{"id":45180,"date":"2022-01-10T10:00:02","date_gmt":"2022-01-10T17:00:02","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/inclusive-holiday-marketing-strategy\/"},"modified":"2025-07-23T19:59:29","modified_gmt":"2025-07-24T02:59:29","slug":"inclusive-holiday-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/inclusive-holiday-marketing-strategy\/","title":{"rendered":"How to Create an Inclusive (and Effective) Holiday Marketing Strategy"},"content":{"rendered":"

Every holiday season, there are a few things you can expect to happen. Retailers debut their \u201cgreatest ever holiday sales.\u201d Schools give students time off. And brands must address the holiday tradition of debating how to address their customers through an inclusive holiday marketing strategy.<\/p>\n

For global brands especially, the fall and winter months present a conundrum. There are\u00a0dozens of different holiday traditions celebrated around the world. U.S. traditions are diverse, as well. Every household has its own unique customs. Some of your customers might even be fans of Festivus.<\/p>\n

This time of year is prime shopping season. According to the National Retail Federation,\u00a0November and December are the biggest shopping months in the U.S<\/a>.\u00a0If you\u2019re a B2C business, you want to capitalize on these buying trends while also including\u00a0all\u00a0<\/em>potential customers as you avoid offending anyone. So how can you achieve these sometimes-difficult objectives during the holiday season? By creating a holiday strategy that is inclusive and effective.<\/p>\n

\"steps<\/p>\n

6 steps to an inclusive holiday marketing strategy<\/h2>\n

Given the varied perspectives during the holiday season, inclusivity can pose some challenges. But it\u2019s not impossible. The following are some ideas to create effective messages your customers will appreciate this time of year. Use this to create an inclusive holiday marketing strategy that works for your brand and customers.<\/p>\n

1. Account for a wide variety of feelings about the holiday season<\/h3>\n

Even in detailed buyer personas, there\u2019s bound to be a ton of diversity within your customer base. Not everyone who\u2019s religious celebrates their traditional religious holidays. And some people from outside of a religion partake in \u201creligious\u201d celebrations with friends and family.<\/p>\n

Plus, there\u2019s a faction of people who dislike the holiday season, so traditional holiday marketing won’t work on them. Insights like these mean your customer base may be experiencing wildly varied feelings during the holiday season, including how they feel about retailers and shopping. Within your target audience, all of the following may be true.<\/p>\n