{"id":45105,"date":"2022-05-25T12:00:49","date_gmt":"2022-05-25T19:00:49","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/seo-pillar-pages-topic-clusters\/"},"modified":"2025-07-10T17:03:56","modified_gmt":"2025-07-11T00:03:56","slug":"seo-pillar-pages-topic-clusters","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/seo-pillar-pages-topic-clusters\/","title":{"rendered":"Content Strategy for SEO: Pillar Pages &#038; Topic Clusters"},"content":{"rendered":"<p><iframe title=\"Blog | Pillar Pages\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PU2HOUcvgEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Pillar pages are a smart way to supercharge your content strategy.<\/p>\n<p>To build an SEO-friendly blog architecture, you need to group your blog topics and content pieces together in a strategic way. Doing so will make the lives of your content writers vastly easier, and it also improves user experience and your website\u2019s rank-worthiness under Google\u2019s gaze.<\/p>\n<p>Cue pillar pages.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-36828 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/What-Is-Pillar-Pages.png\" alt=\"What is a pillar page?\" width=\"820\" height=\"320\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/What-Is-Pillar-Pages.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/What-Is-Pillar-Pages-300x117.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/What-Is-Pillar-Pages-768x300.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>What is a pillar page?<\/h2>\n<p>A\u00a0pillar page is a broad, comprehensive piece of content that briefly covers everything users want to know about the main topic.<\/p>\n<p>It&#8217;s also sometimes referred to as long-form content or <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-build-backlinks-with-the-skyscraper-content-technique\/\">skyscraper content<\/a>. Its defining feature is the set of internal links, which point to more specific posts that discuss subtopics.<\/p>\n<p>Picture a tree with multiple branches shooting out from the central trunk \u2014 each branch laden with leaves. The trunk is the pillar page, whereas the numerous branches represent internal links. The leaves represent your website\u2019s collection of in-depth content pieces.<\/p>\n<p>For example, a pillar page can talk about \u201csocial media marketing\u201d from a top-level perspective. This page has sections for subtopics, like Instagram marketing, Facebook advertising, TikTok tools, and so on.<\/p>\n<p>Each section features a hyperlink that takes readers to a post discussing specific subtopics in greater detail.\u00a0The leaves, in our illustration, are called \u201ccluster posts.\u201d<\/p>\n<p>You now have the whole tree: the trunk (pillar page), branches (internal links), and leaves (cluster posts).\u00a0This brings us to what the SEO community refers to as \u201ctopic clusters.\u201d<\/p>\n<h3>What are topic clusters?<\/h3>\n<p>TL;DR: the\u00a0topic cluster\u00a0is the whole tree.<\/p>\n<p>Most blogs focus on multiple topic clusters that encompass the broad topics they cover.<\/p>\n<p>In many cases, topic clusters are reflected by the categories users find in the site\u2019s primary navigation menu.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-36829 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss1.png\" alt=\"\" width=\"820\" height=\"389\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss1.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss1-300x142.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss1-768x364.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: SearchEngineJournal.com<\/em><\/p>\n<p>In a sense, all topic clusters are post categories \u2014 but not all categories are topic clusters. The difference-maker here is the existence of a pillar page.<\/p>\n<p>For example,\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a> uses pillars as the centerpiece of their topic clusters. If you click a category from the main menu, you\u2019ll be redirected to a broad piece of content that links out to cluster posts.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-36830 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss2.png\" alt=\"\" width=\"820\" height=\"388\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss2.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss2-300x142.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss2-768x363.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: SearchEngineJournal.com<\/em><\/p>\n<p>Some sites simply take you to a generic archive or category page when clicking a topic.\u00a0SEO experts would be hard-pressed to call that cloud of related content a topic cluster without a pillar page to hold it all together.<\/p>\n<p>Sure, these fragmented pieces of content may still link to each other. But without pillar pages and topic clusters in your site architecture, you miss out on the SEO benefits they bring.<\/p>\n<h3>What are the benefits of pillar pages for SEO?<\/h3>\n<p>Pillars on your website can drastically improve the user experience of your site visitors \u2014 and, by extension, your SEO. These pages serve as a convenient starting point for readers who want to do extensive research about a particular topic.<\/p>\n<p>Rather than scrambling all over your site to look for relevant resources, all they have to do is find the right pillar.<\/p>\n<p>Pillars with topic clusters in mind also make planning and creating content easier. If you create a pillar page for \u201cemail marketing,\u201d you\u2019ll naturally arrive at related cluster posts like:<\/p>\n<ul>\n<li>Email marketing tools<\/li>\n<li>Email marketing automation<\/li>\n<li>Retargeting strategies<\/li>\n<li>Creating drip campaigns<\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/successful-lead-generation\/\">Lead generation<\/a> for email marketing<\/li>\n<li>Newsletter templates<\/li>\n<\/ul>\n<p>Finally, topic clusters promote a healthy internal link profile that boosts the overall rank-worthiness of your website.<\/p>\n<p>Remember, internal links not only point visitors to more posts. They also help search engine crawlers discover and index more content, understand the hierarchy of your pages, and spread link equity \u2014 all of which can increase site-wide rankings.<\/p>\n<h2>Types of pillar pages<\/h2>\n<p>It\u2019s hard to define consistent pillar archetypes that every brand can use.<\/p>\n<p>The thing is, brands like to add their own twist when putting together pillar pages. But if you scan a sufficient amount of pillars, you can recognize patterns that can be used to model pillar page strategies.<\/p>\n<h3>1. Brand-focused resource pages<\/h3>\n<p>A brand-focused resource page is a type of pillar that links to relevant resources from within the brand\u2019s website. It is a simple piece of content that points to internal resources, including related blog posts, tools, landing pages, videos, and downloadable PDFs.<\/p>\n<p>Resource pages are easy to create because they don\u2019t need to stand by themselves. That means you don\u2019t need to produce full-on content for the page.<\/p>\n<p>In fact, most resource pages barely have any information. They survive with just a simple introduction and single paragraphs that describe the cluster posts.\u00a0Here\u2019s an example from\u00a0<a href=\"https:\/\/www.ahaparenting.com\/\" target=\"_blank\" rel=\"noopener\">Aha! Parenting<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36831 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss3.png\" alt=\"\" width=\"820\" height=\"455\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss3.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss3-300x166.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss3-768x426.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: AhaParenting.com<\/em><\/p>\n<h3>2. The how-to pillar page<\/h3>\n<p>Some brands create pillars that look just like any other \u201chow-to\u201d guide.<\/p>\n<p>Unlike resource pages, how-to pillar pages contain actual value in the form of basic information. They may include definitions of technical terms, tips, and step-by-step instructions.<\/p>\n<p>Most importantly, how-to pillars contain links to more in-depth cluster posts.<\/p>\n<p>A great example would be\u00a0<a href=\"https:\/\/www.isitwp.com\/how-to-start-a-blog-step-by-step\/#Chapter_3_Creating_a_Blog_Technical_Guide_Step_by_Step\" target=\"_blank\" rel=\"noopener\">IsItWP\u2019s pillar page<\/a>\u00a0on how to start a WordPress blog:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36832 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss4.png\" alt=\"\" width=\"820\" height=\"405\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss4.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss4-300x148.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss4-768x379.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: IsItWP.com<\/em><\/p>\n<p>Just remember that how-to pillar pages can be lengthy, especially if you\u2019re tackling a complicated topic.<\/p>\n<p>On the one hand, this makes how-to pillars do better SEO-wise \u2014 thanks to the number of keywords they include and the value they provide readers. Unfortunately, this also makes them much harder to create than other types, with the exception of 10x content pillar pages.<\/p>\n<h3>3. The 10x content pillar page<\/h3>\n<p>\u201c10x content\u201d is a term coined by Rand Fishkin in a\u00a0Moz Whiteboard Friday post.<\/p>\n<p>What is 10x content?<\/p>\n<p>Simple: content that\u2019s 10x better than your average content.<\/p>\n<p>10x content is longer, more comprehensive, and packs significantly more actionable details than a typical blog post.<\/p>\n<p>A 10x content pillar can be built around these principles. The key here is to uncover every question readers may have about a topic, and then cover those things thoroughly in a separate cluster post \u2014 or other pillar pages.<\/p>\n<p>The main difference between 10x content pillars and how-to pillars is that the latter focus on related topics that relate to a single goal. 10x content pillar pages, on the other hand, cover multiple topics that involve different objectives.<\/p>\n<p>For example, here\u2019s a 10x content pillar from <a href=\"https:\/\/www.oliveandcompany.com\/blog\/branding\" target=\"_blank\" rel=\"noopener\">Olive &amp; Company<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36834 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss5.png\" alt=\"\" width=\"820\" height=\"455\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss5.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss5-300x166.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss5-768x426.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: OliveAndCompany.com<\/em><\/p>\n<h3>4. The product or service pillar page<\/h3>\n<p>This next pillar page type is built specifically for potential customers with strong purchase intent. It essentially functions as a buyer\u2019s guide that can include the different product types, their benefits, pricing, and a couple of practical tips.<\/p>\n<p>Take note that you can create product or service pillars even if you\u2019re just an affiliate.<\/p>\n<p>For example, FashionBeans published the product pillar post called\u00a0The Complete Men\u2019s Summer 2022 Style Guide.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36833 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss6.png\" alt=\"\" width=\"820\" height=\"405\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss6.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss6-300x148.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss6-768x379.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: FashionBeans.com<\/em><\/p>\n<p>The pillar&#8217;s primary topic, obviously, is men\u2019s summer fashion. As for the topic cluster, FashionBeans covered the following:<\/p>\n<ul>\n<li>Easy summer outfits<\/li>\n<li>Summer wedding outfits<\/li>\n<li>Wearing sandals for every attire<\/li>\n<li>Manscaping<\/li>\n<li>Classic summer pieces<\/li>\n<\/ul>\n<p>As you may have guessed, these cluster posts contain affiliate links that lead to products that FashionBeans promotes.<\/p>\n<h2>How to create pillar page content<\/h2>\n<p>Now that you understand the what\u2019s and whys, it\u2019s time for you to learn how to create a pillar page.<\/p>\n<h3>1. Focus on what your target audience wants<\/h3>\n<p>First things first, you need to come up with ideas for your pillar and topic clusters. The best way to do this is to start with your target audience\u2019s goals. Do they want to learn link building? Are they looking for ways to get more traffic?<\/p>\n<p>If so, \u201cSEO\u201d is a lucrative topic cluster opportunity for your brand.\u00a0Established websites can use tools like\u00a0Google Analytics to identify their most in-demand content and determine potential topic clusters.<\/p>\n<p>For new websites that don\u2019t have steady traffic, they can look at the topic clusters their top competitors are using.<\/p>\n<h3>2. Build a comprehensive keyword list<\/h3>\n<p>When it comes to pillars, keyword research tools like Semrush\u2019s <a href=\"https:\/\/www.semrush.com\/features\/keyword-magic-tool\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a>\u00a0can help with two steps: discovering cluster topic ideas and researching keywords for cluster posts.<\/p>\n<p>Enter a broad keyword that describes the topic cluster you want to use for your pillar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36835 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss7.png\" alt=\"\" width=\"820\" height=\"405\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss7.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss7-300x148.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Pillar-Pages-ss7-768x379.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: SEMrush.com<\/em><\/p>\n<p>Pro tip:\u00a0Click the \u2018Questions\u2019 tab to discover conversational search queries you can cover on your pillar page. This will help you find subtopics that your target audience actively looks for.<\/p>\n<p>If you want to build a pillar, try to collect as many related keywords as possible. More importantly, look for <a href=\"https:\/\/www.clearvoice.com\/resources\/what-are-long-tail-keywords\/\">long-tail queries<\/a> or keyword variations for each subtopic you find. Don\u2019t forget to include metrics like keyword difficulty, traffic, and CPC to help you decide which keywords to prioritize in each post.<\/p>\n<h3>3. Decide the best pillar page type to use<\/h3>\n<p>With your topic cluster and target keywords in hand, you now have everything you need to build a killer pillar page.<\/p>\n<p>But first, you must decide the best pillar type to use for your topic cluster. Here are a few guidelines:<\/p>\n<ul>\n<li><strong>Product or service pillar<\/strong>:\u00a0Are you targeting keywords with purchase intent? Is your primary goal boosting profits?<\/li>\n<li><strong>Brand-focused resource page<\/strong>:\u00a0Do you want to put up a pillar page as fast as possible? Or does your blog already have loads of related content pieces?<\/li>\n<li><strong>How-to pillar<\/strong>:\u00a0Do you want your pillar page to help readers accomplish a specific goal? Are you targeting \u201chow-to\u201d keywords?<\/li>\n<li><strong>10x content pillar<\/strong>:\u00a0Is your topic cluster broad or top-level? Do you want your pillar page to be as epic as possible?<\/li>\n<\/ul>\n<h3>4. Create your pillar page<\/h3>\n<p>Now you\u2019re ready to build your pillar page. The most efficient approach here is to\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/the-6-types-of-content-you-should-outsource\/\">hire a content writing team<\/a> to do it for you. It\u2019s also wise to hire a pro to create a\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/the-content-strategy-terms-you-need-to-know\/\">content strategy<\/a> for topic clusters.<\/p>\n<p>Keep in mind that, on top of your pillar content, you also need to produce cluster posts. These will be the posts that your pillar will link to.<\/p>\n<p>If you want to do it yourself, here are the pillar page best practices to remember:<\/p>\n<ul>\n<li>Don\u2019t cover everything to encourage readers to read cluster posts.<\/li>\n<li>Your pillar should include top-level stuff, like benefits, use cases, and quick tips.<\/li>\n<li>Make internal links stand out using \u201cRead More\u201d buttons or bigger fonts.<\/li>\n<li>Offer an option to download your pillar as a PDF.<\/li>\n<li>Use simple and consistent permalinks for pillar pages (i.e. www.yoursite.com\/blog\/pillar-topic).<\/li>\n<li>Add a <a href=\"https:\/\/www.clearvoice.com\/resources\/seo-benefits-table-of-contents\/\" target=\"_blank\" rel=\"noopener\">table of contents<\/a> to help readers find what they need.<\/li>\n<li>Make your pillar page as long as necessary \u2014 don\u2019t skimp on word count.<\/li>\n<li>Target your pillar in link-building campaigns.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36836 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Examples-Pillar-Pages.png\" alt=\"5 perfect pillar page examples\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Examples-Pillar-Pages.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Examples-Pillar-Pages-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Examples-Pillar-Pages-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>5 perfect pillar page examples<\/h2>\n<p>Need some more inspiration for your pillar? Check out these best pillar page examples from other brands:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/learn-seo\/\" target=\"_blank\" rel=\"noopener\">Learn SEO: an Introduction to Search Engine Optimization \u2014 Semrush<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\" target=\"_blank\" rel=\"noopener\">How to Do Keyword Research for SEO \u2014 Ahrefs<\/a><\/li>\n<li><a href=\"https:\/\/goldenspiralmarketing.com\/insights\/guide\/essential-guide-inbound-marketing-healthtech\/#inbound-marketing-for-healthtech-companies\" target=\"_blank\" rel=\"noopener\">The Essential Guide to Inbound Marketing for HealthTech \u2014 Golden Spiral<\/a><\/li>\n<li><a href=\"https:\/\/www.quotacy.com\/life-insurance-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">Life Insurance Buyer\u2019s Guide \u2014 Quotacy<\/a><\/li>\n<\/ul>\n<h2>Frequently Asked Questions (FAQs) about pillar pages<\/h2>\n<p>Before we wrap things up, let\u2019s discuss some FAQs about pillar pages and topic clusters.<\/p>\n<h3>1. Is a pillar page the same as a landing page?<\/h3>\n<p>Some landing pages may look like a pillar page with internal links to useful resources. But unlike landing pages, a pillar page is primarily designed for SEO and <a href=\"https:\/\/www.clearvoice.com\/build-pillar-pages-topic-clusters-drive-traffic\/\">traffic generation<\/a>\u2014not conversions.<\/p>\n<h3>2. Why are topic clusters important in content marketing?<\/h3>\n<p>Topic clusters help brands create long-term content marketing plans that supply them with a large set of content ideas. They also help SEO and traffic spread by helping readers and search engine crawlers find more posts.<\/p>\n<h3>3. Is content repurposing part of the pillar content strategy?<\/h3>\n<p>Pillar pages may repurpose content from existing cluster posts, but it\u2019s not a requirement. It will, however, allow brands to create pillar pages more efficiently while promoting more consistent messaging.<\/p>\n<h3>4. How to make your old content fresh again for SEO?<\/h3>\n<p>If you have a library of old posts that don\u2019t get any traffic, use a pillar page to revive them. Simply insert internal links to your old posts and focus on promoting and ranking your pillar page.<\/p>\n<h2>Build a successful pillar content strategy today<\/h2>\n<p>You need a workforce to plan your topic cluster, build your pillar page, and write your cluster posts. ClearVoice proudly works with a large team of professional freelance writers experienced in these campaigns. Talk to a <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">content specialist<\/a> about developing pillar page content for your brand today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pillar pages and topic clusters are a must-have in any brand\u2019s content marketing strategy. Learn what they are, why they matter, and how to use them.<\/p>\n","protected":false},"author":115,"featured_media":56436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[141,142,139],"ppma_author":[244],"class_list":["post-45105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2c-content","tag-blogging","tag-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pillar Pages: What They Are, Benefits, Types, and More<\/title>\n<meta name=\"description\" content=\"Pillar pages and topic clusters are essential to any brand\u2019s content strategy. Learn what they are, why they matter, and how to use them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/seo-pillar-pages-topic-clusters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Strategy for SEO: Pillar Pages &amp; Topic Clusters\" \/>\n<meta property=\"og:description\" content=\"Pillar pages and topic clusters are essential to any brand\u2019s content strategy. 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