{"id":45076,"date":"2022-06-23T12:00:21","date_gmt":"2022-06-23T19:00:21","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/how-to-build-backlinks-with-the-skyscraper-content-technique\/"},"modified":"2025-04-14T11:05:11","modified_gmt":"2025-04-14T18:05:11","slug":"how-to-build-backlinks-with-the-skyscraper-content-technique","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/how-to-build-backlinks-with-the-skyscraper-content-technique\/","title":{"rendered":"How to Build Backlinks With the Skyscraper Content Technique"},"content":{"rendered":"

Did you know that skyscraper content and backlinks go hand in hand? In fact, skyscraper content is a great way to build authority while increasing your portfolio of referring domains.<\/p>\n

But every aspect of your content marketing strategy should serve your readers. In fact, the goal of every person who contributes to your marketing strategy should be to create articles and blog posts that are interesting, informative, and enjoyable to read.<\/p>\n

One great way to do this is through the Skyscraper Technique, which is also called skyscraper content. Learn more about this technique and how you can use it to grow your authority, backlink profile, and SEO rankings.<\/p>\n

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How does the Skyscraper Technique work?<\/h2>\n

This technique refers to an authoritative long-form content piece designed to attract high-quality white hat backlinks. These are legitimately earned backlinks<\/a>, as opposed to those obtained through fraudulent means.<\/p>\n

Skyscraper content and backlinks are critical in boosting a webpage to a higher position on the search engine results page (SERP), especially since Google has said publicly that they prioritize domains with more backlinks<\/a>.<\/p>\n

Understanding why and how skyscraper content is made is the first step in implementing it successfully in your efforts to create engaging, high-quality content. So, how do you make\u00a0skyscraper content? It\u2019s pretty simple.<\/p>\n

What are skyscraper articles or blog posts?<\/h2>\n

A piece of\u00a0skyscraper content<\/a>\u00a0is a long-form evergreen content asset that\u2019s typically around 1,500 words or more in length. Unlike a regular long-form blog post, the creation of a skyscraper article is driven by research done on similar pieces, with the hopes of creating a better piece that can win more backlinks.<\/p>\n

Sometimes, this type of content is referred to as a\u00a0pillar page<\/a>\u00a0because it can serve as a \u2018pillar\u2019 on which other content can be built. Each related topic referred to in the pillar page is\u00a0internally linked\u00a0to other relevant content on that domain, encouraging readers to stay on the same site while helping to establish overall higher domain authority. This approach is often called the pillar and cluster content strategy.<\/p>\n

While there\u2019s often overlap between techniques used in skyscraper and pillar posts<\/a>, it\u2019s essential to understand the differences between them.<\/p>\n

\"How<\/p>\n

How skyscraper articles and blog posts work<\/h2>\n

Skyscraper blog posts and articles are typically driven by trending or popular search terms and topics. To start, you would carefully perform competitor research and backlink analytics to examine what informational content posts are currently trending in your industry and where there may be room for improvement.<\/p>\n

If a post has gained a significant number of backlinks, it\u2019s a sign that it\u2019s popular. However, there is always room for improvement. Once you understand which posts are the most popular based on their backlinks, you can move towards creating a piece on the same topic that outperforms the original.<\/p>\n

The benefits of skyscraper content<\/h2>\n

Let the power of skyscraper content and backlinks work for you. Skyscraper content offers marketers a chance to supply in-depth, useful content while encouraging backlinks. These are vital elements of improving domain authority, according to Google. This focus on providing helpful content improves your user\u2019s experience, making them more likely to return to your site in the future.<\/p>\n

There are a few other benefits to be gained from using this approach in your content marketing:<\/p>\n