{"id":45118,"date":"2022-05-06T12:00:41","date_gmt":"2022-05-06T19:00:41","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/increase-your-domain-authority\/"},"modified":"2023-05-19T17:26:23","modified_gmt":"2023-05-20T00:26:23","slug":"increase-your-domain-authority","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/increase-your-domain-authority\/","title":{"rendered":"4 Tactics to Increase Your Domain Authority"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45118\" class=\"elementor elementor-45118\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54137787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54137787\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-464f6492\" data-id=\"464f6492\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\n\r\n\n\n\n\t\t<div class=\"elementor-element elementor-element-ebca9c8 elementor-widget elementor-widget-text-editor\" data-id=\"ebca9c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe title=\"Blog_4 Tactics to Increase Your Domain Authority\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UNsAZQ5CpJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p><p>Learning how to increase your domain authority is a crucial component of your online success.<\/p><p>Once upon a time (read: before Google became a thing), search engine optimization metrics focused mostly on text length, keywords, accurate HTML tags, and internal and outbound links.<\/p><p>For instance, if a viable keyword was \u201cplastic,\u201d your goal might have been to insert this word as often as possible in your website copy, whether it made sense or not. Mentioning \u201cplastic\u201d a few times on your site pages would increase the likelihood of a top rank on a search engine.<\/p><p>Fast forward to \u2014 well, now \u2014 and it\u2019s safe to say that a successful SEO plan involves more than stuffing keywords into content. Achievement in this endeavor involves paying attention to <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-on-page-optimization\/\">on-page SEO strategies<\/a> and <a href=\"https:\/\/www.clearvoice.com\/resources\/link-building-vs-guest-blogging\/\">off-page SEO techniques<\/a> to achieve a high search engine results page (SERP) ranking.<\/p><p>Part of that strategy should include analyzing and improving your domain authority. Dedicating part of your efforts to achieving a high DA can help increase your website\u2019s visibility. This, in turn, can drive more organic traffic to your website and power you to the top of that SERP.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-26490\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Defining-Domain-Authority.png\" alt=\"Defining the domain authority\" width=\"820\" height=\"320\" \/><\/p><h2>Defining domain authority<\/h2><p>The domain authority is a ranking metric developed by\u00a0SEO marketing consultant Moz, which offers a\u00a0<a href=\"https:\/\/moz.com\/domain-analysis\" target=\"_blank\" rel=\"noopener\">domain authority checker<\/a> to determine a website\u2019s DA. Knowing that DA tells you where your domain ranks on a SERP, <em>relative to your competition<\/em>.<\/p><p>Understanding this is important, as it explains what a high DA\u00a0<em>doesn\u2019t\u00a0<\/em>do. As in, a high DA doesn\u2019t mean a top ranking on Google.<\/p><p>What it\u00a0<em>does\u00a0<\/em>mean is that if a user queries a search engine for assistance you can provide, a high DA pushes your domain to the top of that SERP, above your competition.<\/p><p>Now, Moz\u2019s DA metrics aren\u2019t the only game in town. The website authority checker offered by\u00a0<a href=\"https:\/\/www.semrush.com\/kb\/254-domain-overview\" target=\"_blank\" rel=\"noopener\">Semrush<\/a> also compares websites and pages with an eye toward generating metrics and analytics to improve SERP rankings.<\/p><p>And yes,\u00a0there is a page authority (PA) analysis as well. While the DA measures a domain\u2019s potential SERP ranking, the PA ranks each individual page against other pages.<\/p><p>If you plug your domain into the Moz or Semrush tracking tool, you\u2019ll get back information about your domain and the pages within that domain.<\/p><h2>Getting your DA score<\/h2><p>Let\u2019s take a look at what happens when you input your domain into Link Explorer. After some calculating, the result will return somewhere between 1 and 100 (with 100 at the ultimate end).<\/p><p>Your goal is to get that DA as high as you can. One way to do this is to include backlinks and internal links to other root domains.<\/p><p>Going further with this, a\u00a0root domain\u00a0is the combination of a\u00a0domain name\u00a0(your company\u2019s name, for instance) and the\u00a0top-level domain (think .com, .net, or .edu) that appears at the end of that name.<\/p><p>So, for example:<\/p><ul><li><em>clearvoice<\/em>\u00a0is the domain name<\/li><li>.<em>com<\/em>\u00a0is the top-level domain<\/li><li><em>clearvoice.com<\/em>\u00a0is the root domain<\/li><\/ul><p>Are you with us so far? Okay. Moving on&#8230;<\/p><p>The domain authority analysis considers your website\u2019s backlinks to other root domains, especially the number of unique links. \u201cUnique\u201d means from different root domains, rather than different page links from the same root domain.<\/p><p>Let\u2019s say you include the following links on your website:<\/p><ul><li><a href=\"https:\/\/www.clearvoice.com\/resources\/predictive-seo\/\" rel=\"noopener\">https:\/\/resources.clearvoice.com\/blog\/predictive-seo\/<\/a><\/li><li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-domain-authority\/\" rel=\"noopener\">https:\/\/resources.clearvoice.com\/blog\/what-is-domain-authority\/<\/a><\/li><\/ul><p>The resulting DA analysis counts both URLs as a single unique link. This is because these pages are part of one domain: clearvoice.com.<\/p><p>\u201cEasy peasy,\u201d you might be thinking. \u201cAll I need to do is find a bunch of root domains to link to, and I\u2019ll be golden. Watch out, high domain authority. I\u2019m coming for you!\u201d<\/p><p>Well, not so much. Similar to content placement, the quality of your links is far superior to how many you have. If your website boasts business content, links to forbes.com or wsj.com will count more in the DA algorithms than your link to joesbusinessnews.com (which is not a real website, by the way).<\/p><p>Just linking for the sake of linking won\u2019t win you DA brownie points.<\/p><h2>What\u2019s a good DA rank?<\/h2><p>The answer to the question above is: It depends.<\/p><p>The chart below lists Moz\u2019s top-10 DA web domains, including the number of root domains. And yes \u2014 these boast high DAs.<\/p><figure id=\"attachment_26491\" aria-describedby=\"caption-attachment-26491\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26491 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Highest-Domain-Authority-Website-Chart.png\" alt=\"Moz\u2019s top-10 DA web domains\" width=\"820\" height=\"596\" \/><figcaption id=\"caption-attachment-26491\" class=\"wp-caption-text\">Source: Moz<\/figcaption><\/figure><p>Before you panic and start thinking, \u201cI\u2019m nowhere near blogger.com\u2019s or YouTube.com\u2019s DA!\u201d calm down. Let\u2019s go back to the purpose of the domain authority.<\/p><p>It is a ranking of your domain, relative to that of your competition. If your website\u2019s mission is to host trillions of blogs (like blogger.com) or offer a space for many vlogs and videos (YouTube.com), then yes. You want a DA of 100.<\/p><p>But the chances are pretty good that few domains in your industry or niche have that high of a DA. So, if the highest domain authority among your competitors\u2019 websites is 58, your goal would be to generate a domain authority of 60 or higher.<\/p><h2>4 ways to increase your domain authority<\/h2><p>With the \u201cwhat\u201d and \u201cwhy\u201d behind us, let\u2019s examine four ways to increase your domain authority.<\/p><h3>1. Create compelling, relevant content<\/h3><p>Content is the foundation of your domain authority success; it solves problems, and it answers questions. People look for it and share it. Content placement and development should align with your on-page SEO strategy.<\/p><p>With this in mind, focus on developing brilliant, well-formatted, and interesting blogs, ebooks, visuals, videos, and other content types that provide value to your audience. And make sure what you have is far superior to what your competition offers. Speaking of which &#8230;<\/p><h3>2. Study your competition<\/h3><p>Analyze their DA, and if it\u2019s higher than yours, consider what they\u2019re doing that you aren\u2019t. Research how those businesses are boosting their domains\u2019 visibility. Look into the origin of their backlinks. And yes, consider their content.<\/p><p>Then, after assessing everything your competition does, take the time and effort to do it better.<\/p><h3>3. Get relevant backlinks<\/h3><p>Repeat after me: Domain authority is determined, in part, by backlinks to quality root domains. Quality root domains, in turn, are those that provide information that is relevant to your content.<\/p><p>Create <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-high-quality-content-and-how-do-i-create-it\/\">high-quality content<\/a> that solves problems and include eye-catching visuals like infographics to encourage backlinks from quality domains.<\/p><h3>4. Share your stories<\/h3><p>As you develop content and include valuable backlinks, be sure to employ off-page SEO types to drive organic traffic to your site. Off-page optimization efforts, such as guest blogging on other sites, provide backlinks to your own website.<\/p><p>Posting responses to other articles or comments helps boost awareness of your brand. Use social media and newsletters to increase your online presence. All of these tasks \u2014 and others \u2014 can build and sustain your domain authority.<\/p><h2>Incorporating domain authority efforts into SEO success<\/h2><p>While you\u2019re considering on-page versus off-page SEO strategies, keep in mind the ultimate goal. Specifically, a high rank on that search engine results page.<\/p><p>If someone asks the search engine a question about a particular topic that\u2019s in your wheelhouse, you want your domain to be the first answer that user sees. This is where a high domain authority provides a great deal of value.<\/p><p>Taking the time to know what your competition is doing, then generating great content, complete with backlinks and other off-page SEO types in response can go a long way helping you increase your domain authority.<\/p><p>The higher your domain authority, the more success you\u2019ll see in driving organic traffic to your website.<\/p><p>If you need help generating great content to align with your SEO strategy, tap into our content creation services at ClearVoice. Talk to a <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a> today to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your SEO strategy should include increasing your domain authority. A high DA can improve your SERP rank, which can drive more organic traffic to your site.<\/p>\n","protected":false},"author":172,"featured_media":36932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[139,138,144],"ppma_author":[280],"class_list":["post-45118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-creation","tag-content-marketing-strategy","tag-design-ui-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Increase Your Domain Authority and Improve Your SERP Ranking<\/title>\n<meta name=\"description\" content=\"Your SEO strategy should include learning how to increase your domain authority, which can improve your overall rankings. 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