{"id":45308,"date":"2021-05-24T10:00:29","date_gmt":"2021-05-24T17:00:29","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/7-secrets-and-tricks-of-behavioral-targeting-from-industry-insiders\/"},"modified":"2023-06-28T12:50:06","modified_gmt":"2023-06-28T19:50:06","slug":"7-secrets-and-tricks-of-behavioral-targeting-from-industry-insiders","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/7-secrets-and-tricks-of-behavioral-targeting-from-industry-insiders\/","title":{"rendered":"7 Secrets and Tricks of Behavioral Targeting From Industry Insiders"},"content":{"rendered":"\t\t
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True or false? The better you know your key demographic, the more likely you are to convert them into loyal customers. True! This one was an easy one since all marketers understand the value of sending the right message, to the right lead, at the right time.<\/p>

True or false? There are many secrets, tricks, and strategies for behavioral targeting that most brands and experts don\u2019t use. Also true, we spoke with industry insiders to understand the most effective methods of making behavioral targeting part of a marketing plan<\/a>. In this guide, we\u2019ll explore why this tactic is essential, as well as hidden opportunities you could be discounting or missing altogether.<\/p>

\"Why<\/p>

Examples of behavioral targeting<\/h2>

As a\u00a0creative social media strategist,\u00a0Gigi Robinson<\/a>\u00a0likes to think of behavioral targeting as understanding insights, analytics, and reading data regarding how influencers work<\/a> \u2014 and how their audiences work.<\/p>

While Robinson focuses on influencers specifically, the same can be valid for a variety of marketing vehicles, including blog content, paid and organic ads, newsletters and email blasts, social platform content, website copy, and so on.<\/p>

Behavioral targeting is at the heart of all of these functions since learning and predicting a user\u2019s actions allow marketers to interact and win them over.<\/p>

As an example with influencers, Robinson says the majority of the behavioral targeting work can be done during the\u00a0campaign ideation phase<\/a>, where the brand selects a suite of creators who will be amplifying the campaign through their own audiences.<\/p>

\u201cTypically, the influencer sends the brand all of their demographics regarding their audience, engagement, reach, active posting times, clickthrough rates, and more. Ultimately, any campaign can be strengthened by doing extra research regarding who is consuming\/using what you are selling and then looking further into digital creators and artists who have similar audiences,\u201d Robinson said.<\/p>

In essence, exploring behavioral targeting data and analytics is the \u2018pause\u2019 and \u2018gut check\u2019 marketers need before moving forward. They ask themselves if the content makes sense if it\u2019s being served at the right time, if the spend is worth the investment (with influencers or anything else), and so on.<\/p>

The secrets and tricks of behavioral targeting you need to know<\/h2>

As you implement behavioral targeting into your suite of services, you can go a step above by turning to the best tricks of the trade. This may be a learning curve, but one that you can master with practice, iterations, and, of course, time. The top suggestions from industry insiders include:<\/p>