{"id":45312,"date":"2021-05-21T11:00:03","date_gmt":"2021-05-21T18:00:03","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/"},"modified":"2024-11-15T10:41:19","modified_gmt":"2024-11-15T17:41:19","slug":"what-is-a-content-matrix","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/","title":{"rendered":"Content Matrix"},"content":{"rendered":"<h2>What is a content matrix?<\/h2>\n<p>A content matrix is a visual aid that organizes your content based on two dimensions: where it falls in the conversion funnel and what tactic it uses to reach the target audience. Content matrixes are powerful tools for developing a high-level marketing strategy and assessing its execution.<\/p>\n<p>These guides ensure that content is diverse, well-targeted, and covers relevant topics across different platforms and stages.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-48986 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Content-Infographic.jpg\" alt=\"infographic of which content is categorized in content matrix\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Content-Infographic.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Content-Infographic-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Content-Infographic-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>A content matrix typically consists of a table or spreadsheet format that categorizes content based on the following:<\/p>\n<ul>\n<li>Content topics<\/li>\n<li>Formats<\/li>\n<li>Distribution channels<\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/target-audience\/\">Target audience<\/a> segments<\/li>\n<li>Stages of the <a href=\"https:\/\/www.clearvoice.com\/resources\/customer-journey-content-for-each-stage\/\">customer journey<\/a><\/li>\n<\/ul>\n<p>The first axis of the matrix measures where along the conversion process, a piece of content falls. On one end, you have the initial awareness stage. On the other, you have the final conversion. The second axis measures how a given piece of content resonates with its audience. On one side, you have a purely emotional approach. On the other, an entirely rational one.<\/p>\n<p>Combining the two and plotting your existing content onto the matrix gives you a comprehensive visual breakdown of your content\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-marketing-funnel\/\">marketing funnel<\/a>.<\/p>\n<p>In the quadrant of the content matrix that\u2019s toward the emotional end of the spectrum and early on the conversion funnel, you might see\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/video-marketing-strategy\/\">viral video<\/a>\u00a0content. In the highly rational quadrant and at the end of your conversion funnel, you might see testimonials touting the benefits of your product or service.<\/p>\n<h2>Why is creating a content matrix so important?<\/h2>\n<p>A content matrix is a helpful framework for\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/content-audit-tips\/\">assessing your content<\/a>\u00a0and planning where to take it in the future. You can locate weak spots, highlight strengths, and make sure you\u2019re emphasizing the content areas that best resonate with your audience.<\/p>\n<p>Using this matrix ensures better\u00a0content variety and balance. You can identify content gaps and diversify your content offerings by categorizing content based on different criteria. This approach keeps the audience engaged, accommodates different preferences, and allows for targeted content delivery.<\/p>\n<h2>What can you do with a content matrix?<\/h2>\n<p>A content matrix is a simple tool with a wide range of effective uses.<\/p>\n<h3>Identify content gaps<\/h3>\n<p>The content matrix can identify content gaps in your existing strategy. Use it to look for areas where you have <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-gap-analysis\/\">limited or no content coverage<\/a>. This can help you diversify your content offerings and address your audience&#8217;s missing needs or interests.<\/p>\n<h3>Plan content campaigns<\/h3>\n<p>The content matrix can clarify when executing a new campaign. Start by Identifying a specific theme, topic, or objective, then map out the content that aligns with that campaign goal. Using the content matrix ensures a cohesive and consistent message throughout the campaign, increasing its impact and engagement.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48988 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Experiment-Format.jpg\" alt=\"Experiment with different content formats\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Experiment-Format.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Experiment-Format-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Experiment-Format-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Experiment with different content formats<\/h3>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/unleashing-creativity-the-role-of-ideation-in-content-development\/\">Experimentation is necessary<\/a>\u00a0to keep your marketing strategies ahead of trends. It is much easier to play around with new ideas when you have a clear guide to help you visually map them out.<\/p>\n<h3>Leverage different distribution channels<\/h3>\n<p>A content matrix can help you determine which distribution channels are most effective for reaching your target audience. This can include social media platforms, email newsletters, guest blogging, industry publications, or collaboration with influencers or partners.<\/p>\n<h3>Map content to different buyer journey stages<\/h3>\n<p>You can create content that targets each stage by aligning your content matrix with the various stages of the buyer&#8217;s journey. You can offer educational content to build awareness, informative content to aid consideration, and persuasive content to support decision-making.<\/p>\n<h3>Incorporate user-generated content<\/h3>\n<p>Incorporate more personalized content for your audience using the content matrix to integrate user-generated content. This increases engagement and adds authenticity and credibility to your content.<\/p>\n<h3>Collaborate with influencers or industry experts<\/h3>\n<p>You can use the content matrix to identify collaboration opportunities with influencers or industry experts. The matrix can assist in planning content pieces that involve guest contributions, interviews, or expert insights. These collaborations can expand your reach, tap into new audiences, and bring fresh perspectives to your content.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48987 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Examples.jpg\" alt=\"Examples of a content matrix\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Examples.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Examples-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_Examples-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Examples of a Content Matrix<\/h2>\n<h3>Smart Insights<\/h3>\n<p><a href=\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/the-content-marketing-matrix-new-infographic\/\" target=\"_blank\" rel=\"noopener\">Smart Insights&#8217; content matrix<\/a>\u00a0is broken into four quadrants to help you create your own: Entertain (quizzes and branded videos), inspire (community forums and celebrity endorsements), educate (articles and infographics), and convince (interactive demos and webinars).<\/p>\n<h3>Send Pulse<\/h3>\n<p>This\u00a0<a href=\"https:\/\/sendpulse.com\/blog\/content-matrix\" target=\"_blank\" rel=\"noopener\">content matrix example by Send Pulse<\/a>\u00a0goes more in-depth by breaking it into awareness, consideration, decision, and after-purchase quadrants, with content filled out for pain points, solutions, content assets, and CTAs to move down the funnel.<\/p>\n<h3>Orbit Media<\/h3>\n<p><a href=\"https:\/\/www.orbitmedia.com\/blog\/content-performance-matrix\/\" target=\"_blank\" rel=\"noopener\">Orbit Media\u2019s content marketing matrix<\/a>\u00a0focuses on content performance. The quadrants are broken up into Polish (add CTAs, internal links, and videos), pursue (repeat with the same time, same format, etc.), pass (try something else), and promote (email, share, write, link).<\/p>\n<p>If you\u2019ve completed your content matrix and identified gaps, ClearVoice can help. Talk to a\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a>\u00a0today about getting high-performing content created for your brand, from blog posts and white papers to social content and eBooks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a content matrix, and why does your business need one? Learn how to use this smart visual tool to map out the right content at the right time and analyze performance.<\/p>\n","protected":false},"author":228,"featured_media":48989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[151,138,143],"ppma_author":[213],"class_list":["post-45312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-glossary","tag-analytics","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Matrix: Mastering Strategic Content Planning | ClearVoice<\/title>\n<meta name=\"description\" content=\"Discover the secrets of effective content matrix utilization in content marketing. Optimize planning and drive engagement for better results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Matrix\" \/>\n<meta property=\"og:description\" content=\"Discover the secrets of effective content matrix utilization in content marketing. Optimize planning and drive engagement for better results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T18:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T17:41:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Berube\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Berube\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/\"},\"author\":{\"name\":\"Peter Berube\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/b43289c3c38e984a2dd75e96e4dc3d92\"},\"headline\":\"Content Matrix\",\"datePublished\":\"2021-05-21T18:00:03+00:00\",\"dateModified\":\"2024-11-15T17:41:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/\"},\"wordCount\":824,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg\",\"keywords\":[\"Analytics Content\",\"Content Marketing Strategy Resources\",\"Content Operations Resources\"],\"articleSection\":[\"Content Marketing Glossary\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/\",\"name\":\"Content Matrix: Mastering Strategic Content Planning | ClearVoice\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg\",\"datePublished\":\"2021-05-21T18:00:03+00:00\",\"dateModified\":\"2024-11-15T17:41:19+00:00\",\"description\":\"Discover the secrets of effective content matrix utilization in content marketing. Optimize planning and drive engagement for better results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#primaryimage\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg\",\"width\":1360,\"height\":646,\"caption\":\"What is a Content Matrix?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clearvoice.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing Glossary\",\"item\":\"https:\/\/www.clearvoice.com\/resources\/category\/content-marketing-glossary\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content Matrix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clearvoice.com\/#website\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"name\":\"ClearVoice\",\"description\":\"Better content. It\u2019s what we do.\",\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clearvoice.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clearvoice.com\/#organization\",\"name\":\"ClearVoice\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"width\":149,\"height\":40,\"caption\":\"ClearVoice\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ClearVoiceContent\",\"https:\/\/x.com\/clearvoice\",\"https:\/\/www.linkedin.com\/company\/clearvoice\",\"https:\/\/www.instagram.com\/clearvoicecontent\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/b43289c3c38e984a2dd75e96e4dc3d92\",\"name\":\"Peter Berube\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.pngd654e0f9e2ed27f51d32a460bbd2067c\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png\",\"caption\":\"Peter Berube\"},\"url\":\"https:\/\/www.clearvoice.com\/resources\/author\/peterberube\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content Matrix: Mastering Strategic Content Planning | ClearVoice","description":"Discover the secrets of effective content matrix utilization in content marketing. Optimize planning and drive engagement for better results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/","og_locale":"en_US","og_type":"article","og_title":"Content Matrix","og_description":"Discover the secrets of effective content matrix utilization in content marketing. Optimize planning and drive engagement for better results.","og_url":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/","og_site_name":"ClearVoice","article_publisher":"https:\/\/www.facebook.com\/ClearVoiceContent","article_published_time":"2021-05-21T18:00:03+00:00","article_modified_time":"2024-11-15T17:41:19+00:00","og_image":[{"width":1360,"height":646,"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg","type":"image\/jpeg"}],"author":"Peter Berube","twitter_card":"summary_large_image","twitter_creator":"@clearvoice","twitter_site":"@clearvoice","twitter_misc":{"Written by":"Peter Berube","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#article","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/"},"author":{"name":"Peter Berube","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/b43289c3c38e984a2dd75e96e4dc3d92"},"headline":"Content Matrix","datePublished":"2021-05-21T18:00:03+00:00","dateModified":"2024-11-15T17:41:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/"},"wordCount":824,"commentCount":0,"publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg","keywords":["Analytics Content","Content Marketing Strategy Resources","Content Operations Resources"],"articleSection":["Content Marketing Glossary"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/","url":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/","name":"Content Matrix: Mastering Strategic Content Planning | ClearVoice","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#primaryimage"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg","datePublished":"2021-05-21T18:00:03+00:00","dateModified":"2024-11-15T17:41:19+00:00","description":"Discover the secrets of effective content matrix utilization in content marketing. Optimize planning and drive engagement for better results.","breadcrumb":{"@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#primaryimage","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2021\/05\/Content-Matrix_hero_1360x646.jpg","width":1360,"height":646,"caption":"What is a Content Matrix?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clearvoice.com\/"},{"@type":"ListItem","position":2,"name":"Content Marketing Glossary","item":"https:\/\/www.clearvoice.com\/resources\/category\/content-marketing-glossary\/"},{"@type":"ListItem","position":3,"name":"Content Matrix"}]},{"@type":"WebSite","@id":"https:\/\/www.clearvoice.com\/#website","url":"https:\/\/www.clearvoice.com\/","name":"ClearVoice","description":"Better content. It\u2019s what we do.","publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clearvoice.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clearvoice.com\/#organization","name":"ClearVoice","url":"https:\/\/www.clearvoice.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","width":149,"height":40,"caption":"ClearVoice"},"image":{"@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ClearVoiceContent","https:\/\/x.com\/clearvoice","https:\/\/www.linkedin.com\/company\/clearvoice","https:\/\/www.instagram.com\/clearvoicecontent\/"]},{"@type":"Person","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/b43289c3c38e984a2dd75e96e4dc3d92","name":"Peter Berube","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.pngd654e0f9e2ed27f51d32a460bbd2067c","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png","caption":"Peter Berube"},"url":"https:\/\/www.clearvoice.com\/resources\/author\/peterberube\/"}]}},"authors":[{"term_id":213,"user_id":228,"is_guest":0,"slug":"peterberube","display_name":"Peter Berube","avatar_url":{"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png","url2x":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2024\/08\/Peter_Berube.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/users\/228"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/comments?post=45312"}],"version-history":[{"count":0,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media\/48989"}],"wp:attachment":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media?parent=45312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/categories?post=45312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/tags?post=45312"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/ppma_author?post=45312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}