{"id":45109,"date":"2022-05-19T12:00:10","date_gmt":"2022-05-19T19:00:10","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/hire-to-write-press-release\/"},"modified":"2025-06-11T10:17:10","modified_gmt":"2025-06-11T17:17:10","slug":"hire-to-write-press-release","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/hire-to-write-press-release\/","title":{"rendered":"Should You Hire Someone to Write a Press Release? The Pros & Cons"},"content":{"rendered":"

Outsourcing press releases \u2014 and public relations in general \u2014 is quickly becoming a common practice in today’s business landscape.<\/p>\n

But does that mean you should definitely have a professional take care of your press release?<\/p>\n

A press release gives you a chance to put your best foot forward, and when written well, it can be something people want to read and share with others.<\/p>\n

Because press releases can be such an effective organic marketing tool, many consider hiring a professional to write them \u2014 they want to nail it on the first \u2014 and only try. Others may be hesitant, leaning more towards doing it themselves.<\/p>\n

In this post, we break down the pros and cons of hiring a professional to write your press releases and what that could mean for the growth of your business.<\/p>\n

\"benefits<\/p>\n

What are the benefits of a press release?<\/h2>\n

A brand’s online reputation is more important now than ever. This is especially true, considering\u00a0the majority of consumers feel the ability to trust a brand is important.<\/a> Press releases help boost brand awareness<\/a>, credibility, and trust \u2014 but what else can they do?<\/p>\n

Here’s a look at the biggest benefits of press releases.<\/p>\n

The best press release examples are packed full of accurate information that portrays your company in a positive light. This includes press releases that have to convey potentially negative news.<\/p>\n

Control your company’s narrative<\/h3>\n

In this way,\u00a0a press release empowers you\u00a0to control the narrative around your company or a specific event or product.<\/p>\n

For example, suppose your company was hit with a cyberattack that exposed some sensitive customer information. In that case, you can use the press release to present an accurate and balanced account of what happened.<\/p>\n

All while making sure to highlight the responsible, thoughtful, careful actions your organization has taken to prevent this in the future, as well as mitigate the extent of the damage. In this way, you can turn a negative into a positive and even use it to earn the trust of more customers.<\/p>\n

Share positive company news and updates<\/h3>\n

Another advantage of using press releases is that you can play with a variety of tones without overstepping the bounds into unprofessionalism. For example, if you have an exciting new service, it\u2019s OK to enthusiastically outline its core benefits.<\/p>\n

You can list a wide range of positives without sounding unprofessional because it would be far less professional to provide readers with an incomplete view of your offering.<\/p>\n

What are the best practices for writing press releases?<\/h2>\n

One of the most important\u00a0press release guidelines<\/a> is to keep it short and sweet. \u201cShort\u201d means between 300 and 500 words, and \u201csweet\u201d means to the point, without rambling or including extraneous details.<\/p>\n

What to include in a boilerplate press release template<\/h3>\n

When making a press release sample PDF or boilerplate to base your releases on, it\u2019s a good idea to keep the following in mind:<\/p>\n

Press release format:<\/h4>\n