure>\n<p>Simplified mobile site sees the day&#8217;s most important stories neatly arranged at the top with a drop-down menu rather than a full top bar.<\/p>\n<h3><strong>3. BMW<\/strong><\/h3>\n<figure id=\"attachment_29733\" aria-describedby=\"caption-attachment-29733\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-29733\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Responsive-Design_ss3.png\" alt=\"\" width=\"820\" height=\"456\"><figcaption id=\"caption-attachment-29733\" class=\"wp-caption-text\"><em>Source: https:\/\/responsivedesign.is\/examples\/<\/em><\/figcaption><\/figure>\n<p>Images and <a href=\"https:\/\/www.clearvoice.com\/resources\/40-awesome-ctas-that-will-increase-conversions\/\">call-to-action buttons<\/a> are nicely resized for prominence across all four versions of the car manufacturer&#8217;s site.<\/p>\n<p>Get high-quality, mobile-friendly content created for your brand by talking to a <a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">content specialist<\/a> at ClearVoice today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Keep more visitors on your site for longer with responsive design. Learn how adopting a mobile-friendly approach can result in more customers and sales.<\/p>\n","protected":false},"author":175,"featured_media":47617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[140,141,137,138,143],"ppma_author":[290],"class_list":["post-45351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b-content","tag-b2c-content","tag-branding","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Responsive Design Should Be Your First Priority<\/title>\n<meta name=\"description\" content=\"Keep more visitors on your site for longer with responsive design. 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Learn how adopting a mobile-friendly approach can result in more customers and sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-16T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T23:53:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/04\/Responsive-Design_Hero_1360x464.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauren Sharkey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@laurensharkey_\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Sharkey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/\"},\"author\":{\"name\":\"Lauren Sharkey\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/bcecb9e1237444831bb251cf3e6da57b\"},\"headline\":\"What Is Responsive Design?\",\"datePublished\":\"2021-04-16T17:00:00+00:00\",\"dateModified\":\"2023-06-07T23:53:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/\"},\"wordCount\":486,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/04\/Responsive-Design_Hero_1360x464.jpg\",\"keywords\":[\"B2B Content Resources\",\"B2C Content Resources\",\"Branding Resources\",\"Content Marketing Strategy Resources\",\"Content Operations Resources\"],\"articleSection\":[\"Content Marketing Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/\",\"name\":\"Why Responsive Design Should Be Your First Priority\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-responsive-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/04\/Responsive-Design_Hero_1360x464.jpg\",\"datePublished\":\"2021-04-16T17:00:00+00:00\",\"dateModified\":\"2023-06-07T23:53:02+00:00\",\"description\":\"Keep more visitors on your site for longer with responsive design. 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