{"id":45291,"date":"2021-06-10T12:00:01","date_gmt":"2021-06-10T19:00:01","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/improve-your-blog-writing\/"},"modified":"2025-04-26T18:05:14","modified_gmt":"2025-04-27T01:05:14","slug":"improve-your-blog-writing","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/improve-your-blog-writing\/","title":{"rendered":"10 Expert Tips to Improve Your Blog Writing"},"content":{"rendered":"<p>Writing for a blog isn\u2019t the same as other types of writing. It\u2019s not even the same as writing static copy for your website, email marketing for your subscribers, or <a href=\"https:\/\/www.clearvoice.com\/resources\/effective-social-media-copywriting\/\">posts for your social media audience<\/a>.<\/p>\n<p>Whether you\u2019re writing for your first blog or have been running your company&#8217;s blog for years, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced. A great blog post is also compelling and highly engaging.<\/p>\n<h2>10 tips that will greatly improve your blog writing<\/h2>\n<p>If you\u2019re planning to launch a new blog or you\u2019d just like to improve your blog writing skills, start with these 10 writing tips and tactics. They\u2019ll help you create tighter, more engaging, and more persuasive blog posts.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Know-What-Post-Your-Writing.png\" alt=\"Know what kind of post you\u2019re writing\" width=\"820\" height=\"320\" \/><\/p>\n<h3>1. Know what kind of post you\u2019re writing.<\/h3>\n<p>While styles vary from blog to blog, most blog content can be divided into the following general blog post types:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/developing-a-thought-leadership-strategy\/\">Thought leadership posts<\/a> showcase strong opinion and well-crafted supporting arguments.<\/li>\n<li>News and current events\u00a0posts keep readers informed on timely developments and breaking news in a specific niche or field.<\/li>\n<li>How-to guides and tutorials\u00a0set out a step-by-step guide to accomplish a certain goal or task.<\/li>\n<li>Listicles and rankings\u00a0posts present multiple informational points in a streamlined list format.<\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-create-a-b2b-case-study\/\">Case studies<\/a>\u00a0are narratives that set out a client\u2019s problem, what you or your company did to solve it, and the results they enjoyed.<\/li>\n<\/ul>\n<p>Use these categories to provide a <a href=\"https:\/\/www.clearvoice.com\/resources\/successful-blog-post-templates\/\">template for your blog post<\/a> and target your writing accordingly. For example, you\u2019ll want to be more eloquent in thought leadership but more succinct in a list post.<\/p>\n<h3>2. Pay attention to grammar.<\/h3>\n<p>Occasional mild errors, such as misspelled words or misplaced punctuation marks, probably won\u2019t have a significant impact on your audience or prospects.<\/p>\n<p>However, some grammatical errors, such as heavy\u00a0use of passive voice, can weaken an otherwise persuasive argument and put the brakes on your conversion rates. Others, like failing to\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/swim-swam-swum-a-primer-on-verb-tenses\/\">follow verb tense rules<\/a>, can lead readers to conclude your blog isn\u2019t authoritative or reliable.<\/p>\n<p>If grammar isn\u2019t your particular strength as a writer, bookmark and consistently use digital and print resources to help improve your blog writing skills.<\/p>\n<ul>\n<li>Websites such as\u00a0<a href=\"https:\/\/www.quickanddirtytips.com\/grammar-girl\" target=\"_blank\" rel=\"noopener\">Grammar Girl<\/a>\u00a0(and its\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/grammar-girl-quick-and-dirty-tips-for-better-writing\/id173429229?mt=2\" target=\"_blank\" rel=\"noopener\">associated eponymous podcast<\/a>) and <a href=\"http:\/\/www.dailygrammar.com\/\" target=\"_blank\" rel=\"noopener\">Daily Grammar <\/a>offer blog posts and a wealth of static resource pages on various aspects of English grammar.<\/li>\n<li>If you\u2019re writing according to a specific set of style guidelines, invest in a subscription to the digital version. The\u00a0<a href=\"https:\/\/apstylebook.com\/\" target=\"_blank\" rel=\"noopener\">AP Stylebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.chicagomanualofstyle.org\/home.html\" target=\"_blank\" rel=\"noopener\">Chicago Manual of Style<\/a>\u00a0both offer subscriptions for users.<\/li>\n<li>Another worthwhile investment for bloggers and other digital writers is Strunk and White\u2019s classic, \u2018The Elements of Style.\u2019<\/li>\n<li>Add apps, browser extensions, and tools such as\u00a0<a href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener\">the Hemingway App<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener\">Grammarly<\/a>\u00a0to help you spot grammatical errors and typos as you work on your posts.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-55581\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png\" alt=\"ClearVoice newsletter sign up.\" width=\"820\" height=\"223\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-300x82.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-768x209.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>3. Start with a strong outline.<\/h3>\n<p>Even before you start writing, take a stab at creating an outline for your post. New bloggers often find this an unnecessary step, but more experienced bloggers actually find creating an outline helps them save time in the long run by helping them target their writing and research.<\/p>\n<p>A good outline also helps you pinpoint those areas you\u2019ll need to research. After all, sometimes you don\u2019t even know what you don\u2019t know until you try to map it out. If you hit a point where you just don\u2019t know what to write, then pause at that point in the outline and list your questions. If you\u2019re not even sure what questions to ask, then simply jot down a placeholder like \u201cTKTK\u201d and keep moving forward.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Research-Your-Post.png\" alt=\"Research your post\" width=\"820\" height=\"290\" \/><\/p>\n<h3>4. Research your post.<\/h3>\n<p>It might seem like unnecessary work to research blog posts, which often seem more informal than other types of writing. Yet research adds so much to your writing that it\u2019s almost always worth taking the time to dig a little deeper, even for blog posts on topics with which you\u2019re already familiar.<\/p>\n<p>It can also help your <a href=\"https:\/\/www.clearvoice.com\/resources\/keywords-that-rank-on-google\/\" target=\"_blank\" rel=\"noopener\">on-page SEO efforts<\/a> by revealing valuable keywords to include, which helps search engines rank your content more favorably.<\/p>\n<p>Research can help you improve your blog writing in a number of ways:<\/p>\n<ul>\n<li>Add interesting facts for\u00a0<em>color<\/em>\u00a0and greater reader engagement<\/li>\n<li>Support your arguments with authoritative studies, research, and other reliable sources<\/li>\n<li>Double-check your assumptions and make sure your argument or message rests on a solid foundation<\/li>\n<\/ul>\n<p>In addition, linking out to leading blogs in your field as source material helps you build relationships with other bloggers. It\u2019s important to link to other sites when it\u2019s genuinely useful to your reader, not to you. However, linking out does present an opportunity for you to form a genuine relationship with those writers. It may also make them more likely to link back to your site.<\/p>\n<h3>5. Write for the digital landscape.<\/h3>\n<p>People read digital text differently than words in print.\u00a0We tend to\u00a0skim and scan a webpage instead of reading each blog post word by word.<\/p>\n<p>The tendency to scan a blog post quickly also means\u00a0users may not retain information contained in digital content\u00a0as deeply or for as long as they do with printed text.<\/p>\n<p>Keep these four fundamentals in mind to greatly improve your blog writing:<\/p>\n<ul>\n<li><strong>Cut unnecessary words<\/strong>.\u00a0Compact writing trims out the verbal fat and will attract more focused reading.<\/li>\n<li><strong>Vary the length of sentences and paragraphs<\/strong> to create visual interest.\u00a0Similarly sized chunks of text create visual fatigue in the reader and increase the likelihood of shallow scanning.<\/li>\n<li><strong>Use formatting strategically<\/strong>.\u00a0Call attention to the major points with bold or italicized text. Use bullet points and numbered lists to help readers group concepts together.<\/li>\n<li><strong>Leave whitespace<\/strong>. A cluttered page also creates attention fatigue. Leave a whitespace buffer around your text to put the spotlight on your words.<\/li>\n<\/ul>\n<h3>6. Don\u2019t shy away from voice.<\/h3>\n<p>In a sea of noise, it\u2019s difficult for signals to stand out \u2014 even if that signal is meaningful and truly valuable.<\/p>\n<p>One method for grabbing your audience&#8217;s attention is by expressing your own personality in your writing. It makes you stand out from every other blogger, which means you can build an audience organically.\u00a0Don\u2019t be afraid to let your personality infuse your blog writing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Read-Your-Blog-Out-Loud.png\" alt=\"Read your blog writing out loud\" width=\"820\" height=\"290\" \/><\/p>\n<h3>7. Read your blog writing out loud.<\/h3>\n<p>Reading a draft blog post out loud can help you pinpoint some sneaky writing problems that need to be fine-tuned, such as:<\/p>\n<ul>\n<li>Any phrase or sentence with awkward wording<\/li>\n<li>Grammatically incorrect segments, such as run-on sentences<\/li>\n<li>Long sentences and paragraphs that need to be chopped up into smaller parts<\/li>\n<li>Leaps in logic or other parts of your argument that need clarification for readers<\/li>\n<\/ul>\n<p>Make a note of those weak spots and edit them accordingly. Sometimes, all it takes is a minor tweak. Read the passage aloud again to be sure you\u2019ve fixed the problem.<\/p>\n<h3>8. Get an editor.<\/h3>\n<p>Any writer can become blind to their own writing. Editors bring a fresh set of trained eyes to your piece to highlight and fix grammatical, spelling, and other errors, as well as help you improve your on-page SEO with keyword placement and formatting suggestions.<\/p>\n<p>A good editor will also help you <a href=\"https:\/\/www.clearvoice.com\/resources\/7-tips-for-writing-blog-articles-that-increase-traffic\/\">tighten up your prose<\/a>, making it easier to read and comprehend, which means your readers will come away with a better impression of your content and the brand behind it. It\u2019s far better to learn of any flaws before you publish than to recognize them after the post is live.<\/p>\n<h3>9. Take an online writing course.<\/h3>\n<p>Even the most successful writers periodically take a writing class or workshop. Additional training and refresher courses can help you improve your blog writing weaknesses and give you a fresh perspective on your process.<\/p>\n<p>Many educational websites, such as <a href=\"https:\/\/www.skillshare.com\/en\/browse\/blogging\" target=\"_blank\" rel=\"noopener\">Skillshare<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.udemy.com\/topic\/blogging\/\" target=\"_blank\" rel=\"noopener\">Udemy<\/a>,\u00a0offer writing classes tailored to the unique needs of bloggers. You may also want to search for courses on content writing and content marketing, as both of these skills are involved in successful blog writing.<\/p>\n<h3>10. Read other blogs.<\/h3>\n<p>If you want to improve your blog writing skills, it\u2019s essential to\u00a0read other well-written blogs. Choose relevant blogs that help you learn more about your field, your competitors, or the digital landscape in general. You may also want to check out a writing blog or two.<\/p>\n<p>Three specific guidelines can help you sort out the blog writing that will be most helpful to your own work:<\/p>\n<ol>\n<li><strong>Read\u00a0broadly<\/strong>: Choose blogs in other niches, not just your own. You\u2019d be surprised how often a seemingly unrelated topic leads to creative breakthroughs in a blog post.<\/li>\n<li><strong>Read\u00a0deeply<\/strong>: Look for posts that go in-depth on topics related to your own so you can analyze how successful bloggers construct arguments, craft headlines, and attract traffic.<\/li>\n<li><strong>Read\u00a0aspirationally<\/strong>: Check out award-winning blogs. Regularly absorbing the words of talented writers helps you raise your own game by showing you what\u2019s possible and giving you additional tools for your blogging toolbox.<\/li>\n<\/ol>\n<h2>Keep working at it.<\/h2>\n<p>Meeting your blogging goals means putting out the best possible content. When you\u2019ve crafted that perfect blog post, don\u2019t forget to promote your work on social media, to your email list, and elsewhere.<\/p>\n<p>And keep working at improving your work. Great blog writing is a skill that improves with attention, practice, and feedback.<\/p>\n<p>Need help creating high-performing blog posts for your audience? Get better content, faster by talking to a <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a> at ClearVoice today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to improve your blog writing to make it more impactful, engaging, and shareable with these 10 easy-to-implement tips.<\/p>\n","protected":false},"author":174,"featured_media":55964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[140,141,142,139],"ppma_author":[195],"class_list":["post-45291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b-content","tag-b2c-content","tag-blogging","tag-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - 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