{"id":45074,"date":"2022-06-27T12:00:09","date_gmt":"2022-06-27T19:00:09","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/commercial-informational-navigational-and-transactional-keywords-what-you-need-to-know\/"},"modified":"2025-04-22T11:05:53","modified_gmt":"2025-04-22T18:05:53","slug":"commercial-informational-navigational-and-transactional-keywords","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/commercial-informational-navigational-and-transactional-keywords\/","title":{"rendered":"Commercial, Informational, Navigational, and Transactional Keywords: What You Need to Know"},"content":{"rendered":"<p>Not all site visitors are created equal, which is why it&#8217;s crucial to know the different search intent types. Some are looking for guides that demonstrate how to solve their problems, while others already have their credit card on hand, eager to make a purchase.<\/p>\n<p>Of course, you want to get site traffic that aligns with your SEO goals. That&#8217;s why you need to be mindful of a keyword\u2019s search intent. Ignore it, and you just might herd thousands of irrelevant, low-quality traffic to your website.<\/p>\n<p>Don\u2019t be that person.<\/p>\n<p>From topic ideation to content optimization, every step you take must align with the user\u2019s goals and expectations \u2014 especially when it comes to keyword research. Without understanding search intent, it\u2019s difficult to cash in on your SEO initiatives, even if you generate heaps of organic traffic.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Understanding-Search-Intent.png\" alt=\"Understanding search intent\" width=\"820\" height=\"320\" \/><\/p>\n<h2>Understanding Search Intent<\/h2>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/\">Search intent<\/a>\u00a0is the reason why someone goes online to find information.<\/p>\n<p>Keywords have various search intents attached to them. Some keywords help searchers obtain information about a specific topic. While some keywords help searchers find the best deals for the products or services they want to purchase. For the most part, there are four search intent types. (More on this below.)<\/p>\n<h2>Why do you need to identify search intent?<\/h2>\n<p>Below are hard-to-ignore benefits you can enjoy if you pay close attention to search intent.<\/p>\n<ul>\n<li><strong>More sales<\/strong>. If you want to generate more sales, you need site visitors with a strong purchase intent \u2014 not those who are only looking for information. Being mindful of a keyword\u2019s search intent helps you create content that will attract the right kind of organic traffic \u2014 those eager to take action on your offers.<\/li>\n<li><strong>Reduce bounce rate<\/strong>. You need to publish relevant information for your visitors that will match their search intent. That gives users a reason to stay, consume your content, and check out more of your website.<\/li>\n<li><strong>Maximize user engagement<\/strong>. Building content that aligns with your user intent and satisfies your audience\u2019s goals can significantly increase user engagement. This results in more clicks on your <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-improve-your-cta-strategy\/\">CTA buttons<\/a> and internal links.<\/li>\n<li><strong>Find warm leads<\/strong>.\u00a0Targeting keywords with high purchase intent will help you convert more traffic into paying customers. It will also prevent you from wasting time on keywords that will have little to no contribution to your lead generation or sales efforts.<\/li>\n<li><strong>Get higher rankings<\/strong>. Building your content strategy around search intent lets you supercharge content quality and relevance. Since Google is all about giving users a great experience, this will directly \u2014 positively \u2014 impact your content\u2019s keyword rankings.<\/li>\n<li><strong>Generate better content ideas<\/strong>.\u00a0Knowing the interests or goals of your audience will help you determine the perfect topic and content type for them. For example, if they want to compare products, consider offering them a listicle or comparison post.<\/li>\n<\/ul>\n<p>Optimizing for search intent types is a win-win for you and your target audience.<\/p>\n<p>In exchange for giving your audience the information they\u2019re looking for, you can reap all of the benefits mentioned above.\u00a0The next step is learning the different search types and keyword categories.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Types-Of-Search-intent.png\" alt=\"What are the 4 types of searches?\" width=\"820\" height=\"290\" \/><\/p>\n<h2>What are the four search intent types?<\/h2>\n<p>Search intent boils down to four categories: informational, navigational, commercial, and transactional. Here\u2019s a deeper look at each search intent type.<\/p>\n<h2>Informational Search Intent Keywords<\/h2>\n<p>Searchers use keywords with informational intent if they\u2019re doing research.<\/p>\n<p>Most broad search queries fall under this category. If someone types \u201cemail marketing\u201d in Google, they want to learn more about the subject\u2014not purchase an email marketing tool or find the website of a specific email marketing platform.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS1.png\" alt=\"\" width=\"820\" height=\"360\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>Informational keywords correspond to the \u201cdiscovery\u201d and \u201cinterest\u201d stages of the\u00a0<a id=\"isPasted\" href=\"https:\/\/www.clearvoice.com\/resources\/health-care-marketing-funnels-content\/\">marketing funnel<\/a>. They are valuable for brands looking to win prospects and establish their credibility.<\/p>\n<p>But since broad informational keywords are generally challenging to rank for, marketers use question-based keywords to optimize for informational searches, like:<\/p>\n<ul>\n<li>What is<\/li>\n<li>How to<\/li>\n<li>Who is<\/li>\n<li>Where did<\/li>\n<li>Why is<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS2.png\" alt=\"\" width=\"820\" height=\"464\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<h3>How to identify informational queries<\/h3>\n<p>Use a keyword research tool with an intent filter like the\u00a0<a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool by Semrush<\/a>\u00a0to look for informational keyword ideas.<\/p>\n<p>The tool lets you filter keyword suggestions based on the four known user intent types. Simply run your search, click the\u00a0\u2018Intent\u2019\u00a0drop-down menu, select\u00a0\u2018Informational,\u2019\u00a0and click\u00a0\u2018Apply.\u2019<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS3.png\" alt=\"\" width=\"820\" height=\"449\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Semrush.com<\/em><\/p>\n<p>The Keyword Magic Tool will automatically refresh the list to include only keywords with informational intent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS4.png\" alt=\"\" width=\"820\" height=\"449\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Semrush.com<\/em><\/p>\n<p>Another way to look for informational keywords with Semrush is to switch to\u00a0\u2018Questions.\u2019\u00a0You can find this in the upper-left corner of the filter tool.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS5.png\" alt=\"\" width=\"820\" height=\"409\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Semrush.com<\/em><\/p>\n<p>Alternatively, you can manually sieve out informational keywords by looking for suggestions that contain research-related terms, namely \u201cdefinition,\u201d \u201cmeaning,\u201d and \u201cbenefits.\u201d<\/p>\n<p>The way you do that is by clicking\u00a0\u2018Expand\u2019\u00a0from the filter toolbar, selecting\u00a0\u2018Any keywords,\u2019\u00a0and entering these words.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS7.png\" alt=\"\" width=\"820\" height=\"444\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Semrush.com<\/em><\/p>\n<h2>Navigational Search Intent Keywords<\/h2>\n<p>Searchers who already know where they want to go use navigational keywords. These search queries contain the name of the brand, product, service, or technology they\u2019re interested in.<\/p>\n<p>For example, if users want to read the Ahrefs blog, all they need to do is search \u201cAhrefs blog.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS6.png\" alt=\"\" width=\"820\" height=\"467\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>Navigational keywords can help brands in the \u201cinterest,\u201d \u201cconsideration,\u201d and \u201cretention\u201d stages of their marketing funnel.<\/p>\n<p>There\u2019s no need to research or optimize for navigational keywords. As long as you mention your brand or product name on your homepage, landing pages, and anywhere else that counts, it\u2019s only a matter of time before Google puts you on the first page.<\/p>\n<p>You may need to target navigational keywords if you lack the content that people are searching for about your brand.<\/p>\n<p>For example, searchers may be looking for pricing information about your company. To be visible on the SERPs and capture these leads, ensure you have the content ready for that intent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS8.png\" alt=\"\" width=\"820\" height=\"471\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>Another scenario where you need to target navigational keywords is when you have the same brand name as another company. After all, their pages might appear on the SERPs and not yours.<\/p>\n<p>When your audience types in your brand name in Google\u2019s search box, you want your website to appear, not the other company.<\/p>\n<h3>How to identify navigational queries<\/h3>\n<p>You can quickly identify navigational keywords by referring to Google&#8217;s Autocomplete suggestions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS9.png\" alt=\"\" width=\"820\" height=\"495\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>You may also use keyword research tools for a more comprehensive list of navigational keywords. But since there\u2019s no urgent need to find and optimize for batches of navigational search queries, most marketers simply focus on proper on-page optimization, such as inserting branded keywords in their title tags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55501 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad_1.png\" alt=\"Talk to a ClearVoice content strategist!\" width=\"820\" height=\"261\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad_1.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad_1-300x95.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad_1-768x244.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Commercial Search Intent Keywords<\/h2>\n<p>Users rely on commercial intent keywords if they\u2019re in the \u201cconsideration\u201d stage of the marketing funnel. These keywords signal interest in a particular product or service and usually lead to a purchase.<\/p>\n<p>An example of a keyword with commercial intent is \u201cbest email marketing tools.\u201d The searchers using the query most likely need an email marketing tool, and that\u2019s why they\u2019re searching for the best options.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS10.png\" alt=\"\" width=\"820\" height=\"495\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>Remember that commercial keywords, like navigational ones, may also contain brand names.<\/p>\n<p>An example would be \u201cAhrefs alternatives\u201d or \u201cAhrefs vs Semrush.\u201d However, since these keywords aren\u2019t used in finding a specific page on your website, the keywords aren\u2019t considered navigational.<\/p>\n<h3>How to identify commercial queries<\/h3>\n<p>An easy way to find commercial keywords is to use Google Autocomplete. Simply enter a keyword or phrase that describes your target product along with commercial terms, like:<\/p>\n<ul>\n<li>Best<\/li>\n<li>Alternatives<\/li>\n<li>Top<\/li>\n<li>Reviews<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS11.png\" alt=\"\" width=\"820\" height=\"495\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>Keyword Magic Tool\u2019s intent filter can simplify this process. Simply click the \u201cCommercial\u201d option to view the search queries with commercial intent.<\/p>\n<p>Keyword Magic Tool also includes essential keyword metrics to help you identify the best target keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS12.png\" alt=\"\" width=\"820\" height=\"407\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Semrush.com<\/em><\/p>\n<h2>Transactional Search Intent Keywords<\/h2>\n<p>Searchers use transactional keywords when they are a step away from purchasing.<\/p>\n<p>Often, transactional queries include words such as \u201cbuy,\u201d \u201cfor sale,\u201d \u201cdiscount,\u201d and \u201cnear me.\u201d They may also contain the name of the brand users want to buy from.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS13.png\" alt=\"\" width=\"820\" height=\"521\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Google.com<\/em><\/p>\n<p>Transactional search keywords are for users in the \u201cconversion\u201d stage of the marketing funnel. Remember to target transactional keywords if your goal is to generate more sales.<\/p>\n<h3>How to identify transactional search intent<\/h3>\n<p>The best way to find transactional keywords is to use a keyword research tool. This will reveal essential metrics that will help you identify viable keyword opportunities that can rake in profits.<\/p>\n<p>Again, the intent filter on the Keyword Magic Tool comes in handy. Just toggle the intent filter sub-menu and select\u00a0\u2018Transactional.\u2019<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/SearchIntentSS14.png\" alt=\"\" width=\"820\" height=\"352\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: Semrush.com<\/em><\/p>\n<p>You can also filter out keywords with buyer terms to find transactional keywords. Pay attention to metrics like search volume, keyword difficulty, and CPC if you\u2019re running an ad campaign.<\/p>\n<h2>Satisfying Search Intent to Maximize User Experience<\/h2>\n<p>To satisfy search intent, you need to do more than\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/why-your-business-should-hire-an-seo-copywriter\/\">hire an expert SEO copywriter<\/a>. You need the right content ideas to match the user\u2019s expectations and objectives.<\/p>\n<p>Now that you\u2019re familiar with the different search intent types, here are some of the content ideas that match each intent:<\/p>\n<h3>Content for informational keywords<\/h3>\n<ul>\n<li>Opinion pieces<\/li>\n<li>\u201cHow-to\u201d guides<\/li>\n<li>Presentations<\/li>\n<li>In-depth guides<\/li>\n<li>Informative listicles<\/li>\n<\/ul>\n<h3>Content for navigational keywords<\/h3>\n<ul>\n<li>Pricing pages<\/li>\n<li>Category pages<\/li>\n<li>About pages<\/li>\n<li>Author pages<\/li>\n<\/ul>\n<h3>Content for commercial keywords<\/h3>\n<ul>\n<li>Explainer videos<\/li>\n<li>Comparison posts<\/li>\n<li>Product reviews<\/li>\n<li>Product roundups<\/li>\n<li>eBooks<\/li>\n<li>White papers<\/li>\n<li>Product tutorials<\/li>\n<\/ul>\n<h3>Content for transactional keywords<\/h3>\n<ul>\n<li>Product pages<\/li>\n<li>Landing pages<\/li>\n<li>Discount offer page<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/FAQs-About-Search-Intent.png\" alt=\"FAQs about search intent\" width=\"820\" height=\"290\" \/><\/p>\n<h2>FAQs About Search Intent<\/h2>\n<h3>What is keyword intent?<\/h3>\n<p>Keyword intent reflects the motivation behind an online search query. Search intent types can be informational, navigational, commercial, or transactional.<\/p>\n<h3>How do you find the keyword intent?<\/h3>\n<p>Use tools like Semrush to uncover and analyze the intent behind your keywords. Alternatively, you can plug your keyword into Google and see what the top 10 results are.<\/p>\n<h3>What are the types of keywords?<\/h3>\n<p>There are four different types of keywords:<\/p>\n<ul>\n<li>Informational: For users who want to learn<\/li>\n<li>Navigational: For users who want to open a specific page<\/li>\n<li>Commercial: For users who are interested in a product or service<\/li>\n<li>Transactional: for users who are ready to buy<\/li>\n<\/ul>\n<h2>Start Ranking Your Pages Now<\/h2>\n<p>Fast-track your rankings with seasoned freelancers who create intent-focused, engaging content that matches your audience\u2019s search intent.<\/p>\n<p>Our <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">vetted content experts<\/a> are experienced with content types for every search intent \u2014 be it informational, navigational, commercial, or transactional. Watch your user engagement numbers skyrocket as your page rankings climb. <a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Speak with a content strategist<\/a> today about your content needs and goals to develop a custom plan for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding search intent is one of the secrets to SEO success. In this post, you\u2019ll learn the different types of search intent and how to use them.<\/p>\n","protected":false},"author":115,"featured_media":55950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[151,139,138,149],"ppma_author":[244],"class_list":["post-45074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analytics","tag-content-creation","tag-content-marketing-strategy","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Search Intent Types Explained: Commercial, Informational, &amp; More<\/title>\n<meta name=\"description\" content=\"Understanding search intent types is one of the secrets to SEO success. Learn the different types of search intent and how to use them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/commercial-informational-navigational-and-transactional-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial, Informational, Navigational, and Transactional Keywords: What You Need to Know\" \/>\n<meta property=\"og:description\" content=\"Understanding search intent types is one of the secrets to SEO success. 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