{"id":45069,"date":"2022-07-04T12:00:14","date_gmt":"2022-07-04T19:00:14","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/topics-vs-keywords-whats-more-important-for-seo\/"},"modified":"2025-07-14T16:01:10","modified_gmt":"2025-07-14T23:01:10","slug":"topics-vs-keywords-whats-more-important-for-seo","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/topics-vs-keywords-whats-more-important-for-seo\/","title":{"rendered":"Topics vs. Keywords: What\u2019s More Important for SEO?"},"content":{"rendered":"<p>Often, marketers will choose between two different things when generating ideas: topics vs. keywords. But what\u2019s the difference between these two terms, and which one is more important for optimization?<\/p>\n<p>Search engine optimization (SEO) is an important process to consider when coming up with content ideas for your blog.<\/p>\n<p>To answer this, let\u2019s take a close look at how search engine technology has evolved over the years and how this affects the most important SEO factors to consider when generating ideas for content creation.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Difference-Topics-Keywords.png\" alt=\"What's the difference between topics and keywords?\" width=\"820\" height=\"320\" \/><\/p>\n<h2>Topics vs. Keywords \u2014 What&#8217;s the Difference?<\/h2>\n<p>Topics are the subjects your content is organized around. If the main topic of your blog is copywriting, this can influence the content ideas for your blog posts. For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting.<\/p>\n<p>Keywords, by contrast, are the search terms you enter into a search engine like Google. A user looking for a blog post about <a href=\"https:\/\/www.clearvoice.com\/resources\/types-email-marketing-campaigns\/\">email marketing<\/a> might enter the keywords \u201cemail marketing defined\u201d into a search engine. As a content creator, it\u2019s important for you to include commonly used keywords and phrases in your blog posts to help readers find your content.<\/p>\n<p><iframe title=\"Topics Vs. Keywords | A ClearVoice Comparison\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UfLizDqlM80?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Are Topics or Keywords More Important for SEO?<\/h2>\n<p>When trying to decide between topics vs. keywords, it&#8217;s important to consider a few things.<\/p>\n<p>Done correctly, keyword targeting can help your blog posts rank higher in search results, increasing your blog and website traffic. But in the early days of SEO marketing strategy, content creators would \u201cstuff\u201d keywords into their content, repeatedly using the same words to get a <a href=\"https:\/\/www.clearvoice.com\/resources\/future-of-seo-2023\/\">better SEO ranking<\/a>\u00a0and improve their position on the search engine results page (SERP).<\/p>\n<p>This often led to poor content since posts that just repeat popular keywords don\u2019t read very well. Users would stop seeing the blog as a source of valuable content, and its SEO would suffer.<\/p>\n<p>Over time, Google\u2019s semantic search capabilities also improved thanks to semantic search algorithms like Google Hummingbird. This algorithm can evaluate the <a href=\"https:\/\/www.clearvoice.com\/resources\/search-intent-for-your-business\/\">search intent<\/a> behind a query and determine if a user is looking for transactional, navigational, or informational content.<\/p>\n<p>In other words, if you type \u201chow to find good fundraising software\u201d in a search bar, Google won\u2019t just find articles with the keywords \u201cgood fundraising software\u201d or \u201cfind fundraising software.\u201d Instead, its algorithm will determine whether you want to purchase good fundraising software and offer topic options like \u201cTop 7 Fundraising Software Options Your Nonprofit Should Know\u201d or \u201cBest Fundraising Software 2023.\u201d<\/p>\n<h3>Topic research should be a fundamental part of any SEO strategy<\/h3>\n<p>This is why it\u2019s becoming more important to do topic research when generating ideas for your blog. Unique <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-write-seo-friendly-articles\/\">blog topic ideas<\/a> that reflect the topics your audience is searching for now have a tendency to rank higher in search engine results than blog posts built specifically around keywords.<\/p>\n<p>That\u2019s not to say keyword targeting is completely obsolete, though. Keywords still play a big part in matching users with the right content. And knowing which keywords are best to target helps Google find your blog when your posts\u2019 keywords connect with high-volume search queries.<\/p>\n<p>Now that you know the difference between topics vs. keywords, let\u2019s examine how they should factor into the content ideas of your SEO blog today.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Topics-Keywords.png\" alt=\"How to choose topics for a well-optimized blog\" width=\"820\" height=\"290\" \/><\/p>\n<h2>How to Choose Topics for a Well-Optimized Blog<\/h2>\n<p>In contrast to early SEO content ideation strategies that seek out high-volume keywords and then generate blog post ideas based on them, an SEO topic research strategy prioritizes knowing your audience\u2019s\u00a0search intent\u00a0to come up with relevant topics. To gain these insights, take the following steps:<\/p>\n<h3>Get to know your audience<\/h3>\n<p>If your blog\u2019s audience is made up of your company\u2019s customers, it\u2019s helpful to talk with employees who interact directly with your customers on a regular basis. You might ask your sales team:<\/p>\n<ul>\n<li>What challenges are many of your sales prospects trying to solve?<\/li>\n<li>How do our competitors come up in sales conversations? What advantages do we offer over our competition?<\/li>\n<li>What alternative products or services are your leads considering, and how do our products and solutions compare?<\/li>\n<\/ul>\n<p>Based on their answers, you\u2019ll uncover common customer pain points and relevant topics to build your blog content around. For instance, if you learn many of your customers are concerned their email newsletters aren\u2019t converting enough recipients into leads, you may want to create blog posts on \u201cTips for Writing Better Lead-Generating E-Newsletters\u201d or related topics.<\/p>\n<p>Alternatively, you can ask for feedback directly from your clients. Email newsletters, for instance, offer a way to ask your subscribers to share their most prevalent personal or business challenges. Once they start responding, you\u2019ll be able to identify the most relevant topics to develop your blog content.<\/p>\n<h3>Find hot topics by joining online communities<\/h3>\n<p>Since you want to increase traffic to your blog or website, look outside your current subscribers for relevant topics. Online communities, such as Facebook or LinkedIn groups, offer a wealth of opportunities to discover the questions, concerns, and challenges people in your target audience are facing. For example, you may find lengthy discussion threads on topics such as common fundraising mistakes or ways to improve customer service.<\/p>\n<p>Once you come across some common questions being posed in these online communities, run a search for them through\u00a0<a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>\u00a0to see how many other people are looking at similar topics. Check out the content already available on this topic and brainstorm how you can expand on it or add a new perspective. As you see how much people are engaging with certain questions or challenges, you can determine if they\u2019re hot topics you should cover in your blog or website.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Target-Keywords-for-blogs.png\" alt=\"How to target keywords for SEO\" width=\"820\" height=\"290\" \/><\/p>\n<h2>How to Target Keywords for SEO<\/h2>\n<p>Once you generate content ideas based on relevant topics, you still need to help search engines connect your content with your target audience. Thus,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/evolution-of-keywords-in-seo\/\">keyword targeting<\/a>\u00a0is still an important skill to use in your SEO strategy. That said, a keyword\u2019s value is no longer determined simply by its search volume.<\/p>\n<h3>Choose keywords that fit search intent<\/h3>\n<p>Since semantic search algorithms can now evaluate a user\u2019s search intent, simply choosing a keyword based on its monthly search volume doesn\u2019t always yield good results.<\/p>\n<p>For instance, if you decide your audience wants to read an article about how to come up with a strategy for generating unique blog topic ideas, you might be tempted to use the key phrase \u201cblog post ideas,\u201d which has an estimated monthly search volume of 4,400 searches per month according to\u00a0<a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noopener\">Keywords Everywhere<\/a>.<\/p>\n<p>However, the content these search terms bring up tends to be lists of blog post ideas, not articles on how to develop a long-term strategy for generating content. Thus, using keywords like \u201ccontent ideation strategy\u201d in your title and headings will help search engines match your blog post with content closer to your article topic.<\/p>\n<p>Your search volume might not be as high, but the people who find your posts will be more likely to engage with them \u2014 and convert into clients or regular audience members.<\/p>\n<h3>Study your competition<\/h3>\n<p>Studying the type of keywords your competitors use in their blog posts and websites is a good way to determine how to rank well in search engine results. You can do this by using the same short-tail and long-tail keywords as your competitors in your content to compete for rankings in search results.<\/p>\n<p>Alternatively, you can start targeting keywords your competitors\u00a0<em>aren\u2019t\u00a0<\/em>using in their blog posts and online content to connect with untapped users.<\/p>\n<p>Keep in mind that certain keywords won\u2019t be useful to you if you haven\u2019t established your blog as a trusted authority. If the keywords and search terms you\u2019re using are already bringing up lots of authoritative sources like Forbes or The Mayo Clinic, then your new blog won\u2019t rank that well against big names like that.<\/p>\n<p>Instead, create informative content, promote your posts on social media, and build backlinks to your blog to gradually build up your blog\u2019s authority and stand out among your competition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Topics-Enhance-Blogs.png\" alt=\"Importance of keywords and topics in on-page SEO\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Importance of Topics vs. Keywords in On-Page SEO<\/h2>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-on-page-optimization\/\">On-page SEO techniques<\/a> (also known as on-site SEO techniques) are tactics used for optimizing both the content and HTML source code of web pages, so they rank higher with search engines and gain more relevant traffic.<\/p>\n<p>Websites that follow the elements of on-page SEO are more user-friendly and help visitors know immediately if a web page will fulfill their search intent. This makes them more attractive to search engines, causing them to recommend your website to users during an online search.<\/p>\n<p>Both keywords and topics factor into on-page SEO although, thanks to modern search algorithms, structuring your website around relevant content topics is more important than including multiple keywords with high search volume in your content.<\/p>\n<p>Web pages that follow good on-page SEO techniques provide content that:<\/p>\n<ul>\n<li>Fulfills a visitor\u2019s search intent by using keywords that match the topics being searched for<\/li>\n<li>Provides unique material not copied from other websites<\/li>\n<li>Cites authoritative and trustworthy sources \u2014 or is a recognized reliable source of information of its own<\/li>\n<li>Delivers easy-to-read, well-organized material with in-depth explanations or comprehensive coverage of a relevant topic.<\/li>\n<\/ul>\n<p>In the case of blog posts, offering\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/long-form-content\/\">long-form content<\/a>\u00a0(usually around 1,600 words) organized around relevant topics reflected in the titles and subheadings is a good way to use on-page SEO techniques. Using popular keywords in the subheadings can also help optimize the content \u2014 however, you should take care that the keywords being used bring up similar content in online searches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Getting-Started.png\" alt=\"Getting started\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Getting started<\/h2>\n<p>Are you ready to start offering your readers high-value content that reflects the topics they\u2019re discussing and uses the keywords they enter into search engines? ClearVoice\u2019s content creators are prepared to craft unique blog posts built around the most relevant topics.\u00a0<a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Get started with ClearVoice today<\/a>\u00a0and transform your blog into a source of quality content that\u2019s easy to find online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does building your blog around hot topics matter more than using high-value keywords in your content? Here\u2019s how topics and keywords factor into SEO today.<\/p>\n","protected":false},"author":192,"featured_media":56483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[142,139,138],"ppma_author":[212],"class_list":["post-45069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blogging","tag-content-creation","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Topics vs. Keywords: What Works Best for SEO?<\/title>\n<meta name=\"description\" content=\"Topics vs. keywords \u2014 what matters more? 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