{"id":45179,"date":"2022-01-11T14:00:29","date_gmt":"2022-01-11T21:00:29","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/googles-core-algorithm-update\/"},"modified":"2023-05-19T00:47:00","modified_gmt":"2023-05-19T07:47:00","slug":"googles-core-algorithm-update","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/googles-core-algorithm-update\/","title":{"rendered":"What to Know About Google’s Core Algorithm Update (and How to Protect Your Site)"},"content":{"rendered":"\t\t
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Are you looking to drive organic traffic to your website? You need to stay up to date on <\/span>SEO trends<\/span>, namely Google’s core algorithm update. <\/span><\/p>\n

In the past, Google updates had unique animal names like Panda or Penguin. These days, most Google updates fall under one umbrella: Google core algorithm updates. <\/span><\/p>\n

What do these updates mean, and how do they impact your website ranking<\/a> or marketing strategies? Here’s what you need to know \u2014 and how to keep your website ranking no matter what changes Google makes. <\/span><\/p>\n

\"What<\/p>\n

What is Google’s core algorithm update? <\/span><\/h2>\n

Google’s core algorithm updates are wide-reaching updates that occur a few times a year. Updates don’t generally target specific sites or strategies; rather, they’re designed to improve Google’s overall performance and deliver the most relevant content for search queries. <\/span><\/p>\n

Google’s core algorithm is the set of rules Google uses to determine what website shows up when a user types in a specific search query. For example, if you type “Mexican restaurant near me,” the search engine performs millions of calculations in near real-time. <\/span><\/p>\n

Where you are, for example. Which restaurants have the best reviews? Have any restaurant websites published spam or linked to shady sites? <\/span><\/p>\n

Overall, Google looks at more than 2,000 factors to determine which site best answers your question. The most recent Google core algorithm update occurred in <\/span>September 2022<\/a><\/span> and took several weeks to roll out. <\/span><\/p>\n

How Google’s core algorithm update impacts you <\/span><\/h2>\n

Google’s core algorithm updates can have a significant impact on your website but sometimes remain unseen. <\/span>In most cases, if you follow Google’s best practices and publish authoritative, helpful content and avoid black-hat practices, your site will see little to no impact. <\/span><\/p>\n

However, some updates are more significant than others, so it’s essential to pay close attention to any changes Google makes. Even if Google doesn’t change anything, a competitor could sweep in and provide a better resource, pushing your site down. <\/span><\/p>\n

If you rely on organic traffic to grow your business, Google’s core algorithm update needs to be on your radar. <\/span><\/p>\n

\"How<\/p>\n

How to protect your site from Google’s core algorithm update <\/span><\/h2>\n

Google’s constant updates can be frustrating for marketers and website owners alike. As soon as you figure out how to reach your audience, Google changes something, and you are back at square one. <\/span><\/p>\n

The good news is that these core updates don’t target any specific practice. Meaning if you suddenly lose keyword ranking, it’s unlikely it’s due to a particular link or piece of content. Even better, Google has published a list of steps site owners can take to stay on the right side of their updates. <\/span><\/p>\n

Here are steps you can take to protect your site from falling in the search rankings. <\/span><\/p>\n

1. Focus on producing quality content <\/span><\/h3>\n

According to Google<\/span>, if your page or site drops in the ranking after a core update, it doesn’t mean you need to fix anything. It just means that another site is doing a slightly better job answering users’ questions. <\/span><\/p>\n

How do you prevent other sites from pushing you down in the search rankings? <\/span><\/p>\n

Here’s what Google suggests: <\/span><\/p>\n