{"id":45080,"date":"2022-06-20T12:00:18","date_gmt":"2022-06-20T19:00:18","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/top-25-content-types-for-inbound-marketing\/"},"modified":"2025-02-11T12:44:09","modified_gmt":"2025-02-11T19:44:09","slug":"top-25-content-types-for-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/top-25-content-types-for-inbound-marketing\/","title":{"rendered":"Top 25 Content Types for Inbound Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Content is always on every marketer\u2019s mind. But do you know what inbound marketing content types will resonate with your audience consistently?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This comprehensive guide covers everything you need to know about the best content types for your inbound marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll cover the role of content in inbound marketing and how to decide what content to create. Then, we\u2019ll take you through the top 25 content types and how to maximize their effectiveness for your brand. <\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-50501\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing.jpg\" alt=\"Defining inbound marketing\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>The Role of Content in Inbound Marketing<\/h2>\n<p><span style=\"font-weight: 400;\">The goal of inbound marketing is simple: to make customers come to you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you do that? You create valuable and enriching content that authentically draws in your target audience. Just like <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-content-marketing\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\">, the success of inbound marketing relies heavily on the following:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Relevance: <\/b><span style=\"font-weight: 400;\">Your content should speak directly to your target audience&#8217;s needs, wants, and pain points. It\u2019s not just about producing content; it\u2019s about producing the <\/span><i><span style=\"font-weight: 400;\">right <\/span><\/i><span style=\"font-weight: 400;\">content that resonates and offers solutions.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Quality: <\/b><span style=\"font-weight: 400;\">In an oversaturated market, only the highest quality stands out. Your content must be well-researched, well-written, and visually appealing to keep your brand competitive.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Distribution:<\/b><span style=\"font-weight: 400;\"> Even the best content can go unnoticed without the proper distribution channels. Utilize SEO strategies to ensure you rank high. Channels like social media platforms and email campaigns can ensure your content reaches your audience effectively.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Incorporating these three elements helps you craft value-packed content that establishes your brand as an authoritative voice and naturally encourages your customers to enter your sales funnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to successfully do that, you need to understand the different inbound marketing content types, what they\u2019re for, and when to use them.<\/span><\/p>\n<h3>What content types should you create?<\/h3>\n<p><span style=\"font-weight: 400;\">You know you need content. But which kind? As you\u2019re strategizing your content creation, ask yourself these three questions: <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/ClearVoice_Content-Aligns-Marketing-Goals_infographic.jpg\" alt=\"\" width=\"820\" height=\"1924\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you think through which kinds of inbound marketing content types will mesh with your buyer personas, customer journey, and campaign goals, check out <\/span><a href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/report\/\"><span style=\"font-weight: 400;\">Semrush\u2019s State of Content Marketing 2023 Report<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to their survey, Video has taken the number one spot for the most popular content type. Also, 55 percent of all marketers reported that short-form articles and long-form blog posts were still two of the top-performing content types \u2014 case studies and success stories round out the top five.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if it makes sense for your company, your inbound marketing should include some of these content types. If you\u2019re still not sure, keep reading for our breakdown below.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Content-Types-Inbound-Marketing.png\" alt=\"Content types for inbound marketing campaigns\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Top 25 Inbound Marketing Content Types<\/h2>\n<p><span style=\"font-weight: 400;\">After you\u2019ve answered the three questions above, you\u2019ll need to decide which content types align best with your strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our team at ClearVoice has curated a list of the most requested inbound marketing content types from our brand and agency clients. Here they are:\u00a0<\/span><\/p>\n<h3>1. Short-form video<\/h3>\n<p><span style=\"font-weight: 400;\">Right now, video is dominating content marketing. <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">Ninety-one percent of businesses<\/span><\/a><span style=\"font-weight: 400;\"> use video as a marketing tool. And 96 percent of marketers say video is critical to their content strategy.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Short-form videos match people\u2019s current attention spans. They especially <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/generation-z-content-marketing\/\"><span style=\"font-weight: 400;\">appeal to the younger audience<\/span><\/a><span style=\"font-weight: 400;\"> on social platforms like Instagram Reels, TikTok, and <\/span><a href=\"https:\/\/www.youtube.com\/c\/clearvoice\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> Shorts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a marketing perspective, short-form videos are advantageous because of their low production cost, the potential for instant gratification, and sheer rise in popularity. You can use them to showcase anything from your company culture and business process to a product or service highlight.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a popular example of a short-form video from <\/span><a href=\"https:\/\/www.tiktok.com\/@rexpair\/video\/7002264041477459205?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7070364540000962049\"><span style=\"font-weight: 400;\">REXPAIR\u2019s TikTok page<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/inbound-marketing-ss7.png\" alt=\"\" width=\"820\" height=\"486\" \/><\/p>\n<section>\n<p style=\"text-align: center;\"><em>Image Source: TikTok.com, @rexpair<\/em><\/p>\n<h3>2. Long-form blog posts<\/h3>\n<p><span style=\"font-weight: 400;\">Blog posts are the bread and butter of both content and inbound marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blogs aren\u2019t supposed to promote or sell your products or services. Instead, they\u2019re designed to create an authentic connection and build a relationship with your community. They provide readers with the information they need to solve problems and fill knowledge gaps \u2014 without being forced to buy something.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blog posts are incredibly malleable. You can create a posting schedule that suits your workflow and reader demands. You can finesse them to speak to any buyer persona or funnel stage. And they can live anywhere you choose: your website&#8217;s blog, a niche site you host, or a guest post on a partner website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long-form blog posts can be especially effective as <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/mastering-top-of-funnel-content-a-comprehensive-guide\/\"><span style=\"font-weight: 400;\">top-of-funnel content<\/span><\/a><span style=\"font-weight: 400;\">, capturing people searching long-tail keywords. They cater to potential leads performing \u201cinformational\u201d search queries on Google.\u00a0<\/span><\/p>\n<\/section>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/inbound-marketing-ss1.png\" alt=\"\" width=\"820\" height=\"501\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Most marketers classify long-form blog posts as containing more than 1,000 words. But don&#8217;t use word count as a benchmark to attain higher rankings and reap the full benefits of long-form content.<\/span><\/p>\n<h3>3. Short-form articles<\/h3>\n<p><span style=\"font-weight: 400;\">Short-form articles pair well with long-form blog posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re fun to write and an engaging way to introduce your brand identity to your target audience and establish a quick connection. Plus, they can be a great way to repurpose your long-form blog posts into more bite-sized, digestible content. You can also use them as cluster pieces for your long-form pillar articles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Short-form articles are typically under 1,000 words. Not all of your topics are going to require 2,000 words. And with people\u2019s shrinking attention spans, a short article can give your audience the exact information they need without wasting time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Concise and complete \u2014 that\u2019s the name of the game.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50498 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Case-Studies.jpg\" alt=\"Case studies for inbounding marketing\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Case-Studies.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Case-Studies-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Case-Studies-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>4. Case studies<\/h3>\n<p><span style=\"font-weight: 400;\">When you have a lead that\u2019s unsure if your product or service will apply to them, send a <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/make-case-study-converts\/\"><span style=\"font-weight: 400;\">case study<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These in-depth, fact-driven documents tell the story of a satisfied consumer. A case study can be effective at any funnel stage but is most often used as a closing tactic for bottle-of-funnel (BOFU) folks. Seeing one last glowing recommendation can convert a lead into a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google shares <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/success-stories\/global-case-studies\/swarovski-helps-consumers-find-right-sparkle-right-moments\/\"><span style=\"font-weight: 400;\">a case study about its client<\/span><\/a><span style=\"font-weight: 400;\">, Swarovski. The jewelry retailer wanted to shift consumers&#8217; perspectives to make their accessories go-tos for everyday moments, not just special celebrations. In the study, we learn that Shopping Ads and Google Images were utilized to create a mobile-rich experience for the retailer, growing online sales by 50 percent yearly. Nice.<\/span><\/p>\n<h3>5. Customer success stories<\/h3>\n<p><span style=\"font-weight: 400;\">Much like case studies, customer stories are used to entice future buyers to give a brand a try.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers love hearing from other satisfied consumers. That&#8217;s why success stories can be approached with a journalistic feature-story style by a freelance writer or even be created by customers themselves (with a <\/span><a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/copy-editors\/\"><span style=\"font-weight: 400;\">pro editor<\/span><\/a><span style=\"font-weight: 400;\"> to polish the content, of course).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These personal anecdotes speak directly to your target audience from the consumer\u2019s perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll give you a good example. <\/span><a href=\"https:\/\/www.clearvoice.com\/customers\/tailwind\/\"><span style=\"font-weight: 400;\">Tailwind<\/span><\/a><span style=\"font-weight: 400;\">, a social media scheduling tool, reached out to ClearVoice because they were getting killed by their competitors regarding content output and SEO strategy. Through our <\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\"><span style=\"font-weight: 400;\">managed content creation<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/seo-specialist\/\"><span style=\"font-weight: 400;\">expert SEO specialists<\/span><\/a><span style=\"font-weight: 400;\">, we improved their SEO and scaled up their content production to increase blog traffic by 9x and improve weekly blog output by 500 percent. Not too shabby.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55501\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad_1.png\" alt=\"Talk to a ClearVoice content strategist!\" width=\"820\" height=\"261\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad_1.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad_1-300x95.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad_1-768x244.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>6. Webinars<\/h3>\n<p><span style=\"font-weight: 400;\">Want to move those looky-loos into the MOFU? Host a free webinar with helpful tips and insight about your product. Educational-focused webinars are lead magnets that can quickly build trust and confidence in your brand. You might ask for the assistance of a scriptwriter and graphic designer to polish your presentation.<\/span><\/p>\n<p><a href=\"https:\/\/zoom.us\/events\"><span style=\"font-weight: 400;\">Zoom<\/span><\/a><span style=\"font-weight: 400;\">, a popular meeting-hosting platform, offers webinars about its services so potential users can learn about the benefits and technology available. Currently, the <\/span><a href=\"https:\/\/ev.zoom.us\/all-upcoming-events\/?filter-languages=English\"><span style=\"font-weight: 400;\">Upcoming Events listings<\/span><\/a><span style=\"font-weight: 400;\"> show webinars on \u201c7 Strategies for Better Productivity\u201d and \u201cBoosting Revenue with AI-Driven Customer Experience.\u201d\u00a0<\/span><\/p>\n<h3>7. Livestreams<\/h3>\n<p><span style=\"font-weight: 400;\">Livestreams are a relatively new content format used in digital marketing that\u2019s climbed up the rankings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With live streaming, you broadcast live video over the internet, usually through platforms like Twitch, YouTube, and Facebook Live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses, influencers, and individual brands can livestream anything from virtual events and interviews to radio shows, podcasts, and product reveals. They give the audience a sense of \u201cbeing in the moment,\u201d which makes for a memorable and compelling experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mega brands like Apple routinely stream crucial announcements and product launches. And with the capabilities offered by live streaming tools like Facebook Live, small businesses can follow suit by streaming important events.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50499 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Ebooks.jpg\" alt=\"ebooks for inbounding marketing\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Ebooks.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Ebooks-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Ebooks-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>8. EBooks<\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, a long-form blog post works best as an eBook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eBooks are perfect for providing in-depth, high-value expertise on a specific topic for your audience. They\u2019re also great for capturing leads by providing access to a downloadable version of them if you sign up for an email list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can also be used to close a sale at the end of the customer journey or even entice recurring sales from a cherished customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web security company <\/span><a href=\"https:\/\/duo.com\/resources\/ebooks\"><span style=\"font-weight: 400;\">Duo offers an online library of ebooks<\/span><\/a><span style=\"font-weight: 400;\"> that dig deep into topics such as multi-factor authentication (MFA), remote access, and single sign-on (SSO). These assets give potential and current customers the hand-holding necessary to understand complex tech topics backed by studies, user examples, and actionable advice.<\/span><\/p>\n<h3>9. Infographics<\/h3>\n<p><span style=\"font-weight: 400;\">The goal of inbound marketing is to attract an audience. And as humans, we are naturally attracted to visual content. <\/span><span style=\"font-weight: 400;\">91 percent of consumers<\/span><span style=\"font-weight: 400;\"> prefer visual content to written content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Infographics are a solid choice if you want to lean into visual content types. They present complex concepts in a simplified, visually aesthetic design that helps your audience digest data quickly. Making the information easy to grasp boosts your content\u2019s effectiveness and builds trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Infographics have all kinds of advantages, like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Driving website traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supporting link building<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boosting SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proving expertise<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bottom line, infographics offer the balance of conveying information in an attractive, engaging way.\u00a0<\/span><\/p>\n<h3>10. Email content<\/h3>\n<p><span style=\"font-weight: 400;\">Email messages have a more private feel, making them the perfect inbound marketing content type for relationship building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask your readers to share their biggest challenges, aspirations, what type of help they need, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can be more personal with how you relate with your audience because your content is only available to the select few who signed up for your emails.<\/span><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/sales\/drip-emails-opens\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> explains how an automated email drip campaign can boost open rates and strengthen relationships. They also share templates you can customize for your business and explain why they work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tip: Most campaigns contain four to 11 emails spaced a week or more apart. Add email writing to your content plan so it doesn\u2019t get lost in the shuffle of other content creation!<\/span><\/p>\n<h3>11. Social media content<\/h3>\n<p><span style=\"font-weight: 400;\">Social media content encompasses several formats across platforms. It\u2019s unique in that it enables direct engagement with your audience. It also allows you to promote your content immediately upon creating it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Text-based content like articles, guides, and reviews are great to post on LinkedIn and Facebook. On the other hand, inspirational quotes, infographics, and photos work best on Instagram and Pinterest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of these inbound marketing content types, two things are always present in almost all social media content: a post description and a featured image. They both play a role in getting the audience\u2019s attention. And on platforms like Instagram and Twitter, don\u2019t forget to include hashtags for higher searchability and relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test our different platforms and content variations for your business to see what results in the most engagement. By monitoring the analytics, you can determine what type of content your audience prefers and tailor your strategy accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, social media is a great channel to repurpose your other types of content, making it twice as effective.\u00a0<\/span><\/p>\n<h3>12. White papers<\/h3>\n<p><span style=\"font-weight: 400;\">White papers are authoritative, work as a simple PDF download to entice email list sign-ups, and can be repurposed easily into small content blurbs. They also work as long-form pillar pieces on your website\u2019s resource section or can be emailed to lingering leads who need to see more evidence before committing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">White papers tend to be straightforward, filled with facts, and persuasive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace modern audiences&#8217; evolving face, titled <\/span><span style=\"font-weight: 400;\">Exclusion to Inclusion.<\/span><span style=\"font-weight: 400;\"> This asset will inspire and educate potential users of their services, moving them further into the sales funnel.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50500 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Stat.jpg\" alt=\"user generated content stat\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Stat.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Stat-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_Stat-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>13. User-generated content<\/h3>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/leveraging-user-generated-content-in-your-curation-strategy\/\"><span style=\"font-weight: 400;\">User-generated content<\/span><\/a><span style=\"font-weight: 400;\"> is content created and shared by your customers. It can be an incredibly effective way to provide authentic social proof of your brand\u2019s success. Plus, <\/span><a href=\"https:\/\/www.nosto.com\/blog\/report-consumer-marketing-perspectives-on-content-in-the-digital-age\/\"><span style=\"font-weight: 400;\">79% of people<\/span><\/a><span style=\"font-weight: 400;\"> say user-generated content highly impacts purchasing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User-generated content (UGC) is effective because it reflects real customer\u2019s thoughts and opinions. That authenticity fosters trust and credibility around your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most common types of UGC is testimonials. Positive customer reviews can improve your brand\u2019s trustworthiness and increase the confidence of potential leads. They can be published on social media, review sites, or directly on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although you don\u2019t create this content yourself, you can influence your customers to produce UGC. A common approach is to automate an email that requests reviews as soon as a customer completes a purchase. You can also offer incentives, such as discount codes or freebies, to customers who write a product review.<\/span><\/p>\n<h3>14. Newsletters<\/h3>\n<p><span style=\"font-weight: 400;\">If you want to stay in touch with your audience periodically, use email newsletters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Newsletters are the perfect content format for sending event updates, new product releases, customer testimonials, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like landing pages, newsletters require a clear focus and goal. Strategize a topic and craft your newsletter content around that specific topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, be sure to add a postscript message. Readers tend to remember the postscript message because it&#8217;s the last thing they see in email newsletters.<\/span><\/p>\n<h3>15. How-to guides<\/h3>\n<p><span style=\"font-weight: 400;\">Well-written \u201chow-to\u201d guides are not your average, run-of-the-mill long-form content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How-to guides include step-by-step instructions that help your audience get from point A to point B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes a great how-to guide is helpful visual content, such as short videos or screenshots, to help readers better grasp each step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Authoritative sites like <a href=\"https:\/\/www.semrush.com\/kb\/837-how-to-articles\">Semrush<\/a> use many screenshots in their how-to guides to help readers turn information into action.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/inbound-marketing-ss3.png\" alt=\"\" width=\"820\" height=\"521\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Semrush.com<\/em><\/p>\n<h3>16. Landing pages<\/h3>\n<p><span style=\"font-weight: 400;\">Landing pages are specifically designed to influence site visitors to take action. (i.e., Click your &#8220;Buy Now&#8221; buttons, sign up for a webinar, download your ebook, etc.) They play a critical role in lead generation. Sometimes, they\u2019re a customer\u2019s first experience with your brand. That makes them critical to making a good first impression and communicating your core messaging and values.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a general rule, you shouldn&#8217;t add multiple types of CTAs on your<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-optimize-your-landing-pages-with-checklist\/\"> <span style=\"font-weight: 400;\">landing pages<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you&#8217;re looking to get more ebook downloads, then your landing page content should focus and be optimized for the ebook download. Don\u2019t also tell your readers to share your content and comment. It will only distract them from downloading your ebook.<\/span><\/p>\n<h3>17. Data studies<\/h3>\n<p><span style=\"font-weight: 400;\">When your audience craves numbers and charts, give them a data study.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This content type might be created by a <\/span><a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/content-strategists\/\"><span style=\"font-weight: 400;\">content strategist<\/span><\/a><span style=\"font-weight: 400;\">, writer, and graphic designer working as a team to analyze the findings of a study, current trends, or research, then present them in a concise text with a visual format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data studies generally show up in middle-of-funnel (MOFU) and bottom-of-funnel (BOFU) content plans to help interested consumers learn more before making a decision.<\/span><\/p>\n<h3>18. Video tutorials<\/h3>\n<p><span style=\"font-weight: 400;\">Video tutorials are essentially video versions of how-to guides. They start by highlighting the problem, identifying tools, and briefly describing the solution to viewers.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/c\/clearvoice\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> is one of the prime avenues for sharing video tutorials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For<\/span><span style=\"font-weight: 400;\"> one, YouTube has tools to help creators publish and optimize their videos. Google also looks at YouTube videos for the \u201csuggested clips\u201d<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/zero-click-searches-optimize-featured-snippets\/\"><span style=\"font-weight: 400;\">rich snippet<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/inbound-marketing-ss6.png\" alt=\"\" width=\"820\" height=\"442\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<h3>19. FAQ guides<\/h3>\n<p><span style=\"font-weight: 400;\">FAQs still exist. And if a segment of your audience is in an older generation, they look for these helpful text documents on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well-worded FAQs can be great lead magnets for top-of-funnel (TOFU) visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concise, skimmable information can spark interest and help with basic questions about your company and products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the most out of this sought-after website page, make the FAQ progressively more detailed so it can also be used as a resource for visitors further into your funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ice cream gurus at Baskin Robbins have outdone themselves with <\/span><a href=\"https:\/\/www.baskinrobbins.com\/en\/faqs\"><span style=\"font-weight: 400;\">their sweet FAQ<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s organized by category (nutrition, franchising, online ordering, etc.) with a simple drop-down menu interface. It also speaks to multiple audiences, including ice cream consumers and potential shop owners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, the cherry on top? They serve up a CTA at the bottom of the page to contact them if you still have questions.<\/span><\/p>\n<h3>20. Animated graphics<\/h3>\n<p><span style=\"font-weight: 400;\">Creating animated graphics is a lot easier than it sounds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drag-and-drop design tools like <\/span><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> have easy animation tools baked into the platform. It allows you to apply animations to individual graphic elements and plan their timeline.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/inbound-marketing-ss4.png\" alt=\"\" width=\"820\" height=\"451\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Canva.com<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Motion graphics mimic the power and experience of videos in grabbing your readers&#8217; attention. They also deliver information as quickly as possible rather than requiring your site visitors to watch for a whole minute. That makes animated graphics excellent for promoting concise value propositions, ads, and lead magnets.<\/span><\/p>\n<h3>21. Podcasts<\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re exploring a new way to reach time-taxed audiences, podcasts allow them to listen to your content while engaging in other activities, like commuting, showering, or washing dishes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This content format goes beyond serial storytelling and news reports. Brands use audio to build audiences with conversational episodes while subtly promoting their products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider typing in your keyword in Google&#8217;s search box when looking for topics to discuss in your podcasts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scroll to the section that says &#8220;People Also Ask&#8221; since it showcases many questions relevant to people searching for your keyword.<\/span><\/p>\n<h3>22. Slideshow presentations<\/h3>\n<p><span style=\"font-weight: 400;\">Slideshow presentations are perfect for presenting data-rich information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforms like <a href=\"https:\/\/www.slideshare.net\/\">SlideShare<\/a> house a massive pool of slideshow content that countless brands refer to when citing data. That makes slideshows a valuable asset for brand building and traffic generation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/inbound-marketing-ss5.png\" alt=\"\" width=\"820\" height=\"499\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: SlideShare.net<\/em><\/p>\n<p><span style=\"font-weight: 400;\">If you want to use slideshows for link building, include links to your website and build a full-length article around your slideshow. That encourages other content creators to link to your website instead of linking to a SlideShare page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slideshows can also be used as a complement to webinars, which we mentioned before.<\/span><\/p>\n<h3>23. Press releases<\/h3>\n<p><span style=\"font-weight: 400;\">The official currency between a brand and the media is press releases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These documents follow a specific format and style (don\u2019t worry, <\/span><a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/writers\/\"><span style=\"font-weight: 400;\">expert writers<\/span><\/a><span style=\"font-weight: 400;\"> know this) that allows a business to convey pertinent information to the media about newsworthy events, such as new executive appointments and product line expansions. Press releases are the catalysts to earned media mentions and can nurture all funnel stages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pet lovers working behind the scenes on Purina\u2019s website have stocked the Purina News Center with news releases accessible to consumers and the media. Topics vary from announcing a new <\/span><a href=\"http:\/\/newscenter.purina.com\/2020-02-26-Purina-Pro-Plan-Announces-the-First-and-Only-Allergen-Reducing-Cat-Food\"><span style=\"font-weight: 400;\">allergen-reducing cat food<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"http:\/\/newscenter.purina.com\/2020-02-13-Purina-Supports-Canine-Health-with-Donation-to-the-AKC-Canine-Health-Foundation\"><span style=\"font-weight: 400;\">partnerships with other animal-focused organizations<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>24. Magazines<\/h3>\n<p><span style=\"font-weight: 400;\">Presenting a mix of content in magazine format can help move your customers down the funnel. They may start with a TOFU article and find themselves looking for contact information, pushing them to the MOFU content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a stunning digital magazine, you need to <\/span><a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/\"><span style=\"font-weight: 400;\">hire a team of creatives<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 strategists, writers, photographers, videographers, and graphic designers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">24 Hour Fitness offers its health-minded friends an online magazine called <\/span><a href=\"https:\/\/www.24life.com\/magazine\/volume-6-issue-2\/\"><span style=\"font-weight: 400;\">24Life<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The free publication includes workouts, lifestyle tips, and recipes, which speak directly to their audience\u2019s challenges and needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This publication is a win at all funnel stages, especially when one of the stages includes retention. This publication keeps the gym top of mind when it\u2019s time to renew that membership.<\/span><\/p>\n<h3>25. Roundup Posts<\/h3>\n<p><span style=\"font-weight: 400;\">A roundup post is a type of <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/how-content-curation-can-enhance-your-brands-authority-and-relevance\/\"><span style=\"font-weight: 400;\">content curation<\/span><\/a><span style=\"font-weight: 400;\"> in the form of a \u201clisticle\u201d that focuses on aggregating other brands, experts, and products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a listicle, roundup posts are easy to make and extremely convenient for users. It can also act as \u201cego-bait\u201d content that encourages those mentioned to share your post \u2014 earning you free traffic and, in most cases, a backlink.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Roundup posts can work under different themes like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cExperts share their thoughts on\u2026\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cBest tools for\u2026\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cTop brands to follow for\u2026\u201d<\/span><\/li>\n<\/ul>\n<section><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Make-Most-Out-Of-Content.png\" alt=\"How can you get the most out of your content?\" width=\"820\" height=\"289\" \/><\/p>\n<h2>How to Get the Most Out of Your Inbound Marketing Content?<\/h2>\n<p><span style=\"font-weight: 400;\">Alright, you\u2019ve chosen your content types. But how do you maximize their effectiveness?\u00a0<\/span><\/p>\n<h3>Content distribution<\/h3>\n<p><span style=\"font-weight: 400;\">Embrace the reality that pressing publish isn\u2019t an endpoint. It\u2019s the beginning of your content\u2019s lifecycle. It\u2019s not enough to push a link out once and call it a day. You need to have a <\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/content-distribution\/\"><span style=\"font-weight: 400;\">content distribution<\/span><\/a><span style=\"font-weight: 400;\"> plan in place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you optimize the content for each platform where it will live? Did you add social sharing functions to the content? Did you include CTAs to drive ongoing engagement? Has the content been added to your automated social sharing cycle so that it can go out repeatedly over the course of the year? Keep that content visible!<\/span><\/p>\n<h3>Content repurposing<\/h3>\n<p><span style=\"font-weight: 400;\">Then, use it again. And, again. Consider adopting a repurposing mindset when you have a small team and an equally small budget. In our content-hungry economy, you can easily share information that overlaps previous content to stay top-of-mind with potential consumers and re-target hot leads who like to leave goodies in their shopping cart without checking out.<\/span><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/examples-repurposing-content\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> says repurposing content can also help you reach new audiences, improve organic visibility, and reinforce your messaging, especially when it\u2019s high-value thought leadership or authoritative content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does repurposing look like? Let\u2019s take that case study you worked so hard on last quarter.\u00a0 Ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Could you pull some key quotes from it to use as #MotivationalMonday snippets on your Facebook business page for the next several weeks?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would sections of that long-form blog post work as small helpful blurbs for your customer-focused newsletter?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Think of each piece of content you\u2019ve produced as a puzzle. Can you remove and rearrange the pieces to give them a new purpose \u2014 and ultimately lighten your <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/content-creation-process\/\"><span style=\"font-weight: 400;\">content creation<\/span><\/a><span style=\"font-weight: 400;\"> load?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50502\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_FAQ.jpg\" alt=\"Inbound Marketing Content Types: FAQ\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_FAQ.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_FAQ-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/06\/Defining-Inbound-Marketing_FAQ-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Inbound Marketing Content Types: FAQ<\/h2>\n<h3>1. What are the three types of content?<\/h3>\n<p><span style=\"font-weight: 400;\">All types of content fall under three categories:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Created:<\/b><span style=\"font-weight: 400;\"> original content from scratch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Curated:<\/b><span style=\"font-weight: 400;\"> content shared from third-party sources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creatively curated:<\/b><span style=\"font-weight: 400;\"> content shared from another source along with your insights<\/span><\/li>\n<\/ul>\n<h3>2. What are examples of content?<\/h3>\n<p><span style=\"font-weight: 400;\">The word \u201ccontent\u201d covers a lot of digital media. Some of the most popular content types among marketers are videos, blog posts, ebooks, infographics, and podcasts.\u00a0<\/span><\/p>\n<h3>3. What are the different types of content creators?<\/h3>\n<p><span style=\"font-weight: 400;\">Content creators can be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experts who formulate their own ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Networkers who share the ideas of others<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observers who obtain information through their own research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualizers who turn information into graphics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convincers who create compelling pieces that influence the reader\u2019s opinions<\/span><\/li>\n<\/ul>\n<h3>4. What type of content is best for social media?<\/h3>\n<p><span style=\"font-weight: 400;\">Videos and short-form videos generate the most engagement on social media, especially now that videos play faster and more reliably. Other visual content, like infographics and high-quality images, are also popular since they help brands stand out amidst all the \u201ccontent noise.\u201d<\/span><\/p>\n<h2>Multiply Your Inbound Marketing Results with Robust Content Creation<\/h2>\n<p><span style=\"font-weight: 400;\">Identifying the best inbound marketing content types is only the first step. To fully maximize your brand\u2019s potential, you must invest substantial time and resources into research, strategy, creation, distribution, and optimization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that feels overwhelming or you need some support, ClearVoice can help. We have a <\/span><a href=\"https:\/\/www.clearvoice.com\/customers\/\"><span style=\"font-weight: 400;\">proven track record<\/span><\/a><span style=\"font-weight: 400;\"> of supporting businesses in their inbound marketing success.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019re ready to fast-track your inbound marketing results with high-quality, engaging content, connect with one of our<\/span><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\"> <span style=\"font-weight: 400;\">content specialists<\/span><\/a><span style=\"font-weight: 400;\"> today to get started.<\/span><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>What are the content types used for inbound marketing? This guide covers 25 different content types, how they are used, and tips for creating them.<\/p>\n","protected":false},"author":115,"featured_media":51237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[137,139,138],"ppma_author":[244],"class_list":["post-45080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-content-creation","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inbound Marketing Content Types for an Effective Campaign<\/title>\n<meta name=\"description\" content=\"What are the content types used for inbound marketing? 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