{"id":45183,"date":"2021-12-28T10:00:47","date_gmt":"2021-12-28T17:00:47","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/successful-lead-generation\/"},"modified":"2024-04-18T10:15:37","modified_gmt":"2024-04-18T17:15:37","slug":"successful-lead-generation","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/successful-lead-generation\/","title":{"rendered":"Dissecting Lead Generation: What It Is, Origins, and How to Make It Work"},"content":{"rendered":"

Try this if you\u2019re bored one day. Google \u201clead generation.\u201d What will pop up is more than a billion hits consisting of paid advertising (\u201cLeads for Sale!\u201d reads one), examples, and how to make it work for you.<\/p>\n

But when it comes to lead generation \u2014 or lead gen \u2014 definitions can be all over the place. For instance, one article might define successful lead generation as developing audience interest in a product or service through nurturing.<\/p>\n

Another blog points out that lead generation involves reaching potential customers when they are just starting out on their product sales journey.<\/p>\n

And still, another indicates that the process focuses on collecting information to build a list of potential clients.<\/p>\n

These definitions are not too far off. But to understand the concept of successful lead generation, it\u2019s important to define your brand’s definition of a lead.<\/p>\n

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How does your brand define leads?<\/h2>\n

Quite simply,\u00a0a lead is an individual who expresses<\/a>\u00a0an interest in your product or service. And yes, lead generation can be the act of\u00a0qualifying potential customers, and adding them to a sales pipeline.<\/p>\n

But this is where it gets a little tricky. Some companies believe that website visitors are leads. The result is a retargeted ad that \u201cfollows\u201d the individual around as they make their rounds on social media and other internet sites. The hope here is that the individual will click on the ad when they see it.<\/p>\n

In comparison, a qualified<\/em> lead is defined as someone who willingly gives you their contact information, such as an email address. A successful lead generation process encourages potential customers to share their contact information with you. That willingness to share means this individual is interested in your product or service. Also, with that information, you can nurture said prospect along the marketing funnel, eventually convincing him or her to act.<\/p>\n

A brief lead generation history<\/h2>\n

If you\u2019re bored again, google \u201chistory of lead generation.\u201d The results here are meager, numbering in the single digits. And they differ in historical perspectives.<\/p>\n

But these articles have some similarities:<\/p>\n