{"id":45106,"date":"2022-05-24T12:00:25","date_gmt":"2022-05-24T19:00:25","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/"},"modified":"2024-02-13T21:08:58","modified_gmt":"2024-02-14T04:08:58","slug":"search-intent-for-your-business","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/","title":{"rendered":"Search Intent: What Is It &#038; How You Can Use It for Your Business"},"content":{"rendered":"<p>Search intent is a crucial component of SEO that doesn\u2019t get the attention it deserves.<\/p>\n<p>Search intent pertains to the reason why a user searches the web.<\/p>\n<p>By understanding search intent, marketers can create intent-based content that perfectly aligns with the audience\u2019s short-term goals.\u00a0Otherwise, there may be a mismatch between their expectations and the information provided by the content.\u00a0<em>And t<\/em><em>hat\u2019s something that happens way too often.<\/em><\/p>\n<p>Here\u2019s the bottom line: If you want your content marketing to generate results, you need to add search intent to the mix.\u00a0To do that, you need to understand the four types of search intent.<\/p>\n<p><em>Let\u2019s begin.<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-26615 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/4-types-of-keywords-intentions.png\" alt=\"4 types of keywords intentions\" width=\"820\" height=\"320\" \/><\/p>\n<h2>4 types of keywords intentions<\/h2>\n<p>Online searches can all be distilled into four types of intent: informational, navigational, commercial, and transactional.<\/p>\n<p>Here\u2019s a quick rundown of these types, along with a few search intent examples:<\/p>\n<h3>1. Informational search intent<\/h3>\n<p>Informational search intent\u00a0is when users search the web with the sole intention of learning.\u00a0They\u2019re not thinking of buying. They\u2019re just looking for reliable and valuable information about a specific topic.<\/p>\n<p>Informational queries are often straight-up questions that can be answered without having to buy or opt-in for something. They can be broad or very specific, like:<\/p>\n<ul>\n<li>Email marketing tips<\/li>\n<li>How does email automation work?<\/li>\n<li>What is email retargeting strategy?<\/li>\n<\/ul>\n<p>This is what the search engine results page looks like with an informational query:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26619 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent-ss1.png\" alt=\"informational query\" width=\"820\" height=\"389\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>When someone uses queries with informational keywords, they\u2019re not expecting sales pitches or product recommendations.<\/p>\n<p>Sure, there\u2019s a chance that they\u2019ll go for a product recommendation out of impulse. But if you invest thousands of dollars in your content marketing strategy with the goal of generating sales, targeting users with informational intent isn\u2019t ideal.<\/p>\n<p>On the flip side, catering to these users is a great way to build your band\u2019s authority and credibility. If you provide them with spot-on, informative content that meets their expectations, they might consider you as their go-to information source for that topic and may eventually buy your product later on.<\/p>\n<p>Pro tip: Use the &#8220;people also ask&#8221; boxes to get more ideas for your content. This will help get you more aligned with users that are seeking information online.<\/p>\n<h3>2. Navigational search intent<\/h3>\n<p>A navigational search query is when the searchers intend to find a specific website.<\/p>\n<p>Some examples of navigational searches are:<\/p>\n<ul>\n<li>ClearVoice blog<\/li>\n<li>Facebook<\/li>\n<li>ClearVoice freelancers<\/li>\n<\/ul>\n<p>Plugging navigational queries in search engines will pull up these results:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26620\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent-ss2.png\" alt=\"navigational queries\" width=\"820\" height=\"388\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>In other words, the user only utilized the search engine as a navigation tool\u2014hence, the name. Websites rank for navigational search keywords naturally simply by keeping their domain name.<\/p>\n<h3>3. Commercial search intent<\/h3>\n<p>As users inch closer to purchase readiness, they\u2019ll begin to include commercial keywords in their search queries.<\/p>\n<p>This brings us to\u00a0commercial search intent, which is present in users who show interest in products or services.<\/p>\n<p>Commercial searchers are usually shopping. They are on the fence about whether they should buy something. And to help with their research, they\u2019ll use queries like:<\/p>\n<ul>\n<li>SEMrush vs Ahrefs<\/li>\n<li>What is the best email marketing tool?<\/li>\n<li>Canva review<\/li>\n<li>Grammarly alternatives<\/li>\n<\/ul>\n<p>Here\u2019s what a commercial search query pulls up from search engines:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26621\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent-ss3.png\" alt=\"commercial search query\" width=\"820\" height=\"389\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>Commercial search intent is one of the search intent types that can help brands generate paying customers.<\/p>\n<p>If you want to target users with commercial intent, feel free to sprinkle \u201cbuy now\u201d buttons, CTAs, and other conversion elements where they make sense. Just don\u2019t make it your priority.<\/p>\n<p>Rather, your main goal should be to fill the remaining knowledge gaps preventing users from committing to an action.<\/p>\n<p>Put yourself in their shoes and think of questions like:<\/p>\n<ul>\n<li>Are there better alternatives out there?<\/li>\n<li>Is this product really worth the money?<\/li>\n<li>What do other customers think about this product?<\/li>\n<li>How can I tell if it\u2019s the right solution to my problem?<\/li>\n<\/ul>\n<h3>4. Transactional search intent<\/h3>\n<p>At the bottom of the search intent funnel lies\u00a0transactional search intent.<\/p>\n<p>If users are ready to go beyond reading and actually do something, they have transactional search intent.<\/p>\n<p>Transactional search intent can be identified with keywords that show a strong desire to buy, like \u201cshop,\u201d \u201cbuy,\u201d or \u201corder.\u201d It\u2019s also found in users who have pricing-related concerns in their queries, like \u201cdiscount,\u201d \u201cpricing,\u201d and \u201ccoupon code.\u201d<\/p>\n<p>Here are some examples:<\/p>\n<ul>\n<li>Buy travel insurance online<\/li>\n<li>White tuxedo for sale<\/li>\n<li>Ahrefs discount code<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26625\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent-ss7.png\" alt=\"Transactional search intent\" width=\"820\" height=\"415\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>Targeting keywords with transactional search intent is an effective way to cash in on your SEO efforts.<\/p>\n<p>After all, you won\u2019t be doing SEO just to get organic traffic. You\u2019re pulling in users who are ready to pull out their wallets and click the \u201cbuy now\u201d button.<\/p>\n<p>Whatever you do, don\u2019t target keywords with transactional search intent without doubling down on conversion rate optimization.<\/p>\n<p>It doesn\u2019t matter if you attract boatloads of users in a buying mode. If you\u2019re not looking at your click-through rate, page optimization, and the checkout experience, you\u2019ll miss out on the profits to be made.<\/p>\n<h2>How to optimize for search intent<\/h2>\n<p>Knowing the different types of search intent can help you deliver engaging content experiences that will keep readers coming back for more. To get there you need to learn the steps on how to optimize content for a specific search intent.<\/p>\n<h3>1. Incorporate search intent in keyword research<\/h3>\n<p>If you use keyword research tools like\u00a0<a href=\"https:\/\/www.semrush.com\/\">SEMrush<\/a>, you can pluck intent-based keywords from a long list of suggestions with ease.<\/p>\n<p>The SEMrush Keyword Magic Tool comes with an \u201cIntent\u201d filter that sieves out keywords with the selected search intents.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26622\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent-ss4.png\" alt=\"Incorporate search intent in keyword research\" width=\"820\" height=\"405\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: SEMrush.com<\/em><\/p>\n<p>Select the intent you want to target and click on &#8220;Apply&#8221;. Within seconds, SEMrush will refresh the keywords list with suggestions that match the intents you specified.<\/p>\n<p>To verify keyword intent, hover your mouse over the icons in the \u201cIntent\u201d column. A small pop-up should show to identify search intent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26623\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent-ss5.png\" alt=\"identify search intent.\" width=\"820\" height=\"486\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: SEMrush.com<\/em><\/p>\n<p>If your keyword research tool doesn\u2019t have a similar feature, you can rely on their built-in keyword filters.<\/p>\n<p>All you have to do is use the \u201cInclude\u201d filter to look for keywords that contain specific terms.<\/p>\n<ul>\n<li>Informational:\u00a0What, How, Why, Tips, etc.<\/li>\n<li>Navigational:\u00a0Brand or product name<\/li>\n<li>Commercial:\u00a0Review, Vs, Alternatives, Best, etc.<\/li>\n<li>Transactional:\u00a0Pricing, For Sale, Order, Buy, etc.<\/li>\n<\/ul>\n<h3>2. Observe the top results<\/h3>\n<p>After identifying target keywords that match your target search intent, it\u2019s time to develop content ideas.<\/p>\n<p>A straightforward strategy is to analyze the top 10 search engine results for your target keyword.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26624\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent-ss6.png\" alt=\"Observe the top results\" width=\"820\" height=\"429\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>Pay attention to content elements like the page title, subheaders, CTAs, and word count. In addition to helping you determine which subtopics to mention, it will also give you tangible targets for content production (what type of language or<a href=\"https:\/\/www.clearvoice.com\/resources\/creating-brand-voice-guide-great-examples\/\">\u00a0brand voice<\/a>\u00a0to use, how many words to write, etc.).<\/p>\n<h3>3. Take a look at rich snippets<\/h3>\n<p>Google allows certain websites to take center stage in search engine results through\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/google-featured-snippets\/\">featured snippets<\/a>. These are additional elements that can give users more context before even clicking on a site.<\/p>\n<p>When properly configured, rich snippets give your content more \u201coomph\u201d when appearing on search engine results.<\/p>\n<p>Common examples of rich snippets are lists, star ratings, videos, and the Knowledge Graph.<\/p>\n<p>Before you start writing see if any of your keyword searches yield a rich snippet and then plan to optimize for it accordingly.<\/p>\n<h3>4. Optimize your post from top to bottom<\/h3>\n<p>When creating an intent-driven post, don\u2019t forget to add keywords to the right places.\u00a0A general rule of thumb is to insert keywords at least once in the following content elements:<\/p>\n<ul>\n<li>Post title tag<\/li>\n<li>Headline<\/li>\n<li>Subheader<\/li>\n<li>Main content<\/li>\n<li>CTAs<\/li>\n<\/ul>\n<p>Of course, you need to maintain the user\u2019s search intent in mind as you write each section. Avoid going off-topic and minimize fluff that can derail readers from their journey.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26616 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Get-perfect-intent-driven-content-with-ClearVoice.png\" alt=\"Get perfect intent-driven content with ClearVoice\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Get perfect intent-driven content with ClearVoice<\/h2>\n<p>Analyzing search intent has its intricacies and it&#8217;s absolutely crucial to get it right if you want your content to produce tangible results for your business.<\/p>\n<p>There is a lot that comes into creating content. It includes intensive research, optimization, making sure your intent aligns, and that your content answers the burning questions of your readers.<\/p>\n<p><a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">ClearVoice<\/a>\u00a0has a large network of vetted writers that help brands create high-performing content. Whether you\u2019re looking to get better visibility, rankings, organic traffic, or even sales, we can help you.<\/p>\n<p>Use the form below to learn how ClearVoice can make your content marketing initiatives a total breeze.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Complete Guide on Search Intent. SEO helps brands provide compelling content experiences. The 4 types of intent are informational, navigational, commercial, and transactional.<\/p>\n","protected":false},"author":115,"featured_media":36838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[151,143,144,149],"ppma_author":[244],"class_list":["post-45106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analytics","tag-content-operations","tag-design-ui-ux","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Search Intent: Everything You Need to Know<\/title>\n<meta name=\"description\" content=\"The Complete Guide on Search Intent. The 4 types of intent are informational, navigational, commercial, and transactional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Intent: What Is It &amp; How You Can Use It for Your Business\" \/>\n<meta property=\"og:description\" content=\"The Complete Guide on Search Intent. The 4 types of intent are informational, navigational, commercial, and transactional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-24T19:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T04:08:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jimmy Rodela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dbjim21\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimmy Rodela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/\"},\"author\":{\"name\":\"Jimmy Rodela\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/f867c9dcecf485a9e7a60040bdb6865b\"},\"headline\":\"Search Intent: What Is It &#038; How You Can Use It for Your Business\",\"datePublished\":\"2022-05-24T19:00:25+00:00\",\"dateModified\":\"2024-02-14T04:08:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/\"},\"wordCount\":1451,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png\",\"keywords\":[\"Analytics Content\",\"Content Operations Resources\",\"Design &amp; UI\/UX Resources\",\"SEO Resources\"],\"articleSection\":[\"Content Marketing Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/\",\"name\":\"Search Intent: Everything You Need to Know\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png\",\"datePublished\":\"2022-05-24T19:00:25+00:00\",\"dateModified\":\"2024-02-14T04:08:58+00:00\",\"description\":\"The Complete Guide on Search Intent. The 4 types of intent are informational, navigational, commercial, and transactional.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#primaryimage\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png\",\"width\":1360,\"height\":646,\"caption\":\"Search Intent\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clearvoice.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing Blog\",\"item\":\"https:\/\/www.clearvoice.com\/resources\/category\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Search Intent: What Is It &#038; How You Can Use It for Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clearvoice.com\/#website\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"name\":\"ClearVoice\",\"description\":\"Better content. It\u2019s what we do.\",\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clearvoice.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clearvoice.com\/#organization\",\"name\":\"ClearVoice\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"width\":149,\"height\":40,\"caption\":\"ClearVoice\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ClearVoiceContent\",\"https:\/\/x.com\/clearvoice\",\"https:\/\/www.linkedin.com\/company\/clearvoice\",\"https:\/\/www.instagram.com\/clearvoicecontent\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/f867c9dcecf485a9e7a60040bdb6865b\",\"name\":\"Jimmy Rodela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g511aaa0e8e423dc6d68cf6ad0ed620c6\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g\",\"caption\":\"Jimmy Rodela\"},\"description\":\"Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.\",\"sameAs\":[\"https:\/\/x.com\/@dbjim21\"],\"url\":\"https:\/\/www.clearvoice.com\/resources\/author\/jimmyr\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Search Intent: Everything You Need to Know","description":"The Complete Guide on Search Intent. The 4 types of intent are informational, navigational, commercial, and transactional.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/","og_locale":"en_US","og_type":"article","og_title":"Search Intent: What Is It & How You Can Use It for Your Business","og_description":"The Complete Guide on Search Intent. The 4 types of intent are informational, navigational, commercial, and transactional.","og_url":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/","og_site_name":"ClearVoice","article_publisher":"https:\/\/www.facebook.com\/ClearVoiceContent","article_published_time":"2022-05-24T19:00:25+00:00","article_modified_time":"2024-02-14T04:08:58+00:00","og_image":[{"width":1360,"height":646,"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png","type":"image\/png"}],"author":"Jimmy Rodela","twitter_card":"summary_large_image","twitter_creator":"@dbjim21","twitter_site":"@clearvoice","twitter_misc":{"Written by":"Jimmy Rodela","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#article","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/"},"author":{"name":"Jimmy Rodela","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/f867c9dcecf485a9e7a60040bdb6865b"},"headline":"Search Intent: What Is It &#038; How You Can Use It for Your Business","datePublished":"2022-05-24T19:00:25+00:00","dateModified":"2024-02-14T04:08:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/"},"wordCount":1451,"commentCount":0,"publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png","keywords":["Analytics Content","Content Operations Resources","Design &amp; UI\/UX Resources","SEO Resources"],"articleSection":["Content Marketing Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/","url":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/","name":"Search Intent: Everything You Need to Know","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#primaryimage"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png","datePublished":"2022-05-24T19:00:25+00:00","dateModified":"2024-02-14T04:08:58+00:00","description":"The Complete Guide on Search Intent. The 4 types of intent are informational, navigational, commercial, and transactional.","breadcrumb":{"@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#primaryimage","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Search-Intent_Hero_1360x646.png","width":1360,"height":646,"caption":"Search Intent"},{"@type":"BreadcrumbList","@id":"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clearvoice.com\/"},{"@type":"ListItem","position":2,"name":"Content Marketing Blog","item":"https:\/\/www.clearvoice.com\/resources\/category\/blog\/"},{"@type":"ListItem","position":3,"name":"Search Intent: What Is It &#038; How You Can Use It for Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.clearvoice.com\/#website","url":"https:\/\/www.clearvoice.com\/","name":"ClearVoice","description":"Better content. It\u2019s what we do.","publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clearvoice.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clearvoice.com\/#organization","name":"ClearVoice","url":"https:\/\/www.clearvoice.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","width":149,"height":40,"caption":"ClearVoice"},"image":{"@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ClearVoiceContent","https:\/\/x.com\/clearvoice","https:\/\/www.linkedin.com\/company\/clearvoice","https:\/\/www.instagram.com\/clearvoicecontent\/"]},{"@type":"Person","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/f867c9dcecf485a9e7a60040bdb6865b","name":"Jimmy Rodela","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g511aaa0e8e423dc6d68cf6ad0ed620c6","url":"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g","caption":"Jimmy Rodela"},"description":"Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.","sameAs":["https:\/\/x.com\/@dbjim21"],"url":"https:\/\/www.clearvoice.com\/resources\/author\/jimmyr\/"}]}},"authors":[{"term_id":244,"user_id":115,"is_guest":0,"slug":"jimmyr","display_name":"Jimmy Rodela","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/comments?post=45106"}],"version-history":[{"count":0,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/45106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media\/36838"}],"wp:attachment":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media?parent=45106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/categories?post=45106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/tags?post=45106"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/ppma_author?post=45106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}