{"id":45214,"date":"2021-09-17T10:00:42","date_gmt":"2021-09-17T17:00:42","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/visual-content\/"},"modified":"2025-01-16T09:35:43","modified_gmt":"2025-01-16T16:35:43","slug":"visual-content","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/visual-content\/","title":{"rendered":"2 Types of Visual Content and How They Can Enhance Your Marketing Efforts"},"content":{"rendered":"\t\t
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Content comes in a variety of formats and flavors. But, when it boils down to it all, there are two basic types of content: Written and visual. Both are self-explanatory; written content consists of articles, ebooks, white papers, and case studies.<\/p>

The visual counterpart<\/a> offers memes, videos, images, and presentations. Also in the visual content category? Infographics and data visualizations.<\/p>

2 types of visual content and how to use them<\/h2>

In fact, infographics are often confused with data visualizations<\/a>; they\u2019re often lumped in the same category.<\/p>

While both use visuals to get their points across, they aren\u2019t the same. They\u2019re used for different purposes, require different creation techniques, and have different uses.<\/p>

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1. Data visualizations<\/h2>

Data visualizations are\u00a0graphical representations of numbers<\/a> and information through the use of visual elements such as charts, graphs, tables, and maps. This type of visual content helps your audience see data trends and patterns.<\/p>

Many content marketers and creators are using data visualization because big data is becoming more prevalent when it comes to business and decision-making. As such, using statistics\u00a0can help boost your storytelling content<\/a> and add credibility to your article, blog, or other written pieces.<\/p>

Big data is one thing. Putting numbers in your content just to do it is another. Let’s take a look at the following data, courtesy of the Real Estate Center at Texas A&M University<\/a>.<\/p>

Use tables to highlight important numbers<\/h3>

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The table above offers information about condominium sales in Texas\u2019 four major cities during June 2021. The second table, below, is also condo-centric, focusing on inventory data from January through June 2021.<\/p>

For the non-real-estate experts out there, months of inventory detail the number of months it takes to sell all condos on the market at the average monthly sales price.<\/p>

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This data could be part of a blog or ebook, which might be of interest to real estate agents or realtors. But these professionals are very busy people, and they might not have the time or patience to look at all of these numbers or understand what they mean in the overall scheme of things.<\/p>

This is where data visualization tools can help. Let’s put information about median sales prices in a graph and see what we get.<\/p>

Use charts and graphs to help your audience identify trends and gain insights<\/h3>

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This tells us that Dallas-Fort Worth-Arlington had the highest median sales prices when it came to condo sales in June 2021. This \u201ccomparison\u201d information isn\u2019t readily available in the above-referenced table.<\/p>

Meanwhile, the \u201cNew and Active Condominium Listings\u201d below tells us that Houston-The Woodlands-Sugar Land MSA has the highest number of active listings.<\/p>

A realtor in this metropolitan statistical area (MSA) can look at this information, understand that there is a good deal of inventory available and price their offerings accordingly.<\/p>

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Speaking of inventory, the line graph below lets us know a few things. First, Austin-Round Rock has the lowest \u201cmonths inventory,\u201d meaning condos are selling pretty quickly there.<\/p>

Second, the number of months of inventory in all Texas metros showed a decline from January 2021 through June 2021. This suggests a growing demand throughout Texas for condos. This could be great news for realtors in Texas.<\/p>

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The examples above demonstrate some pretty nifty benefits of data visualization tools. They help your audience identify trends and issues that might get lost in the numbers. This can help spur decisions and create faster insights and understanding of what you’re trying to convey.<\/p>

Types of data visualization and when to use them<\/h3>

Getting your data points across requires more than throwing a bunch of numbers into Excel or other software and hoping for the best. First, it\u2019s important to know which data visualization tool to use\u00a0and at what time. Here\u2019s a basic rundown.<\/p>